Ma{zooe - Angeles

A STRATEGIC MANAGEMENT PL.AN FOR

ADVANCED COMPUTER TECHNOLOGY INSTITUTE

-

^{DAU BRANCH}

A

Business Research Presented to the Faculty of the Graduate School of Business

ln partialfulfillment for the Degree of

Master of Business Management

Justicia

C-ufia-Dalida

Ma{zooe

I{OLY ANGEL I]NIVERSIIIIY

A

strategic

management plan

for

Advanced Computer Technology

lnstitute

^- Dau Branch

Justicia

Cura-Dalida

Executive summary

Advanced Computer Technology lnstitute ventured on Technical development. As a private institution, it must sustain its operations and dealwith the extemal and internal forces that affect

it.

^{ln spite} of its 12 years experience, there ^is a continuous ^need to do strategic management to be able to address its ^problems,

opportunities and improve its operations. Based on the study's findings, ACTI should intensiff its marketing efforts to deal with competition

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emphasizing differentiation through its marketing mix, physical evidence and people orientation. lt should re-assess its curriculum to match with the demand of the labor market. There must also be a definite ^program for its human resources and policies to address ^problems within the organization.