Business Research Congress Proceedings
and Book of Abstracts
College of Business, Management and Accountancy
De La Salle Araneta University
Vol. 1, No.1 March 2018
The Business Research Journal is published annually by the De La Salle Araneta University –College of Business, Management and Accountancy.
Copyright © 2018 by De La Salle Araneta University – College of Business, Management and Accountancy
www.dlsau.edu.ph
Francia R. Santos, DBA Conference Chair
Jerico John Dalangin, MBA Layout All communiqués concerning this research journal should be addressed to the De La Salle Araneta University - College of Business, Management and Accountancy (DLSAU-CBMA), Victoneta Ave., Malabon City 1470 Philippines. No accountability is presupposed by the DLSAU-CBMA for the research studies contributed by the authors.
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De La Salle Araneta University
College of Business, Management and Accountancy
The Program
“Social Responsibility and Resources Management for Sustainable Development”
Osmeña Hall | March 02, 2018
8:00 REGISTRATION
8:50 DOXOLOGY
NATIONAL ANTHEM
9:00 WELCOME ADDRESS MR. CHRISTOPHER POLANCO
University Chancellor
9:10 PRESENTATION OF DELEGATES DR. BERNARDO SEPEDA
Vice Chancellor
Academics and Research
9:20 KEYNOTE ADDRESS MAYOR ANTOLIN A. ORETA III
City Mayor of Malabon PRESENTATION OF PLAQUE OF APPRECIATION
PLENARY SESSIONS
9:20 Plenary Speech 1
Responsibility, Management and Sustainability in the 21st Century DR. EMILIANO T. HUDTOHAN, AB-BSE, MA, EDD
10:00 Plenary Speech 2
Corporate Social Responsibility in Startups, Microenterprises, and Small Businesses
DR. LEONARDO "NARDS" GARCIA JR., DBA, DBM, CPM-ASIA PACIFIC
10:40 Plenary Speech 3
Predictors of Humanistic Sustainability HRM Practices DR. DIVINA M. EDRALIN
11:20 Plenary Speech 4
Sustainable Governance in High Places: Exacting Accountability Thru Impeachment ATTY. AMADO F. MARALIT
12:00 LUNCH BREAK
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De La Salle Araneta University
College of Business, Management and Accountancy
1:30-3:30 PARALLEL SESSIONS
4:00 SYNTHESIS of PARALLEL SESSIONS DR. JENNIFER REYES
Director, University Research Center
MR. BOBBY DOCENA Financial Management Professor
MS. MARIA TERESA BERNABE Program Chair
HRM/Tourism Management
4:40 AWARDING OF PLAQUE & DLSAU Officials and
CERTIFICATES ECODEB Officers
5:00 CLOSING REMARKS DR. LUCILA MAGALONG
ECODEB President
THE PARALLEL SESSIONS
PARALLEL SESSION 1 / Rizal Hall CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY OF BUSINESSES 1:30 Assessing CSR of Selected Private Colleges and Public Universities in Cavite:
A Basis for Enhancement Rhea Mar Keith J. On-Poo
Department of Management
Cavite State University - Cavite City Campus
2:00 The Relationship Between Corporate Social Responsibility and Corporate Financial Performance of Jollibee Food Corp.
Christine Joy A. Fabros, Rhodessa Eunice L. Oiga & Rejoice L. Ferrer De La Salle Araneta University- College of Business and Management
2:30 Employees Responsiveness on the Corporate Social Responsibility Programs of a Commercial Shopping Center in Manila
Ma. Luz B. Dasmarinas & Carolina D. Garcia
Technological Institute of the Philippines, Manila Campus 3:00 CSR Initiatives of Hyundai Motor Company (HMC)Philippines:
A Model for Sustainable CSR Program
Lee Pil Sang, Janna Parmisano, & Emiliano T. Hudtohan DLSAU Graduate School
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De La Salle Araneta University
College of Business, Management and Accountancy
PARALLEL SESSION 2 / RM410-A ENTREPRENEURIAL MANAGEMENT AND SUSTAINABLE DEVELOPMENT 1:30
Redefining International Economy Through Social Entrepreneurship:
Creating A Balance for the Margins Miguelito B. Gamba
Graduate Studies
De La Salle Araneta University
2:00
The Significance of Trademark Colors on College Students Recall of Fast Food Chains
Aleckzandra C. Palisoc
Messiah College Foundation, Inc
3:00
Valenzuela City as Potential Business Hub: A Perspective of Barangay Micro Business Enterprise Owner
Jo Marie Blancaver, Eda Hareza Esguerra, Almario Parco Jr. & Edward Santos College of Business and Management
De La Salle Araneta University
3:30 Assessment on the Prevalence of Presumed Risks in the Trucking Operations of a Logistics Company: Basis for Implementation of Risk Management
Froilan S. Labausa & Shirley U. Espino Technological Institute of the Philippines
PARALLEL SESSION 3/ RM 410-B HUMAN RESOURCE AND SUSTAINABLE LEADERSHIP
1:30 Spiritually Driven Leadership at the Workplace in Selected BPOs in Metro Manila Michael Angelo Battung & Emiliano T. Hudtohan
Jose Rizal University
2:00 Loan Performance Assessment: Holy Cross Savings and Credit Cooperative Angelique E. Lagamson, Apple Rym B. Cabansag,
John Paul P. Portacio & Ma. Edwina A. Ala
De La Salle Araneta University- College of Business and Management
2:30 21st Century Leadership in a Universal Bank
Marybell B. Materum Jose Rizal University
3:00 The Effects of Personnel Retention Strategies to Employees' Performances Among Selected Businesses in Samson Road, Caloocan City
Helen Chua, Benjie Eulogio, Shallene Pardilla, Joshua Lance Pascual & Janine Pinca College of Business and Accountancy University of the East-Caloocan 4:00 Back to Osmena Hall
PARALLEL SESSION 2 / RM410-A ENTREPRENEURIAL MANAGEMENT AND SUSTAINABLE DEVELOPMENT 1:30
Redefining International Economy Through Social Entrepreneurship:
Creating A Balance for the Margins Miguelito B. Gamba
Graduate Studies
De La Salle Araneta University
2:00
The Significance of Trademark Colors on College Students Recall of Fast Food Chains
Aleckzandra C. Palisoc
Messiah College Foundation, Inc
3:00
Valenzuela City as Potential Business Hub: A Perspective of Barangay Micro Business Enterprise Owner
Jo Marie Blancaver, Eda Hareza Esguerra, Almario Parco Jr. & Edward Santos College of Business and Management
De La Salle Araneta University
3:30 Assessment on the Prevalence of Presumed Risks in the Trucking Operations of a Logistics Company: Basis for Implementation of Risk Management
Froilan S. Labausa & Shirley U. Espino Technological Institute of the Philippines
PARALLEL SESSION 3/ RM 410-B HUMAN RESOURCE AND SUSTAINABLE LEADERSHIP
1:30 Spiritually Driven Leadership at the Workplace in Selected BPOs in Metro Manila Michael Angelo Battung & Emiliano T. Hudtohan
Jose Rizal University
2:00 Loan Performance Assessment: Holy Cross Savings and Credit Cooperative Angelique E. Lagamson, Apple Rym B. Cabansag,
John Paul P. Portacio & Ma. Edwina A. Ala
De La Salle Araneta University- College of Business and Management
2:30 21st Century Leadership in a Universal Bank
Marybell B. Materum Jose Rizal University
3:00 The Effects of Personnel Retention Strategies to Employees' Performances Among Selected Businesses in Samson Road, Caloocan City
Helen Chua, Benjie Eulogio, Shallene Pardilla, Joshua Lance Pascual & Janine Pinca College of Business and Accountancy University of the East-Caloocan 4:00 Back to Osmena Hall
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De La Salle Araneta University
College of Business, Management and Accountancy
Messages
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De La Salle Araneta University
College of Business, Management and Accountancy
I would like to express my utmost appreciation and congratulations to the organizers of the 2nd DLSAU Business Research Congress. It is indeed an honor to be invited to share with you my insights in this year’s theme: “Social Responsibility and Resource Management for Sustainable Development”.
This year’s theme is consistent with the direction that the United Nations is leading towards Sustainable Growth and Development by identifying 17 Universal Sustainable Development Goals and urging member countries
to include in the formulation of their own policies the attainment of the said goals.
The Philippine Government has incorporated these Universal Goals for Sustainable Development in its Ambisyon 2040 and Philippine Development Plan. In turn, the City Government of Malabon ensures that all its policies and programs are aligned and focused in making these goals for sustainable development tangible. As public servants, it is our moral obligation to uphold social responsibility and the proper utilization and optimization of resources.
The City Government of Malabon shall continue to promote inclusive governance and empower the various sectors of the community and involve them in policy making. Thus, the key to attaining the goals for sustainable development is COMMUNICATION. I do believe that if people communicate and work together anything is possible.
Bastasama-sama, lahat kaya naten!
ANTOLIN A. ORETA III Malabon City Mayor
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De La Salle Araneta University
College of Business, Management and Accountancy
Sustainable development focuses on the principle of balance, where the use of resources does not undermine the stability and integrity of asystem,or compromise its ability to provide for future generations. As with any system, a delicate balance is achieved only through collaboration, effort, and commitment from all those involved.
In business ventures and other commercial activities, sustainability is best achieved through social responsibility initiatives and effective resource management programs that are scientifically-grounded and collaboratively practiced.
With the theme of this year’s research congress centered on engendering discussions on such initiatives and programs, I hope that someday, sustainability in businesses becomes the norm rather than the ideal. I also hope that
the students here will be inspiredto engage in research that will help businesses create opportunities for inclusive, encompassing, and sustainable development.
To the National Research Council of the Philippines Division 1, thank you for partnering with us for this initiative. To the organizers, thank you for providing a venue for the exchange of ideas and perspectivesamongyoung, bright men and women in the business field. To the student-delegates, I sincerely wish that you find this year’s research congress educational, worthwhile, and productive.
DR. BJORN S. SANTOS University President
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De La Salle Araneta University
College of Business, Management and Accountancy
I am very happy to welcome all participants and research presenters to our 2nd Business Research Congress that we had prepared for all of you to actively interact and generously share best practices and research papers in the area of Business Education, Research and Practice. With this year’s theme of “Social Responsibility and Resources Management for Sustainable Development,” may today’s activity be as meaningful and productive for all of you as it has been for us preparing and organizing this year’s congress.
There is always significance and value when experts and professionals of a particular discipline come together because it is an opportunity to share ideas and learn from each other. It is my hope and prayer that this research conference will not only bring about new
knowledge and information that can be shared and learned by our students, but also start many more interactions and collaborations between Business educators and researchers amongst our academic institutions. Let us continue to exert much effort to enrich learning resources related to your area of discipline to ensure the future success of students, educators and researchers particularly in the areas of corporate social responsibility and resource management for sustainable development.
MR. CHRISTOPHER N. POLANCO University Chancellor
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De La Salle Araneta University
College of Business, Management and Accountancy
In De La Salle Araneta University, we believe that research has an “essential Synergistic relationship with teaching in ensuring that the overall scholarship of the Institution continues to be productive, creative and relevant.” Strengthening this dynamic relationship entails that we engage not only the members of the DLSAU research community but other equally passionate researchers from other institutions and communities. We further posit that “research continually informs teaching, so that part of the distinctive nature of a university teaching comes from its connection with research.
It is with these principles that DLSAU organizes research congresses such as this as venues for academicians, researchers, and business industry partners to share and engage in scholarly conversations and discourses so that we enrich each other’s studies and discoveries.
The 2nd Business Research Congress, with the theme “social responsibility and resources management for sustainable development,” is hoped to engage our participants in an explicit support on the commitment of our country in realizing the Filipinos’ collective vision of a mature and globally competitive economy by 2040. Live Jesus in our hearts, forever.
DR. BERNARDO SEPEDA
Vice Chancellor for Academics and Research
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De La Salle Araneta University
College of Business, Management and Accountancy
Welcome to the 2nd Business Research Conference of De La Salle Araneta University! As the ECODEB President, with the support and cooperation of the organization officers, I am very grateful to DLSAU for this 1st partnership and collaboration. This academic endeavor is a great opportunity for deans, faculty, and students to showcase their skills in business research writing. Likewise, it is also a great value to recognize them and be awarded.
The objectives of this activity include the following: To collaborate and make partnership with DLSAU establishing this annual academic even; To be able to motivate our colleagues to continue discovering new
ideas and innovative undertakings; Finally, to recognize our business educators and students from the different universities and colleges who are advocating research in which will inspire them to pursue excellent studies and create and discover new things in business. Congratulations to all participants, speakers and of course, the team behind this endeavor. Thank you very much and God bless us all.
DR. LUCILA MAGALONG, DBA, DBE ECODEB President
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De La Salle Araneta University
College of Business, Management and Accountancy
The Plenary Speakers
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De La Salle Araneta University
College of Business, Management and Accountancy
DR. EMILIANO T. HUDTOHAN, AB-BSE, MA, EDD 50 Years of Corporate and Academic Practice
Dr. Emiliano T. Hudtohan has 50 decades (1967- 2017) of combined experience in corporate management education and professorial engagements in the academe. He is cofounder and president of AcademiX2Business Consultancy, Inc. He is a fellow of De La Salle Center for Business Research and Development and he is an accredited lecturer of the Metro Pacific Tollways Management Development Program, San Beda College Graduate School of Business Leadership and Management Development Program, BangkoSentral ng Pilipinas Management Skills Enhancement Program and Social Security System Management Development Program. He is also an accredited facilitator of Interaction Management Program of Development Dimensions International. He is training consultant of Intellicare Personal Mastery Program. A former member of the De La Salle Brothers (1961-1978), he was a board of trustee and a retired professor of De La Salle University.
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De La Salle Araneta University
College of Business, Management and Accountancy
DR. LEONARDO "NARDS" GARCIA JR., DBA, DBM, CPM-ASIA PACIFIC
Dr. Leonardo Garcia Jr is a Fellow Advisory Council of the Executive Council of Deans and Educators in Business (ECODEB); Certified Professional Marketer - Asia Pacific International Fellow, Salzburg, Austria Agora Awardee for Outstanding Achievement in Marketing conferred by the Philippine Marketing Association (PMA) Tanglaw ng Karunungan Award, conferred by the Association of Marketing Educators (AME). He is the CEO/CSO of GlobERA; Trustee for CPM-ASIA, Marketing Institute of the Philippines, Training Arm of PMA. He is the former Dean of LPU and DLS-CSB, School of Professional and Continuing Education Former Chair of Marketing and Dean of Graduate Studies, De La Salle University and Professor at San Beda, Letran, and Universidad de Manila.
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De La Salle Araneta University
College of Business, Management and Accountancy
DR. DIVINA MACALINAO EDRALIN
Currently, Dr. Edralin is serving as the Director of the Research Development Center and a part- time faculty in the Graduate School of Business of San Beda College. She is also former Vice Dean for the Research and Graduate Studies of the Ramon V. del Rosario College of Business of De La Salle University. She began her academic career at De La Salle in 1981 after working with the Institute of Labor and Manpower Studies of the Department of Labor and Employment and the Farm Systems Development Corporation for several years.
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De La Salle Araneta University
College of Business, Management and Accountancy
ATTY. AMADO F. MARALIT
Atty. Amado FormosoMaralit graduated Magna Cum Laude with traditionally the most senior secular degree known as Doctor of Civil Law at the Pontifical and Royal University of Santo Tomas, Manila. Earlier he was conferred a professional masterate in public administration at the University of the Philippines, Diliman. Dr. Maralit is a Career Executive Officer, presently a Senate Director -- the Chief Counselor of the Upper Chamber of Congress on Senate Parliamentary Law and Procedure. He has started to author books and currently, a professor of law and jurisprudence at several institutions of higher learning, most notably, De La Salle Araneta University.
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De La Salle Araneta University
College of Business, Management and Accountancy
Book of Abstracts
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De La Salle Araneta University
College of Business, Management and Accountancy
Plenary
RESPONSIBILITY, MANAGEMENT AND SUSTAINABILITY IN THE 21ST CENTURY
EMILIANO T HUDTOHAN De La Salle Araneta University
Abstract
This paper is a heuristic, historical discourse on social responsibility, resource management, and sustainable development. Social responsibility is seen from a personal and corporate perspective. The Filipino persona is viewed as a product of emergenetics, influenced by nature (DNA) and nurtured by society. Corporate social responsibility (CSR) is considered passé as corporate shared values (CSV) and corporate social initiatives (CSI) drive companies to beneficiary-centered endeavors. Eastern CSR of China and India breaks away from voluntary philanthropic CSR to mandated CSR. Sustainable Development Goals are presented as context of personal responsibility and corporate social responsibility. Among the three sustainable development frameworks that are presented, the Center of Alternative Development Inc. (CADI) of Nicanor Perlas is recommended for Catholic Philippines because it presents a comprehensive perspective that includes spiritual development. A second preference is Wilber’s All Quadrants All Lines (AQAL) framework because its interior-exterior dimensions of development is akin to our Kagandang Loob, behaviorally translated as moral beauty. Based on our luminous self, responsibility must be transformed as one’s privilege to serve Self, society and Mother Earth.
Keywords: persona, social responsibility, multi-stream management, corporate social responsibility, corporate shared values, corporate social initiatives, antifragile CSR, moral beauty and kagandahang loob
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De La Salle Araneta University
College of Business, Management and Accountancy
PREDICTORS OF HUMANISTIC SUSTAINABILITY HRM PRACTICES Ana Liza Asis – Castro and Divina M. Edralin
De La Salle University, Manila, Philippines
Abstract:
We determined and compared the degree of implementation of humanistic sustainability human resource management (HRM) practices. We analyzed which among the firm demographics, such as the number of years of operation, size, and type of ownership, is its significant predictor. Based on the Motivations of Humanistic
“SustainAbility” framework where the HRM practices were rooted, we used the descriptive, correlational, and causal research designs to analyze the 137 samples responses of various companies who participated in the survey. Our results showed that Philippine companies were moderately implementing humanistic sustainability HRM practices. It also indicated that those that were registered as corporations and large in size were implementing humanistic sustainability HRM practices to a greater degree. Our findings also revealed that the humanistic sustainability HRM practices were significantly correlated with company demographics such as size and type of ownership. Finally, our regression analysis indicated that the significant predictor of humanistic sustainability HRM practices was the size of the firm followed by the number of years of their operation.
Keywords: Human Resource Management, Humanistic, Sustainability, HRM Practices
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De La Salle Araneta University
College of Business, Management and Accountancy
CORPORATE SOCIAL RESPONSIBILITY IN START UPS, MICROENTERPRISES, AND SMALL BUSINESSES
Leonardo R. Garcia Jr.
1 Philippine Marketing Association
*Corresponding Author: drnardsgarcia@gmail.com
Abstract: As of 2015, there are more than 900,000 business establishments in the country, and more than 99 per cent belong to the micro and small enterprises (MSEs) (DTI, 2017). These are businesses whose total assets do not exceed Php 15,000,000.00 (Magna Carta for Micro, Small, and Medium Enterprises, 2010).
This study aims to understand what local start ups and MSEs do to add value to society by means of Corporate Social Responsibility. This is important since social issues are becoming prevalent all over the world. In addition to understanding current practices, this study aims to create a Corporate Social Responsibility framework that local start ups and MSEs can use to do their part in addressing social issues.
In order to understand the practices of MSEs and start ups, the researchers conducted an online survey answered by MSE entrepreneurs and Start up founders. The survey tackles current practices, as well as insights on how these entrepreneurs can use their business in helping address social issues. Moreover, a secondary research was conducted to set the context of the paper, and to understand the practices of businesses locally and globally.
The framework proposed by the researchers revolve around creating shared value to their local community, and aligning their operations with addressing social issues that can be impacted by their current line of business.
Key Words: Entrepreneurship; Social Responsibility; Start ups; MSEs.
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De La Salle Araneta University
College of Business, Management and Accountancy
SUSTAINABLE GOVERNANCE IN HIGH PLACES: EXACTING ACCOUNTABILITY THRU IMPEACHMENT
Amado F. Maralit
Senate of the Philippines Abstract
Being a
sui generis trial, its unique set of procedures features both motions made incourt as well as motions peculiar to deliberative bodies such as the legislative branch of the government. A political trial, impeachment, as opposed to an ordinary court trial has always been difficult to comprehend, sometimes recondite even to the experienced trial lawyers and the well-educated intelligentsia, because being a political institution, the impeachment action asserts to have a rationality of its own which transcends ordinary notions of legality, where values held dear and thus predominant in other disciplines, like justice, morality, equity, fairness, efficiency, effectiveness, economy, accuracy, stability, authoritativeness, internal coherence, predictability, etc., seem to be all mixed up as mere elements thereof; and their proportions inter se and in relation to the whole, being incessantly in a state of flux.
In this sort of political exercise, which is an extraordinary one, Justices of the
Supreme Court and even Senators, who happen to serve as Judges of the Impeachment Court could testify for or against the impeached. It must be hastened to add that this is the very political institution that serves the ultimate constitutional check that tends to effect that much-coveted balance of power among the great branches of
government, and appears to be the lone exception to Article VIII, Section 1 of the 1987 Constitution. And this competence is solidly lodged in the House and the Senate of the Republic, a feature clearly taken from that fine model of government crafted by the Founding Americans, who heeded the sound propositions of Montesquieu,
wherein the separation of powers among the great branches of government is
fundamental.
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De La Salle Araneta University
College of Business, Management and Accountancy
CSR for Sustainability
CORPORATE SOCIAL RESPONSIBILITY INITIATIVES OF HYUNDAI MOTOR COMPANY (HMC) PHILIPPINES: A MODEL FOR SUSTAINABLE CSR PROGRAM
Lee Pil Sang, Janna Parmisano, & Emiliano T. Hudtohan DLSAU Graduate School
Abstract
This study is an exploratory, historical and heuristic research, reviewing the philanthropic CSR, corporate shared values (CSV) and the corporate social initiatives (CSI) of Hyundai Motor Company (HMC) through its distributor Hyundai Asia Resources, Inc. (HARI) in the Philippines. Under HARI Foundation Inc. (HFI) Hyundai in the Philippines CSR initiatives for over a period of 11 years were focused on 23 CSR activities that promoted community development, environmental projects and educational scholarships. A tripartite collaboration of HARI with De La Salle Araneta University (DLSAU) and Ansanhak Research Institute Foundation (ARIF) is proposed to assist HARI’s renewed advocacy for education and environmental projects. This Tripartite Model for Sustainable Corporate Social Responsibility (SCSR) is founded on a common aspiration of HARI, DLSAU, and ARIF as expressed in their respective Vision-Mission-Values. The SCSR program being proposed is anchored on the sustainability framework of the World Council on (1) Economic Development (WCED) triple bottom line for People, Planet and Prophet, (2) The human and spiritual dimensions of development of Center for Alternative Development Inc. (CADI) and (3) the integral framework of Wilber’s All Quadrants All Lines (AQAL).
Keywords: Tripartite partnership, Sustainable CSR, Corporate Social Initiative, Corporate Shared Values.
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De La Salle Araneta University
College of Business, Management and Accountancy
ASSESSING CORPORATE SOCIAL RESPONSIBILITY OF SELECTED PRIVATE COLLEGES AND PUBLIC UNIVERSITIES IN CAVITE: A BASIS FOR
ENHANCEMENT
Rhea Mar Keith On-Poo, Mba
Department of Management, Cavite State University- Cavite City Campus 04100, Philippines rheamarkeithonpoo@gmail.com
ABSTRACT
This research presents a discussion on corporate social responsibility of Higher Education Institutions. More specifically, it purported to describe the profile of the respondents; assess the CSR approaches in terms of governance, environment, labor relations, community relations and business environment; determine the factors affecting the implementation of CSR in terms of Philanthropic, Ethical, Legal, Economic, Discretionary, Cultural and Managerial Components;
test the significance difference on CSR implementation when grouped according to profile variables and propose plan of action to further enhance the CSR performance.
Descriptive type of research will use to assess the CSR approaches. Statistical tools such as Frequency, Distribution, Percentage, and Weighted mean to analyze and interpret the gather data. The participants of the study are heads, faculty and non- academic staffs as basis for enhancement using the sets of questionnaires adapted from CSR Self- Assessment handbook for companies. The propose strategies and appropriate action plan may be tabled for discussion and implementation as they plan to review their CSR policy and reporting. Moreover, it is also a mechanism to measure and compare the performance over time to suit in the corporate culture, the context, objectives, content of the CSR strategy and commitment.
Keywords: Corporate Social Responsibility; Society; CSR Approaches; CSR Implementation, CSR Assessment
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De La Salle Araneta University
College of Business, Management and Accountancy
EMPLOYEES RESPONSIVENESS ON THE
CORPORATE SOCIAL RESPONSIBILITY PROGRAMS OF A COMMERCIAL SHOPPING CENTER IN MANILA
Ma. Luz B. Dasmarinas Carolina D. Garcia
Technological Institute of the Philippines, Manila Campus
Abstract
Business world is very challenging and competitive. Economic and social environment, issues related to social responsibility and sustainability are gaining more and more importance.
Corporate Social Responsibility (CSR) has become the key for the business community, moving the business beyond financial performance to a new and voluntary paradigm based on the natural resources conservation, social welfare, stakeholder engagement and economic performance goals are inseparable from the societies and environments within which they operate.
The study assessed the employees’ responsiveness on the corporate social responsibility programs of a commercial shopping center in Manila. As such answered the following questions:
1) How do the two groups of respondents assess the level of planning and development of their CSR as to Economic, Legal, Ethical and Philanthropic responsibilities; 2) How do the two groups of respondents asses the level of responsiveness to their CSR, as to Economic, Legal, Ethical and Philanthropic responsibilities; 3) The significant difference in the responses of the two groups of respondents; and 4) The significant relationship between the level of planning and administration vis a vis with employees responsiveness.
A total of sixty (60) respondents from human resources and marketing department were utilized as a sample population.
Anchored on Carol’s CSR Pyramid Theory, the survey questionnaire was developed and used to collect the data. Triangulation were also employed such as interview thru Focus Group Discussions (FGD).
Results indicate that there is no significant difference in the responses of the two groups of respondents. There was no significant relationship between the Planning and Development vis-a vis Responsiveness.
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De La Salle Araneta University
College of Business, Management and Accountancy
LOAN PERFORMANCE ASSESSMENT:
HOLYCROSS SAVINGS AND CREDIT COOPERATIVE Angelique E. Lagamson, Apple Rym B. Cabansag,
John Paul P. Portacio & Ma. Edwina A. Ala
De La Salle Araneta University – College of Business and Management Abstract
The cooperative in the Philippines has been represented by studies of accomplishments and breakdowns while the system of it has been a beneficiary of all- out government assistance, it seems that it has stayed as submissive and easy-going.
This study aims to analyze how effective the loan performance of one's cooperative.
This study found that most of the respondents answered the General Manager is reviewing loan portfolios but not on quarterly basis. In terms of Compliance with Regulations, the Respondents agreed that the HCSCCO has loan policies, procedures, and guide lines. When it comes on working out problems about the loan recovery, the respondents agreed that the HCSCCO takes legal action in accordance with those matters. In Loan Portfolio Performance the Respondents answered that there is a detailed borrowers’ screening. The researchers concluded that there is no significant difference in the assessment of loan performance when profile is considered, results of the study showed respondents have an organized thinking in accordance with assessing the loan performance.
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De La Salle Araneta University
College of Business, Management and Accountancy
RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND CORPORATE FINANCIAL PERFORMANCE OF JOLLIBEE FOOD CORPORATION
Christine Joy A. Fabros, Rhodessa Eunice L. Oiga, and Rejoice L. Ferrer De La Salle Araneta University- College of Business and Management
Abstract
In the earlier days, companies often give priority solely to their profitability. In the present time, companies are starting to have a heart of compassion and a dose of humanity. Corporate social responsibility is now considered as a vital part of big companies and SMEs as well.
Jollibee is one of the leading fast food chain in the country with over 1,000 outlets around Asia. Even the company has many competitors in the said industry; they still manage to be on the top. With their tagline “Bida ang Saya” they share their joy by doing CSR like food aiding, cash donation, scholarships, tree planting and many more through the Jollibee Group Foundation Inc.
This study determines the link between corporate social responsibility of the company and its corporate financial performance. It delved on the ratings of CSR according to their performance to the community, environment, employees and government.
The data were collected through financial statements and reliable websites and later analyzed using the data analysis software program SPSS. It was proven in the study that there is no significant relationship with regards to the perception of the employees to the company’s CSR and the Return of Assets (ROA), Return on Equity (ROE), Market Value Added (MVA) and Net Profit Margin (NPM).
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De La Salle Araneta University
College of Business, Management and Accountancy
REDEFINING INTERNATIONAL ECONOMY THROUGH SOCIAL ENTREPRENEURSHIP: CREATING A BALANCE FOR THE MARGINS
Miguelito B. Gamba
De La Salle Araneta University – Graduate Studies and Academic Research Abstract
Because marginalization has a different facet, the article primarily focusses on social margin on unemployment and how unemployment creates impact to overall social and economic exclusion. Marginalization of being unemployed can lead to poverty, and by all means limits the access to opportunities in the labor market, social-economic barriers and services, and which can be considered as the most treacherous kind of oppression.
Unemployment becomes a precedent exclusion to labor market. Thus, unemployment makes individuals think they are less privileged, powerless, and discriminated from the quality of life. This study emphasizes on providing employment, particularly to the young mothers who support their family living. These individuals are being provided equal opportunity and access by employing them without leaving their children and households.
Other than just addressing the prevalent problem, this study hopes how social entrepreneurship theory and practices influences and shapes the mindset of these marginalized individuals by training, educating, and monitoring to create products and services which contributes integral role in local and international economy; through shaping their human capital. By developing them, they eventually become purposeful unit of workers, and eventually become managers of their own businesses, and later on becomes an instrument to aid the social entrepreneurship advocacy. The study of the researcher proposes framework to understand redefining international economy through social entrepreneurship: Creating a balance for the margins by providing them equal opportunity through building their human capital in home base. The study has been conducted, and tested by the researcher and has been proven effective.
Keywords: Social Entrepreneurship, Marginalization, Poverty, Unemployment
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De La Salle Araneta University
College of Business, Management and Accountancy
Human Resource Management for Sustainable Development
21ST CENTURY NETWORK LEADERSHIP IN A UNIVERSAL BANK Marybell B. Materum
Jose Rizal University Shaw Blvd., Mandaluyong City
Abstract
The study on Network Leadership in a retail banking industry was empirically tested through a quantitative survey on the perception of the branch manager, immediate superior and subordinates. The elements of Network Leadership that were surveyed are: 1. Connector Attribute, 2. Self-Organized Project Coordinator and Coach Attribute, 3. Network Facilitator or Organizer Attribute, and 4. Network Guardian Attribute. The findings of this study, Network Leadership can be further enhanced by conducting a training program in communication, innovation and relational skills of the branch managers that will help nurture and maintain Network Leadership among the branches of the said banking institution.
Keywords: Network leadership, connector attribute, coordinator and coach attribute, facilitator/organizer attribute and guardian attribute.
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De La Salle Araneta University
College of Business, Management and Accountancy
SPIRITUALLY DRIVEN LEADERSHIP AT THE WORKPLACE IN SELECTED BPOs IN METRO MANILA
Michaelangelo Battung Jose Rizal University
Abstract
This study surveyed 30 managers in 5 BPOs operating in Metro Manila. It empirically tested their perspectives in terms of Mahalikan spirituality, Devotional spirituality, and Global spirituality as beliefs that drive them in their management functions of planning, leading, organizing and controlling. The dimensions of their spirituality are indicated under: Beliefs, (Dogma), Behavior (Moral), and Reverence (Worship). The study looked into the influence of Marhalikan, Devotional and Global spiritualities on how the BPO managers carry out their functions in planning, leading, organizing, and controlling.
Keywords: Maharlikan spirituality, devotional spirituality, global spirituality, Management functions, dogma, moral, worship, and BPO managers.
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De La Salle Araneta University
College of Business, Management and Accountancy
THE EFFECTS OF PERSONNEL RETENTION STRATEGIES TO EMPLOYEES’
PERFORMANCES AMONG SELECTED BUSINESSES IN SAMSON ROAD, CALOOCAN CITY
Helen Chua, Benjie Eulogio, ShallenePardilla, Joshua Lance Pascual and Janine Pinca
College of Business and Accountancy University of the East-Caloocan
Abstract
The main purpose of this study is to identify the effects of retention practices to employees’ performances that could be modified in a way which would enhance personnel retention. Moreover, this aims to determine the relationship of personnel retention strategies as correlated to employee performance. The correlation-descriptive survey method was used in this study. The main gathering tool was a modified- survey questionnaire. This research has 145 respondents comprised of employees and manager randomly selected from twelve businesses in Samson Road, Caloocan City. The result of the conducted research is that effective management of human resources will result in high productivity. An important quality needed to attain high performance productivity is effort. The manager’s job is to create the condition and retention strategies which will increase the chances of employees choosing to work hard.
The organization should provide employees with potentially competent retention strategies for motivating employees to perform quality work while maintaining a specified level of productivity. Regardless of their title, these strategies are intended to ensure fair and equitable management of all people employed.
Therefore, various organizations apply retention strategies for the purpose of reducing employee turnover in the workplace. The effects of personnel retention strategies to employees’ performances were in great extent. The application of these retention strategies results to the achievement of productivity standards, retention of competent and productive employees, and the occurrence of desired behavior. Therefore, there is a significant relationship between the personnel retention strategies and employees’
performances.
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De La Salle Araneta University
College of Business, Management and Accountancy
Entrepreneurial Management and Leadership
VALENZUELA CITY AS POTENTIAL BUSINESS HUB: A PERSPECTIVE OF BARANGAY MICRO BUSINESS ENTERPRISE OWNER
Jo Marie Blancaver1, Eda Hareza Esguerra2 and Almario Parco Jr. 3 College of Business and Management
De La Salle Araneta University
Abstract
The study is focused on the perception of Barangay Micro Business Enterprises (BMBEs) owner. The main objective of this study is to understand the factors that lead to the development of BMBEs in Valenzuela City whereby the business strategy perspective is highlighted. To achieve this objective the Porter Five Forces Analysis is used through intensive reading and those sources have been analyzed. The survey approach of research is used specifically descriptive method.
This study confirmed that the factors that can affect respondents’ businesses such as style of operation, demographic, foot traffic, accessibility and parking, competition, proximity to other businesses and services, image and history of the site, ordinances, the building’s infrastructure, and utilities and other costs making the Valenzuela City as a potential business hub.
Keywords: Valenzuela City, Perception, Barangay Micro Business Enterprise, Cronbach’s Alpha
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De La Salle Araneta University
College of Business, Management and Accountancy
THE SIGNIFICANCE OF TRADEMARK COLORS ON COLLEGE STUDENTS RECALL OF FAST FOOD CHAINS
Aleckzandra C. Palisoc Messiah College Foundation, Inc.
Abstract
This study entitled “The Significance of Trademark Colors on College Students Recall of Fast Food Chains” aimed to determine the significance of trademark colors used on fast food chains on the recall of college students. This study comprises of respondents who are randomly selected, from different colleges and universities.
Survey method was the process used in this study to gather data on the recall of college consumers on the trademark colors of fast food chains to be used as statistical evidences. To successfully achieve the purpose of this study, quantitative research design was applied to determine the significance. The data from the survey revealed that colors may help with the cognitive recall of the consumers on the fast food chain but it was not significant. Price and location were also studied as marketing factors that aid recall to the study and based on the results gathered, they were not significant as well. More importantly, it was obtained that the younger respondents have better reception and memory with regards to colors. Consequently, it is recommended that the fast food chains focus on the marketing factors that will attest the quality of their products and services offered to the consumers. In addition, for the continuous improvement of the fast food chains, it is recommended that they should integrate the factors to improve the recall of the customers with regards to their company. Lastly, fast food chains must maximize colors through targeting young consumers, for they recall colors better than the older consumers. Keywords: Fast Food Chains, Recall, Trademark colors, Price. Location
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De La Salle Araneta University
College of Business, Management and Accountancy
SPONSORS
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De La Salle Araneta University
College of Business, Management and Accountancy
SPONSORS
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De La Salle Araneta University
College of Business, Management and Accountancy
MAJOR SPONSOR
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De La Salle Araneta University
College of Business, Management and Accountancy
2
NDDLSAU BUSINESS RESEARCHCOMMITTEES
Overall Chair Francia R. Santos
Call for Papers ECODEB and CBMA Faculty
Program Ms. Ysa Bordador
Mr. Nicanor Lazaro Jr
Awards and Certificates DLSAU & ECODEB
Registration Ms. Joan Penaflor
Ms. Lovely Clemor
Ms. Rachelyn Ruth Santiago
Souvenir Program Mr. JericoDalangin
DLSAU StratComm
Food and Facilities Dr. Carolina Ditan Mr. Ronald Ibarlin
Documentation Ms. SheriebelouAlejo
Ms. Andrea Pangan
Logistics Ms Jinky Macatulad
Mr. Lester Calva
Session Chairs Ms. Ma. Edwina Ala
Mr. Arch Sanchez
Ms. Maria Teresa Bernabe
Moderators: Mr. Bobby Docena
Ms. Rejoice Ferrer
Ms. Alice Pedracio
Mr. Ferdie Romero
Sponsorships: Ms. Alice Pedracio
Mr. Porfirio Catolico
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De La Salle Araneta University
College of Business, Management and Accountancy
BRJ EDITORIAL BOARD Editor
Francia R. Santos, DBA
Associate Editors:
Nelson A. Layague, DBA Glen D. De Leon, PhD Ferdinand D. Romero, MBA
Layout Artist:
Jerico John Dalangin, MBA Reviewers:
Dr. Jennifer Reyes, URC Director Dr. Carolina Ditan, CBM Dean Dr. Antonio M. Glinoga, CVMAS Dean
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De La Salle Araneta University
College of Business, Management and Accountancy
COLLEGE OF BUSINESS, MANAGEMENT AND ACCOUNTANCY DE LA SALLE ARANETA UNIVERSITY
Dr. Bernardo Sepeda
Vice Chancellor for Academics and Research
Dr. Carolina Ditan Dean
Ms. Maria Teresa N. Bernabe
Tourism Management and Hotel and Restaurant Management Program Chair Ms. Ma. Edwina A. Ala
BSBA Program Chair Mr. Arch Sanchez Accountancy Program Chair
Ms. Alicia Pedracio Night Class Program Chair
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De La Salle Araneta University
College of Business, Management and Accountancy
DE LA SALLE ARANETA UNIVERSITY
Academic Programs
Senior High School
Senior High School covers the last two years of the K-12 program, Grades 11 and 12. In SHS, the students will go through a core curriculum and take subjects under a track of their choice.
The department offers the following strands: Accountancy, Business, and Management; Science, Technology, Engineering, and Mathematics; Humanities and Social Science; Arts and Design; and Sports.
College of Arts, Sciences, and Technology
The College of Arts, Sciences, and Technology (CAST) is committed to facilitating the holistic development of individuals who will become resources of change in today’s global society in the field of humanities, sciences and technology.
To this end, the college offers programs that are designed to prepare students to adapt to the fast-paced demands of the world and to hone their research skills in the areas of specialization.
The college offers the following programs: Bachelor of Science in Computer Engineering, Bachelor of Science in Computer Science, and Bachelor of Arts in Psychology.
College of Business, Management, and Accountancy
The College of Business, Management, and Accountancy (CBMA) is a dynamic and output-oriented college committed to excellence in teaching, research, and community services. To this end, the college is geared towards toward producing globally competitive graduates who are prepared to adequately meet the ever- growing manpower demands in government, business, and industry—locally and globally.
The college offers the following programs: Bachelor of Science in Business Administration, Major in Financial Management and Major in Marketing Management; Bachelor of Science in Hotel and Restaurant Management, Bachelor of Science in Tourism Management, and Bachelor of Science in Accountancy.
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De La Salle Araneta University
College of Business, Management and Accountancy
College of Education
The College of Education (COED) is designed to produce teachers who are professionally competent and dynamic in the field of teaching. Guided by the vision- mission of the university, the College of Education is geared towards the preparation of professionally competitive and dynamic teachers, equipped with academic- research based learning and skills, and transformed with the Lasallian values of faith, service, and communion.
The college offers a Bachelor of Elementary Educationand a Bachelor of Secondary Education, with majors in English, Mathematics, Science, Filipino, and Music, Arts and Physical Education (MAPE).
College of Veterinary Medicine and Agricultural Sciences
The College of Veterinary Medicine and Agricultural Sciences (CVMAS) aims to provide quality education and excellence in veterinary medicine, agricultural sciences, and food technology with emphasis on companion animal practice, animal welfare, animal health, crop and livestock production, food processing and safety, environmental management, extension service, and research to produce graduates whose competencies meet world-class standards.
The college offers the following programs: Doctor of Veterinary Medicine, Bachelor of Science in Food Technology, and Bachelor of Science in Agriculture.
Graduate Studies
MASTERS PROGRAMS
• Master of Arts in Education
Major in: English | Filipino | Mathematics Physical Education | Psychology Guidance & Counseling
Educational Leadership & Management
• Master of Science in Animal Husbandry, Major in Animal Nutrition
• Master of Science in Forestry
• Master in Business Administration
DOCTORATE PROGRAMS
• Doctor of Philosophy in Educational Management
• Doctor of Philosophy in Management
• Doctor of Philosophy in Agricultural Sciences, Major in Animal Science
• Doctor of Philosophy in Forestry
