Course Code: YBUSCOM
Course Name: Business Communication
Instructors: Ramoneda and Salas
Required Text: Locker Kitty O. and Kaczmarek Stephen Kyo. 2003 Business Communication: Building Critical Skills. McGraw Hill
Course Description: This course covers important aspects of people to people communication which maybe required at anytime. It offers a practical approach on how to communicate with clients, customers, suppliers, peers and manager and in general, an overview of the communication demands of business.
Topic Outline Estimated
Contact Hours
I. Building Blocks for Effective Messages 1. Business Communication, Management, and Success.
a) The Importance of Listening, Speaking, and Interpersonal Communication.
b) The Purposes of Documents that Writers in Organizations Write.
3
3
2. Adapting Your Message to Your Audience a) Audience and PAIBOC
b) Audience and Communication Process c) Analyzing Individuals and Members of Groups
d) Knowledge
e) Demographic Factors f) Personality
g) Knowledge and Beliefs h) Past Behavior
i) Analyzing People in Organizations
3
3. Communicating Across Culture a) Values, Beliefs, and Practices b) Nonverbal Communication c) Body Language
d) Space e) Time
f) Oral communication
g) Writing to International Audiences
3
II. Letters, Memos, and E-Mail Messages 1. Formats for Letters, Memos and E-mail messages.
a) Standard Formats for Letters b) Courtesy Title
c) Standard Memo Format
d) Standard Formats for E-Mail Messages
3
2. Informative and Positive Messages.
a) Subject Line
b) Criteria of a Good Subject Line c) Organizing Informative and Positive Messages.
d) Readers Benefits in Informative and Positive Messages.
e) Common Kinds of Informative and Positive Messages.
6
3. E-Mail Messages
a) Subject Line for Informative and Positive E- mail Messages
b) Subject Line for Negative E-Mail Messages.
c) E- mail “netiquette’
3
III. Interpersonal Communication 1. Listening
a) Practices of a Good Listener b) Active Listening
c) Strategies create active responses
3
2. Making Oral Presentation a) Purposes of Oral Presentation b) Kinds of Oral Presentation c) Modes of Opener
d) Patterns of Organization
e) Keys to delivering an effective presentation f) Guidelines for Group Presentation
6
IV. JOB HUNTING 1. Researching Jobs
a) Successful Job Hunting Method b Need to Know About Job Hunt c) Information Interview
d) Hidden Job Market
3
2. Resume
a) Kinds of Resume b) Parts of Resume c) Scannable Resume
3
3. Job Application Letter a) Kinds of Application Letter b) Parts of an Application Letter c) Organizing a Solicited Letter d) Organizing a Prospecting Letter e) You-Attitude
f) Positive Emphasis
3
4. Job Interviews a) Interview Strategy b) Parts of an Interview c) Stress Interview
d) Traditional Interview Questions e) Behavioral and Situational Interviews f) Phone and Video Interviews
3
Follow – up Letters, Calls and Job Offers a) Follow – up phone call and letter b) Forced Choice
c) Content of a follow-up letter
Total Session Expressed as Contact Hours
3
54
Recap
Estimated
Identification of CPC Topics Covered in this Course: Contact Hours*
Marketing 4
Management 10
Organizational Behavior 8
Human Resource Management 12
Business Ethics 10
Information System 6
Capstone 30
Total (estimate of contact hours) 80
