yfreentrep

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Holy Angel University Angeles City

COLLEGE OF BUSINESS AND ACCOUNTANCY

COURSE OUTLINE IN YFREENTREP ENTREPRENEURIAL MANAGEMENT

Course Code: YFREENTREP

Course Name: Entrepreneurial Management

Instructor: Palacio, Elmer. A.

email: [email protected]; [email protected];

Primary and Supplementary Texts: Introduction to Entrepreneurship, 2007 ed. by SERDEF/UP-ISSI (HAU Library ref: 658.421 In6I); Entrepreneurship Strategies and Resources (2^nd or 3^rd ed.) by Marc J. Dollinger (HAU Library ref: 658.421 D665) Course Description: This course focuses on the basic concepts and principles of entrepreneurship including the rudiments of business planning. At the end of the course, the student should be able to a) comprehend and appreciate the significance of entrepreneurship in relation to the setting up and managing an ongoing business venture, b) acquire the basic skill of identifying a business opportunity for both startup and ongoing business concerns, and c) write a simple business plan for a new or existing business venture. The course covers a framework for entrepreneurship, the significance of entrepreneurship in human development, entrepreneurship in the context of Philippine culture and development, entrepreneurial business environment analysis, the Philippine entrepreneurial environment with emphasis on micro-small- medium enterprises, and an integrative approach to the overall operations of the entrepreneurial venture . Key course topics include business opportunity identification and selection, marketing of goods and services, producing goods and services,

organizing the enterprise, and managing the financial aspects of the enterprise. These concepts shall be integrated in an appropriate business plan for a business opportunity which will be prepared by the student individually or with a group. The course will provide students with a foundation by which they can be able to utilize the knowledge and skills in entrepreneurship they have acquired by eventually setting up an enterprise or business as an alternative career opportunity.

COURSE TOPIC NO. OF

HOURS

RESOURCES I. A Framework for Entrepreneurship

What is Entrepreneurship?

Creation

Economic Organization Risk and Uncertainty Where is Entrepreneurship?

Economic Growth and Freedom The New Entrepreneur

Dimensions of Entrepreneurship New Venture Creation

Resources, Capabilities and Strategies Individuals

Environment Organization (Topic Evaluation/Test)

4.0

A Framework for

Entrepreneurship, pp. 1-16.

Entrepreneurship Strategies and Resources, Dollinger, Marc J. HAU Main Library:

658.421

II. Human Development and Entrepreneurship The Differences between the Developed

and Developing Countries

The Meaning of Development and Its Core Values

(Topic Evaluation/Test)

2.0

Introduction to

Entrepreneurship, 2007 ed.

SERDEF & UP Institute for Small-Scale Industries (UP- ISSI) PP. 1-4. HAU Main Library: 658.421

III. Philippine Culture, Entrepreneurship, and Development

How Countries Grow and Become Rich The Role of the Entrepreneur

How Entrepreneurs Make a Country Rich and Self-Reliant

4.5

Introduction to

SERDEF & UP-ISSI, pp. 5-36.

HAU Main Library: 658.421

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What an Entrepreneur Does

The Rewards and Risks of Being an Entrepreneur

Cultural Factors that Contribute to the Emergence of Entrepreneurs

Philippine Cultural Values and Entrepreneurship

Filipino Values Favorable to Entrepreneurship

Filipino Values that Deter Entrepreneurship The Link Between Family and

Entrepreneurship

The Link Between Education and Entrepreneurship

Case

(Topic Evaluation/Test)

IV. Processes of Business Environment Analysis

Scanning Monitoring Forecasting Assessing

Political and Governmental Analysis Stakeholder analysis

Global and International Issues National Issues

National, Regional, Local Issues Macroeconomic Analysis

Structural change Cyclical change Technological Analysis Pure invention Process Innovation Sociodemographic Analysis Demographics

Social Trends and Values Ecological Analysis

Sources of Opportunity The unexpected The Incongruous The process need

Industry and market structures Demographics

Changes in perception New knowledge Competitive Analysis Industry Analysis Buyer Power Supplier Power

The Threat of Substitutes Entry Barriers

Structural barriers to entry Regulatory barriers to entry Price cutting

Legal challenges to new ventures Rivalry Between Firms

Competitor Analysis

Identifying the competition Ranking competitors (Topic Evaluation/Test)

5.0

Entrepreneurship Strategies and Resources, Dollinger, Marc J. pp.51-82. HAU Main Library: 658.421

PRELIMINARY EXAMINATION V. The Philippine Environment for Entrepreneurship

Rationale for promoting Micro, Small, and Medium Enterprises (MSME)

The Definition of an MSME

Major Challenges and Issues for Philippine MSME’s

The Philippine SME Development Plan (Topic Evaluation/Test)

4.5

Introduction to

V. Opportunity Identification and Selection Opportunity to Start an Enterprise Generating Ideas

Collecting Information from the

5.0

Introduction to

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Environment

The Screening Process

Your Concept of the Business Resource Analysis

Environmental Analysis Personal Values Analysis

(Group Output: A specific business opportunity has been identified for venture/business planning)

VI. Marketing Goods and Services Marketing Concepts

Understanding the Consumer and Customer

Buying Behavior Market Segmentation

Variables in the Marketing Mix

Marketing Plan and Strategy Formulation Company Objectives and Resources Innovation and Marketing Management Marketing Plan Workshop: Market Screening:

Exercise 1. Macro Screening Exercise 2 Micro Screening

Exercise 3. SWOT Analysis (Resources Analysis) Exercise 4. SWOT Analysis (Environmental

Analysis)

Marketing Plan Workshop: Marketing Mix:

Exercise 5. Product and Services Questionnaire Exercise 6. Market Research Information

Exercise 7. Place and Promotion/Selling Expenses Exercise 8. Pricing/Projected Monthly Sales

Volume

Exercise 9. Pricing/Projected Sales Summary Exercise 10. Planned Sales (Single Product) Exercise 11. Planned Sales (Multiple Products) Exercises 12, 13, 14. Cash and Credit Sales

Monthly for Years 1, 2, & 3.

3.0

5.5

Introduction to

SERDEF & UP-ISSI, pp. 95-1I3.

“Your Business Plan Workbook”, pp. 215-228. Introduction to Entrepreneurship, 2007 ed.

SERDEF & UP-ISSI. HAU Main Library: 658.421

MIDTERM EXAMINATION

VII. Producing Goods and Services Production Process

Trends in Production Management Production Output

The Productivity Challenge

Productivity Variables and Measurement Product Design and Life Cycle

Product Design Development and Documents

Production Factors

Quality and Quality Assurance Managing Inventory

Production Planning

Maintaining Equipment and Machinery Product Costing

Technical/Production Plan Workshop

Exercise 15. Steps in Producing Your Product or Service

Exercise 16. Process Flow Diagram of the Different Activities of Your Business Exercise 17. Plant or Work Area / Selling Area

Layout

Exercise 18. Fixed Investment and Depreciation Schedule, Property, Machines or Equipment and Tools

Exercise 19. Fixed Investment and Depreciation Schedule ,for Furniture and Fixtures, Office Equipment, Vehicles

Exercise 20. Production Schedule (Single Product)

Exercise 21. Production Schedule (Multiple Products)

Exercise 22. Direct Raw Materials Requirements Exercise 23. Direct Material Cost (Single

Product)

Exercise 24. Direct Raw Material Cost (Multiple

3.0

6.0

Introduction to

SERDEF & UP-ISSI, pp. 115- 133. HAU Main Library:

658.421

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Products)

Exercise 25. Direct Materials Ending Inventory Schedule

Exercise 26. Direct Material Purchases

Exercise 27 & 28. Indirect Material Requirements and Indirect Material Cost

Exercise 29. Indirect Material Ending Inventory Schedule

Exercise 30. Indirect Material Purchases Exercise 31. Activities Done by Direct Labor Exercise 32. Manpower Requirements Exercise 33.Cost of Production

Exercise 34. Product Cost per Unit (for a Single Product Line)

Exercise 35. Product Cost per Unit (for Multiple Product Lines)

Exercise36. Finished Goods Ending Inventory (for a Single Product Line)

Exercise37. Finished Goods Ending Inventory (for Multiple Product Lines)

Exercise 38. Cost of Goods Sold (for a Manufacturing Business)

Exercise 39. Merchandise Summary

Exercise 40.Cost of Goods Sold for a Trading Business

Exercise 41. Merchandise Inventory

Exercise 42. Supplies and Spare Parts Summary Exercise 43.Cost of Supplies and Spare Parts

Used

Exercise 44. Supplies and Spare Parts Summary VIII. Organizing the Enterprise

The Rationale for Organization Management

The Basic Management Functions

Choosing the Legal Form of Your Business The Pros and Cons of Each Legal Form

Organization Plan Workshop

Exercise 45. Licenses, Permits, and Registration Expenses

Exercise 46. Total Pre-Operating Expenses Exercise 47. Hiring and Training: Manpower

Requirements, Duties, Monthly Salary Exercise 48. Administrative Expenses

2.0

Introduction to

658.421

IX. Managing the Financial Aspects of the Enterprise

Financial Records and Reports

Managing the Finances of the Enterprise Sources and Uses of Funds

Rules of Sound Financing Uses of Funds

Managing Your Funds Planning Cash Requirements

Monitoring and Controlling the Cash Budget

Pitfalls in Cash Management

Internal Control in a Small Business Financial Plan Workshop

Exercise 49. Total Project Cost

Exercise 50. Financing Charges (for Loans) Exercise 51. Projected Income Statement for

Manufacturers and Traders

Exercise 52.Total Expenses for Service Providers Exercise 53. Projected Income Statement for

Service Providers

Exercise 54. Projected Cash Flow Exercise 55. Projected Balance Sheet Exercise 56. Financial Ratios

4.5

3.0

Introduction to

658.421

X. Integrating Your Business Plan

(To be submitted on the last day of classes, as a mandatory requirement for course completion. Follow the format of the business

SERDEF & UP-ISSI. HAU Main

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plan as described in the Business Plan Workbook.

Style of presentation shall be discussed by the Course Professor.)

Optional: For course enrichment, an

educational tour such as trade exhibits and promotions, business site visits, or

testimonials of successful entrepreneurs, can also be included anytime within the course duration to enhance learning of students.

Library: 658.421For inquiries about copies of Introduction to Entrepreneurship, contact Myrna.

Co or Ving Cinco at Tel. 928-7076 to 79 or [email protected].

FINAL EXAMINATION

Identification of CPC Topics Covered in this Course Estimated Contact Hours*

Accounting 3.0

Marketing 6.0

Finance 4.0

Management 7.0

Organizational Behavior 4.0

Human Resource Management 2.0

Operations Management 4.0

Legal Environment of Business 3.0

Economics 6.0

Business Ethics 3.0

Information System 2.0

International/ Global Dimensions of Business 2.0

Integrative Experience 8.0

Total (estimate of contact hours) 54

Prepared by: ELMER A. PALACIO Faculty, YFREENTREP/1^st & Original Edition/SY 2009-2010

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SUMMARY OF COURSE TOPICS

COURSE TOPICS NO. OF HOURS

RESOURCES I. A Framework for Entrepreneurship

4.0 A Framework for Entrepreneurship, pp. 1-16. Entrepreneurship Strategies and Resources, Dollinger, Marc J. HAU Main Library: 658.421

II. Human Development and Entrepreneurship

2.0 Introduction to Entrepreneurship, 2007 ed. SERDEF & UP Institute for Small-Scale Industries (UP-ISSI) PP. 1-4.

HAU Main Library: 658.421 III. Philippine Culture,

Entrepreneurship, and Development

4.5 Introduction to Entrepreneurship, 2007 ed. SERDEF & UP-ISSI, pp. 5-36.

HAU Main Library: 658.421 IV. Processes of Business

Environment Analysis

5.0 Entrepreneurship Strategies and Resources, Dollinger, Marc J. pp.51- 82. HAU Main Library: 658.421 PRELIMINARY EXAMINATION

V. A. The Philippine Environment for Entrepreneurship

HAU Main Library: 658.421 V. Opportunity Identification and

Selection

(Group Output: Specific business opportunity for venture/business planning)

HAU Main Library: 658.421 VI. A. Marketing Goods and Services

B. Business Planning: The Marketing Plan

3.0

5.5

Introduction to Entrepreneurship, 2007 ed. SERDEF & UP-ISSI, pp. 95- 1I3. HAU Main Library: 658.421

“Your Business Plan Workbook”, pp. 215- 228. Introduction to Entrepreneurship, 2007 ed. SERDEF & UP-ISSI. HAU Main Library:

658.421 MIDTERM EXAMINATION

VII. A. Producing Goods and Services

B. Business Planning: The Technical / Production Plan

3.0

6.0

Introduction to Entrepreneurship, 2007 ed. SERDEF & UP-ISSI, pp. 115- 133. HAU Main Library: 658.421

658.421 VIII. A. Organizing the Enterprise

of Each Legal Form

B. Business Planning: Organization Plan

2.0

658.421 IX. A. Managing the Financial Aspects

of the Enterprise

B. Business Planning: Financial Plan

4.5

3.0

658.421 X. Integrating Your Business Plan

“Your Business Plan Workbook”, pp. 215- 258. Introduction to

Entrepreneurship, 2007 ed. SERDEF &

UP-ISSI. HAU Main Library: 658.421

FINAL EXAMINATION

Total No. of Hours 54

Prepared by: ELMER A. PALACIO Faculty, FREENTREP/1^st & Original Edition/SY 2009-2010