Summary
Through the research on tourism experience, ecotourism and related theories, combined with the current status of sustainable development of Damingshan Scenic Area, the relevant conclusions of ecotourism development from the perspective of tourism experience:
Eco-tourism must pay attention to ecology and experience from the perspective of tourism experience
In the development and construction of tourism products, it is necessary to combine the sustainable development of ecological scenic spots and to pay attention to the tourist experience of tourists. The experience economy is recognized by many people. The reason is that such experiential tourism can satisfy some of the tourists' personal needs and feelings of comfort, happiness, and excitement during travel. The ecology and experience in eco-tourism will influence each other, and the increase in tourists' satisfaction in the tourism experience is conducive to the improvement of the ecological protection and construction of the scenic spot and the service economy.
Eco-tourism scenic spots should seize the giving of this era, actively respond to challenges, build more infrastructure that meets the tourist experience and plan more innovative tourism products, and promote the development of eco-tourism to a higher level.
Eco-tourism must be people-oriented from the perspective of tourism experience, focusing on basic supporting services and marketing experience in scenic spots
How much tourist attractions attract tourists depends on whether the development of the product adheres to the people-oriented approach. If tourism product development wants to be recognized and loved by tourists, it must pay attention to the basic supporting services and unique marketing experience of the product, so that visitors can feel the special tourism development of the scenic spot from these details, thereby enhancing the satisfaction and reputation of the scenic spot.
43 Eco-tourism must pay attention to the innovation and history of the development of scenic spots from the perspective of tourism experience
The most traditional travel experience in the tourism industry is the "tour guide explains, I listen to the class" travel and sightseeing mode, even in the eco-tourism is limited to ordinary sightseeing, and this traditional sightseeing mode has long made tourists feel boring. From the perspective of tourism experience, ecological scenic spots must explore the innovation and history of tourism products, so that tourists can feel fresh in the tourism experience and learn new knowledge at the same time.
Suggestions and countermeasures
Add the theme development and design of ecotourism experience in Daming Mountain Scenic Area
If you want to turn traditional sightseeing into a tourist spot with experience theme, you should provide tourists with participation in theme development, experience theme novel, can impress tourists, and pay attention to the excavation and display of ecological culture and regional culture in Daming Mountain Scenic area.
1. Cultural Experience
Cultural experience is mainly realized by using humane eco-tourism resources.
This kind of eco-tourism experience mainly satisfies people's cultural cognition and curiosity about foreign culture. Daming mountain Scenic Area can fully explore the unique Zhuang culture and Dragon Mother culture of Daming mountain, and open up a cultural experience area in Daming mountain Scenic Area for tourists to participate in and experience. Tourists can experience diverse ecological cultures, such as Zhuang characteristic food production, Zhuang song and dance performances, and Zhuang marriage customs.
2. Learning and education experience
This type of eco-tourism experience mainly meets the needs of people for self-development, but also meets the needs of modern people to learn in entertainment. Since the experience leaves a deep impression on tourists, the design of learning experience helps tourists learn new things more easily thing. Daming Mountain Scenic Area, as a national nature reserve, has abundant natural resources.
All the landscapes in the scenic area interpret the connotations of nature, ecology, water and harmony. Experience projects such as bird watching, rime landscape photography, painting, and ecological science knowledge questions and answers can be carried out in the scenic area, mainly attracting scientific research workers, young
students, wildlife conservation volunteers, and art lovers to experience and participate.
This enables ecotourists to gain first-hand shared experiences with enlightening education and emotional significance, happy participation, and rational thinking in the harmonious coexistence with the natural environment, thereby inspiring tourists to consciously protect nature.
3. Outdoor Sports Experience
Modern people are alienated from nature, and modern objects that can be seen everywhere cut off the connection between people and nature. People have a need to return to nature and yearn for green. The closeness to nature not only strengthens people's understanding of nature, but also satisfies people's curiosity about nature. In recent years, Daming Mountain Scenic Area has added paragliding projects based on the advantages of the large mountain height difference, and provided tourists with a field for camping. It is understood that more young people like outdoor camping this year. The scenic spot can carry out a one-stop service for outdoor camping, providing tourists with a full range of recreational facilities, providing services owned by the hotel to outdoor camping, allowing more tourists to join the team close to nature, and providing tourists with catering and other services. More than just providing a venue.
Networking of marketing methods
Daming mountain Scenic Area makes full use of the big data platform to meet the personalized needs of customers and recent fashion trends, and comprehensively utilize new media such as Weibo, WeChat, Xiaohongshu, Douyin, online graphics and short videos to achieve precision Marketing, to promote the characteristic tourism products of Daming Mountain Scenic Area. On the other hand, consultancy marketing is achieved through online celebrity live broadcast. With the help of new media technology, output the strategy explanation and beauty sharing of Daming mountain Scenic Area through online graphics, short videos and live broadcast, which can not only establish a good image for the scenic area, enhance tourists' desire to travel, and seize the Daming mountain Scenic Area. Traffic, marketing tourism products of Daming mountain Scenic Area.
45 Daming Mountain Scenic Area needs to carry out reasonable infrastructure construction and perfect hardware configuration
Daming Mountain Scenic area should make reasonable planning for local infrastructure construction according to the basic factors such as scenic area planning and passenger flow. In addition to the environment of Daming Mountain Scenic area itself, infrastructure is an important factor that can affect the flow of people.
Scenic spots need to raise awareness of ecological protection and pay attention to the cultivation of professional talents in eco-tourism management
During the development of eco-tourism products, attention should be paid not only to the satisfaction of tourists' travel experience, but also to the protection of the ecological environment in the scenic area, the appropriate development of local tourism resources, and the avoidance of excessive development. Pay attention to the protection of local organisms. Use the benefits of tourism products to more effectively protect the natural resources of the scenic area. Take ecology as the foundation, industry as the support, and system as the guarantee. In the process of tourist travel, the management of garbage should be strengthened. Tourists are strictly prohibited from littering. Corresponding reward and punishment system can be established to increase environmental protection propaganda in the scenic area. Damingshan Scenic Area also needs to take responsibility and strengthen the recycling and processing of garbage to avoid damage to the ecological environment in the scenic area and affect the satisfaction of other tourists' travel experience. Regarding the management of eco- tourism scenic spots, the relevant departments in the Daming mountain Scenic Area can't just make simple plans for management. Professionals are needed to manage and construct this to ensure the sustainable and long-term development of the scenic area. In addition, it is necessary to pay attention to the unified training of explanation talents, in order to convey more in-depth ecological and cultural knowledge to tourists, so as to improve the viewing experience and viewing experience of tourists.
After the COVID-19 occurred, the business model transformation of Daming Mountain ecotourism industry
The epidemic has a greater impact on the tourism market, but at the same time it has given better opportunities for the development of eco-tourism. Driven by the epidemic, the tourism market environment has changed, and more tourists choose low-density outdoor tourism. During the epidemic, China's 5G technology upgrade changed the production method of tourism experience. In this environment, Daming
mountain Scenic Area can also make full use of new technologies such as big data, artificial intelligence, cloud computing, virtual reality (VR), augmented reality (AR), etc., through the combination of short video + eco-tourism, allowing tourists to both You can experience the natural landscape of the real place, and can also indulge in the virtual space, allowing tourists to visit the attractions of their interest in depth. It can be an auxiliary facility for eco-tourism scenic spots, breaking through many conditions and restrictions such as the original local area of Daming Mountain.
(Ping & Chunxiao, 2007)