A Study on the Sustainable Development of Ginkgo Village in Jiangdong, Tengchong City, Yunnan Province
2. Tengchong Jiangdong Ginkgo Village background introduction Tengchong City is located in the southwest of Yunnan Province, the western part
of Baoshan City, since 2000 to develop tourism, Tengchong with its own unique and unique tourism resources conditions since the rapid development of tourism in Yunnan has become an indispensable part of tourism, A high visibility of the volcano, hot sea, Heshun town, West Yunnan Anti-Japanese War Museum, the national war cemetery and other tourist brands, tourism visibility has been significantly improved.
In recent years, Tengchong City, driven by the tourism environment, Tengchong City Jiangdong Ginkgo Village as Tengchong is currently the first to build and is being transformed and enhance the tourism brand, is following the volcano, hot sea, Heshun emerging Tengchong most representative Sexual tourist attractions. Jiangdong Village from the city of Tengchong 35 km, and 3A-level scenic area Tengchong National Volcano Geological Park adjacent to the distance from the Taoist mountain Yunfengshan 20 km, easier to form a tourist ring. With the rapid development of Ginkgo Village area, Tengchong City, after repeated study, in the town and village departments to seek the views of the decision to take the market, the company's operation of the road, on October 15, 2015 set up by Tengchong City Shengyuan Tourism Culture Investment Development Co., Ltd., Tengchong Tongde Town Development Service Center, Guodong Town, Jiangdong Community Village Committee Tengchong Four Seasons Jiangdong Scenic Area Development and Management Co., Ltd., after obtaining the proceeds, the three parties in accordance with the ratio of 4: 3: 3 To be divided into. In other words, the villagers every year from the ticket revenue in a share. The company is responsible for the protection, management and development of Ginkgo Village, and in strict accordance with the
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procedures to obtain fees on the basis of fees, please import and export departments to charge the cost of accounting, and ultimately determine the charges: travel season 40 yuan / Yuan / person, military, disabled, the elderly, children and other special groups
in accordance with national standards, from October 15, 2015 charges. The implementation of this policy caused the development of Ginkgo Village and the contradiction between the villagers, the villagers privately soliciting the phenomenon of serious, the villagers for their own interests, short-term interests, free to break the wall shop, the house before the house chaos, Was gradually destroyed. At the same time, the development of Ginkgo Village tourism is high, traffic congestion, poor environment, accommodation and tensions, tourism development of low season flow, related industries economic depression, resource idle, peak season carrying capacity is limited, there is a contradiction between residents and developers, Development and management of the overall quality is not enough and many other issues have become the next step in the development of Ginkgo puzzle problems. Therefore, to deal with the relationship between short-term development and long-term development, to deal with the relationship between human development and the development of the material, to deal with the relationship between conservation of labor and conservation of natural resources, in order to achieve Jiangdong Ginkgo Village comprehensive
sustainable development is the current Ginkgo Village tourism resources Development work of the top priority.
3. Analysis on the Operation Guarantee Mechanism of Rural Tourism Sustainable Development
3.1 Policy and legal protection system for sustainable development of rural tourism
The sustainable development of rural tourism will involve social, economic, resource, cultural and environmental aspects, is the old tourism development model, environmental governance and related strategies and policies of major changes, and therefore need special laws and regulations to protect stand by. By the government at all levels under the guidance of the overall national laws and regulations, according to the local situation to develop appropriate management regulations.
The vast majority of existing environmental management regulations are focused on the path of first post-pollution treatment, without the control of the whole process
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of pollution control and the reduction of resource consumption and waste generation.
This reflects that the existing environmental laws and regulations of the legislative concept are also confined to the "pollution control" mode of thinking, should be as soon as possible "reduction", "reuse" and "recycling" principle as a guide to establish and improve the rural tourism can be Sustainable development of environmental laws and regulations, so as to promote the rapid and sustainable development of rural tourism.
3.2 Rural tourism sustainable development of the financial security system China's rural tourism development is in the stage of rapid development, financial security will become a necessary condition for other safeguards. In the financial security issues, mainly to broaden the financial way to broaden the sources of funding channels. There are:
(1) government sector input
The government should ensure that the basic funds for the development of the tourism industry, the implementation of special funds, earmarked, to the social capital investors to create a good environment, should be responsible for providing: the necessary infrastructure projects, sustainable planning, management and development programs, Sexual integrity and marketing, public convenience facilities, and other nonprofit inputs.
(2) to expand funding channels
The establishment of tourism government funding channels should also include higher levels of government support for a special fund, to actively strive to expand the funding channels. Or set aside a certain amount from the land tax to establish the tourism development fund, set up a fund management committee, directly responsible for the government.
(3) to launch social funds
May require social money holders to invest in tourism facilities developed in the overall planning proposal, while social money holders can also participate in potentially profitable areas of government sector investment (such as roads, charges, utilities, etc.). In the allocation of social funds, the government departments to bear
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most of the investment, social investment will bear the lack of the part, mainly reflected in the tourism facilities, but also bear part of the training costs.
(4) investment
To be good at investment, the resources or projects, after careful assessment and analysis, careful planning and packaging, the formation of project feasibility investment documents, large investment.
3.3 Technical Support System for Sustainable Development of Rural Tourism
The rapid expansion of the scale of the tourism industry to increase the environmental pressure in the tourist area, a large number of tourist attractions high-
load operation, a large number of natural ecological protection zones opened up as a tourist area, so high-tech, efficient tourism environment management technology can guarantee rural tourism Continuous development. (1) the establishment of tourism environmental monitoring systems and protection facilities, sewage, garbage scientific and low pollution treatment, reduce the pollution of the land. To ensure the quality of the landscape and the quality of life of animals and plants. (2) the sustainable development of rural tourism management technical support: to strengthen the standardized management and education and training to enhance the level of rural tourism reception services, strengthen rural tourism management, the development of rural tourism village (point) standards and guidance on the scale of rural tourism Point, in accordance with the relevant standards of the national standard requirements of its infrastructure. Health and epidemic prevention, price and other departments take the initiative to deep rural tourism to help its standardised management. (3) to strengthen the training of rural tourism practitioners: labour, education, tourism, agriculture, poverty alleviation and other departments to rural tourism into the industry training program to improve the business quality of tourism practitioners and practitioners. Establish a rural tourism demonstration sites, rural tourism development leaders, business households and service providers to conduct a comprehensive and effective training. Rural tourism not only from the farmers to cultivate talent, but also to attach importance to this local talent, so as to seek a new breakthrough in rural tourism, rural tourism health, sustained and stable development.
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3.4 Social tourism sustainable development of rural tourism system
Rural tourism can not be separated from the village folk, folk culture; rural folk, folk culture also need to use rural tourism and be recognised by the outside world.
Rural tourism development will inevitably have a certain impact on the original rural culture. Rural tourism must deal with this contradiction, and innovation, so as to attract tourists, but also contribute to the protection and development of rural culture.
On the other hand, to improve the participation of the masses of the consciousness and participation is the necessary conditions for the smooth development of the circular economy. So to promote the green community, green building, green consumption construction is particularly important. Rural culture and ecological culture is the harmony between man and the natural environment of the culture, this protection does not only conform to the current development of the economy but also to protect the environment of sustainable development.