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Psycho- Social Factors and Well-being Related to Effective Learning Behavior of Accounting Students in Faculty of Business Administration Rajamangala

University of Technology Phra Nakhon ¹

Lumyai Magjaroen ² Thasuk Junprasert ³ Omdean Sodmanee ⁴

Received: October 14, 2012 Accepted: May 19, 2012

Abstract

The objectives of this research were to study 1) the predicting power on efficient learning behavior by psychological trait, psychological state, and situational 2) interaction effect between psychological trait, and situational related to efficient learning behavior. The sample size was comprised of 232(2^nd, 3^rdand 4^th year) accounting students who have G.P.A above 3.0 in academic year of 2011. Frequency, descriptive statistics, standard and stepwise multiple regressions and two-way ANOVA were used for statistics analysis in overall group and subgroup according to socio-demographic characteristics. The research findings were as follows: 1) all 8 factors of psychological trait , psychological state, and situational could predict: 46.6% of variance of efficient learning behavior. The factors with the most predicting power were positive attitude towards efficient learning behavior, achievement motive, well-being, and positive attitude towards professors, respectively. 2) the interaction effect was found between future orientation and self-control and high level of positive class atmosphere’s perception in male students, students with high school education background, and sophomore year of bachelor degree.

Keywords: well-being, effective learning behavior, accounting students

1 Thesis for the Master of Science Degree in Applied Behavioral Science

2 Graduate Students, Master of Science Degree in Applied Behavioral Science Research, Srinakarinwirot University , E-mail: [email protected] , Tel. 668-1252-6065

3 Lecturer in Behavioral Science Research, Srinakarinwirot University

4 Assistant professor in Behavioral Science Research, Srinakarinwirot University

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