The Impact of the Efficient Applied Technologies toward Printed Matters Business in Thailand

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The Impact of the Efficient Applied Technologies toward Printed Matters Business in Thailand

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Katamat Ngiamsombat *, Nitiphong Songsrirote ²and Suteera Puangpronpitag ³

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2 Assistant Professor, Mahasarakham Business School, Mahasarakham University

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3 Lecturer, Mahasarakham Business School, Mahasarakham University

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Abstract

The research objective was to the Impact of the efficient applied technologies toward printed matters business in Thailand. A questionnaire was used to collect data from 92 managers of printed matter businesses in Thailand. Statistics were used to analyze the data including t-test f-test (ANOVA and MANOVA), multiple correlation analysis, correlation multiple regression analysis, and multiple regression analysis. Results revealed that efficiency of the application of technologies had relationship with and positive effect on the organizational success. Thus, printing business managers should use the research result to develop the application of technologies so that employees can understand the way to operate with the application of technologies and accept the changes. As a result, the organization can compete with other companies and respond to the costumer’s needs to make the organization become more successful.

Keywords : Technology Implementation Efficiency, Organization Success, Publication Business

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