Operational Efficiency of Food industry Business in Thailand

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Operational Efficiency of Food industry Business in Thailand

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Chiranan PrommaUtis Bhongchirawattana² Nitipong Songsrirode³ Received: July 16,2018, Revised: March 1,2018, Accepted : July ,2018

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___________________________________________

)*"99 !@'D*EF (E!*9%!)! ##(

Master Student, Master of Economic, Mahasarakham Business School, Mahasarakham University

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2 Lecturer, Mahasarakham Business School, Mahasarakham University

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3 Assistant Professor, Mahasarakham Business School, Mahasarakham University

Abstract

The purpose of this research was to examine the relationship between modern information technology application and operational efficiency of food industry businesses in Thailand.

The samples of the study were the food industry businesses in Thailand in which the information were collected from 107 executives of food industry businesses in Thailand and the instruments used in the study were questionnaires. The information was analyzed by using t - test , F - test (ANOVA and MANOVA), multiple correlation analysis, simple regression analysis, and multiple regression analysis.

The analysis revealed that applying modern information technology in the dimension of the decision support systems has positively impacted on efficiency of financial operations. Therefore, the food industry businesses in Thailand may have to focus on using the information technology as a tool of operation, problem solutions, and facilitating the operational processes to be more efficient and faster. Additionally, applying the information technology could lead to the cost reduction in order to obtain the efficient and effective outcome, which support the success of food industry businesses in Thailand.

Keywords : Modern Information Technology , Operational Efficiency, Food Industry Business

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