View of Relationship between Professional Service Management and Performance of Accounting Firms in the Northeast

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Relationship between Professional Service Management and Performance of Accounting Firms in the Northeast

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* Master student, Master of Accountancy, Mahasarakham Business School,Mahasarakham University

2,3 Assistant Professor, Mahasaraknam Business School, Mahasarahkam University

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Abstract

This research aimed to examine the relationship between professional service management and performance of accounting firms in the northeast. Questionnaires were used as a tool for collecting data from 100 chief accounting office executives in the northeast. The statistics used for analyzing the collected data were multiple correlation analysis and multiple regression analysis. Professional service management was defined as the independent variable that has relationship and effect on performance. The results showed that professional service management has relationship and positive impact on performance.

Thus, the accounting office executives should take the components and methods of professional service management to apply in practice and evaluate performance continuously in order to differentiate the services from competitors to meet the needs of the customer. The services with quality will lead to progress of growth and to create a positive image of the organization sustainably.

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Keywords Professional Service Management, Performance, Accounting Firms in the Northeast

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