Services with Thainess in Hotel and Tourism Business - ThaiJo

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Abstract

The two objective of this article are (1) to explain the importance of services with Thainess in hotel and tourism business, and (2) to give policy recommendations about supporting the entrepreneurs of the hotel and tourism business to use the Thainess as guidelines for various services. The synthesis and analysis results of related documents showed GHIGJGHKLMKNIGOLPLQGHKHLGKRIPSGLUNOVWXUVOPKVVVHLURSMRIYKOWMLNGIPYKLPXLGH6VKNZOYKV[OGH\HIOPKVV7 IPS6]KNZOYKWOPS7GLVUMMLNGYROKPGV@KVMKYOIRR^QLNKO_PKNV@GLXKOWMNKVVOZK@HIZK[LNSLQWLUGH@IPSNKMUNYHIVK next time, and (2) the entrepreneurs of the hotel and tourism business should carry out two urgent aspects comprising (2.1) to intervene the concept of Thainess in all kinds of services, such as Thai food, Thai language, Thai Etiquette, Thai arts and culture, Thai traditional practices, etc. and to simultaneously develop the employees’ knowledge and UPSKNVGIPSOP_IXLUG6\HIOPKVV7IPSLGHKNPKKSKSYLWMKGKPYOKV@VUYHIVzP_ROVHROGKNIY^@YLWWUPOYIGOLPV{ORR@KGY|

to encourage Thai people to be proud of being Thai.

Keywords: Thainess, services, hotel, tourism

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Services with Thainess in Hotel and Tourism Business

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Yuphawan Nangklaphivat

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