the Universal Coverage Health Security System in Bangkok ¹

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ISSN 2228-9453 Journal of Behavioral Science for Development Vol.5 No.1 January 2013 Page 53

5 1 2556 !"# BSRI, Srinakharinwirot University

Psycho-Social Factors Related to Service Behaviors in Health Promotion of Officers Working in

the Universal Coverage Health Security System in Bangkok ¹

Sompop Boonnasask² Ungsinun Intarakamhang ³ Wichuda Kijtornthaml ⁴ Received: May 29, 2012 Accepted: June 21, 2012

Abstract

This research aims to compare service behaviors in health promotion of officers working in the universal coverage health security system with different biosocial characteristics, to study the psycho-social factors related to health promotion service behaviors in officers who work in the universal coverage health security system, and to study to what extent the psycho-social factors can predict health promotion service behaviors with and without consideration in the biosocial characteristics of the studied officers. The samples which derived from the proportional stratified random sampling method were 191 officers providing health promotion services under the universal coverage health security system in 22 service units located in Bangkok Metropolis. The statistics used for analyzing the acquired data were t-test, pearson’s correlation coefficient and the hierarchical multiple regression (Enter). The research results were as follows. 1) The officers, who had different education levels, had statistically different service behaviors in health promotion. 2) In the combined group, the less than or equal to 40-year-old group, the over 40-year old group, the lower than or equal to the bachelor’s degree group, the higher than the bachelor’s degree group, the non-medical school group and the over 10-year of work experience group, the psycho-social factors were found to positively relate to the health promotion service behaviors of the officers working in the universal coverage health security system (p < .01). 3) The psycho-social factors were generally able to predict the health promotion service behaviors in the people operating in the universal coverage health security system, and able to predict each of the five service behaviors of the officers in the combined group and the specific groups. The two factors, the positive attitudes toward service behaviors in health promotion and the extrovert personality, had statistical significance (p < .01) which affected the behaviors.

Keywords: service behavior, health promotion, universal coverage health security system

1 Thesis for the Master Degree in Applied Behavioral Science Research, Srinakharinwirot University

2 Graduate Student, Master degree in Applied Behavioral Science Research, Srinakharinwirot University E-mail: [email protected] , Tel. 668-9083-0407

3 Associate Professor in Behavioral Science Research Institute, Srinakharinwirot University

4 Lecturer in Behavioral Science Research Institute, Srinakharinwirot University

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Cattell, Raymond B. (1970). Personlity:

Theory, Assessment and Research. New York.

Eysenck, J. Hans. (1970). The Structure of Human Personality. London: Barnes &

Noble.