How Two Magic Words
day (October 16, 2005) and typed in the name of the e-book Million Dollar E-mails in quotes and it still came up with 72,200 references more than four years later. Now that’s 72,200 web sites that are selling, giving away, or mentioning my e- book—so I can only imagine how many countless copies are circulating on the Web.
But this isn’t the point. The point is the two magic words, right?
I can almost hear you screaming, “C’mon, Yanik—give me those two words already, bub!”
I promise I will, but not quite yet.
Let’s fast-forward a few years to 2003 and I’ve pretty much forgotten about my little e-book adventure and the fact it in- cluded the “two magic words” on the cover (oops, there’s a hint). You see, I was considering the idea of coming clean about a hidden way to literally steal an almost endless source of content (on practically any subject you could imagine). I teach ordinary people how to successfully sell materials like e- books, manuals, audio programs, and DVDs online—some- thing called “information products marketing.” But unless you’ve been exposed to this specialized concept of selling in- formation you wouldn’t think it was even possible since most people believe everything is free online. It’s shocking to most people when I reveal my students selling everything from potty training info to guitar lessons to investing information online and making six-figure incomes with their little ventures.
However, one of the big problems and concerns I heard all the time from struggling students was something like: “I don’t have any ideas for what to sell” or “I don’t have time to create information to sell.” Bingo! Anytime your customers or prospects gripe about something, that should be when your ears perk up because there’s lots of money to made giving them your Irresistible Offer.
That’s when I decided to go ahead and hold a two-hour tele- conference call to spill the beans about how I’d been able to tap into this mountain of public domain information for years and
Mad Scientists Using The Great Formula
years. Plus, I asked a legal expert and two other guests who have had success with public domain material to be part of this call.
After setting up the details, I made a quick announcement to my subscribers and the response was crazy. I thought I’d need maybe 150 to 200 phone lines, but I sold more than 850 seats to this teleconference call at $49 per spot (or $97 if they wanted an audio CD sent to them). For about two hours of work I made a tidy $47,926, but more importantly, I knew this had hit a major hot button.
That’s why after the call I simply asked the 800-plus atten- dees one question: “What is the one lingering question you still have about finding, using, and profiting from public domain?”
Here’s the e-mail I sent:
THE GREAT FORMULA
What’s your biggest question on public domain?
Hi [firstname],
After the “Public Domain Riches” teleclass I received a ton of great feedback like this:
“My head kept buzzing, and after the call I was searching some of the web sites you mentioned and I’ve now got an idea to run with. In fact the call ended at 10:30 p.m.
my time and I went to bed around 5:30 in the morning! Like everyone else, I always knew about public domain works but never in any detail. Thanks to your call I can say that finding the work I’m interested in took only about 20 minutes, and a simple e-mail confirmed that the work is in the public domain and I can use it as I want! . . . I came away with at least 10 times the value before even doing anything.”
—Moragh Pitt, Orpington, Kent, UK
“Prior to the ‘Public Domain Riches’ call, I had many questions concerning copyrights and public domain works. [You] made sense of it all for me and now only one ques- tion remains. Whatever will I do with all the money I’ll be making?! Honestly, while on the call, which lasted for two and one-half hours, I came up with eight different ideas for information products. If only it had been a four-hour call!”
—Joi Sigers, Charleston, IN
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Okay, this was nothing fancy, but the responses and an- swers I got gave me the idea for a Second Glass. They told me there needed to be a much more comprehensive and advanced program that took people step-by-step through the process—
from finding and selecting public domain works to exactly how to profit from them. I decided to hold a private e-class for 15 people in which I delivered lessons and homework assign- ments via e-mail for eight weeks to attendees. (This e-class sold out five separate times until I stopped offering it as a live course and turned it into a home-study course.)
Now on top of the requests for more advanced help, the re- sponses we got from the survey also centered around the ques- tions “How can I be sure a work is really copyright-free?” and
“How can I find a good market or niche to sell information to?”
After reading those questions, I decided the next thing I’d offer in the “Public Domain Riches” family would be some-
Mad Scientists Using The Great Formula
But even with all the wonderful comments I still want to do even more. That’s why I’m putting on an absolutely FREE teleconference call to answer the most pressing questions you still have on finding, using, and profiting from public domain.
So go here and ask away:
[URL]
We’ll be e-mailing everyone with the phone call date and time to listen in as soon as it is scheduled.
Also, just to let you know if you ordered the Gold upgrade your CDs and written tran- script have shipped today, so be on the lookout for them. (And if you have not received the digital download information for some reason, let us know.)
All the best, Yanik Silver
SurefireMarketing.com P.S. That link again to ask your question is:
[URL]
thing I named “Public Domain GoldmineTM.” This product was a “fish.” You’ve certainly heard the expression about “Give a man a fish and you feed him for a day. But teach him to fish and you feed him for life.” Well, people today are busier than ever and they don’t want to learn how to fish. They’d rather have their fish grilled and served them on their plate ready to eat with a little mango chutney on the side.
“Public Domain GoldmineTM” consists of 35 public domain works in 35 different niches handed to the customer; each work has had its copyright cleared by an attorney and it has ac- tually been scanned in (so people can edit and manipulate the text). Plus it includes spreadsheets of search engine keyword research, market analysis, competitors, back-end products to sell, possible joint venture partners, and more. Like I said—this really is the “fish” with everything done for the customer.
Now I had a really big feeling this would take off, so I wanted all the original “Public Domain Riches” customers to get a fair shake at it. Here’s the e-mail we sent out to them let- ting them know something was coming down the pike:
THE GREAT FORMULA
Advance notice for Public Domain Riches customers Hi [firstname],
Yanik Silver here from PublicDomainRiches.com.
I wanted to give you advance notice to look out for an e-mail coming tomorrow (Wednesday, May 19, 2004) at exactly 12:00 Noon, EST (New York time) with the subject line of “Public Domain Goldmine is here.”
Keep your eyes peeled because that next e-mail is going to give you all the details on the ultimate “done-it-for-you” niche information marketing package. This grueling project took months to create so you can turn around and immediately profit from it. In fact, my partner and I shelled out well over $6,890 in cash and poured over 150 man-hours into putting all this together for you.
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Let me step back for a moment and talk about something that might not be apparent here. It’s the same secret any big blockbuster film or releases uses—and that’s anticipation.
Maybe you remember the excitement building for Star Warsor Harry Potter? It’s the same thing here but on a smaller scale.
Yes, this was short notice but it still served the purpose to give them a heads-up that something big was coming.
The next day when we announced the product (as promised) and let people order, our sales went through the roof! We brought in $71,624 in less than 48 hours and we sold out all 250 packages available in nine days flat!
And we went on to sell out every other “Public Domain GoldmineTM” package that’s been released since this first one.
In fact, the longest time one has been on the market so far has been 13 days.
How? A big part is using those two magic words I’ve been teasing you with.
Okay, ready to hear them? Drumroll please. . . . They are: “Volume I.”
That’s it. I know it seems almost too simple, but if people Mad Scientists Using The Great Formula
Now after all this hard work there’s no way I’m letting the whole world get their hands on this. That’s why only 250 packages will be available.
But instead of just springing this on you guys, I figured the only fair thing to do is give everyone advance warning, especially because we have customers in all different time zones and countries. (My partner is doing the same with his best customers.)
With that said, tomorrow when the doors open, I predict even more chaos and may- hem than Janet Jackson’s “wardrobe malfunction” during the Super Bowl. So if you want to grab one of the 250 packages, watch for that e-mail announcement.
I promise you won’t be disappointed when you see what I’ve got up my sleeve—but I’m keeping quiet about all the juicy details until tomorrow.
All the best, Yanik Silver
like your Volume I, guess what they’ll want? Of course, Vol- ume II, III, IV, and so on.
Really, this has tons of applications if you give it some thought. Here’s a quick example from Hollywood. Think about Quentin Tarantino’s recent film Kill Bill. Quentin shrewdly set himself up a built-in audience for the sequel be- cause he named the first film Kill Bill: Volume I. Hey, I went to go see Kill Bill: Volume Iand then afterwards I had to see the complete story by going back to the theater and plunking down my money again for Kill Bill: Volume II.
By automatically setting up sequels you can get your cus- tomers practically begging you for a Second Glass (or a Third, Fourth, Fifth, etc.). And that’s exactly how you get rich and serve your customers at the same time.
THE GREAT FORMULA
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