Course Specification

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T4 2022

Course Title:

International Marketing

Course Code:

MA4228

Program:

Bachelor

Department:

Marketing

College:

College of Business

Institution:

Umm Al-Qura University

Version:

2

Last Revision Date:

22/2/2023

Course Specification

T-104

2022

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2

Table of Contents:

Content Page

A. General Information about the course 3

1. Teaching mode (

mark all that apply)

2. Contact Hours

(based on the academic semester)

4 B. Course Learning Outcomes (CLOs), Teaching Strategies and

Assessment Methods 5

Course Content 6

Error! Reference source not found.Student Assessment Activities

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E. Learning Resources and Facilities 8

1. References and Learning Resources 8

2. Required Facilities and Equipment 8

F. Assessment of Course Qualit 8

G. Specification Approval Data 9

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3

A. General information about the course:

Course Identification

1. Credit hours:

3

2. Course type

a.

University

☐

College

☐

Department

☒

Track

☐

Others

☐ b. Required ☒ Elective☐

3. Level/year at which this course is offered:

Level 11

4. Course general Description

This course provides an overview of opportunities and challenges associated with marketing internationally. Students will have the opportunity to apply and think of various marketing concepts and theories from a global perspective. Lectures will be supplemented by readings, videos, case studies and practical assignments to highlight key topic areas. Topics of the course are categorized into four major modules:

1- The Global Marketing Environment 2- Approaching Global Markets 3- The Global Marketing Mix

4- Strategy and Leadership Across Boarders

5. Pre-requirements for this course (if any):

Marketing Research 1

6. Co- requirements for this course (if any):

7. Course Main Objective(s)

This course has two main objectives:

1- To gain a strong understanding of the theoretical and conceptual foundations of the international marketing subject.

2- To understand the development and management of a strategic international marketing mix

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4 1. Teaching mode (

mark all that apply)

No Mode of Instruction Contact Hours Percentage

1. Traditional classroom 24 80%

2. E-learning 3.

Hybrid

 Traditional classroom

 E-learning

6 20%

4. Distance learning

2. Contact Hours

(based on the academic semester)

No

Activity Contact Hours

1. Lectures 24

2. Laboratory/Studio 3. Field

4. Tutorial 6

5. Others (specify)

Total

³⁰

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5

B. Course Learning Outcomes (CLOs), Teaching Strategies and Assessment Methods

Code Course Learning Outcomes

Code of CLOs aligned with program

Teaching Strategies

Assessment Methods 1.0 Knowledge and understanding

1.1

Develop an

understanding of basic international marketing concepts, theories, and terminology.

K1

Lectures, Real examples and case studies

Continuous assessment (short quizzes).

1.2

Explain the impact of global and regional influences on products and services for consumers and businesses

K2

1.3

Recognize the potential for Saudi Arabian products and services to compete internationally

K3

1.4

Compare the value of developing global awareness versus a local perspective in marketing.

K1

Be able to apply key marketing concepts, theories, and terminology with a global perspective

K2

2.0 Skills

2.1

Be able to articulate on and develop successful

international

marketing strategies.

S1

2.2

Be able to analyze and critically evaluate various issues and challenges that face businesses in the

S2

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6

Code Course Learning Outcomes

Code of CLOs aligned with program

Teaching Strategies

Assessment Methods international

environment.

2.3

Be able to evaluate various cultural, social, legal, and economic elements influencing

international trade.

S3

2,4

Communicate

effectively in verbal and written forms.

S3

2.5 Gain information and digital literacy skills.

S5

3.0 Values, autonomy, and responsibility

3.1

Build an awareness of the ethical, social, and cultural issues that might have a profound impact on marketing

internationally.

V1

Divide students in groups

Assess each group

achievements

3.2

Develop teamwork skills and be able to collaborate with others.

V2 Divide students in

groups

Assess each group

achievements

...

B. Course Content

No List of Topics Contact

Hours

1 Introduction to Global Marketing 3

2 The Global Marketing Environment 6

3 Importing, Exporting, and Sourcing 3

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7

4 Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances 3

5 Brand and Product Decisions in Global Marketing 3

6 Global Marketing Channels and Physical Distribution 3

7 Global Marketing Communications Decisions 3

8 Global Marketing and the Digital Revolution 3

9 Strategic Elements of Competitive Advantage 3

01 Leadership, Organization, and Corporate Social Responsibility 3

Total 31

C. Students Assessment Activities

No Assessment Activities *

Assessment timing (in week no)

Percentage of Total Assessment Score

1. Mid-term Exam 8^h ^20%

2. Quiz and assignment ^10%

3. Class Participation ^{All week} 10

4. Group Report and Presentation 20%

4 Final Exam 16^th 40%

*Assessment Activities (i.e., Written test, oral test, oral presentation, group project, essay, etc.)

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8

E. Learning Resources and Facilities 1. References and Learning Resources

Essential References Global Marketing, Warren J. Keegan, Mark C. Green, Pearson 2020, ISBN 9781292304021

Supportive References

Electronic Materials

https://hbrarabic.com/

https://www.ama.org/

https://waed.net/ar/home.html https://www.rowadalaamal.com/

https://www.inc.com/

https://www.allbusiness.com/

https://www.forbes.com/

https://entrepreneuralarabiya.com/

https://www.aleqt.com/

Other Learning Materials

2. Required Facilities and equipment

Items Resources

facilities

(Classrooms, laboratories, exhibition rooms, simulation rooms, etc.)

A good classroom is important along with presentation facilitates such as data show.

Technology equipment (projector, smart board, software)

● blackboard

● Data show

● internet connection

● large room for student projector

Other equipment

(depending on the nature of the specialty) N/A

F. Assessment of Course Quality

Assessment Areas/Issues Assessor Assessment Methods

Effectiveness of teaching

Chair, Students, External Stakeholders

Department and quality committee

Open discussions with the students

Anonymous surveys

Effectiveness of students assessment

Checking marking by the students themselves if it’s possible

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9

Assessment Areas/Issues Assessor Assessment Methods

Using the help of other members in reviewing the assignments/exams

Quality of learning resources

Review of course portfolios

Instructor assessment by students

The extent to which CLOs have been achieved

Course specifications are periodically reviewed at the departmental level.

Courses are updated periodically and compared to the benchmark standards.

Other

Assessor (Students, Faculty, Program Leaders, Peer Reviewer, Others (specify) Assessment Methods (Direct, Indirect)

G. Specification Approval Data

COUNCIL

/COMMITTEE

MARKETING DEPARTMENT

REFERENCE NO.

DATE

28/01/2023