Course Specification

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T4 2022

Course Title:

Contemporary Marketing Topics

Course Code:

MA4333 Program: Bachelor

Department:

Marketing

College:

College of Business

Institution:

Umm Al-Qura University

Version:

2

Last Revision Date:

22/2/2023

Course Specification

T-104

2022

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2

Table of Contents:

Content Page

A. General Information about the course 3

1. Teaching mode (

mark all that apply)

2. Contact Hours

(based on the academic semester)

4 B. Course Learning Outcomes (CLOs), Teaching Strategies and

Assessment Methods 5

Course Content 6

Error! Reference source not found.Student Assessment Activities

Error!

Bookma rk not defined.

E. Learning Resources and Facilities 8

1. References and Learning Resources 8

2. Required Facilities and Equipment 8

F. Assessment of Course Qualit 8

G. Specification Approval Data 9

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3

A. General information about the course:

Course Identification

1. Credit hours:

3

2. Course type

a.

University

☐

College

☐

Department

☒

Track

☐

Others

☐ b. Required ☒ Elective☐

3. Level/year at which this course is offered:

Level 12

4. Course general Description

This course introduces students to exciting, important topics in contemporary marketing. Through a series of lectures and guided readings, students should develop a broader appreciation of the field and its foundations, plus insights into recent developments within the field of marketing. Therefore, the aim of this course is to provide students with an understanding and awareness of contemporary marketing issues and how marketing theory differs, adapts and changes with reference to modern issues, the unique challenges faced by marketers and the application of relevant theory in practice.

Thus, this course contributes to the development of the generic skills of the students in the areas of effective communication, problem-solving, critical evaluation and creativity as well.

5. Pre-requirements for this course (if any):

Marketing Research 2

6. Co- requirements for this course (if any):

7. Course Main Objective(s)

 To illustrate an understanding of contemporary topics in marketing relating to theories, models, research methods and empirical phenomena

 To analyze and assess published journal articles in the field of marketing

 To discuss contemporary marketing phenomena and practices

 To design an adequate empirical research approach to analyze a contemporary topic in marketing

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4 1. Teaching mode (

mark all that apply)

No Mode of Instruction Contact Hours Percentage

1. Traditional classroom 24 80%

2. E-learning 3.

Hybrid

 Traditional classroom

 E-learning

6 20%

4. Distance learning

2. Contact Hours

(based on the academic semester)

No

Activity Contact Hours

1. Lectures 24

2. Laboratory/Studio 3. Field

4. Tutorial 6

5. Others (specify)

Total

³⁰

(5)

5

B. Course Learning Outcomes (CLOs), Teaching Strategies and Assessment Methods

Code Course Learning Outcomes

Code of CLOs aligned with

program

Teaching

Strategies Assessment Methods 1.0 Knowledge and understanding

1.1

Understanding the changing dynamic context within which marketing is taught and practiced.

K1

Lectures &

Discussions

Quiz -homework- powerpoint, case study, presentation- mid-term and final exam

1.2

Knowledge on how to provoke debate amongst students and encourage them to enquire further into the topics on their own.

K2

Lectures &

Discussions

2.0 Skills

2.1

Abreast of current thinking in marketing and consumer research

S1

Lectures &

Discussions

2.2 Decide under

uncertainty

S2

Lectures &

Discussions

2.3

Extract relevant insights from excess information

S3

Lectures &

Discussions

3.0 Values, autonomy, and responsibility

3.1

Team work V1 Group assignments,

Small group work, Dividing the whole class in a small group to enhance their cooperation to complete the group objectives and tasks

Quiz -homework- powerpoint presentation- case study, mid-tem and final exam

3.2 Ethics in research work

V2 Group assignments,

Small group work,

Quiz -homework- powerpoint presentation-

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6

Code Course Learning Outcomes

Code of CLOs aligned with

program

Teaching

Strategies Assessment Methods Dividing the whole

class in a small group to enhance their cooperation to complete the group objectives and tasks

case study, mid-tem and final exam

3.3

Students will demonstrate

autonomy and

responsibility in doing different tasks assigned

V3 Group assignments,

Small group work, Dividing the whole class in a small group to enhance their cooperation to complete the group objectives and tasks

Quiz -homework- powerpoint presentation- case study, mid-tem and final exam

B. Course Content

No List of Topics Contact

Hours

1 Introduction to Marketing in the Contemporary Organization 3

2

Postmodern marketing and Beyond

³

3

Arts Marketing

³

4

Building Brands Culture

³

5 Consumer Collectives 3

6 Gender and Consumer Behavior 3

7 Ethical debates in Marketing 3

8 Sustainable Marketing and the Green Consumer 3

9 Social Marketing and Consumer Citizenship 3

10 The Global Consumer 3

Total 30

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7

C. Students Assessment Activities

# Assessment task* Week Due Percentage of Total

Assessment Score

1 Mid-term Exam 7^th 20

2 Final Exam 15^th 40

3 Marketing Seminar Presentation (individual) 8^th& 11th 20

4 Attendance/ Participation 10

5 6 7 8

*Assessment task (i.e., written test, oral test, oral presentation, group project, essay, etc.)

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8

E. Learning Resources and Facilities 1. References and Learning Resources

Essential References Parson, E & McClaran, P (2009). Contemporary Issues in Marketing and Consumer Behaviour, Elsevier

Supportive References

Electronic Materials UQU e-learning and black board platform Other Learning Materials

2. Required Facilities and equipment

Items Resources

facilities

(Classrooms, laboratories, exhibition rooms, simulation rooms, etc.)

A good classroom is important along with presentation facilitates such as data show.

Technology equipment (projector, smart board, software)

● blackboard

● Data show

● internet connection

● large room for student projector

Other equipment

(depending on the nature of the specialty) N/A

F. Assessment of Course Quality

Assessment Areas/Issues Assessor Assessment Methods

Effectiveness of teaching

Chair, Students, External Stakeholders

Department and quality committee

Open discussions with the students

Anonymous surveys

Effectiveness of students assessment

Checking marking by the students themselves if it’s possible

Using the help of other members in reviewing the assignments/exams

Quality of learning resources Chair, Students, External Stakeholders

Review of course portfolios

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9

Assessment Areas/Issues Assessor Assessment Methods

Department and quality

committee Instructor assessment by students

The extent to which CLOs have been achieved

Course specifications are periodically reviewed at the departmental level.

Courses are updated periodically and compared to the benchmark standards.

Other

Assessor (Students, Faculty, Program Leaders, Peer Reviewer, Others (specify) Assessment Methods (Direct, Indirect)

G. Specification Approval Data

COUNCIL

/COMMITTEE

MARKETING DEPARTMENT

REFERENCE NO.

DATE

28/01/2023