Course Specification

(1)

T4 2022

Course Title:

Retail Management

Course Code:

MA2207

Program: Bachelor of Marketing

Department:

Marketing

College:

College of Business

Institution:

Umm Al Qura University

Version:

2

Last Revision Date:

2/2/2023

Course Specification

T-104

2022

(2)

2

Table of Contents:

Content Page

A. General Information about the course 3

1. Teaching mode (

mark all that apply)

2. Contact Hours

(based on the academic semester)

3 B. Course Learning Outcomes (CLOs), Teaching Strategies and

Assessment Methods 4

C. Course Content 6

D. Student Assessment Activities 7

E. Learning Resources and Facilities 7

1. References and Learning Resources 7

2. Required Facilities and Equipment 8

F. Assessment of Course Qualit 8

2. Required Facilities and equipment

Items Resources

facilities

(Classrooms, laboratories, exhibition rooms, simulation rooms, etc.)

Classroom, lab

Technology equipment

(projector, smart board, software)

Data Show, Smart Board , , software

Other equipment

(depending on the nature of the specialty) None

8

(3)

3 F. Assessment of Course Quality

Assessment Areas/Issues Assessor Assessment Methods

Effectiveness of teaching

Chair, Students, External Stakeholders

Department and quality committee

Open discussions with the students

Anonymous surveys

Effectiveness of students assessment

Checking marking by the students themselves if it’s possible

Using the help of other members in reviewing the assignments/exams

Quality of learning resources

Review of course portfolios

Instructor assessment by students

The extent to which CLOs have been achieved

Course specifications are periodically reviewed at the departmental level.

Courses are updated periodically and compared to the benchmark standards.

Other

Assessor (Students, Faculty, Program Leaders, Peer Reviewer, Others (specify) Assessment Methods (Direct, Indirect)

G. Specification Approval Data

(4)

4

A. General information about the course:

Course Identification

1. Credit hours:

3

2. Course type

a.

University

☐

College

☐

Department

☒

Track

☐

Others

☐ b. Required ☒ Elective☐

3. Level/year at which this course is offered: level 5

4. Course general Description

This course will enable students to develop decision making skills related to retailing and retail activities at market place. So far as topics are concerned that it will include merchandise management and expense planning, store layout, product line and resource determination, pricing, promotional strategies, customer service, new product launch, financial planning and control.

5. Pre-requirements for this course (if any):

MA2102 MA2103

6. Co- requirements for this course (if any):

Principles Of Marketing

7. Course Main Objective(s)

This course introduces the key concepts of Retail Management which elaborate fundamental understanding of how to build a sustaining relationship in growing retail business, planning of retail strategies and retail decision that make a successful retail business. In this course student will learn about the consumer buying process, distribution of products and also able to learn the theory and practice of retail function and retail operations in KSA

1. Teaching mode (

mark all that apply)

No Mode of Instruction Contact Hours Percentage

1. Traditional classroom

2. E-learning 45 100

3.

Hybrid

 Traditional classroom

 E-learning 4. Distance learning

(5)

5

2. Contact Hours

(based on the academic semester)

No

Activity Contact Hours

1. Lectures 45

2. Laboratory/Studio 3. Field

4. Tutorial 5. Others (specify)

Total

45

B. Course Learning Outcomes (CLOs), Teaching Strategies and Assessment Methods

Code Course Learning Outcomes

Code of CLOs aligned

with program

Teaching Strategies Assessment Methods

1.0 Knowledge and understanding

1.1

Understand the knowledge of effective methods and techniques of performing retail management at market place.

K1  Case based

Teaching methodology adopted.

 Lecture will be a basic way to communicate

 End of the semester assignment evaluated by a presentation.

Course teaching strategies will used by as study of case

Midterm Test Quizzed Case study and assignments

1.2

. Understand the concept of strategic planning in retail business

K2  Following Case

based

methodology and live Saudi Arabian examples

(6)

6

with program

 Following by market visit and observe different

kinds of

merchandising stranded

…

Understand the basic

importance of merchandising strategies in retail

management.

K3  By case study and make new plan for new product introduction

2.0 Skills

2.1

Find out the reason and analyze retailing issues in distribution of product at market place also propose well-justified solutions

S1

Class discussion and brain storming

2.2

apply problem-solving skills applicable to retailing distribution management practice or issues in Saudi market

2 Midterm Test

Quizzed Case study and assignments

…

Analyze the impact of environmental factors affecting the retail economy.

S3 Enhance Critical

thinking of students by engaging students in small groups with some particular assignment with related to topics

3.0 Values, autonomy, and responsibility

3.1

Evaluate and enhance values in retail product distribution strategy, and customer base

V1 By lecture method and case-based teaching methodology will be

Midterm exam

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7

with program

retention programs, so that the firm objective and goals may achieved

adopted to enhance the critical knowledge of strategic planning amongst the students

Case study and

assignments

3.2 ...

C. Course Content

No List of Topics Contact Hours

1. Introduction to Retail Management 3

2. Retail Management and importance in growing business 3

3 Planning in retail 3

4 Retail market by ownership 3

5 Importance of selecting right location 3

6 Retail product and brand management 3

7 Retail buying and merchandising 3

8 Retail pricing 3

9 Retail consumer behavior 3

10 Retail segmentations 3

Total 30

(8)

8 D. Students Assessment Activities

# Assessment task* Week Due Percentage of Total

Assessment Score

1 Assignment 1 2 5%

2 Assignment 2 4 5%

3 Assignment 3 6 5%

4 Case Study 9 10%

5 Midterm 7 25%

6 Final 45%

7 Participation 5%

8

*Assessment task (i.e., written test, oral test, oral presentation, group project, essay, etc.)

E. Learning Resources and Facilities

1. References and Learning Resources

Essential References

Retail Management: A Strategic Approach

13th Edition

Barry R. Berman (Author), Joel R. Evans (Author) ISBN-13: 978-0133796841

ISBN-10: 0133796841

Supportive References Anne Coughlan, Erin Anderson, Louis Stern and Adel El-Ansary, Marketing Channels, Seventh Edition, Pearson, 2006 Electronic Materials https://www.pdfdrive.com/retail-store-management-

d47690441.html Other Learning Materials

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9 2. Required Facilities and equipment

Items Resources

facilities

(Classrooms, laboratories, exhibition rooms, simulation rooms, etc.)

Classroom, lab

Technology equipment

(projector, smart board, software)

Data Show, Smart Board , , software

Other equipment

(depending on the nature of the specialty) None

F. Assessment of Course Quality

Assessment Areas/Issues Assessor Assessment Methods

Effectiveness of teaching

Open discussions with the students

Anonymous surveys

Effectiveness of students assessment

Checking marking by the students themselves if it’s possible

Using the help of other members in reviewing the assignments/exams

Quality of learning resources

Review of course portfolios

Instructor assessment by students

The extent to which CLOs have been achieved

Course specifications are periodically reviewed at the departmental level.

Courses are updated periodically and compared to the benchmark standards.

Other

Assessor (Students, Faculty, Program Leaders, Peer Reviewer, Others (specify) Assessment Methods (Direct, Indirect)

(10)

10 G. Specification Approval Data

COUNCIL

/COMMITTEE

MARKETING DEPARTMENT

REFERENCE NO.

DATE

5/02/ 2023