TAPCIJCiNETIfdNS
DANH GIA NHU CAU CUA DOANH NGHIEP VA NGlJdl TIEU DUNG VE CONG CU TRUY XUAT NGUON GOC tfNG DUNG
CONG NGHE MA SO, MA VACH
• LAM H Q U D A N H - HOANG H Q U DUNG - HOANG HL/U TIEN - NGUYEN DUY CHINH - D 6 D U Y DANG - NGUYEN CONG TRI - DANG HUY HOANG
T 6 M T . \ T :
Truy xuat nguon goe (TXNG) la cong cu hffu hieu giup cho doanh nghiep (DN) vS ngffdi ti6u dung (NTD) co the dam bSo dffdc chat Iffdng trong sdn xuat va quyln ldi ngffdi d&ng. Tuy nhi6n, cSc giai phdp TXNG hien tai con mang nhieu nhffde diem va NTD n6i chung con chffa c6 nh§n Ihffc va hieu ro cong dung cua cong cu TXNG trong vi6c xac dinh h^ng giii/h&ng nhii (HG/HN).
Nghien cffu dffdc thffc hien nhSm ddnh gia nhu cau eua DN va NTD ve c6ng cu TXNG sff dung ma so, ma vach. Ket qua chi ra rang. TXNG vSn dang la khai niem khd mdi m^ vdi phan ldn NTD. Tuy nhien, dff lieu cho thay NTD sSn 16ng va DN sff dung, tiep can vdi m6t h$ thd'ng TXNG, mien la nd c6 chat Iffdng \ a dap ffng day dii nhu eau khi mua sam. Ngoai ra, he thd'ng TXNG phSi dSp ffng nhu cau xdc dinh hang that/hang gid eua NTD. Cudi cung, c6 th^ tuyen truyen hieu qud NTD ve cong cu TXNG thdng qua cac kenh nhff internet va bao chi.
Tff khoa: Truy xua't nguon gd'c. hang gia, hang nhdi, cdng nghe so', ma vach.
1. Gidi thi^u
Trong bdi eanh hdi nhap hien na\. sff canh tranh khdng chi xua't hien khi hang hda Viet Nam di ra ihc'gidi. ma cdn 6 ngay thi trffdng trong nffde, khi hang hda the'gidi tien vao Viet Nam. Viec dam bao hang hda ed eha't li/dng td't la dieu ra'i quan trong cho kha nang eanh tranh. Tuy nhien. DN can dam bao cd sd eho niem tin cua NTD Giai phap la he thd'ng minh bach thdng tin ve qua trinh hang hoa iff llic san xuat cho den khi idi ta\ NTD. Nhieu DN Ja hffdng den san xua't ihi/c pham dat cac tieu chuan \iclG-\P. GlobalGAP. ASC. HACCP..., nhifng nhu'\ ay van chira du nghiem ngai cho chuan mffc chat Iffdng. NTD can cd sff minh baeh hdn vc quN trinh. ngudn gde san pham. tffc ho can cd thdng tin TXNG tai ta'i ea cdc khau trong chudi san
xua't va tieu thu san pham, de biet lieu ddn vj cung cap san pham co no lffc td'i da trong van de dam bao cha'l Iffdng san pham hay khdng; san pham ed dffde kiem soat cha't Iffdng mpt caeh nghiem tiic trong toan bd ehudi eung ffng hay khdng [1,2].
De dam bao quyen ldi cho NTD va "giff" thi phan, nhieu nha san xuat da thffe hien in ma san pham rieng tren bao bi cua mdi san pham de tranh HG/HN. Ngoai ra. he thd'ng van ban quy pham phdp iuat irong lmh vffe TXNG cung dan dffdc hoan thien [3. 4. 5. 6). Cung vdi viec ddng ky ma so, ma vach hien lhi websiie tren bao bi d^ ngffdi tieu dung de dang truy xua't. mot so'Cdng ly dffa ra giaj phap xac thuc va truy va'n nguon gd'c san pham^Tuy nhien.^cdc giai phap nay chffa dffdc
'' '--'-'---- .i|i khn khan trong dp ddng bd, ihieu linh hoai.
242 So 2 - T h a n g 2/2020
KINH DOANfl
AiM^i vdi DN san xual va NTD khi Irien khai v0i ac quy md san xua't va cdc loai san pham khac rfBiJ.c6ng ngh? i?ng dung tff dong nhan dang vai ib^chifiidadang.
Nghien cffu ndy dffdc thffc hien nham danh gid nhu ciu cia DN va NTD ve va'n de cong cu TXNG. Ket qua nghien cffu se ddng gdp cho viec phdl iri^n chffc ndng phu hdp cho edng cu TXNG trong tiWng iai va truyen thdng nang cao nhan thffc vt TXNG cho DNva NTD.
:.Phiftfngph4p
E)e khiio sdt ve nhu cau ffng dung edng nghe ma so. ma vach de TXNG, 2 bdng cau hoi: 1 danh cho DN va 1 ddnh cho NTD, dffde thie't ke. 20 DN.
chu \eu hoat dpng trong-linh vffe may mae va 40 NTD dffdc chgn de lam 2 khao sdt nay.
3. K^t qui ddnh gla nhu c^u i^ng dung cong Dgb( ma s6', ma vach de TXNG
3.1. DS lif u doanh nghidp
E)^ddnh gid nhu cau ve cdng cu TXNG tai DN.
chiing t6i thiet k6'bdng cau hoi khao sdt vdi 21 cau hdi va tifi'n hanh khao sdt tren 20 DN. Ndi dung chinh ci3a Bdng cau hoi nham ddnh gia chinh
\ji: cJe vS'n de DN dang vffdng mac va nhu eau ihi/ctfi'cua DN. Loai hinh kinh doanh va nganh ngh^ kinh doanh eua cae DN difdc khao sat nhff Irlnh b^ylai Bdng 1.
B6ng I. Loqi hinh kinh d o a n h v d n g a n h n g h e cua c a c DN d i / d c k h a o sat
Liflhlnh
San xuat TkMngmgi
Wng Da gISy
'^
0 1
I I
7 9 14
Phan bon
1 0 1
Khac
1 1 2
"long
10 10 20
Trong 20 DN.ed MDN hoat dong trong nganh May mac, I DN hoal ddng trong nganh Da giay, 1 DN hoa! dong trong nganh Phan bdn va 2 DN ng^nh khde. Ngoai ra, ti trong cdc DNsdn xua't va thiWng mai Id deu nhau. Bang 2 the hien ket qua ri Wi ciJa DN d eau hoi dau tien.
C6 13/20 DN xem phan hoi ve gid ban eua sdn phara IJ dieu quan trong nhat. Ti le nay cao hdn tiSn li le 7/20. lffdng ffng vdi eau tra ldi cho rang DN xem trpng phdn hoi eua khaeh hang ve uy lin DN hay vl chat Iffdng san pham. Dieu nay la de hieu khi phan Idn DN trong mdu khao sal thuoc
B a n g 2. tChi d i / a s o n p h a m ra thj trffdng, Y k i e n d a n h g i d n d o tiS k h d c h h d n g
khien DN q u a n t d m nhd't Y kien danh gia Gia san phaVn/Chat luong san pham Uy tin doanh nghiep
Gia san pham
' SolugngS
i 7
7
nganh hang lieu diing. nhffng sdn pham cd do nhay ra't cao vdi gid bdn. Chinh vi vay. gia cd la ye'u td' then chd't ma DN va NTD quan tam de ddm bdo doanh sd' va ra quyet dinh mua hang. Ngoai ra. y kie'n khdch hang uy tin DN va cha'l Iffdng sdn pham ciing du'de DN quan tam deu nhau.
O eau hdi ne'p theo. y kie'n ve mdl sd' va'n de hang hda eung dffde ede DN dffa ray kie'n. (Bdng 3) Bdng 3. V d n d § n d o ve h d n g h o a m a DN
d a n g p h d i q u a n t d m nhieu nhd't Soliii^ng Vm de ve hang hda
Hang nhai Nang suat Nang suat, hang nhai
Van de ve hang nhdi dffdc hau het DN (15/20) quan tam nha'l. Cd biet. cd 1 DN cho rdngcd ndng sud't va hang nhdi la van de nghiem trong ma DN dang gap phai. Chi cd 5/20 DN cho rdng ndng sua't sanxua't la yeu toquan trpng. Dieu nay cOng ed the dffdc giai thich bdng ti le DN hoat ddng trong linh vffe may mac ehie'm phan ldn trong mdu nghien cffu. San pham may mac va da giay vd'n Id nhffng san pham ra't de sao chep va ldm hang nhdi. Chinh \i vay. nhffng DN hoal ddng trong ITnh vffc nay deu cho rdng hang nhdi la mdi nsuy hai anh hffdng den uy tin va doanh thu eua ho. Nang sua'l cung la mgt van de DN lffu tdm.
mae du khdng cao bdng va'n de hang nhai. Didu
" nay mdt phan la do edc DN. dde biej la trong linh vffc hang tieu dung, dang phdi dd'i mat vdi sff eanh tranh khd'c liet tff edc dd'i thii canh tranh. dac biet Id tff nffdc ngoai. Nhffng do'i thu nay ffng duna cong nghe san xua't \ a logistic hien dai. gdp phan dang ke vao viec giam thieu ehi phi sdn xua't. iff dd tang ndng sua'l san xua't va cho ra sdn pham ed gid thanh re hdn. Dieu nay cung dffdc phan dnh rd trong kel qua khdo .sdt cua edu hdi
So 2-Thang 2/2020 243
UPCIiC6NGTlK6PI6
lie'p theo lien quan de'n \an Je ma D^ quan iam trong san xua'l. kinh doanh. (Bang 4)
Bdng 4. Vdn de sdn sudt/kinh doanh md DN quan tdm
\ ^ d e Quan ly chat luong vat tu dau vao Quan ly ton kho san pha'm Quan ly ton kho vat tu dau vao
So luong , 5
12 3
Hau het cac DN deu lo lang ve van de ldn kho.
cd vdl dau vao \ a dau ra. Lo ling v4 va'n de chat Wong nguyen lieu ch! di?ng thiJ 2 (5/20) sau quan ly ton kho san pham.
Chinh vl vay. khao sal ve van de TXNG chi ra rang, hau het DN van rat dang quan tam den van de TXNG. (Bang .v 6)
Bang 5. DN co quan tam den truy xuat figuon goc ktiong?
sat cho ring thong tin cho M D U toi can thiet khi tfna dnng giai phdp TXNG. phan con lai cho ring thong tin noi bo la quan trong va chi co 1 L>N quan tam den Ihong tin cho dai ly. Dicu nay co the gidi thich bdng moi tirong quan gida nhu cau cuaDN I va sir quan tam cua DN v^ vice TXNG. Cu Ihe.cd thi Ihay ro trone dd lieu hau het cac DN c6 quan tam den TXNG deu thuoc DN hang tieu dilng.
Unh vuc hang hoa nay co ngiTfli lieu thu la ngirdi dung cuoi, vSn se quan lam ldi thong tin sdn phdm \ hdn la thong tin cho dai ly v a thong tin noi bo DN
Bang 7. DN c6n nhOng thong tin gl khi truy xuat nguon goc
Co Chua
\ ^ n d § So'luoig
16 4
Bdng 6. Nhu cdu ve gidi phdp TXNG cua cdc DN trong mau khdo sdt N hi$n cd dang sir dung gl4i j/h§thdng7^G DNdanh ^ ^ \ nao khdng?
I gia the nao ve TXNG
Co Khong
Cdn thiet I R§'t can thiet
Trong 16 DN quan lam de'n truy xua't ngudn iide. chi ed 4 DN cd sff dung giai phdp TXNG. 12 DN khdng sff dung bien phdp TXNG ndo. Tuy nhien. uVt ca 16 DN quan iam de'n TXNG deu cho rang TXNG la can thiet. Da\ la dieu dd hieu khi phan ldn cJc DN trong mdu khdo sdt la D \ hang ticu diing. \ dn se quan tam de'n \ d'n de HG/HN va
^c lfu lien dp dung gidi phdp TX.NG id mdt bien phap gilip cho khdeh hang cd the yen lam ve nsuon gdc xuat xff san phd'm mang IhUdng hieu cua DN minh.
Bang 7 the hien dff lieu ve cau hdi md'i quan tam cua DN khi TXNG. Mdi nffa DN dUdc khdo
N^nde Thong tin ngi b6 Th6ng tin cho ngudi tieu diing Thong tin cho Dai ly
S5IU0ng 9 10 1
Ngoai TXNG, cd mdt so' tinh ndng khde md DN cung quan tdm. dffdc the hien cl Hinh 1.
Cd the tha'y, ngoai TXNG, hau he'l edc DN deu mong muo'n ed the trffc tie'p xac thffc hang thai/hang gid (HT/HG), lhe hien qua 13/20 DN cho rang, xae thffc HT/HG la linh ndng quan tam nhat, Cdu tra nay phu hdp vdi ket qua khao sdt trffde dd khi DN eho rdng hang nhdi la md'i quan tam ldn nha't. Ngoai ra, md'i quan tam cua DN ve gian lan Ihffdng mai cDng dffde nhac de'n khi 4/20 DN dffa ra y kien rdng, tinh ndng chd'ng sff dung lai cua tem nhan la tinh nang quan trpng. Cdc tinh ndng phu nhff kdnh truyen thong, chd'ng bdn trdn viing va quan ly khuye'n mai dong vai trd thff ye'u khi chl cd 7 DN cho rdng day la linh nang quan irong trong TXNG. Cd nhilu ly do de gidi thich cho dieu nay. Thff nha't, ed the do dae thu sdn xuat sdn pham tieu dung, vd'n chi lieu thu d Viet Nam vd khdng c6 khai niem viec ban Iran viing, tff dd dan de'n vide ede DN con chifa quan tam de'n linh ndng nay. Thff hai, thffc te khao sal cho tha'y, cdc DN cdn dang md hd chifa nam rd ed che' lam the' nao TXNG cd the qudn ly khuye'n mai va ddng vai tro la k6nh truyen thdng ddi vdi NTD, dicu nay dan den vi6e DN se khdng ddnh gid eao vai trd eua cac chffc ndng ndy. Cud'i eiing, DN san xua'l hdng tieu dung, ddc biei la hang del may. vo'n da co nhffng kenh truyen thdng khde de iffdng iac giffa DN va khdch hang, chinh vi vay kenh tmyen thdng qua TXNG cdn chffa dffde xem trpng.
244 Sd2-Thang 2/2020
KINH DOANI
/M) /: Bin cgtih TXNG. DN con muon tinti nang gi nifa tit ctiUcSng trinh Khi Mn, chuyen tem nhan sang trang thai
da bin d6 chong copy chinh tem nhan K&ih truyen thong tiromg tac giiia doanh
nghifp va khach hang Chong ban tran vimg (Juan Iy khuyen mai toi diing doi tugng Xac th\rc hang that, hang gia
Nhin chung, thdng tin dff lieu cau tra ldi ve TXNG iLf DN, cd the tha'y rdng, hau he't DN ra't quan tdm den c^c giai phdp TXNG, ehu ye'u de phyc vv cho hoal ddng ehdng HG/HN vd gian lan ituWng mai. Tuy nhidn, dff lieu eho tha'y chi 4/20 DN Ihi/c sff da ffng dung gidi phdp TXNG cho hoat dOnglhifiJng mai san xua't. Ngoai ra, ta't ed 4 DN [liyd^uchorSnggidi phdpTXNG da dffde DN dp dung xi\ c6 ich, ddc biet la khi dffa hang hda vao sifiu thj. Di^u ndy nhd'n manh tam quan trong, kha nlngiJng dyng cao vd mffc dp ddn nhan ciia DN Clia d^ iSi trong nganh hang lieu dung, dac biet Id d^l may.
3.2. DHU^u ngiM tieu diing
De ddnh gid nhu cau v^ eong eu TXNG dffdi gdc (JO NTD. Mdt bang cdu hoi bao gom 27 cau hoi diftlc thi^t ke vd khdo sdt tren 40 NTD. (Hlnh 2) Wnh 2: Thanh phdn ngtie nghiep cua 40 (Sap viin hong mdu
• Nhan vien van phdng z HQC sinh/Sinh vien
• Cdng nhan
• Vien chffc
• Budn bdn
Thanh phan hpc sinh sinh vien chie'm ty le cao nha't (45%) trong toan bd mau, sau dd la thanh phan nhdn vien \an phdng (25%), cdng nhdn (12.5%), vien ehffe (10%) va budn bdn (7.5%). Tan sudl mua sam cua cde ddp vien trong mdu the hidn qua Hinh 3.
Co the tha'y. 33/40 ddp vien cd mua sdm it nhd't mot lan trong tuan. Tan sua't mua sam trung binh nhieu nha't la mdi ngdy, vdi 18/40 ddp vien chpn phffdng an ndy. Ngodi ra. cdc tan sud'l khde deu ed tl le tu'dng difdng nhau. Dieu nay ed the gidi thich bang viec hau he't eac dap vien irong mau la hpc sinh/sinh vien vd nhan vien vdn phdng, nhffng dd'i tffdng can phdi mua sa'm thffdng xuyen eho cupc so'ng hdng ngay. Dieu nay cung dffdc chffng minh trong edu hdi tie'p iheo (Bang 8) Hen quan de'n khdo sat mdt hang hay mua sdm. Cu the, trong sd' 33 ddp vien cd mua sdm it nhd't mpt lan trong tuan. cd de'n 30/33 ngffdi tieu diing mua thffe pham la mat
•— hdng mua sd'm chinh irong edc lan mua sam va chi cd 3 ngffdi tra ldi do thdi trang vd dien tff. Ket qud nav phii hdp vdi thdi quen mua sam cua ngffdi Viet khi hau het ngffdi tieu dimg deu cd thdi quen di mua sdm thffc pham thffdng xuyen. Do dien tff vd do Ihdi trang dffdc mua sam vdi tan sua't it hdn hdn thffe pham. Dieu nay hdm y rdng.
TXNG se cd khd ndng dffdc NTD sff dung nhidu cho mdl hang thffc pham. Miie dii hau he't DN trong mdu Idiao sat hoat ddng ITnh vffe may mac \a khdng cd DN hoal
So 2 - Thang 2/2020 245
TAPCliCdNGTUirilfi
Hinh 3: Tan suat mua sdm cua anh/chj trong tudn 27.5% NTD cho
• Khong li 1 din 2 Idn/tudn
• 2 den 5 Ian/man
• Mdi ngay
ddng trong Unh vffc thi/c pham, tuy nhien. thffe ph^ni vd may mdc deu la mat hang lieu diing cd mdl vai diem chung. nhif: co khdch hang deu quan tdm de'n ngudn gd'c sdn pha'm, san phdm de bi lam nhdi, lam gid. va cd sff canh tranh ve sdn xua't tren thi tru'dng.
Bang 8. Tan sud't m u a s d m c u a d d p v i e n trong t u d n
M$t hang Thi^c pham Do thdi trang 06 dien tCi
Sd lupng 30
2 1 Quan diem ciia khdch hdng ve tieu chi ffu lien chpn lffa san phdm ciia ddp vien dffdc the hien qua cdu hdi tie'p theo. (Bang 9)
Bang 9. Tieu chi i/u tien chpn sdn phdm cua anh/chi?
; Giaca Chatli/png , Thuong hieu
Tieu chf S o l U d n g 16 i 11 1 ^3
Co the tha'y rd. trong 40 cdu trd ldi ve ffu tien tieu chi. 3 ti^u chi: gid cd, chat Iffdng va thu'dng hieu ed sff phdn bd' khd ddng deu. Cu the, 40%
NTD cho rdng gid ed la quan trong nha'l khi mua hang, theo sau la 32 ^'c cho rdng thffdng hieu Id
quan irong
rang ehat lffdng Id quan irpng nhd't. Dieu na\ phO hdp vdi quy luat kinh le cho rdng chi phi la yeu td'quan trpng chi phd'i hanh vi NTD. Tu> nhien. can IffU y gid cd vd cha'l iffdng cung chid'm ty 1^
cao trong sff quan tam cua NTD.
Cu the. mpt mdn hang ne'u khdng thuye't phue dffdc niem tin cua khdch hdng ve xua't xff thffdng hieu va ngudn gd'c chat Iffdng, chffa chac NTD se lffa chpn mdn hang dd, cho dD gid mdl hang dd cd re di ehang nffa. Dieu nay dffdc khang dinh 6 dff lieu cua 2 cau hoi tie'p theo. Bdng 10 tdm tdt dff lieu ve cau hdi thdi do Clia NTD ve HT/HG.
Cd the thay cd ldi hdn mot nffa (21/40) NTD dffdc khao sdt quan tam den vd'n de HT/HG.
Trong 19 dap vien cdn lai, 14 ddp vien chpn
"khdng"' va 5 ddp vien chpn "khdng quan tam ldm". Ngodi ra, nhffng ddp vien khdng quan tam de'n van de HT/HG deu khdng ed cdch ndo d^
phan biet HT/HG, hodc khdng quan tam de'n vipc sff dung bien phdp nao. Ddng ndi hdn, trong 21 dap vien quan tdm de'n van de HT/HG, c6 de'n 18 NTD tra ldi rang chi phdn biet bdng kinh nghiem vd chl 3 dap vien phan biet bang cdng cu.
Xem xet kT hdn cdu trd ldi eua 3 ddp vien nay, ed the tha'y ca 3 dap vidn ndy deu dung cdng cu iCheck Scanner de kiem tra ma vach hdng hda. Ly do chinh dffde dffa ra vi cdng cu ndy Id miin phi. Tuy nhien, tinh hieu qud cua cdng cu nay vdn con dffde bd ngd khi khdng ai trong NTD eho rang edng eu ndy hodn todn day du ve mat cung cd'p thdng tin (thdng tin cdngeu cung ea'p chffa day dii hoae khdng xde thffc).
Ngodi ra, ed 3 ddp vien deu san ldng thff mdt cdng cu khde, ne'u nd hieu qua hdn. Cau hdi tid'p theo lien quan de'n nhan thffc cua NTD lien quan de'n TXNG. (Bdng 11)
Trong loan bp mdu, gan mpt nffa (17/40) la cd quan lam den TXNG, edn lai id khdng bi^'t (21/40) va khdng quan tam (2/40). Ngoai ra, trong 21 ngifdi ed bie't. khdng dap vien nao cho rdng TXNG cd the chdng hdng gid, ta't cd cdu tra ldi deu la "khdng cho rdng TXNG cd ih^ chdng hdng gia" (3/2j) va "khdng bie'l ehinh xac (18/21).
Nhifng ket qud nay ham y mdi thffc trang rdng 246 So 2 - T h a n g 2/2020
KINHOOANH
Bdng 10. Thdi do cua cdc ddp vten ve hdng thdt/hdng gid
Khdng Khbng quan tdm ldm
Khong Khong quan tSmllm
Bang 11. Anh/chj c6 bie't ve Truy xud't nguon gd'c khdng?
So lffdng 17 21 2
macdii ngffdi tieu ddng rd't quan tam den HT/HG, khdng nhilu ddp vien bie't rang TXNG id cong Cll cdth^ xdc dinh HT/HG.
MOt kel qua thii vi hdn, trong 21 NTD tra ldi ed bie't v^ TXNG, tat cd (21/21) deu trd ldi ho cd dffdc kicn Mc ve TXNG thdng qua bdo chi vd intemei.
Di^undygtfiy rdng, TXNG van dang la khdi niem chifiiduyc pho bifi'n trong eupe sd'ng Ihffdng nhal va hila hf n kenh bdo chi vd intemet se la kenh tuyen tnjyen hieu qua cho cdc edng eu TXNG sau nay.
4.K€'tlu$n
Nghian cffu dd thffc hien danh gid nhu cau ve cSngcii TXNG vdi DN va NTD. Thong qua viec
khao sdl 40 NTD ve TXNG. cd the nil ra mdi .so diem sau day:
Dchi lien. TXNG vdn dang la khdi nidm khd mdi me vdi phan Idn NTD. Tuy nhien, dff Heu cho thd'y. NTD sdn ldng sff dung vd tiep can vdi mpt he thd'ng TXNG, miin la nd cd cha'l lu'dng va ddp ffng day dii nhu cau khi mua sam.
Tln'f hai. chffc ndng quan trong nhd't md mdl he thd'ng TXNG phdi ddp ffng dffde la eho phep xdc dinh HT/HG. Cdng eu TXNG phai cho ra ket qua rd rang vd de hieu vdi NTD ve nguon gd'e, cho phep ngu'di sff dung .\ae dinh dffdc ngay ddy cd phai Id san phd'm ed xud't xff rd rang hay khdng.
Dieu nay rd't quan trpng khdng chi vdi ddi vdi hanh vi mua hdng va niem lin ciia NTD. md cdn ddng vai trd quan trpng eho phep nhd sdn xua't ed the theo ddi va phat hien ngay nhffng hdnh vi gian lan thu'dng mai.
Cuoi cung. hau he'l NTD hien lai dung kinh nghiem de phdt hien HT/HG. Tuy nhien. ke't qua cho thd'y cd the tuyen truyen hieu qua cho NTD ve cdng eu TXNG thong qua cac kenh nhff internet va bdo ehf •
idi cdm Oh:
'^liiiin nghien cihi xin cdm cfn sii hd triS kinh phi thiic hien tH de tdi cap Bg Cong ThUifng,
^iii ma so: DTKHCN.04I/18.
TAILIEU THAM KHAO:
/• U Xudn Tnfdns. Phgm Thi PliKOng Thdo. Do Tin Tuyel. Biii Ngoc Bich. Vd Hodng Duong. Phan Hdng Nga.
Tniy.xud't ngtiSn gck sdn phdm: Yeu edit Id't yen. Tap cbi Khoa hgc vd Cdng nghe Viet Nam. S. 2A (201H) i fim'in Thj Hodi Tliu. ifng dung cong nghe inn .xuat nguon gd'c nang cao chdt lilcrng uin pham cd tra Viet Nam.
Iji4n vdn thgc si qudn tri kinh doanh. Dai hoc Bdch khoa Hd Ndi (2011).
i- Qv^eidlnh sd45/2002/QD-TTg ngdy 27/3/2002 ciia Tlui tudng Chinb plui vi viec ban bdnh Quy clinh ngi dung t^iif iy nhd nudc ve md soma vgch vd ca quan qudn ly nhd nudc ve md so md \ ach.
\ Nghj dinh so 80/2013/ND-CP ngdy 19/7/2013 ve viec quy djnh vi .xC( pbgl vi pham hanh chinh ircmg linh vifc
"f" chudn do ludng vd cbdt lugng sdn phdm. hdng bda.
So 2-Thang 2/2020 247
lAPCiieoiuiiiitNe
5. Quyet dinh so l5/2006/QD-BKHC\ ttgay .'.«V2a» Bo Khoa hoc v.i Cong nghf bttn Ititr.h "Qu^ tlinh vc viec cd'p. sti dting vd qudn ly md sontd vach".
6. Thdng tt/so 16/201 l/FT-BKHCN ngdy 30/6/201J ve viec Siia doi. bt> sting mi)t set dieu ctia "Qtty dinh ve vtec cap. sU ditng vd qudn ly md soma tach' ban hdnh kem theo Quyet dinh s^ 15/2006/QD-BKHCS ngdy 23/S/2006 cda BCI trudng Bo Khoa hoc vd Cdng nghe.
Nsa> nhSn bai: 9/1/2020
Nga> phan bi^n danh gia va sii'a chtfa: 19/1/2020 Ngai cha'p nhSn dang bai: 29/1/2020 TItt'mg tin ldc gid:
1. I.AM H 0 1 DANH - HOANG H f U DUNG - HOANG H O U TIEN - N G U Y I N DUY CHINH Tri/dng Dai hpc Ngu>en T5't Thanh
2. DO DU^ DAN(; - NGI V S N CONG TRI C6ng ty Co phSn Cdng ngh? \ac thi/c so', TP. Ha NOi 3. DANG HI V HOANG
Cong tv TNHH GEG, TP. Hd Chi Minh
EVALUATION OF ENTERPRISES AND CONSUMERS' DEMAND FOR ORIGIN TRACING SOLUTIONS UTILIZING
BARCODE TECHNOLOGY
• U M HUU DANH - HOANG HUU DUNG - HOANG HUU TIEN - NGUYEN DUY CHINH
Nguyen Tat Thanh University
• DO DUY DANG - NGUYEN CONG TRI Digital Verifying Technology., JSC
• DANG HUY HOANG GEG Company Limited ABSTRACT:
Ongin tracing is a useful approach for emeprises and consumers to ensure product quality and consumer nghls. Ho«exer. cuaent origin tracing solutions holds certain drawbacks In addition consumers- perception on the role of origin tracing for detecting counterfeit products has beeii limited. This study was carried out to evaluate demand for a origin tracing tool that utilizes code and barcode of enterpnses and consumers. The results show that the origin tracing is a quite new concept for most of consumers. The data indicates that both consumers and enterprises are wilhng to accept a modem ongin tracing solution, provided tfiat the solution satisfies its users in terais of quabty and purchasing information. In addition, a feature that allows identification of counterteit products should be designed and cater to consumers. Lastly, the promulgation of the ongin tracing should be performed via newspapers and online media channels.
Kei words: Traceabililv. counterfeit goods, digital technology, barcode
248 So 2 - T h d n g 2/2020
