CAC YEU TO ANH HlTdNG DEN HANH VI CHIA SE TRI THlfC CUA NHAN VIEN KINH DOANH TAI
TAP DOAN NOVALAND
• NGUYEN THj MINH TRAM - Ll/dNG VAN EM
TOM TAT:
Bai vie't xac dinh cac ye'u to tac dpng de'n hanh vi chia se tri thiJc eua nhdn vi6n trong doanh nghiSp. Tif do, de xud't mot so'hdm y nham ndng eao hdnh vi chia se iri ihu'c cho cac nhan vien kinh doanh dang lam viec lai Novaland. Cu the: Xdc dinh cac ye'u t6' anh hifcfng d^n y dinh chia se tri thiJe vdi d6ng nghidp cija nhdn vidn; Do lifcfng md'c do lac dpng cua tij'ng ye'u t^ dfi'n y dinh chia se tri Ihu'c cua nhan vien kinh doanh dang ldm viec tai Tap doan Novaland; Phdn tich sir khdc bidt cua hanh vi chia se tri ihiJc cua nhan vien kinh doanh dang lam vide lai Tdp doan Novaland theo nhdn kh£u hoc (gidi tinh, tnnh d6, thdm nien, thu nhdp, chu'c vu); De xuat mot so ham y quan tri giup cac nha lanh dao cua tap doan co nhii'ng giai phap thich help d^ khuyen khich nhdn vidn kinh doanh chia se tri ihiJc vdi nhau. Qua do ndng cao hieu qua lam viec cua lijfng cd nhan va cua to chiJc.
Ttf kh6a: Chia se tri thiJc, nhan vien kinh doanh, Tdp dodn Novaland.
I. Dgt vSn dd
Novaland nhan ra rdng Irong qua trinh qudn ly tri thii'c, hdnh vi chia se iri thiie Id mot trong nhffng ye'u to quan trong giup lap doan thifc hien tot hdn cdc chid'n lUcJe qudn ly iri Ihu'c cQng nhrf srf ton tai trong moi trrfdng canh tranh d^y thdeh thrfc nhif hien nay. Tuy nhien, bien nay chrfa co nhi^u cac nghidn crfu ve viec nang cao hanh vi chia se tri thrfc cho cac nhdn vien kinh doanh trong cdc to chrfc kinh doanh bd't dpng san lai Viet Nam, khi cac nhan vien kinh doanh Idm vide trong moi trrf&ng canh tranh cao, lieu co mo'i quan he nao girfa hanb vi chia se tri thrfc, vdn hoa, ca'u true hay cdc ye'u to khac ciia to chrfc hay khong. Vd'n de cd'p thie't ddt ra Id can thrfc hidn khao sdt de lim ra
cdc yd'u to' tac dpng de'n hdnh vi chia se tri Ihu'c, danh gia mpl cdch l6ng quat hieu qua tdc dpng cua cdc yd'u to de'n hanh vi chia se tri thrfc nhrf the nao va trf dd drfa ra cac de xud't va giai phdp nham ndng cao hanh vi chia se tri thrfc trong doanh nghidp.
II. Cac ye'u to' anh hifdng d§'n hanh vi chia se tri thrfc cua nhan vien kinh doanh tai T3p doan Novaland
/. Kit qua nghiin cdu 1.1. Phdn tich thd'ng ke mo td
Mdu drfdc chpn theo phrfdng phap thuan lien, phi xdc sua't. Ve gidi tinh: Trong mdu 197 ngrfdi drfde khdo sat co 133 ngrfcfi tham gia Id nam (67,5%) va 64 ngrfdi tham gia la nff (32,5%).
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KIIIH DOANH
Ve trinh dp: Tham gia khao sat nay co 2 nhdn vien kinh doanh cd trinh dp pho thong chid'm ty Id 1%; 94 ngrfdi eo trinh do trung cd'p va cao dang chiem ty Id 47,7%; 101 ngrfdi co trtnh do dai hpc chie'm ty Id 51,3% vd khdng cd nhan vidn ndo ed trinh d6 tren dai hpc.
V^ ihdm nien: Nghien erfu nay drfdc khao sdt cd 60 ngrfcfi co thdm nidn vide drfdi I ndm, 48 ngrfdi CO tham nidn trf I - drfdi 3 nam, 50 ngrfdi cd thdm nidn Irf 3 - drfdi 5 ndm vd 39 ngrfdi eo thdm nien trdn 5 nam. Tinh theo ty le phan tram, so' ngifdi tham gia khao sat theo trtnh trf trdn lan Irfdt la 30,5%; 24,4%; 25,4% va 19,8%.
V^ dp tuoi: Theo ke't qua khao sdt. so' mau Irong dp tud'i drfdi 25 tudi Id 58 ngrfdi, chiem 29,4%. Dp tudi trf 25 - 35 la 81 ngrfdi, chie'm 41,1%. D6 tudi Iff 35 - 45 la 54 ngrfdi, chiem 27,4%. Dp tudi tren 45 tudi la 4 ngrfdi, chid'm 2%
tdng sd Irfdng mlu khao sat.
1.2. Phdn tich dd tin cdy
1.2.1. Danh gia d6 tin cdy eho edc bid'n dgc lap Kd't qua phdn tich cho thd'y he so' Cronbachs Alpha ciia ihang do Van hda id chrfc la 0,750, tuy nhidn hd so' trfdng quan bie'n tdng eua bid'n VH6 dat gia tri 0,054 nho hdn 0,3. Do vdy, lac gia tie'n hanh loai bid'n ndy ra khoi mo blnb nghidn crfu vd chay lai Cronbachs Alpha lan 2.
Ke't qua phdn lich Cronbachs Alpha lan 2 cho thd'y he sd Cronbachs Alpha ciia thang do Van hoa to chu'c la 0,830, he so' irfdng quan bie'n long ciia cac bid'n quan sdt diu dat gid tri ldn hdn 0,3. Do vay, cdc bie'n do Irfdng thanh phan nay deu dat yeu cau va drfdc srf dung trong vide phdn tich nhan to' kham phd (EFA).
Ke't qua phdn tich cho thd'y he so' Cronbachs Alpha cua thang do Truyen thong la 0,749 > 0,6.
he sd trfdng quan bie'n tdng ciia ede bid'n quan sat ddu dat gia tri Idn hdn 0,3. Do vay, cdc bie'n do lifdng thdnh phan nay deu dat ydu eau vd drfpc SI? dung trong vide phdn tich nhdn to' khdm phd (EFA).
Ket qua phan tich cho tha'y he so' Cronbachs Alpha cua thang do He thdng cong nghe thong tin la 0,809 > 0,6, he sd trfdng quan bie'n tdng cua cdc bien quan sat deu dat gia tri ldn hdn 0,3. Do vdy, cac bid'n do Irfdng thanh phan nay deu dal yeu cau va drfpc sffdung trong vide phdn lich nhdn to'khdm phd (EFA).
1.2.2. Ddnh gid dp rin edy eho cac bien phu thupc
Kd't qua phan tich dp lin cay drfpc trinh bdy trong Bang 1.1 cho thd'y hd so' Cronbachs Alpha ciia thang do Hanh vi chia se tri thrfc Id 0,814 >
0,6, he so' trfdng quan bie'n long ciia cdc bie'n quan sal deu dal gid tri ldn hdn 0,3. Do vdy, edc bie'n do Irfdng thanh phan nay deu dat yeu cau vd drfdc srf dung trong vide phdn tich nhdn to' kham pha (EFA).
Bang 1.1. Phan tich dd tin cgy ye'u to hdnh vi chia se tri thi/c
Bien quan sat CSTT1 CSTT2 CSTT3 CSTT4 CSTT5 Cronba
Tnjng b]nh thang So neu loai biSn 13.31 13.29 13.28 13.23 13.32 :ii'sAipha -
PliUdng sai tjlang
do neu io^i bigh 4.970 4.819 4.653 4.891 5.067 0.881
Tudng quan bien
tong .741 .677 .742 .754 .674
Cronbacil's Alpha neu lo^i biSn .851 .866 .850 .847 .865
Nguon: Ki't qud xH ly tU so lieu dieu tra cua tdc gid 1.3. Phdn tich nhdn tokhdm phd (EFA) 1.3.1. Phdn tich nhan to' khdm pha (EFA) dd'i vdi cdc bid'n dpc lap
Ke't qua phan ticb EFA lan 2 eho thd'y 23 bie'n quan sat cdn lai vdi chua'n Eigenvalues Idn hdn 1 thi cd 6 nhdn to' drfdc trich ra. He so KMO de kiem dinh srf phu hdp ciia phdn tich nhdn to' Id 0,798 (>0,5), kiem dinh Bartlett co y nghia ve mat thdng ke (Sig. = 0,000 < 0,05). Gia tri Eigenvalues drfng d 1,311 > I, tdng phrfdng sai trich la 63,634 (%)> 50%.
1.3.2. Phan lich nhan td khdm phd (EFA) do'i vdi bie'n phu thupc
Ta thd'y he sd KMO = 0.866 (>0,5), kiem dmh Bartlett co y nghia ve mat tho'ng ke (Sig. = 0,000
< 0,05). Gid tri Eigenvalues dffng d 3,406 > 1, long phrfdng sai trich Id 68,113 (%) > 50%. Do dd, cd the ke't ludn phdn tich nhdn id nay Id phij hdp.
1.4. Ma trdn tUOng quan vd mo hinh hoi quy Phdn tich hdi quy dffdc thrfc hien vdi 6 bie'n dpc
So 2-Thang 2/2019 359
lap bao gdm: Dinh hrfdng hpc hdi (ky hidu DHHH), Van hda td chrfc (VH), Truyen thong (TT), He thdng cdng nghe thong tin (CNTT), Srf tin trfdng (STT), He thdng khen ihrfdng (KT) va bie'n phu thupc Id Hanh vi cbia se tri thrfc ciia nhan vidn (ky bieu CSTT).
Phdn tich hoi quy drfdc thrfc hien bang phrfdng phdp hdi quy tdng the cac bid'n (phrfdng phap Enter) vdi phan mem SPSS 20.0.
Md hinh bdi quy cd dang la:
CSTT = p i D D H H + P2VH + P3TT + P4CNTT + pgSTT + p^KT Trong dd: pi, Pj, P3, P4, P5, Pe Id cdc he sdhdi quy chuan boa.
1.4.1. Xem xet ma trdn trfPng quan Trrfdc khi rie'n hdnh kiem dinh mo hinh nghien crfu bdng phdn tich hdi quy luye'n tinh bdi, mo'i tffdng quan girfa cdc bie'n trong md hinh can drfdc xem xet. Phan tich ma Iran trfdng quan sff dung he so' Irfdng quan Pearson de Irfdng boa mrfe dp chdt che ciia md'i lien he luyen tinh girfa ede bie'n dpc lap nhrf: Dinh hrfdng hpc hdi (DHHH), Vdn hda td chrfc (VH), Truyen thong (TT), He thdng cdng nghe thdng lin (CNTT), Sff tin trfdng (STT), He thd'ng khen thffdng (KT) va bie'n phu thudc la Hanb vi chia se tri thffc cua nhdn vien (ky hieu CSTT).
Gid tri tuyel ddi ciia he so' irfdng quan Pearson bid'n thien trong khoang trf 0 dd'n 1, vdi gid tri 0 Id khong cd trfdng quan vd 1 la trfdng quan hoan loan.
1.4.2. Md hinh hdi quy
Phan tich bdi quy drfdc thrfc hien vdi 6 bie'n doc lap: Dinh hrfdng hpe hdi (DHHH), Van hoa td chffc (VH), Truyen thdng (TT). He tho'ng cong nghe thong rin (CNTT). Srf tin trfdng (STT), He thd'ng khen thffdng (KT) va bid'n phu thupc la Hanh vi chia se tri thffc eua nhan vien (ky hieu CSTT).
Phan tich dffdc thrfc hien bang phffdng phdp Enter.
Bang 1.2 cho thd'y md hinh hdi quy drfa ra phii hdp vdi tap drf lieu m§u vdi mrfe y nghia HdsdR2 hieu chinh la 0,658 cho tha'y md hinh gia thuyet drfa ra cd thd giai thieh drfdc 65,8% cho tdng the ve mo'i lien he girfa ede ye'u td anh hrfdng dd'n hanh vi chia se tri thrfc cua nhdn vidn.
Bang 1.3. Ket q u a k i e m djnh Anova ANOVA'
Model
1 Regression
Residual Total
Sum of Squares 38.788 19.248 58.036
Df 6 190 196
Mean Square 6.465
.101 F 63.816
Sig. .000b
a. Dependent Variable: CSTT
b Predictors: (Constant}, VH, KT DHHH, CNTT, STT n Ngudn: Ki't qud xd: ly tii sdlieu
dieu tra cua tdc gid Kiem dinh F su" dung phrfdng phdp phdn tich phrfdng sai (ANOVA) la phep kiem djnh gid thuyd't ve dp phil hdp ciia md hinh hoi quy tuyd'n tinh long the. Trong Bang 1.3 ke't qua phan tich ANOVA cho thd'y gid tri F = 63,816 va gia tri sig nhd (sig = 0,00 < 0,05) ndn bac bo gia thuyd't HO cho rang tat ca cdc he sd'hdi quy d^u bang 0, mo hinh hdi quy tuyd'n tinh boi drfdc xay drfng phii hdp vdi lap diJ lieu vd cd the srf dung drfde.
Phrfdng trinh hoi quy luye'n tinh drfdc trinh bdy nhrf sau:
CSTT = 0,389*DDHH + 0,108*VH + 0,378*TT + 0,128*CNTT + 0,216*STT + 0,186*KT 1.5. Kiem dinh cdc vi phgm gid dinh hoi quy 1.5.1. Kiem tra md'i quan he tuye'n tinh giffa bien phu thupc va cac bie'n dpc lap cung nhrf hien trfdng phrfdng sai thay ddi
Bang 1.2. Danh gia srf phu hdp c u a mo hinh theo R2 v d Durbin-Watson Model Summary"
Model 1
R .8188
R Square .668
Adjusted R Square .658
Std. Error of the Estimate .31828
Durbin-Watson 1.923 a. Predictors: (Constant), VH, KT, DHHH, CNTT, STT, TT
b. Dependent Variable: CSTT
Nguon: Ke't qud xd ly td sdlieu dieu tra cua tdc g
360 So 2-Thang 2/2019
KIIIH DOANH
Kdt qud eho tha'y edc phan drf phan tan ngdu nhidn trong mpt vung di qua gd'c toa dd chff khdng tao thdnh mdt hinh dang ddc biet nao. Dieu nay ed nghTa Id gia tri drf doan va ph^n dff ddc lap vdi nhau, phrfdng sai ciia phan dff khong ddi. Mo hinh h6i quy la phii hdp.
1.5,2. Kiem tra gia thuyel ve phan phdi chuan Kel qua eho thd'y, dd thi Histogram eua phan drf chua'n hda cd dang drfdng cong pban phoi chud^n, gia tri Mean xd'p xi bang 0 (1,67E-15) vd do lech chuan xd^p xi bang 1 (0,985). Do thi P - P cho tha'y cdc diem quan sdl khdng qud xa drfdng thang ky vpng. Nhrfvdy, gia dinh ve phan phd'i chuan cua phan drf khi xdy drfng md hinh khdng bi vi pham.
1.6. Kie'm dinh gid thuyet
srf dung kd't qua d phan Equal Variance Assumed cd sig. = 0,824 > 0,05. Do dd, khong cd srf khac biel girfa phai nam va phdi nff ddi vdi hanh vi chia se tri thrfc.
1.6.2. Kidm dinh srf khac biet ve hanh vi chia se tri thrfc theo dp tudi
Theo ke't qua Test of Homogeneity of Variances, vdi mffc y nghTa sig.= 0,062 > 0,05 co the ndi rang phffdng sai ve hanh vi chia se iri thrfc cua nhdn vidn girfa cdc dp tudi kbdng khdc nhau mdt each cd y nghia thdng ke. Nhrf vay, ke'l qud phan lich ANOVA cd the sff dung drfde.
Theo ket qua ANOVA, vdi mrfe y nghia sig. = 0,658 > 0,05 ndn cd thd kd't ludn khdng cd srf khae bidt cd y nghia thd'ng ke ve hanh vi chia se tri thrfc
Bang 1.4. Ket qua kiem djnh gid thuyet Gia thuyg't nghien cQu
Gia thuyet H1:B|nh hUdng hpctioicdanh tiudng tich cue den hanhi vi chiia se tri thilc.
Gia ttiuyet H2: Van hda td chdc cd anh hu6ng tich cue den hanh vi chia se tri thilc
Gia thuyet H3: Truyen thong co anh hudng tich cue den hanh vi chia se tri thifc.
Gia thuyet H4: He thdng cdng nghd thdng tin cd anh hudng tich cue den hanh vi chia se tri thiic.
Gia thuyet H5: Su tin tudng cd anh hudng tich cue d§'n hanh vi chia se tri thdc.
Gia thuyet H6: He thong khen thudng cd anh hudng tich cue de'n hanh vi chia se tri thiic.
Gia tr| sig .000
.026
.000
.006
.000
.000
Ket qua Idem d|nh Chap nhan {a< 5%)
Chap nhan (a< 5%)
Chap nhan (a< 5%)
Chap nhan (a< 5%)
Chap nhan (a< 5%)
Chap nhdn (a< 5%) Nguon: Ke'l qud xH ly tH so'lieu dieu tra cua tdc gid
Phan ndy se tnnh bay ke't qua phan tich kiem djnh srf khdc biet ve hanh vi chia se tri thrfc girfa cac nhdm ddi trfpng khao sal drfa tren cac tieu chi ve nhan khau hpc nhrf gidi tinb, dd tudi va cdc ridu chi ve tham nidn, trinh dd.
1.6.1. Kiem dinh sff khac bidl ve hanh vi chia se tri thffc theo gidi tinh
Kidm dinh so sanh hai trung binh drfdc tidn hanh vdi gia thuye't HO: Phrfdng sai cua 2 long the khac nhau. Tuy nhidn, ke't qua kidm dinh cho gid tri sig. = 0,096 > 0,05 cho thd'y phrfdng sai girfa 2 nhom gidi tinh khong khdc nhau. Vi the, trong kd't qua kiem dinh Independent Samples Test, tde gid
giffa cdc nhdm nhdn vien cd dp tudi khac nhau.
1.6.3. Kiem dinh sff khdc biet ve hdnh vi chia se tri thrfc theo thdm nidn cdng lac
Theo ke'l qua Test of Homogeneity of Variances, vdi mrfe y nghia sig.= 0,959 > 0,05 cd the ndi rang phrfdng sai ve hanb vi chia se iri thrfc ciia nhdn vien theo thdm nidn khong khdc nhau mpt each cd y nghia thd'ng ke. Nhrf vdy, kd't qua phan tich ANOVA ed the sffdung dffdc.
1.6.4. Kiem dinh srf khdc biet ve hdnh vi chia se tri thrfc theo trinh dp
Theo kd't qua Test of Homogeneity of Variances d Bdng 1.5, vdi mffc y nghia sig,= 0,931 > 0,05 cd
the ndi rang phffdng sai vd hanh vi chia se tri thrfc ciaa nhdn vien theo tiinh dp khdng khac nhau mpl each cd y nghia ihd'ng ke. Nhrf vay, ke't qua phan ticb ANOVA cd the sff dung drfdc.
Theo ket qua ANOVA d Bang 1.5, vdi mrfe y nghia sig, = 0,290 > 0,05 nen cd the ke't luan khdng cd srf khdc biet cd y nghTa thd'ng kd vd hdnh vi chia se tri thffc eua nhan vidn theo trinh dp.
Bang 1.5. Ket qud kiem dmh khac biet ve hanh vl chia se tri thifc theo trinh dp
Test of Homogeneity of \^riances CSTT
Levene Statistic .072
dfl 2
df2 194
Sig.
.931
ANOVA CSTT
Between Groups Within Groups
Total
Sum of Squares .735 57.301 58.036
df 2 194 196
Mean Square
.368 .295
F 1.245
Sig.
.290
Nguon: Ke't qud xd ly til so lieu diiu tra cua tdc gid
2. Kie'n nghi mgt so hdm y qudn tri cho Tap dodn Novaland
2.1. Ddi vdi nhan td dinh hudng hoc hoi Gia tri hdi quy chuan hda cua ye'u to' Dinh hrfdng hpc hdi anh hrfdng nhieu nhd'l de'n y dinh chia se tri tbffe cua nhdn vien kinh doanh d lap doan Novaland (Beta = 0,389), cho thd'y cdng ly can tap trung day manh, phdt trien ye'u to' ndy, xay drfng mdt dinh hrfdng hpc hdi dung dan cho to chffc minh. De phdt huy vai trd quan trpng cua yd'u td Dinh hrfdng hpc boi, nha quan tri phai xac dinh quan diem cua cdng ly la chu trpng viec hpc tap, ddo tao va chia se tri thrfc hidu qua cua nhdn vien trong td chrfc, vi dd Id mpt chie'n Iffdc quan trpng de nang eao vi thd' canh tranh cho cdng ty.
2.2. Ddi vdi nhdn td sii tin tudng
Sff tin trfdng giup mpi ngrfdi gan nhau hdn, hieu nhau hdn vd chia se vdi nhau nhieu hdn.
Nidm tin ddng vai trd quan trpng nham thiic day cdc mo'i quan he phdt trien khdng chi trong ddi sd'ng thrfdng nhdt ma con trong cdng vide hdng ngay. Niem tin ay drfdc ihd hidn qua md'i quan he girfa cae nhan vien, qua md'i quan he giffa doanh nghiep, khach hdng vd dffdc kd'l qud hda bang chinh sff phat trien eua doanh nghidp.
Stf tin trfdng girfa cdc nhdn vien giiip mang lai hieu qua cho viec chia se tri thrfc trong to chrfc.
Vi vay, de xay drfng nidm rin trong td chrfc, cac nhd quan tri can chu trpng phat trien ye'u td Srf tin trfdng, bdng cdeh xdy drfng mdi trrfdng lam vide cdi md, thoai mai, dffa tren sff tin trfdng; nhdn vien tin trfdng lanh dao vd ddng nghidp, tin trfdng vao srf ldn manh khdng ngrfng cua to chffc dffa tren nen tang ciia vide chia se thdng tin, tri thrfc hom nay. San sang cha'p nhan va chiu trach nhidm trffdc nhrfng viec minh da lam khdng child each td't nha't giup nhan vidn Id'y lai Idng tin cua ddng nghiep md edn giiip nhdn vidn ngay cdng hodn thidn ban than. Hay quan tam tdi nhrfng muc ridu chung thay vi chi khrf khrf phuc vu nhrfng muc tieu eua ca nhdn.
2.3. Ddi vdi nhdn to hi tho'ng khen thudng Nhd qudn tri cdng ty can xdy drfng mpl he thd'ng khen thrfdng phil hdp nham khich le tinh thin chia se tri thrfc cua cac ca nhdn. Ngodi he thd'ng khen thrfdng theo ddnh gid KPI dinh ky, cdng ly can ra sodt, kidn todn he thd'ng khen thffdng rieng cua trfng bp phdn theo hrfdng Idch thich hanb vi cbia se tri thrfc ciia nhan vien rapt each thid't thrfc ve vdt chd't va tinh than; Ghi nhan tinh than ddng gdp trong cbia se tri thrfc cua tiJng cd nhdn, phii hdp vd xffng ddng vdi gid tri tri thrfc drfdc chia se. Xay drfng nhrfng phan thrfdng cd gia Iri kinh le' nhrfng gan vdi gia tri tri thrfc, phii hdp vdi kha nang hoc tdp vd tao ra tri thrfc mdi cho novaland nhrf hpe bdng trong nrfdc; hpc bdng hpc tap d nffdc ngoai cho nhffng lao ddng tre, hpc bdng du hpc cho con dd'i vdi nhrfng lao ddng ldn tudi, cd nhieu kinh nghiem. Dong thdi, dd xuat Novaland bd sung mot KPIs ve cbia se tri thrfc trong the diem cdn bang.
2.4. Ddi vdi nhdn to vdn hoa td chdc Tuy khdng phai la yeu id' cd mrfe dp lac dpng cao de'n hdnh vi chia se tri thrfc cua nhan vidn nhffng nhd quan tri cong ty cung ndn d^u tff vdo vide xdy drfng van hda td ehrfe phii hdp de
362 So 2-Thang 2/2019
KINH DOANH
khuyen khich chia se tri thrfc. Nha quan tri can tao ra mdi trffdng ldm vide cdi md, xda bd dan khoang each vd cdc rao can irong giao tie'p nhff khac biet ve ngon ngff, van hda vung raien, tudi lac hay ca'p bac, khuye'n khieh Idm vide theo nhdm nham thiic day srf trfdng tdc girfa cac thanh vidn vdi nhau.
Bdn canh dd, vide nhan vien kinh doanh tai Novaland nhan thrfc td't gid tri thrfdng hieu eiia c6ng ty va thffc hien hdnh vi chia se tri thffe, tri thrfc Cling se drfdc chuydn doi thanh gia tri kinh te', ldi thd' canh tranh cho td chrfc. Vi vdy, xay drfng thrfdng hieu phai drfdc thffc bien khdng ngiifng de thrfdng bidu Novaland cd mdt vi tri vffng chac trong long nhdn vien va khach hang.
Tii do, tao drfde niem tin to ldn dd'i vdi nhan vien va khdch hdng, lrfu girf trong lam tri nhdn vidn vd khach hang trong va ngoai nrfdc hinh anh mpt lap doan kinh doanb bd't ddng san ldn, vffng manh, cd san pham/dich vu da dang, cd chd't Irfdng dich vu td't.
2.5. Ddi vdi nhdn td he thdng cong nghe thdng tin
Tap doan can chu y trang b; cho nhdn vien nhffng mdy mdc, thid't bi cdng nghd hidn dai cin thie't de hp nhanh chdng nam bat nhffng thdng tin, xu hrfdng mdi nha't trong nrfde va tren the' gidi,
ddng thdi cd the chia se nhrfng thdng rin, tri thffc dd vdi cac ddng nghiep cua minh mdt cdeh dd ddng. Nhd quan tri can dam bao cho iri thrfc drfdc lrfu thdng dd dang, cd kha nang ke't ndi giffa cdc phdng ban.
Xdy drfng ede cdng thdng rin ehrfa drfng cdc tai lieu chung lrfu giff cdc tdi lidu, tinh hud'ng vd kinh nghiem xff ly tinh hud'ng de mpi ngrfdi dd dang tim kie'm theo nhffng cau hdi gan/lpc se cho ra ke't qua tffdng rfng; eung ca'p cdc sdng kie'n, cai tid'n cd bidu qua thrfc ridn dd mgi ngrfdi cd thd vao xem, sff dung va ddng gdp y kidn, binh luan;
hrfdng ddn nhan vien ddng gdp chia se kinh nghidm, tao didu kidn cho kie'n thrfc drfdc lan tda trong toan bp he thd'ng.
2.6. Ddi vdi nhdn to truyen thong Yd'u Id' truydn thdng eung dang drfdc Idp doan quan lam, phat tridn. De iruyen thdng trong td chffc drfdc hieu qud, cae cdng ty ndn Ihrfdng xuydn td chrfc cac srf kien giao lrfu gap gd giffa cdc phdng ban, td chffc nhffng Idp hud'n luydn ky nang giao tid'p, cdc boat ddng lap the ngoai tidi, team - building nham lao dieu kien de cdc nhdn vien tiong cdng ty gia tdng srf trfdng lac girfa nhan vidn vdi nhau, nang cao hieu qua trong giao tie'p, hieu qua truyen dat thdng tin cung nhrf hieu qua cbia se tri thrfc •
TAI LIEU THAM KHAO:
Tai liiu tie'ng Viit
1. Trdn Thi Men vd cdng sU (2018), "Cdc yi'u tddnh hudng de'n hdnh vi chia se iri thiic cua nhdn viin Ngdn hdng BIDV - Binh Duong ", Tap chi Tdi chinh, sd ddng ngdy 1/5/2018.
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HCM - Nhd xud't bdn Hong Ddc.
Tdi liiu lieng Anh
1. Adel L A.. Nayla Y. A. M. & Yasmeen, F. M. (2007), "Organizational culture and knowledge sharing: critical success factors". Journal of knowledge management, II (2), 22-42.
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Ngay nhdn bai: 12/1/2019
Ngay phan bien danh gia va su'a chCa: 22/1/2019 Ngay chd'p nh^n dang bai: 2/2/2019
Thong tin tdc gid:
1. ThS. NGUYEN THI MINH TRAM
Khoa Quan tri kinh doanh Trrfdng Dai hpc Tai chinh - Marketing 2. ThS. LU0NG VAN EM
Cdng ty TNHH Dai Phat Thinh Vrfdng
FACTORS AFFECTING THE KNOWLEDGE SHARING OF SALES STAFF WORKING FOR NOVALAND CORPORATION
• Master. NGUYEN THI MINH TRAM
Faculty of Business Management, University of Marketing a n d Finance
• Master. LUONG VAN EM Dai Phat Thinh Vuong Limited Liability Company
ABSTRACT:
The paper identifies factors affecting the knowledge sharing behavior of employees in enterprises. Based on the results, the paper introduced some implications to promote the knowledge sharing behavior for sales staff working for Novaland Corporation. This paper aimed to determine factors affecting the knowledge sharing behavior and measure the impact level of each factor on the knowledge sharing behavior of sales staff working for Novaland Corporation.
This paper also analyzed the differences of the knowledge sharing behavior of sales staff working for Novaland Corporation by demographies such as gender, qualifications, seniority, income and position. In addition, the paper proposed some management implications for Nova;and Corporations leaders to work out appropriate solutions that promote the knowledge sharing behavior of employees, improving the working efficiency of individuals and the corporation.
Keywords: Knowledge sharing, sales staff, Novaland Corporation.
3 6 4 So 2 - T h a n g 2/2019
