J MOT SO DE XUAT
NHAM NANG CAO HOAT DONG TRUYEN THONG MARKETING
TAI THLT V I E N O A I HOC 6 VIET NAM
Bili Thanh Thuy
Khoa TT-TV, Dai hpc Khoa hoc Xa hpi va Nhin van Ha Npi
Tdm t i t :
Cac thd viin d^i hgc Viet Nam (TVDH) hien nay da vi dang sd dung cac cdng cu truyen thdng madteting Idiac nhau trong viic giup cho ngifdi diing tin (NDT) biet den sin pham minh dn, dc ldi ich nhd viec Idiai thac, sddung sin pham do. Tuy nhien, iam tiie nao di hoat dgng nay dem iai hieu qua thiit sd i^i la van de khdng de dang. Bii viit diia ra mot so de xuat nham giup dc TVfJH sd dung cdng cu truyen thdng mdt cich co hiiu qui hdn nhd: Xay ddhg ke hoach truyen tiidng marketing cii thi; Sd dung /cet hop nhiiu cdng cu truyin thdng marketing; Diy manh viic sd dung va nang cao hiiu qui dc cong aj truyen thdng: quang do, marketing dWc tiep, khuyen mai va quan hi cdng chting.
Tif khoi: ThU viin dai hoc, hoat ddng tiip thi.
fibsdact:
University libranes in Vietnam have been using various communications and marking tools to promote information products, benefits of using library and information products and services. However, making marketing acdvities more effective is not easy. This paper suggests some solutions for the university libraries in Vietnam to use communications tools more effecdvely such as: developing a detail marketing plan, using various marketing tools, sdengthening and improving the effectiveness of communications tools (promotion, direct maikedng, discount, bonus and public r^ations).
Keywords: Uuniversity library, marketing activity.
T
ruyen thdng marketing la mdt yeu td quan trong trong cac yeu tfi ciia marketing hon hdp. Theo Phillip Kotler "truyin thong marketing tiao gom eac hoat dgng cua cong ty nham kit na va xue din cac san pham cua no tdi thj trudng muc tiiu" [3]. Xem xet trong ITnh vffc thff vien (TV), truyen thdng marketing giiip cae TV gidi thiiu cho NDT biet den san pham minh can, cac ldi fch nhd viec khai thac, sff dyng san pham dd bing viec sff dung eac cfing cu truyen thong khac nhau. Hiin nay, nhieu TVOH d Viet Nam da chii y sff dung yeu to nay trong hoat ddng cua minh. Tuy nhiin, van de khdng phai chi duhg lai d viic cac TV cd truyen thfing marketing hay khong ma la phai sff dung phffdng tiin truyen thfing gi, khi nao, tdi ai, nhff the nao va mffc dpthudng xuyen ra sao. De phan nao giai quyet van de nay, bai viet du^ ra mdt sfi de xuat nham giup cac TVOH sff dyng cong ey truyen thfing mpt each ed hiiu qua hdn.
1. Xay diJlig Ice hoach truyen thong marketing
o f i viic truyen thong marketing dat hiiu qua nhu mong ddi, cac TV can xay duhg ke hoach truyen thdng cy thfi trUde khi tien hanh edng viic va din thffc hien theo eac bffdc sau [1]:
- Bffde mpt: TV can xac djnh dfii tffdng NDT la ai. Viee xae dmh diing do! tUdng dUde nhan tin cd y nghTa rat Idn do! vdi nhffng quyit djnh ciia TV, nd se chi phoi tdi cac phffdng thffc hoat dpng.
Tap chi THU VIEN V I I T N A M J 5(49) 19
soan thao nfii dung thdng diep, lUa ehpn phudng tien truyen tin. De xae djnh NDT nhan tin la al, TV can phai dy^ vao myc tiiu ciia hoat dpng truyen thong marketing. Vf du, mue tieu ciia hoat dpng truyen thdng la lam cho cac sinh vien nam thff nhat hieu ve cac san pham ma TV cd the cung cap cho hp. Nhu vay, dfii tUdng nhan tin d day la smh viin nam thff nhat.
- Bffdc hai: TV can xac dinh NDT dffdc nhan tin da biet ve hoat dgng, cac san pham cua TV den mffc nao, cae nhu cau doi v&\ cac san pham ciia TV. Vi du, TV cd thfi nhan thay cac sinh viin nam thff nhat gan nhff chda hifiu biet ve cac san pham ma TV dang cung cap.
- BUdc ba: LUa chpn phffdng tien truyen thfing: dffa vao cac thdi quen, dae diem cua NDT ma \da ehpn phUdng tten truyen thdng phu hdp.
Minh hoa vdi doi tUdng NDT da de cap d t r i n , TV cd thfi nhan thay d i y la NDT mdi nhap trUdng, kha nang sff dyng may tinh chUa tot. Vi vay, TV cd the Iffa chon hinh thffc gffi thff tdi cac Idp hoae thong qua to ehffe doan the de gidi thieu eac san pham cLia minh.
- Lffa chpn va thiet ke thfing diep: Sau khi xac dinh dUdc mong mufin cua ngudi nhan tin, TV can thiet ke mdt thdng diep. Viec thiet ke thdng diep can giai quyet 3 van de: Nfii dung, cau true va hinh thffc thong diep. Ve nfii dung, din de cap tdi cac ldi fch ma NDT se nhan dUdc. Ve cau triic, cac van de can phai logic, hdp ly. Hinh thffc thfing diep phal het sffc smh dfing vi thong diep dffdc du^ qua cac phUdng tien truyen thong dfi tdi ngudl nhan tin. Cung vdi vi du t r i n , TV ed thi' xac djnh ngi dung cua thong diep la: eae lcfi fch ma nhdm sinh viin nay nhan dUdc khi sff dung TV va each thffc sff dung TV. Npi dung se dddc ti-inh bay de hieu, logic. Hinh tiiffe dffdc trinh bay dep mit, sinh ddng, kich thich kha nang muon kham pha cua sinh viin.
Cudi cimg la thu nhan tiidng tin phan hdi: Sau khi thdng diep dUdc ti-uyen di, TV can tien hanh nghiin cffu hiiu qua cua no; NgUdi nhan tin cd nhan dUde thdng tin dd khfing, sff hifiu biet ve npi dung thfing diep da dUdc tiuyen di, thai dp cua ngudl nhan thdng tin...
2. Su' dung Icet htfp nhieu cong cu truyin thdng marketing
Cac TV can sff dung da d?ng cac cdng cy truyin thdng marketing trong hoat dpng eiia minh. Ly do ia cac nhdm NDT tai eac TV deu co nhuhg thdi quen, loi song, dieu kiin, thdi gian nghien cffu va hpc tap khac nhau tai nhffng glai doan khac nhau. Vdi cac die diem do, mSi nhdm NDT se cd each tiep nhan thong tin khac nhau. \rt vay, viic da dang hoa cac cfing eu ciia hoat dpng truyen thong marketing giup TV dam bao cd the hffdng tdi dffdc tat ca cac ddi tffdng NDT ciia minh.
Khdng chi difng lai d nhuhg kinh truyen thong da cd nhU: thdng bao, ap phfch, td rdi, trang web, thu diin tff..., cac TV can vdi tdi nhffng kenh truyen thong mdi nhff: tham gia mang xa hpi facebook, twitter, flickr, youtube... Viec tham gia eac mang xa hpi nay r i t de dang vdi vai thao tac ddn gian, cac thfing tin v i TV dUdc du^ len si dUdc ddng dao NDT biet den trong thdi gian ngin. Truyen thfing marketing qua cac mang xa hpi da b i t dau dffdc mot so TVOH ffng dung. Tuy nhiin, lam t h i nao de kinh truyin thfing nay dat dffde hiiu qua thi phai cd sff tim hifiu ky luSng.
Phat tnen hinh thffc truyen thfing bing viic sff dung blog ciJng la mpt kenh tfit vi hi|n nay djch vy blog da trd nin rat t h i n quen vdi mpi nguSl, dae biet cac dfii tffdng la sinh vien. Neu nhff eac TVDH cung cd blog tham gia vao cpng ddng blog nhff nhffng trang ca nhin dfi gidi thieu ve chinh minh thi se eang trd nen than thiin vdi NDT
Tai mgt sd trUdng dai hpe, trong khu ky tiic xa cd h i thong loa phat thanh. Cae TV cd tiie lien h i vdi bp phan phy traeh phat thanh dfi gidi thieu ve hoat dfing hoae san pham ciia TV thfing qua he thong phat thanh nay. Bien phap nay khfing ton kem ve kinh phi, tuy nhien chi ed thfi tiiffc hien dUdc tei nhijhg ndi cd he thdng loa phat tiianh.
3. Day manh viec su* di^ng vd nang cao hieu qua cac cdng cu truyen thong
Quing cao
Quang eao trong hoat dfing TV bao gom cac hoat dpng gidi thieu va truyen di cac thong tin ve
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san pham va hinh anh cua TV nhim kfch thfeh NDT sff dung san pham va dich vy, nang eao uy tin cho TV va t i n g cffdng kha nang canh tranh vdi cac chii thfi khac. Cae TV can chii trpng phat trifin cac hinh thffc quang cao qua trang web, ap phfch, td rdi va ban tin eua TV, vi d i y la nhffhg hinh thffe dffdc nhiiu NDT quan tam.
Odi vdi trang web: Nin tap trung xay duhg tao lap trang web va thufing xuyin sff dung nd dfi truyen cac thfing tin tdi cho NDT muc tieu. Khi t h i i t ke trang web, cac TV nin tao muc "Hdi ngffdi lam thU vien". Khong chi difng lai d dd, vien chffc tai bp phan nay phai lam cho NDT nhan thay TV ludn san sang tra Idi mpi cau hdi lien quan den viee sff dung TV eua hp. Mue nay se giiip eho NDT yen tam v l cam thay liic nao cung dffdc hS trd khi hp sff dung cac san pham cua TV tren Internet.
SU hudng dan kjp thdi eho NDT khdng chi giup lam t i n g hiiu qua hUdng dan sff dyng TV qua trang web ma cdn giup eho NDT mong muon sff dyng san pham TV lau dai.
Doi vdi td rdi: C3n chii trang tdi viec thiet ke td rdi vdi ndi dung gidl thiiu va each thffc sff dung san pham cua TV. Td rdi cd the d dffdi dang gap ho|c khong gap. Td rdi can dffdc dam bao 2 khfa c?nh: npi dung va hinh thffc. Ve nfii dung, phai thfi hiin ro rang, de hifiu, khuc chiet ndi dung TV mufin gicfi thieu. Ve hinh thffe, anh chup phal ro rang sic net, cd tinh tham my cao. Td rdi can thfi hien nfil dung mdt each sinh ddng, df ddm va de hieu nham thu hut sff quan tam va nang cao ty le NDT biet sff dung san pham eiia TV.
Ngoai ra, eung can luu y tdi each thffc phat td rdi sao cho hieu qua. Thdng thudng each thffc d i t td rdi tai ban phuc vy dffdc nhieu TV Iffa chpn. Day la each tot de giup NDT hifiu ve each thffc sif dung san pham khi hp b i t dau sff dung TV. Ngoai ra, de lam nay sinh nhu cau sff dyng TV cua nhuhg NDT khac, TV n i n phat td rdi mpt each rpng rai hdn. Vdi nhdm NDT la sinh viin, TV cd thfi phat td rdi qua cac hoat ddng doan, hdi sinh vien, nhim thu hut sff chu y cua doi tffdng NDT nay. Vdi nhdm d n bp quan ly, can bd giang day, TV cd the gui cac td rdi tdi tan tey hp d van phdng cac Idioa, phdng, ban. Kinh phf eho viic in an td rdi cung la mot trong van d i khd khan ciia
TV. Vi vay, TV can phai tfnh toan d i n so lUdng td rdi cQng nhuthdi gian phat td rdi mot each phii hdp, tranh lang phi.
Ap phfch: Do ap phich dffdc d i t tai eac ndi cong cpng, de anh hffdng den thuan phong my tyc va my quan, cac thu viin nin nhd den cac chuyen gia thiet ke. Cae ap phfch can dUde dat tai nhQhg ndi thUdng xuyin tap trung sU cd mat ciia nhieu NDT trong khufin viin ciia trudng. Ngoai ra, vdi nhuhg ap phfch nhd, TV co the de xuat vdi nha trUdng dffdc dat tai cac giang dffdng hole khu lam viee hanh ehfnh eua trudng, khoa.
Quang cao qua cac trang web khac: Oe viic quang cao nay cd hieu qua, cae TV can phai lffu y quang cao tren cae trang web ma NOT myc tiiu cua TV thudng xuyin truy cap. Cac trang web do phai cd uy ti'n dfi dam bao hinh anh tot dep cua TV vdi NDT. Mpt trong nhuhg trang web dUde NOT quan tam dd chinh la trang web eua trudng hole ciia cae phdng, khoa vi no lien quan tdi hoat dpng lam viic va hoc tap ciia hg. VI the eae TV cQng can day manh viec d i t banner cua TV t r i n cac trang web nay. Banner can dUdc thiet ke an tUdng, bat mat. Nfii dung thfing diep tren banner can phai ndi ro ldi ich ed the du^ den cho NDT.
Bin canh do, eae TV cQng nin lUu tam tdi viec tao lap cac video giiS thieu ve TV va cae san pham. Thdng thudng cac video se gay dUdc sff chu y nhieu tff phia NDT hdn la cac bai viet. Ngoai viic dffa cae video nay lin trang web, TV cung cd thfi dua len cac trang mang xa hpi. Tff cae trang mang nay, NDT, die biit la sinh vlen - nhffng ngffdi luon di dau trong viec trai nghiim nhffng cfing nghi thfing tin mdi se de dang tiep can.
Marketing tru'c tiip
Theo dinh nghTa ciia Hiep hfii Markelng My, marketing trffc tiep la he thfing tffdng tae ciia marketing, cd sff dyng mot hay nhiiu phffdng t i i n quang cao, de tac dpng den mfit phan uhg dap lai, do Iffdng dffdc d bat cff moi ndi. Cu the marketing trffc tiep la phffdng thffc truyen thong trffc tiep ma cae TV sff dyng dfi tiep can NDT mye tiiu dffdi cac hinh thffc nhff gifi thU, gpi diin thoai... vdi mong muon nhan dUdc sU sff dyng san pham va djch vu eua TV. Thfing thffdng, cac
Tap chi THU VIEN V I | T NAM 5(49) 21
TV cd xu hudng sff dung phUdng phap gifl thU b-ffc tiep de gidi thieu san pham tdi NDT. Cd hai phffdng tiiffc gill thU, do la gui tiiff dien tff va gui thu truyen thdng. Trong dieu kiin hiin nay, viec gui thU dien tff chiem nhieu uu the hdn do t i i t kiem dUdc thdi gian va cong sffc ciia TV. Ben canh do, viee sff dung thu dien tff dfi trao doi thdng tin cung da dudc cac ddi tUdng NDT ciia TVOH sff dung nhiiu hdn. Cac TV cd the nam bat dffdc ten va dia chi thU diin tff cua NDT thdng qua phdng To chffc can bp va phong Chfnh trj va cfing tac sinh viin. Vdi ldi the nay, eac TV de dang gui thff tdi tuhg NDT. Doi vdi NDT la smh viin, hpc viin b i t dau tham gia hgc tap tai trffdng, TV nen gifl thff chao muhg, gidi thieu cac san pham cd ban va de nghi hp sff dyng, Dieu nay lam eho NDT cam thay nhin dffde sff t r i n ti-gng tff phia TV.
Ngoai ra, TV cung nen thffdng xuyen giri thU thdng bao va de nghi NDT sff dung khi cung cap cae san pham mdi. Vdi nhdm NDT la can bfi quan 1^, giang viin, chuyen vien cd sfi lUdng it, vi vay TV cd thfi gifi thU trong do de ten ciia tifng NDT.
Dieu nay giiip eho NDT cam nhan dUdc sU quan t i m tff phia TV, vi vay hp se quan t i m hdn tdi ndi dung eiia bffc thff.
Khuyen mai
Khuyin mai la nhdm cfing cy truyen thong sff dung hon hdp cac eong eu co dpng, kfch thich NDT nhim tang nhanh nhu cau ve san pham.
Khuyen mai cd tac dpng trffc tiep va tich cffc tdi viic ting Iffdng sff dung san pham va djch vu bang nhtfng ldi fch vat chat bo sung cho TV. Thffc t i hien nay, da so cac san pham cua TVDH la khong thu phf, vi vay, cac giai phap khuyin mai v i gia khong cd y nghTa nhieu trong hoat ddng TV. Do vay, cac TV ehi nen ap dung hinh thffc nay khi phat trifin eae san pham cd chat iffdng eao va cd thu phf. TV nin ap dyng hinh thffc giam gia hoae diing thff mien phi trong thdi han nhat dinh de thu hut d\idc sff chu y va sff dung cua NDT.
Mdt hinh thffc nu^ cung (fan dffde d n nhac do la khuyen mai bang qua tang. Trang diiu kiin hien nay, nhieu TV khd cd the sff dung phffdng phap t i n g qua cho NDT vi khfing cd dii kmh phf. Tuy nhien, cac TV cd the kiu gpi sff tai trd tff phfa cae nha cung cap sach, trang thiet bj TV dfi thffc hien
hoat dpng nay. Viec tang qua cho NDT sff dyng TV nhieu nhat trang nSm cung can dffdc thffc hien. Qua t i n g khong cd y nghTa nhiiu ve m i t t i i n bac nhuhg giup cho ban dpc c l m thay minh dUdc tran trpng hdn va se mong muon sff dyng TV nhleu hdn.
Quan h$ cong chung
Quan he cfing ehiing la viic TV chu dgng quan ly cic quan he giao tiep vdi cfing dong dfi tao duhg va giff gin mot hinh anh tich cffc ciia minh.
Cac hoat dgng cua hinh thffc quan h? eong chung cua TV gom: to chffc hgi nghj b?n dpc va cae sff kien, thiet lap mfii quan h i vdi NDT.
De cong tac to chffe hfii nghj ban dgc va eae sff kiin ed hiiu qua, cac TV can lffu ^ mot sfi van de: 0 ^ vdl eac hfii nghj ban doe, can tao bau khong khf thoai mai, khich le NDT tham gia dong gdp cae y kien xly dffng TV tot hdn. Thim chf, cac TV cd thfi dffa ra nhuhg bSn khoin ciia minh de NDT dua ra ^ kien gdp y. Ofi to ehffe cac budi toa dam, TV can tim hifiu cae ehii d i NDT quan tam. TV cd thfi mdi nhffng NDT cd tri thffc eao nhff cac giang viin, cac nha nghien culi chuyen siu v i cae ITnh vffe tham gia thuyet trinh. Trong qua trinh thffc hiin can cd sff theo doi v l danh gia ket qua thffc hien nhim rut kinh nghiem cho nhffng lln to chffc sau. Viic to chffc hpi nghj ban dpe va sff kien nay cian dffdc to chffc vao thdi gian phu hdp dfi cd thfi thu hiit dffdc ddng nhat NDT tham dff. Ngoai ra, cung can cd nhuhg hinh thffc cdng bd rfing rai hdn nffa de nhuhg ngffdi quan tam biet va den tham dff.
TV can quan tam x l y duhg mdi quan he tfit dep vdi tat ca cac nhdm NDT. Doi vdi can bp lanh dao trudng, ciing la mpt nhdm NDT cua TV, can cd sff no Iffc rat Idn tff cac nha quan ly TV. Vi nhdm NDT nay cd diiu kien va cd hdi t i i p xue, lam viic vdi can bd lanh dao nhiiu hdn nhuhg can bd khae. Cac nha quan ly TV cSn lam cho lanh dao trffdng hieu ro t h i m v i vai tro cua TV, cung nhff nhffng ddng gdp ma TV da lam dffdc va ke hoach eong viec trong tffdng lai qua nhuhg bao eao va ke hoach ngin han, dai han.
DQi vdl nhdm TV la sinh viin, hpc viin, TV cd thfi trifin khai mot sd bien phip sau: Xly dyhg mfi
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hinh nhdm sinh vien tinh nguyin. Dieu nay khfing chi giup cho TV giam tai dffdc mpt so cfing viec ma cdn la mdt kenh truyen thong cd hieu qua nhim thu hiit hdn nffa NDT, dac biet NDT la sinh vien den vdi TV Oe thffc hiin tot diiu nay, cac TV can xay dffng cac ehfnh saeh cu the doi vdi nhom sinh Vlin tinh nguyin. Trong dd ran niu ra nhuhg cdng viec NDT co thfi tham gia, quyen Idi hp dffdc hudng la gi. Vf du, neu NDT tham gia cae hoat dpng nhit djnh, hg cd thfi dUde mUdn tai lieu vdi thdi gian dai hdn, hay dffdc tra mfit chut thii lao...
Cac TV nin ket hdp vdl cae hoat dpng cffa Doan thanh nien di td chffc cac hoat dgng cua trUdng.
Cac hoat dpng nay se giup cho TV trd nin gan gui hdn vdi NDT, dae biet la sinh viin. Thfing qua cac hoat dpng nay, TV khong chf quang ba, gidi thieu eac san pham cua minh ma edn cd the tim kiem dUde nhQhg NDT tfch cffc de tham gia cac hoat ddng cua TV. Ngoai ra, day cQng la ed hpi dfi TV ed thfi nim b i t dUdc nhffng tam tff, nguyen vpng eua NDT
Ooi vdi nhdm NDT la giang viin, giao vien chii nhiim ldp, cd van hpe tap, TV cung can tiep can de gidi thiiu cac san pham, dich vy cho hp. Day la nhuhg ngffdi ed Inh hffdng kha ldn tdi viic hgc tap ciia sinh viin, hpc vien - dfii tUdng NDT dong dao nhat ciia TV. Nhuhg tai lieu m l giang viin cung cap thUdng dUdc sinh vien, hoc viin nhin nhin nhu nhuhg tai lieu cd gia trj cao trong viee cung cip kien thffc phuc vy cho mfin hpc. Chinh vi vay, ho thffdng cd tam ly tim kiem cae tai lieu dd tai dia chi ma gilng viin cung cap de ed dffdc tai lieu. Do vay, sU hifiu rd ve TV se giiip cho hp cd the djnh hUdng cho nhdm sinh viin, hpc viin sff dyng eae tai lieu tei TV.
TAI LIEU THAM KHAO 1. Andreasen A. R., Kotfer P. Strategic Marketing for Nonprofit Oganizations. - 2009.
2. OeSaezE. E. Marketing concepts for libranes and information services. - Second Edition. - London: Facet Publishing, 2002.
3. Kotler P. Quan trj marketing. - H.: Lao dpng Xa hpi, 2009.
4. Mathews B. Maikedng today's academic library.
- Chicago: American Lbrary Assodaton, 2009.
(Ngay toi soan nhan bii: 17/6/2014; Ngay phin bien danh gii: 20/6/2014; Ngiy chap nhan ding:
11/8/2014)
TIM HIEU HIEN TRANG...
77ep theo trang 48 Tdm lai, lya chpn de tai luan van thac sy ddng vai trd gdp phan quyet dmh den qua trinh thffc hien va chat Iffdng luan van. Ben canh nhffng thuan ldi, HV cdn gap nhffng trd ngai lam han che kha nang lua chgn cQng nhff thffe hiin de tai. Tuy thufic vao kha ning, nhu eau va sd thich, HV cin chii ddng tim kiem y tffdng va chpn de tai phii hdp de tff dd gdp phan hinh thanh ning Iffc nghiin cifu khoa hoc cua ngudi hpc ndi chung va ciia dpi ngQ ngffdi lam TV, can bp giang day ndi ning; va hinh thanh xu hffdng mdi trong nghien cffu ITnh vffc TTTV.
TAI LIEU THAM KHAO 1. Bill Loan Thuy. Phit tiien cdng tie nghiin cdu khoa hoc trong Unh viii: Thu' viin - Thdng tin trong giai doan hiin nay II Tap chi Thong tin va TU lieu. - 2000. - So 4. - Tr. 8-12.
2. Lg Vdn Viet. Mdt so suy nghf ve viic chon de tai luan vin cao hgc nginh Thong tin - Thd viin II Thu Vlin hpc nhffng bai viet chon lpc. - H.: Vln hoa Thfing tin, 2006. - Tr. 375-396.
3. Nguyen Thj Hanh. Nhu du dio tao thac sy Idioa hoc thdng bn - thw vien trong mang ludi thdng tin tif iieu khoa hgc va cdng nghi d Viet Nam II Tap chi Thong tin va TU lieu. ~ 2003. - 56 2. - Tr. 21-25.
MANG XA HQI FACEBOOK...
Tiip theo dang 28 3. Mang Thfing tin ThU vien Viet Nam:
http://vietnamlib.neyhoc-lieu/chuyen-de-vietnam- lib/marketing-hoat-dong-thiet-yeu-cua-cac-thu-vien- dai-hoc-viet-nam.
4. Trang web Thdng tin Cong nghe:
http://www.thongtincongnghe.com/article/51868.
(Ngay toa scan nhan bii: 03/6/2014; Ngay phan bien danh gia: 30/7/2014; Ngiy chap nhan ding:
11/8/2014)
