KINH DOANH
KINH DOANH TRONG BOI CANH CACH MANG 4.0:
THl/C TRANG VA GIAI PHAP CHO TAXI TRUYEN THONG TAI VIET NAM
• NGUYEN THj THU THUY - DANG TH! THU TRANG - PHAM TH! SOAN - N G U Y I N THj MAI
TOM TAT:
Sff biing no eiia cudc each mang 4.0 da lam thay ddi manh me phffdng thtfc va dinh hlnh lai thi trffdng trong nhieu ITnh vffe kinh doanh khde nhau, trong dd cd linh vffe van tai. Ung dung gpi xe, mdt thdnh tffu ddt phd thdi 4.0 dang ngdy cang anb hffdng sdu sac dd'n sff tdn tai va phat trid'n ciia dich vu taxi truyen thd'ng. Cupc canh tranh giffa hai loai hinb dich vu da lam bdc Id nhffng bd't cap, han che'ba'y lau nay ciia taxi truyen thd'ng, budc cae hang taxi truyen thd'ng can phai nhin nhan va dilu chinh ehid'n Iffdc de duy tri vi the' va phdt trid'n. Bai vid't nham xem xet nhffng khd khan, thach thtfc dat ra vdi taxi truyen thd'ng tai Viet Nam, tff dd de xua't mdt sd' giai phap gdp phan giup cac hang taxi nay thich ffng vdi bdi canh kinh doanh mdi, eung nhff tao dffng tien de de dd'i phd vdi bat ky phffdng thffc van tai hay loai hinh giao thdng thdng minh nao se xud't hidn trong tffdng lai.
Tiif khoa: Cach mang 4.0, taxi cdng nghe, taxi truyen thd'ng, ffng dung gpi xe.
1. Dgt vS'n de
tfng dung gpi xe, mdt thdnh tffu ddt phd dtfpc smh ra tff cude edeh mang 4.0 vdi nhffng ffu die'm khdng the phu nhan da Idm thay ddi dien mao nganh Kinh doanh van tai, dong thdi tao ndn stfc ep ldn vdi dieh vu taxi truyen thd'ng. Cdc hang taxi cdng nghd da thu hut Iffdng ldn tai xd' tham gia, nhanh chdng chid'm linh thi trffdng vd'n hien nhien thupc ve taxi truyen thd'ng. Theo ddnh gia eiia Google, nam 2018 la mdt nam ciia sff dd'i mdi dd'i vdi ITnb vffe djch vu goi xe tai thi trffdng Ddng Nam A, vdi 7,7 ty USD tdng gid tri thi trffdng, tang tnrdng 39% k^ ttf nam 2015.
Tai Vidt Nam, taxi edng nghe da lam thay ddi cue dien thi trffdng taxi truyen thd'ng vd'n dd gid cdi. Stf du nhdp eiia Grab, Uber hay Go-Viet vao Viet Nam da lam bdc Id nhtfng ban ehe' ba'y lau nay eiia taxi truyen thd'ng. Mdt loat cae hang taxi
truyen thd'ng bao Id, thdm ehi giai the, sap nhap trffdc sffc ep eanh tranh vdi eac hang taxi edng nghe. Bd'i cdnh thi trffdng eanh tranh khd'c lidt nhff vdy budc cac hang taxi truyen thdng ciia Viet Nam phdi nhin nhan lai phtfPng thffc, md hinh kinh doanh va thay ddi de bat nhip vdi sff eanh tranh trong bd'i eanh cude each mang cdng ngbidp lan thff tff dang didn ra ngay eang sdi ddng.
2. Td'ng quan thi trtfdng
Cudc canh tranh gianh thi trffdng taxi dffde danh dd'u md dau vao thdng 6 nam 2014, sau kbi Uber dffpc thdng qua dl dn tbi diem goi xe tai Viet Nam.
Sau 3 nam hoat ddng tai Viet Nam, thang 10 nam 2017, Uber thd'ng ke tdng quang dtfdng da di chuyen thdng qua ffng dung nay la 322 tndu km, tffpng dtfdng 99.000 lan chieu dai da't nffdc Viet Nam Day la mdt trong nhtfng minh chffng rd rang nhd't cho sff phdt trien cua loai hlnh datxe nay.
S o 9 - T h a n g 5 / 2 0 1 9 229
Bang 1. So sdnh Id! the cua taxi cong nghe vdi taxi truyen thong
Lao ddng
Trang bi theo xe Dieu phdi Tdi i/u hda
Taxi tmyen thong
ThUdng iam viec toan thdi gian Dong hd do, mao xe, mau nhan hieu rieng
Trung tam trilc dam Kinh nghiem cua tai xe
Taxi cong ngh$
Thdi gian linh hoat, cd the lam ban thdi gian Dien thoai thong minh May chu Thuat toan
Ldi thiTcua taxi cdng ngh$
Thich nghi tdt hdn vdi nhQng bien dpng thj trddng
Re hon Re hdn va nhanh han Hieu qua hOn va imh hoat ve gia
Ngudn: Sckaller vd Bruce (2015)
Cdng ty ngbien cffu thi trffdng W&S da thffc hidn tai Ha Ndi mdt nghien cffu thffdng hieu vdi dd'i tffdng la mpt so'bdng taxi truyen thd'ng. Theo dd, Mai Linh Taxi dtfdc khdeb hang ddnh gid la thffdng hidu anh hffdng nhd't, vdi 56,4% khach hang chon la thffdng hidu dau tien hp nghi dd'n khi dffPc hdi ve taxi truyen thd'ng va de'n hdn ntfa so' chuyd'n di gan day eiia ho Id sff dung thffdng hieu taxi nay.
hai lidn tidp. Trong do, mang kinh doanh cdt ldi la van tai hanh khdch bdng taxi giam 57% so vdi nam 2017. Sd'lffdng nhan vien cua Cdng ty ciing gidm manh tff 17.160 ngffdi xud'ng edn 7.117 ngffdi chi sau mdt nam. (Xem Bieu do).
Lidn doanh ComfortDelgro Savico Taxi giffa Cdng ty CP Dich vu tdng hdp Sai Gdn (Savico) vd ComfortDelgro - Cdng ty vdn tdi taxi ldn nha't Singapore thdm cbi dd bude phai ddng cffa vi
Bang 2. Xep hgng thtfdng hifu mdt sd' hdng taxi tgi Hd Ndi
Xep hang
1 2 3 4 5
ThUdng hi$u
Mai Linh Vinasun Vinataxi Hanoi Taxi Noi Bai Taxi
Xuat hi$n dau tien trong tam trf
khach hang 56,4 30,2 0,3 1,3 0.9
DOphij truySn thong 72,8 39,1 12 7,3 9,6
Ty 1$ phSn tram dung trong qua khO
84,7 51,3 22,4 14,7 20,6
ly 1$ phSn tram thi/ong hi$u sO dung
trong lan gSn nhat 50,1 28,2
Du d|nh siji dung dich vu trang
tudng lai 44,1 27,1 3,3 ' 5 2,8
1,2
3,3 1,8
Mde du cd dp nhan dien cao nhdt, nhffng vdi anh hffdng ttf vide canh tranh vdi taxi cdng nghd, die'n hinh la Grabear, mdt loat eac hang taxi truyen thd'ng trong dd ed Mai Linh Taxi bi sut giam doanh thu, phai cat giam nhdn sff. Nffa dIu nam 2017, doanh thu thuan cua ca tdp dodn Mai Linh dat 1.722 ty ddng, giam 5% so vdi cilng ky, khoan Id luy ke' da len tdi gan 800 ty ddng. Trong nam 2017, Mai Linh da phai cat giam hdn 3.000 nhdn stf, doanh thu phan Idn de'n ttf ban xe.
Vinasun mac du eung dffde xe'p dp nhan didn thtf hai nhtfng theo Forbes Vidt Nam, doanh thu nam 2017, Vinasun giam gdn 50% so vdi nam trffde dd, ldi nhuan sau thud' cung giam nam thff
Ngudn: Cong f>' Nghiin cUu iki trudng W&S (2015) khdng theo kip xu hffdng kinh doanh mdi, eho thd'y ap Itfc canh tranh ra't Idn cua taxi cdng nghe da bao mdn ldi nhudn eiia taxi truydn thd'ng nhtf the'nao.
Thang 3 ndm 2018, Grab da mua lai todn bd boat ddng kinh doanh eiia Uber tai khu vtfe Ddng Nam A lam da'y ldn lo ngai sff ddc quyen eua Grab eung nhff tffdng lai cua nganh Van tai taxi. Dffng trffdc tinh hinh ndy, giai phap dffpc nhilu edng ty taxi truyen thd'ng Iffa ehpn la sap nhdp. Lidn minh taxi truyin thd'ng dffde cho la ldn nha't tinh dd'n nam 2018 bao gdm 17 edng ty trdn ca ntfde, hoat ddng trdn nen tang cdng nghe Emddi.
Vinasun da chu ddng thay doi theo htfdng vdn giff ed't ldi kinh doanh taxi truyen thd'ng, ddng thdi
230 So 9 - T h a n g 5/2019
KINH DOANH
Bieu do: Doanh thu va tdi nhuan hang quy cua Vinasun (ty dong)
547,3 529 8 537,7 _ 486,2 489,2
h I: L L L
am 2017 Quy IV.2017 01 2018 Oil 2018 Qlll-2018
• Doanh thu a I91 nhu|n sau thue
Ngudn: Forbes Viit Nam (2018)
md rdng mang kinh doanh thffdng quyen va dat xe qua ffng dung App Vinasun. Ngoai ra, Cdng ty cdn md rdng dia bdn boat ddng ra mdt so thi trffdng nhff Quang Ngai, Binh Thuan, Phu Yen vi Grab hidn chffa thdm nhdp cac tinh nay cung nhff se gap khd khdn hdn tai day do xe tff nhdn khdng nhieu.
Cdng ty Co phan Xe khach Phffdng Trang da dau tff nhilu tridu USD ffng dung Vato de phdt trid'n dich vu gpi xe cdng nghe vdi ffu did'm cho phep khaeh hang tra gid vdi tai xd'. Aber la mdt ffng dung gpi xe cua nhdm ky sff ngffdi Viet d chdu Au. Cac dich vu ma Aber cung cap la xe hai banh ehd khdch, xe hai bdnb giao hang, d td, xe cho thud, xe tai chd bang va xe khach dffdng dai. FastGo, ffng dung gpi xe trffc thudc tap doan NextTech, tuydn bd' khdng thu phi chid't kha'u dd'i vdi tai xe lai xe theo ty Id %, ma chi thu phi dich vu td'i da khdng qua 30.000 dong/ngay.
3. Khd khan, thach thtfc vdi cac hang taxi truyen thd'ng Viet Nam
Mot Id, cae hang taxi truyen thd'ng rd't ban che' ve ngudn Iffc, dac bidt la ngudn Iffc tai cbinb trpng khi cbi phi vdn bdnb lai qud ldn so vdi taxi cdng nghe. Nhffng ffng dung ddt xe nhff Uber, Grab hay gid la Go-Viet deu la nhffng tdn mdi da thanh cdng d nhieu thi trffdng trdn thd' gidi sau dd dd bd vao Viet Nam. Cdc cdng ty nay vtfa ed tiem Itfe tdi chinh ldn manh ndn dd dang thu hiit khaeh hang qua bdng Ipat cdc ffu ddi, khuye'n mai d at, giam gid, qua tdng. Tilm Itfc tai chinh ldn cdn giup eae cdng ty nay tdng ctfdng truyen thdng nhan didn thffdng hidu, kich thich khach hang stf dung dich vu. Trong khi dd, cac hang taxi truyen thd'ng cd chi
phi van hanh bd mdy, chi phi ddu tff ha tdng, bd'n bdi cao, chi phi nhdn sff ldn. Vi vay, eac hang taxi truyin thd'ng It cd cd hpi trong cude eanh tranh ve gia vdi taxi edng nghd, khd tao dffng va duy tri long trung thanh cua khaeh hang hien hffu cijng nhff thu hut khach hang tiem nang.
Hai Id, trinh dp ffng dung edng nghd eua cac edng ty taxi truyen thd'ng cdn ban ehe'. Mac dil ra't nhieu doanh nghidp trong nffde da nhdn tha'y xu hffdng ta't ye'u ciia viee ffng dung edng nghd, xong khi dp dung thl gap rat nhieu true trdc. Ca VATO, Aber hay FastGo deu chffa the khid'n khaeh hang eua minh thffc sff hai ldng. VATO tffng nhdn nhieu phan nan khi tfng dung khdng hien vi tri minh dffng hay vi tri ciia khaeh. FastGo mdi ra mat, nhtfng lien tie'p gap true trac ve ky thuat. Cdn ABER mdi ehi xua't bien d thanh phd' Hd Chi Minh va chtfa the hien dffde sff ffu vidt.
Ba la, ban che'trpng cdng tac truyen thdng ciia cac hang taxi truyen thd'ng. Mae dCi mdt sd' edng ty da dau tff phdt trid'n tfng dung goi xe, to chffe eac chtfdng trinb ffu dai nhtfng nhffng nd Iffc ndy eiia taxi truyen thd'ng dffde rd't it ngffdi bid't dd'n. Tai Google Play, app ciia The' Ky Mdi da xay dffng hang ndm nhffng cbi cd khodng 500 Iffdt tai, eua Thanh Cdng vd Mai Linh la khoang 5.000 Iffdt. Khi dffde hdi, chinh mdt sd' khdch bang ciia cae hang taxi cung khdng bie't cd app gpi xe de thffdng xuydn sff dung.
Bd'n Id, sff liing tung trong vide dffa ra giai phdp eiing la mdt han che' eiia cac edng ty taxi truyen thd'ng. Trong khi taxi cdng nghd dang ttfng ngay tung ra cae ehid'n Itfdc mdi thu hiit khach hang thi taxi truyen thd'ng vdn loay hoay tim hffdng di cho minh. Chi mdt so' it nhffng cdng ty taxi truyen thd'ng Idn manh dan dtfa ra chie'n ItfPe mdi, nhtf each Vinasun md rdng mang kinh doanh thffdng quyen va dat xe qua tfng dung app Vinasun. Rd't nhilu edng ty cdn lai la trong thd' bi ddng, ddn de'n tinh trang thua Id nang, tham chi phai giai the' vi khdng the tim dtfdc Id'i di.
Ndm Id, hau he't eac hang taxi truyen thd'ng edn boat ddng kha nhd le, rdi rae, thdm ehi ca d
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nhffng thl trffdng ehu chd't nhff Ha Ndi va thanh phd'Ho Chi Minh. De'n ndm 2019, thi trtfdng Ha Ndi CO hdn 70 hang taxi truyen thd'ng vdi hPn 19.000 dau xe dang hoat ddng. Hang cd Itfdng xe ddng nha't cung chi dat 4.000 xe, eon sd' kha khidm td'n so vdi mang Itfdi 25.000 xe eiia Grab.
Cung chinh bdi hoat ddng nhd le ndn du mdt sd' hdng cd thay ddi chid'n Iffdc canh tranh eiing khd cd tam anh hffdng ldn dd'n toan bd thi trtfdng.
4. D l xudTt giai phap cho taxi truyen thd'ng tai Vi$t Nam
Cung nhff d mdt so' nffdc trdn thd' gidi, taxi truyin thong d Viet Nam ed the se nhan dtfPe hd trd nha't dinh tff phia cP quan quan ly. Mae du vay, dilu ma ede hdng taxi cd the thffe hidn ngay vd Id yd'u td' ddng vai trd quye't dinh dd'n sff phdt tne'n trong tffdng lai eiia bang chinh la vide ho phai ttf thay ddi chinh minh
Thd nhdt, cac hang taxi truyen thd'ng can huy dpng nguon Iffc tai ehinh eho stf van hanh trpng bd'i cdnh mdi. Vdn tdi taxi Id linh vtfc kmh doanh hffdng tdi thi trtfdng Idn, ddi hdi khoan dau ttf ton kem ban dau vd sau mot thdi gian nhd't dinb nao dd, cac hang phai chie'm dffde thi phan tffdng dd'i hay mdt ngffdng ndo dd ve ddn hang, vl IffPng khach hang thi mdi ton tai dffde. Doanh ngbidp mud'n thanh cdng thffdng phai dap ffng ede dieu quan trpng nhtf dam bao tinh tidn dung, dp pbii rdng khdp vd tinb hidu qua. Cae nhd dau ttf se san sdng ddng hanh vdi taxi truyen thd'ng bdn khi cac cdng ty taxi truyen thd'ng cho tha'y ho cd ehid'n Iffdc rd rdng, kha thi vd thffc sff vffdt qua dffde cai bdng eiia md hinb kinh doanh cu khdng edn phu hPp vdi xu hffdng cdng nghe hda dang dien ra manh me hien nay.
Thd hai, sap nhdp nhffng hang taxi nhd le vd tang cffdng hdp tdc cung phdt trien. Vide sap nhdp cdng cham thl nguy ed cac bang nhd le nay phai dd'i mat vdi thua Id giai the eang cao. Sdp nhap de' tao ndn mdt cdng ddng ldn manh hdn Id nen tang dd' cd thd' thffc hidn cdc gidi phap tie'p theo cd hieu qua. Viec ddng bd md rpng nhan dien dpi xe ddng dao trdn dffdng se tac ddng tich ei/e Idn tdm tri khach hang vd thtfdng hieu.
Khaeh hang cung se dd nhd bpn thay vi phai nhd dd'n vdi sd' dien thoai ttfng hang nhd le. Dac bidt, khi cdn boat ddng nhd le thi du cd ehid'n Iffpc ddi mdi td't eung se chi gianh dffde mdt phan thi trffdng ban ehe'va ve lau daied nguy ed eao bi dd'i thu thdu tdm. Md'i quan he hdp tac
khdng nhd't thid't xay ra giffa eae hang truyen thdng vdi nhau ma ed the vdi doanh nghiep trong ITnh vijfc khac dd cung ca'p eac gdi san phd'm dieh vu tieh hdp hoac tham ehi vdi chinh taxi cdng nghd de' mang lai dieh vu td't nha't cho ngffdi tidu diing.
Thd ba, taxi truyen thd'ng khdng the bd qua xu hffdng ta't ye'u la chuyd'n ddi thanh kinh doanh so' va phat trien tfng dung dat xe vdi mang iffdi rdng ldn. Vide mot so'hang taxi truyen thd'ng da dp dung dat xe qua app nhffng chtfa thanh cdng mpt phan bdi mang Itfdi ehffa dii rdng ldn. Khi nhd le du ed ffng dung gpi xe thi tinh dap ffng nhanh ehdng cung khdng bang dffde mot mang Itfdi vdi sd' Itfdng xe ldn hdn. Dieu nay eung ly giai vi sao can cd stf sap nhdp cac hang nhd le hoac htfdng tfng dung kd't nd'i td't ca cac hang taxi truyen thd'ng tren eiing mdt tfng dung. Khach hang sd dffde tuy chpn hdng taxi tren tfng dung (cd the dtfa vao sff yeu thieh, tin dung, hoac dffa vao dinh vi nhffng hang nao dang cd nhilu xe tai vi tri gan khaeh hang hdn). Ung dung cting se cd day du cac tinb ndng thdng tin ldi xe, ffdc tinh chi phi, dinh vi diem ddn tra, ddnh gia ehuydn di. Mdt nen tang gpi xe ehung eho cac hang taxi truyin thd'ng nhtf vdy se tdng tinh dap tfng ma khdng can thid't can thidp vdo ndi bd chinh sach ttfng hdng. Vdi ty Id 98% sd htfu dien thoai cua ngffdi dan Viet Nam, trong dd 72% Id dien thoai thdng minh, cdng vdi xu hffdng ffa dung cdng nghd, tbi trai nghiem ddt xe trdn didn thoai dffde khach hang eho la tien ldi hdn. Do dd, vide xay dffng va ttfng btfdc eai thien tfng dung dat xe eho taxi truyin thd'ng can ddc biet quan tam.
Thd tu, xac dinh dd'i tffpng khaeh hang muc tieu, dieu cbinb ehle'n Iffde thi trffdng vd tap trung xdy dtfng cae ehinh sach ndng eao stf hai Idng nhdm khach bang nay. Mot sd'hang truyin thdng da cd vi the' ridng cho tffng nhdm khach hang, nhff Group Taxi vdi cha't Iffdng xe td't va thai dp phue vu chuyen nghiep dffde phdn ldn khaeh hang cd thu nhdp eao Iffa chpn, thi cd the cd nhffng chie'n Iffdc ridng nhtf tap trung vdo nhdm dd'i tffdng khach hang doanh nghiep, khdch hang thu nhdp eao. Do dd, tiiy vao ttfng ldi the td't hidn sdn ed ciia tffng hang ma cd chid'n Iffdc ridng cho minh.
Thd ndm, ede hang taxi truyen thd'ng cdn nghiem tuc xdy dffng va thffe thi dam bdo chd't Iffdng dieh vu. Day la kinh nghidm da dffde dp
232 So 9-Thang 5/2019
KINH DOANH
dung thanh cdng vdi cae hang taxi truyen thd'ng Nhdt Ban. Ngay khi nhan thd'y nguy cd den tff Idn sdng taxi cdng nghe, tff than cac bang taxi truyen thd'ng Nhat Ban da tim moi cdch nang eao gia tri cd't ldi va san sdng chuyen ttf the' canh tranh trffc tie'p sang hdp tde de dd'i phd vdi taxi cdng nghe.
Nhff vay, vide phat buy gia tri cd't ldi va lam bdi long khdch hang bdng chinh cha't lufdng dich vu la ye'u td' cd the' giiip ndng eao ldi thd' eanh tranh ciia taxi truyen thd'ng. Tren thtfc te', khach hang thdm ehi sdn sang chi tra nhieu hdn eho dich vu midn la ho cam tha'y hai ldng. Bdng cdeb do, taxi truyin thdng se giam bdt dffde anh hffdng tff Ipi thd've gia eiia taxi cdng nghd.
Thd sdu, da'y manh nhffng ldi the'bidn ed eiia minh. dde biet la dp tin cay va an toan, nhffng ye'u td'hien dang dtfde khaeh hdng danh gid khd eao.
Cac hang taxi truyin thd'ng can nghiem cbinb Chdc hidn ddy dii cae ldi hffa ve cha't Iffdng dich vu dd de ra, eae cam ke't khdng ud'ng rffdu bia khi lam viec, khdng Id'y dd khaeh de quen va khi dd nhdn chuyd'n thi cd stf ehac ehan ddn khach nhff nhffng thdng bao da gtfi khach hang ve thdi gian, dia diem ddn khach, khdng bd chuyd'n d l nhdn khaeh doe dtfdng td't hdn. Cd thd' tdng cao nhdn to' thd'u hid'u kbdeh hdng bang nhffng chffdng trinh dao tao tai xe' khdng chi chuyen nghiep vl tae phong, ma edn nhay ben trong cff xtf, ludn nilm nd, hda nhd trong giao tid'p, nhiet tinh trong gitip dd kbdeh chuyd'n hanh ly hay khach hang cao tudi, hanh xtf diem dam ne'u khach hang mud'n ddi Id trinh khdng nhff ban dau. Tff chinh nhffng
hanh ddng ddn gian nay se dan tao hinh anh td't dep ciia edng ty trong tam tri khaeh hang.
Thd bdy, eae hang taxi truyen thd'ng can da'y manh truyin thdng. Vide cac edng ty Eaxi truyen thd'ng thay ddi tieh effc se giam bdt y nghia ne'u nhffng thay dd'i ndy khdng thdng tin dffde de'n ngffdi tieu diing. Ra't nhilu khdch hang khdng hi bie't hdng taxi truyen thd'ng minh di da ed tfng dung dat xe. Ben canh do, cdn rd't nhilu thdng tin td't nhff tra lai dd cho khach de quen, sff ehuydn nghiep khi lai xe va xtf ly tinh hud'ng can dtfdc truyin thdng manh me de'n khdch hang, bdi ddy cbinb la nhffng didm manh eiia taxi truydn thd'ng so vdi taxi cdng nghe.
5. Ke't luan
Sffc manh va tam anh hffdng eiia cdch mang cdng nghidp 4.0 dd'n td't ed cdc ngdnh, nghe, linh vffe kinh td'-xa hpi, trong dd cd linh vffe van tai la mdt ta't ye'u. Cac hang taxi truyin thd'ng, trong mdt ehffng mffc nhd't dinh, ed thd' nhdn dtfdc hd trd tff phia ed quan quan ly nhtfng ve dai ban, eac hang nay khdng ed Itfa ehpn ndo khae Id phai tff thay ddi, tff thieh tfng, tim Id'i di cho chinh minh va tdn dung nhffng cd hdi ma nen tang cdng nghd dem lai. Dieu nay can dtfde nhdn thtfc ro rang va hanh ddng kidn quyd't bdi cdc doanh nghiep taxi truyen thd'ng, khdng chi vi nhffng ddi hdi khdch quan tff cudc canh tranh vdi taxi cdng nghe, ma ldn hdn la chud'n bi nhffng dieu kidn can thid't d l taxi truyen thd'ng ed the tao dffng ldi the" canh tranh va phat trien trffde bd't ky phffdng thffe kinh doanh mdi ndo se xud't hien trong thdi gian tdi •
TAI LIEU THAM KHAO:
1. Arden Glenn A. Paronda (2017), 'An Exploraloiy Study on Uber. GrabCar and Conventional Taxi in Metro Manila', ResearchGate, Conference Paper September 2017, from <ktlps://www.researchgate.net/publication/ 318959598>.
2. Bdo cdo ve xu hudng da nen tdng tgi Viel Nam 2015 cua Nielsen 3. Bdo cdo tdi chinh Tdp dodn Mai Link 2017.
4. Bdo cdo tdi chink Cong ly cdphdn Anh Duong Viet Nam (VINASUN CORP) 2017.
5. Dr.Louis A.Merlin (2017), 'Comparing Automated Shared Taxis and Conventional Bus Transit for a Small Ciry'.
Journal of Public Transportation, 20(2). 19-39.
6. Google & Temasek (2018), 'E-Conomy SEA 2018 Southeast Asia's internet economy hits an point'.
7. Schaller & Bruce (2015), 'Taxi. Sedan, and Limousine Industries and Regulation', Paper prepared for the Committee for Review of Innovative Urban Mobility Services Transportation Research Board, p. 12, Appendix B.
So 9-Thang 5/2019 233
Websites:
8. http://cafefvn/nhung-ckien-tuong-manh-nhal-nganh-taxi-truyen-tkong-nhu-vinasun-va-mai-linh-da-o-dau-khi-2 ke-ngoai-quoc-uber-grab-ve-chung-mot-nha-20180417113220978.chn
kttps://forbesvietnam.com.vn/tin-cap-nhat/doank-thu-vinasun-giam-ki-luc-trong-nam-2017-2041.html 9 kttps://m vielnamfinance vn/taxi-truyen-lkong-thay-doi-hay-la-cket-20180504224213291 ktm hllps://lheleader.vn/ung-dung-goi-xe-ngoai-dan-tkau-tom-thi-phan-taxi-tai-viel-nam-1530073895233.htm
10. https://vinaresearch.net/publlc/news/1985 [PBI]_Bao_caojhong_ke_ikuong_hieu_%E2%80%93_cac_hang_Taxi
Ngay nhan bai: 13/4/2019
Ngay phan bi^n danh gia va stfa chffa: 23/4/2019 Ngay chd'p nhdn dang bai: 3/5/3019
Thong tin tdc gid:
NGUYfeN THI THU THUY DANG THI THU TRANG PHAM THI SOAN NGUYiNTHIMAI
Vidn Kinh td^va Quan ly- Dai hpc Bach khoa Ha Ndi
DOING BUSINESS IN THE CONTEXT OF THE INDUSTRY 4.0:
CURRENT STATUS AND SOLUTIONS FOR TRADITIONAL TAXI SERVICES IN VIETNAM
• NGUYEN THI THU THUY
• DANG THITHU TRANG
• PHAM THI SOAN
• NGUYEN THI MAI School of Economics and Management Hanoi University of Science a n d Technology
ABSTRACT:
The boom of Industry 4.0 has drastically changed the way and reshaped the market in many different business sectors, including the transport sector. Car booking application, a groundbreaking achievement of the Industry 4.0, has increasingly affected the existence and development of traditional taxi services. The competition between the technology taxi service and traditional taxi service has revealed long-standing shortcomings and limitations of traditional taxi service, forcing traditional taxi companies to recognize and adjust their sttategies to maintain their position and development. This article is to examine difficulties and challenges for traditional taxi services in Vietnam, thereby proposing some solutions to help traditional taxi firms adapt to the new business environment as well as create a strong premise to compete with any technology transport services in the future.
Keywords: Industry 4.0, technology taxi, Q-aditional taxi, ear booking application.
2 3 4 S d 9 - T h o n g 5/2019
