TAP CHi CONG TNUdNfi
THiJC TRANG VA GIAI PHAP PHAT TRIEN SAN PHAM CA LEN MEN
VUNG DONG BANG SONG Cl/U LONG
• D 6 THI TUYET NHUNG - HUYNH THANH NHA
T 6 M TAT:
Nghien cu'u danh gia moi trifdng ben trong. moi trifdng ben ngo^i tinh hinh sdn xua't kinh doanh sdn pham cd I6n men "miini" cija viJng dong bhng song Cifu Long tren cd sd tham van y hen CUJ 4S chuyen gia, kel hdp vdi phifdng phap thong ke. mo ta va si^dung ma tran SWOTde phan tich. de xual 7 nhom giai phdp chien lifcfc phat trien san pham, gom: t3ngquy m6 sdnxuS't, md rgng thj Uafdng; dang ky nhan hieu sdn pham; sijT dung kenh phan phoi trung gian de thdm nhdp lhi irifdng; cai thidn qu\ trinh san xua't. dau tif trang thiel hi sdn xua't hien dai; dau tif xdy dyng ihu'dng hi6u vii ndng cao ndng life quan ly, dieu hanh dd'i vdi chu cd sd sdn xua't kinh doanh.
Tiif khoa: Thifc trang, ca len men, dong bdng sdng Cii'u Long, milm, giai phdp.
1. Ddt vd'n d^
San phiim len men liJf cd, thit. rau. qua. ngu coc la mpl trong cac mdn an truyen thd'ng cua cdc dan toe tren the gidi. irong do ca len men la mot trong nhiing san pham lau ddi \a ra't dac irU'ng d cac qudc gia Ddng Nam A va chau Phi. Ca len men co
\ dl tro quan trong trong biJa an cua ngu'di dan nha'l ia ngu'di dan ngheo do co gia thanh re lai cung ca'p them acid amin du'de thiiy phan tu" protein ca va cd hu'dng \! ddc dao (Hall. 2011).
(3 nifdc ta san pham ca len men difdc ggi Id
"mam", irong dd. vung dong bang sdng CiJu Long (DBSCL) cd nhieu "-iin pham noi tie'ng ti^
lau nhu'nifdc mam Phii Quo'c. ma'm Thai, mam Cd Idc. mdnica linh. nidmcd sac cua Chau Doc,...
Tuy nhien. hien na>. viec san xuat \ii tieu thu cac san pha'm nay cdn giip nhieu khd khan do quy trinh san xuat mang linh "cha truyen con nd'i";
trang thie't bi, cdng nghe cdn lac hdu; chu yeu la lieu thu trong nu'dc do khac biel ve van hoa vS nen am thifc,...
Vl vay, viec phan tich, danh gid thifc trang ve tinh hinh san xua't, tieu thu sdn pham va de ra giai phap phat trien san pham ca len men cua vung DBSCL se gdp phan da dang hda san pham truyen thd'ng, tao ra san pham dac trifng rieng dap iJng nhu cau chie'n luge phat trien kinh doanh "Du lich miet vifdn sdng nu'dc CiJu Long" theo Quyet dinh so 194/QD-BVHTTDL ngay 23/01/2015 cOa Bg Van hda. The ihao va Du lich.
2. Muc ti^u, d6'i tU^ng va phifdng phap nghien cii'u
Nghien ciJu difa ra cac gidi phap phdt trien san pha'm cd len men truyen tho'ng cQa vung DBSCL tren cd sd danh gia mdi tru'dng ben trong, moi tnfdng ben ngoai tif qud trinh sdn xuat, phdn phoi.
78 So 9 - T h d n g 5/2020
KINH TE
bao quan san pham; quy md sdn xud't (ti/ cung iif cap hay sdn vua'i d quy md hg gia dinh, cd sd sdn xua't, nhil may che'bie'n); cdc thdng tin ve dac tinh viil ly vd cam quan. hda hgc, dinh dirdng,... du'de cdng bd'tren san pham, trencdsci tham vd'n y kie'n cOa 48 chuyen gia bao gdm cac nha khoa hoc.
quan iy, san xud't. kinh doanh,... bang bang hdi phdng va'n md, ke't hdp phu'dng phap thd'ng ke, md la vd SlJ dung ma tran SWOT de ddnh gid du'de nhiJng thuan ldi, khd khan va mii'c do phdt trien san xudt, lit dd de xua't giai phdp phal trien sdn pha'm cdc len men viing DBSCL.
3. Ddnh gia thi^c trang san xua't kinh doanh san phS'm ca l&n men
Cdn cu' vao ke't qua nghien cii'u thifc te va khao sdt y kie'n ciia chuyen gia, cd the nit ra nhifng diem manh, diem yeu, cd hdi, nguy cd chu ye'u dd'i vdi sdn phS^m cd len men du'de phan tich trong nhiTng ngi dung du'di day.
3.1. Diem mgnh (Strenghts)
- (SI) Ngudn nguyen lieu doi ddo, gid ihdnh thd'p: vdi dieu kien sdng ngoi rong ldn, day dac, DBSCL difdc thien nhien ifu dai nen nguon ldi thuy sdn rd't phong phu. irong do mgt so'loai nhifcd Idc, ca tr&n. ca sdc,... du'de xem la ddc tru^g cua viing. Cdc loai cd nay cd gid thanh khdng cao nhu' cdc loai khde nhifng sau khi che'bie'n thanh pham nhu'khd. milm thi gia tn gia tang lai ra't cao.
- (S2} Quy trinh. thiet bi sdn .xud't dcfn gidn, linh ndng dc}ng cao: hien nay. cdc loai mdm ca du'de chu ye'u san xua't vdi quy md nhd theo phifdng phap truyen tho'ng, hg gia dinh: quy tnnh sdn xudt.
cdng nghe ddn gian nen tinh nang ddng cao. dd ddng thay d6^ cdng nghe de dap u'ng nhanh sif thay doi nhu cau ciia khdch hang, phii hdp vdi lhi hieu lhi trifdng.
- (S3) Chi phi ddu lUsdn xudl kinh doanh thdp:
chi phi nguyen lieu thap; trang thiet bi, quy trinh sdn xua'l ddn gian: nguon lu;c lao ddng de thue imfdn do khdng can phai SIS' dung lao ddng trinh do cao.
3.2. Diem yeu (Weaknesses)
- (\VI) Ndng life qudn ly cua chu ca sd sdn .xuat con veu: theo ke't qua khao sat. da so'chu cd sd san xual hau nhif chu'a difdc kinh qua ddo tao ky ndng qudn ly. dieu hanh san xua'l kinh doanh nen cdc van de nhif lap ke hoaeh. chie'n lifdc kinh doanh
\a kha ndn" dieu hiinh boat dgng san xud't - kinh doanh cdn yeu.
- (\V2) Chifa ddu tU Irang ihiei bi hien dgi: chii cd sd san xua't chifa chii trgng den Mec nang ca'p trang thiel hi nhdm nang cao nang life san xua't, chu ye'u siJ dung nhu'ng cdng cu. dung cu san xua'l truyen thd'ng theo kieu "cd sao lam \ay", nen hieu qua san xua'l chifa cao.
- (W3) ChUa xdy difng duac ihucfng hieu Iren thi irudng: hau he'l cac c6 sd san xua't deu chu'a cd dgi ngu marketing, ban hang chu\en nghiep vii chu'a xay difng du'de ihu'dng hieu u> tin tren thi tnfdng.
3.3. Ccf hgi (Opportunities)
- (01) Nhieu chinh sdch thu litii du ljch vimg DBSCL: thdi gian qua. va'n de lien kei vung ngay cang di/dc nhieu tinh. thanh d DBSCL quan tdm.
Ngoai ra. irong nhifng nam gan day. sdn pham du lich "Sdng nifdc - Miet vifdn" dang phdt trien ra't td't. lifdng khach den du lich cdc tinh trong viing ngay cdng tiing. day la mgt cd hdi ra't ldn trong viec quang ba cac sdn pha'm truyen thdng, dac san vung mien de'n vdi khdch du lich.
- (02) Hg tdng giao llwng viing DBSCL li&n tuc phdi Irien: trong nhieu nam qua, mang lu'di giao thdng da cd bifdc phat trie'n vifdt bdc, nhieu cdng trinh giao thdng hien dai dat chua'n khu vi/c va qud'e tc' Jf; gdp phan lam thay dd'i dien mao ciia viing DBSCL. Mang lu'di giao thdng di/dng bd hinh ihiinh theo true dgc, true ngang: he ihd'ng du'dng vanh dai lien ke't vdi nhau da dap ting nhu cau van chuyen hdng hda. di lai cua nhdn dan, ddng gdp dang ke cho sif phdttrien kinh te - xa hdi.
- (03) Nhd ntfdc co nhiiu chinh sdch hd ira phdt trien doanh nghiep: thdi gian qua, Chinh phu da ban hdnh nhieu chinh sdch de hd trd phat men doanh nghiep. bao gom: trd giiip tdi chinh; mdt bang sdn xua't: dd'i mdi. nang cao nang li/c cdng nghe. trinh do ky thudt: xiic lien md rdng thi tru'dng; thdng lin va tif van: trd giiip phat irien nguiSn nhan life; vifdn rfdm doanh nghiep, quy hd ird phal trien doanh nghiep nhd va vu'a Sau nhieu nam inen khai thifc hien. cac chifdng trinh, chinh sach trd giiip ciia Chinh phii da dat dddc mgt sd' kel qua nhd't dinh. hd trd cac doanh nghiep khde phue han che. thao gd khd khan, thuc da'y sdn xua't - kinh doanh. dac biet trong bd'i canh nen kinh te nu'dc ta chiu nhieu lac ddng lieu cifc cua suy thodi kinh ie'(Chu Thanh Hai. 2019).
- i04i\ lit Nam dang co uy tin lot vd ngay cdng hgi nhgp sdu vdo thi trudng kinh te the gidi: trong qua trinh hdi nhap kinh tequdcte. Viet Nam ngay So 9 - Thang 5/2020 79
TAPGHiCQNBMdNG
cang ndng ddng liep ihu khoa hgc va cdng nghe.
k> ndng qudn ly. lifng bifdc di/a hoat dgng ciia cdc doanh nghiep \h cd nen kinh le vao mdi tnfdng canh iranh qudc te. tao tif duy lam an mdi. thuc day chu>en dich cd cdu kinhte'. nang cao hieu qua san \udi - kinh doanh.
- (05) Sdn phdm mdm Id mgt mon dn "truyen llwng" cua ngifdi ddn viing DBSCL: ti! xifa. ngu'di dan d DBSCL da biel dem ca lam mam de lifu trif an dan vd cung tif dd mdn mdm cd dd di vao cudc sd'ng cua ngu'id dan Nam Bd mdl cdch binh dan.
moc mac. Qua nhiTng ban tay kheo leo cua dau be'p dd sdng lao ra ra'l nhieu mdn iin lij'mam ca, nhif:
lau mdm. mdm chifng hodc cd the an sd'ng ciing vdi nhifng san pha'm rudng ddng nhtf rau sdng.
chud'i chdl. trdi ban d'i va thai khdng khd de tim thd'y mdn an dan da nay xua'l hien trong nhu'ng biTa iicc d nhiTng nha hang sang trong. Se la mot thie'u sdi rat ldn ne'u thie'u mdn "mdm" trong nhifng buoi liecddi thifc khdch ciing nhif khdch du lich phu'dng xa den tham quan. du lich DBSCL.
3.4. Sgiiyca (Threats)
• (Tl) Thi tnfcfng lieu llm khdng dn dinh: sdn phS'ni mdm Id sdn pham mang tinh diic tnfng ciia vung mien, vl vdy thi tru'dng rat hep. Day la mdi ihach thli'c, rao can anh hifdng ldn de'n sif dau tif vd phdt trien sdn pha'm.
- f7~2) Cdc quy dinh ve an lodn ve sinh llnfc phdm, ddm bdo sdc khoe ngifdi tieu dung ngdy cdng khdt khe: \ di quy irlnh. thie't bi sdn xud't nhif hien lai cua cdc cd sd sdn \ua'i thi viec dam bao cac quy dinh \ e tieu chua'n an lodn \ e sinh thifc phd'm do Nhd nifdc quy dinh la nigt va'n de nan giai. khd thifc hien.
- (T3) Khd cgnh tranh tren ihi irUdng qudc te:
nhif dd phdn lich d tren. san phd'm cd len men la san phd'm ddc truiig cua viing mien nen ra'l khd ii&p cdn vdi thi tru'dng quo'c td' (Lee J.O. and Kim J. v., 2012). Tuy nhien, mdt so'nu'dc trong khu vu'c Asean ciing cd nhu'ng san pham "mdm" nhu' cua Viei Nam nhifng hg cd quy trinh. cdng nghe tien lien, hien dai; trinh dd ndng life qudn ly kinhte td't:
lao difdc thifdng hieu manh. Do dd. san phd'm cua Viet Nam ra'l khd canh tranh vdi nhiTng san pha'm n;i\ neu khdng cd nhifng bu'dc phat trie'n dung dan.
hdp ly trong tifdng lai.
- f T4) .\'hicu sdn phdm cimg loai, khdng dat lieu chudn vc an todn ve sinh thifc phdm dang difgc bdn trdn lan tren thj irtfdng da anh hddng ra't ldn de'n
uy tin cua cac san pham khac; anh hifdng dd'n hinh anh "Mdti an truyen thd'ng" ciia ngu'di ddn DBSCL irong mat ngu'di du lich. phd vd lien ket san pham du Hch sdng nu'dc - miet vifdn gin vdi dac san viing mien.
4. Cac giai phap phat trid'n san xudt san phdm ca len men
Tren cd sd danh gia mdi infdng ben trong. mdi tnfdng ben ngoai va cac chie'n lifdc difdc \ay difng tren cd sd cac ye'u id' difdc phan lich tiT ma Iran SWOT (Xem Bdng). nhdm nghien cu'u de xud'l moi sd'giai phdp chii ye'u nhif sau:
4.1. Gidi phdp tdng quy mo sdn xudi, mdrgng thi trUdng
Vdi iTu the ve chi phi. neu tan dung td't cdc cd hdi. Iiem nang du lich nga>' cang phdt trien cda vung DBSCL, cdc nha sdn xud't cd the md rgng quy md de dam baodu so lu'dng san phd'm cho cdc ddn vi phan phd'i, ap dung chien lifdc "la'p diiy khoang trd'ng thi tru'dng" difa san pha'm den lay ngifdi lieu dung, ddc biet la khdch du lich.
4.2. Gidi phdp trien khai ddng ky nhan Iti^u sdn phdm
Thdi gian giin ddy. va'n de ve an loan v^ sinh thi/c phd'm dang la van de ndng cua xa hdi, cdc san pha'm san xud't khdng ddm bao lieu chuan da vd dang difdc bdn Iran lan tren thi tru'dng, da so'Id khdng cd xua't xiJ, ngudn go'c san xua'l rd rdng.
gay khd khan cho ngifdi lieu dung khi li/a chgn-siJ dung. Chinh vi vdy, dd'i vdi cdc san pha'm "mdm"
ndi chung, dang ma't dan uy tin trong vdn hda am thiTc Clia ngifdi dan trong viing. De xay difng uy tin trong Idng khdch hang, viec dang ky nhan hieu san pham, ddm bdo ve sinh, cd dinh lifdng cac ye'u to'san xua't bang cdsd khoa hgc dam bdo sii'c khde con ngifdi la mgt khau quan trong va rlfl can thie'l trong qud trinh phdt trie'n san pham vd difa ra lhi tnfdng.
4.3. Gidi phdp sif dung kenh phan phdi trung gian de tham nhgp thi trUdng
Viec tham nhap thi tru'dng thdng qua cac kenh phan phd'i trung gian la mdt each lam ma ngdy nay hau het nhO'ng nha san xua't thu'dng dp dung docd nhieu ldi the nhu' lie'l kiem difdc nguon liTc ldi chinh; khd'i lu'dng san pham ban ra se tang nhi^u hdn do dam bao difdc viec phan phdi rdng khdp vd difa de'n cac thi tru'dng muc tieu mdt each nhanh chdng. Tren quan diem he tho'ng kinh te', vai trd cd ban ciia cdc kenh phan phd'i irung gian Id
So 9 - T h o n g 5/2020
KINH IE
Bang Ma trqn SWOT son pham ca len men
SWOT
Cd hOi (Opportunities)
- 0 1 : Co nhieu chfnh sach thu hut du lich vung DBSCL.
- 02: Hg tang giao Ihdng khu vi/c DBSCL lien true phat Irien - 03: Nha nudc cd nhieu chinh sach hd"trp phal trien DN.
- 04: Viet Nam dang cd uy tin lot va ngay cang hgi nhap sau vao th| trudng kmh te the gidi.
- 05: San pham "mam" la mdl mdn an truyen Ihd'ng cua ngi/di dan vung DBSCL.
Nguy cd (Threats)
- T1: Thi trddng tieu thu khdng on dmh.
- T2: Cac quy dmh vg an toan ve sinh thi/c pham, dam bao siic khoe ngudi tieu dimg ngay cang khat khe.
-T3: Khd canh tranh tren thi trudng quoc te
- T4: Nhieu san pham ciing loai, khdng dat tieu chuan ve an toan v$ sinh thuc pha'm dang duoc ban tran lan (ren thi trudng.
Diem manh (Strenghts) -S1: Nguon nguyen lieu ddi dao, gia thanh thap.
-S2: Quy trinh, thiet bl san xuat don gian, tinh nang ddng cao.
-S3: Chi phi dau tu san xuat kinh doanh thap.
Chien luoc S-0 - S I , 3 2 . 3 3 + 0 1 , 0 2 , 03, 04. 05: => Tang quy md san xual, md rpng thi tnJdng.
-S2, S3+ 03, 04, 05.
=> Dang ky nhan hieu san pham
Chien Iuac S- T -S1,S2, S3 + T1,T3:
=> Sd dung nha phan phdi tmng gian de tham nhap thi trudng.
- 3 2 + T2,T4:=>Cai tien quy trinh san xuat
Diem yeu (Weaknesses) -W1; Nang luc quan ly cua chli CO sd san xuat kmh doanh cdn yeu.
-W2: Chua dau tu trang thiet bl hien dai.
-W3: Chi/a xay dyng duoc thuong hieu tren tht trudng.
Chien luoc W- 0 - W2 + 03- => Dau tu trang thiet bi san xuat hien dai.
-W3 + 0 1 , 0 2 , 03, 04, 05:
=> Dau lu xay dyng thuong hipu
Chien Iuac W- T -W1,W3 + T1,T2,T4:
=> Nang cao nang lyc quan ly, dieu hanh doi vdi chu cO sd san xuat kinh doanh.
A'c"'/ cpid do nhdm tac gid phdn lich tif khdo siii ilufc te 48 y kie'n chuyen gia. 2018
"bi^n" nhiTng ngudn cung ifng khac nhau trong thifc le thanh nhiTng loai sdn pha'm ma khdch hang mud'n mua thdng qua he thd'ng cdc nha phan phd'i hay dai ly hodc cdc ddn vi phan phd'i trifc tie'p (he thd'ng ban le) do cong ty md, hodc cd the siJ dung kenh phan phdi truyen thd'ng nhu'chd, ki dt hodc cdc kenh phdn phd'i hien dai nhu'sieu lhi. trung lam thifdng mai. cu'a hiding lien ldi....
4.4. Gidi phdp cdi thifn quy trinh sdn xua't Can phdi cai lic'n quy innh san xud't theo kieu iruyen thd'ng de dam bdo \ c .sinh mdi tru'dng va phu hdp vdi thi hie'u ngu'di tieu diing trong qua trinh hdi nhap. Dong thdi. phai cd nhiTng phifdng
•in kiem sodl td't ta'l ca cdc khau trong qua trinh san
\uai san pham vdi cac thdng so'trong quy trinh deu difdc cdn ClT cd cdso' khoa hgc. dieu kien bao quan Ihich hdp dc giup sdn pham dat chd'l lifdng td't va
dn dinh, ddm bdo cdc lieu chuan ve ve sinh an loan thu'c phd'm, stfc khde con ngu'di, keo dai thdi gian bao quan so vdi cdc san pham san xua't truyen thd'ng tru'dc day.
4.5. Gidi phdp ddu tU trang thiet hi sdn xuat hien dgi
Hau he't nhifng nhd san xua't "mdm" deu khdng quan tdm de'n ddy chuyen san xua't, hau nhtf chi san xud't theo kinh nghiem. lam thu cdng. Viec nay td'n nhieu thdi gian. cdng stfc. nhtfng sdn Itfdng lai ra'l tha'p. cha't Itfdng san pha'm khdng dong deu, khdng dam bao cdc tieu chud'n ve ve sinh an loan thiTc phiim. Do do, can cd giai phdp ke't hdp giii'a kinh nghiem sdn \uat. sir lien bd ciia khoa hgc ky thuat. trang thie't bi, may mdc hien dai trong san xua't de gia tdng nang suat lao ddng \a chat Itfdng san phd'm.
So 9 - Thong 5/2020 81
TAP Cll COlie THKONG
4.6. Gidi phdp ve ddu tUxdy dUng thi£dng hieu Nhieu qudc gia cd sdn phd'm ttfdng dong vdi san pha'm "miim"dnu'dcta. ddn ctf san pha'm "Maincd thu" Clia Thai Lan dang tim mgi cdch thdng qua cdc sicu thi ldn cua Viet Nam de den ta> ngtfdi tieu dung. Tru'dc stfc ep canh tranh nay. \ iec xay dtfng mot thtfdng hieu manh trong tam tri khach hang dd'i vdi san pha'm ca len men la mdt viec rat quan trpng vd can thiel.
De IhUc hien du'de viec na_\. can phdi \d\ dtfng dtfdc mdt ddi ngu markeling chujen nghiep. nd lyc ihifc hien td't cdc hoat ddng marketing, thdng qua cdc hoal dgng cu the nhtf phdn khiic thi tru'dng. xdc dinh khdch hang muc tieu. ttf dd dmh M (Positioning) dc giiip cho khdch hang nhan dang thtfdng hieu, hieu rd ban sdc thtfdng hieu (Brand identity). Sau dd, bdng con dtfdng khac biet hda (Differentiation) tao ra pham chd't irung thtfc cua Ihu'dng hieu (Brand integrity). Cud'i ciing no lyc xay dtfng dtfdc hinh anh Clia Ihtfdng hieu (Brand image) manh trong lam tri khach hang, xdy dtfng mdl Ihtfdng hieu hodn loan khdng chi la ddt vd dang k>
mot cdi ten md la long hdp cdc hoal dgng de lao ra cho difdc mdt "hinh anh rd rang va khac biel " cho san phd'm.
4.7. Gidi phdp ndng cao ndng lUc qudn ly, dieu hdnh do'i vdi chu cUscfsdn xud't, kinh doanh
Cdc chu CiS sd sdn xua'l sdn phd'm cd len men nen lich cifc tham gia vao cdc hiep hgi nhu Hiep hdi doanh nghiep. hdp tac \ j de hoc tap. trao doi ihem kinh nghiem vd ndng cao nang lyc qudn ly; kinh doanh cd phifdng phap vd cd dinh htfdng. chien Itfdc phdt trie'n sdn pham rd rang, khoa hoc. Dong thdi.
tao dyng them cac md'i quan he \di cdc nha khoa hgc. \'di gidi doanh nhan de tim kiem cd hdi ndng cao chat Itfdng sdn phd'm. hdp tac kinh doanh. md rdng thi tnfdna.
Nha san xua't can liAi y den van de quang ba nhan hieu san pha'm thdng qua iniemel nhif
\\ ehsiie. Facebook. Zaio. Youiube. Day la nhifng kenh thdng tin dung de qudng ba nhan hieu rd't toi
\i rinh hnh boat, stfc lan tda rd't nhanh chdng vdi chi phi rat thd'p so vdi nhiTng hinh thtfc marketing, quang cdo truyen thdng.
NLii khde. ngoai viec quan tam den thay doi cdng nghe. an toan ve sinh. cdn phdi ddc biel quan tdm de'n van de bdo \ e mdi irtfdng. vi day la yd'u Id "van hda" hay "dao dtfc" trong kinh doanh.
^'e'uid'bao ve mdi trtfdng cd tac dgng tich ctfc den tdm 1\ khdch hang khi Itfa chgn san pham. VI \5y.
cdc cd quan quan ly nha nudc can tiip trung, quan ldm nhieu hdn ntfa cdc va'n de lien quan den vi^c hd trd phdt trien doanh nghiep nhtf xuc tidn Ihtfdng mai, cung cap thdng tin ve thi irtfdng dd'n tay ngtfdi sdn xua't kip thdi. lao stf cdng bSng trong canh tranh, gidi quye'l cdc van de ve hd trd va\
vd'n vdi ldi sua'l thd'p mgt cdch cdng bdng, nhanh chdng.
5. Ket ludn
Tren cdsd phan lich. ihd'ng key kie'n cdc chuyen gia ve nidi tnfdng ben trong vd mdi trtfdng ben ngodi tinh hinh san xua't - kinh doanh san pham cd len men viing DBSCL, ke't hdp phdn tich ma trdn SWOT cho tha'y de duy tri va phdt trien sdn pham can tnen khai dong bo cdc giai phdp nhu cai tiS^n quy trinh che bie'n; tdng quy md san xua'l, md rOng thi tru'dng; ddng ky nhdn hieu san phd'm; stf dung kenh phan phd'i trung gian de thdm nhdp thi infdng;
cai thien quy tnnh san xua't: dau tiT trang thiet hi san
\uat hien dai; dau ttf xay dtfng thifdng hieu vd ndng cao nang Itfc quan ly, dieu hanh ddi vdi chu cd sd san xua't - kinh doanh. Day Id cd sd quan trgng d^
bdo ton san pham truyen thd'ng, gdn du lich lang nghe vdi san pha'm du ljch sdng ntfdc miet vi/dn vdn la the'manh ttf trydc de'n nay cua vung DBSCL •
TAI LIt;U THAM KHAO:
1. Chu Thanh Hai (2019), Phdt irien doanh nghiep nhd vd vda d Viet Nam hien nay. Tap chf Khoa hpc xa h$i VieiNam. .so 11-2019.
1 Halt. G-M (ed.\loi)(20\\\ Fish processing sustainabiliry and new opporiuniites lpp.'il2).lJK. Wiley-Blackwell.
3. H6 Tmng Jhanh {20\2). Nghien cdu lieu chi vd mo liinh ddnh gid ndng luc canh tranh ddng cho cdc doanh nghu'p ngdnh Ccmg Thifdng. De lai NCKH ca'p Bo. ma sd: 63.11 RD/HD-KHCN.
82 So 9 - Thang 5/2020
KINH TE
4 Lec J.O.. Kini J "i 121112). Cultural Context Indicator of Fennented Food, Coinmunicadons in Computer and Information Science, vol 353. Springer. Berlin. Heidelberg.
.'> Ngu>en Thi LiC-n Diep (20l4i. Gicio trinh Qudn irt chie'n luge. Dai hoc Da Nans
6. N t ; u \ c n T h i \l.ii Trang \;i Nguyen Dinh Tho (2009). Mdt so ye'u id'tgo thdnh ndng li/c ddng doanh nghiep vd gidl phdp nudi difdng, Hgi ihao "N^ng iyccanh tranh ddng cua doanh nghiep"'-TP. Ho Chi Mmh. 18/04/2009.
7. Nguyen Tnfdnj: Sdn (2014). Phdt irien doanh nghiep nho vd vifa d Viet \am hien nav. NXB Chinh tri Quoc g i a - S y l h a l .
Ngay nhSn bai: 4/4/2020
Ngay phan bi?n danh gia va su'a chffa: 14/4/2020 Ngay cha'p nh§n ddng bai: 24/4/2020 Thdng tin tde gid:
1. TS. D 6 TBI TUYET NHUNG
Trffcfng Dai hgc Ky thu§t - Cong ngh0 C^n Thd 2. PGS.TS. HUYNH THANH NHA
Trffcfng Dai hgc Ky thudt - Cdng ngh? C^n Thd
THE CURRENT STATUS AND SOLUTIONS TO PROMOTE THE FERMENTED FISH PRODUCT
IN THE MEKONG DELTA
• PhD DO THI TUYET NHUNG Can Tho University of Technology
• AssocProf. Ph.D HUYNH THANH NHA Con Tho University of Technology ABSTRACT:
This study analyzes and evaluates the internal and external environment for the production and trading of fermented fish product also known as fish sauce product in the iVlekong Delta. Vietnam. This study was conducted by seeking opinions from 48 experis with statistical methods, description method and SWOT analysis. The study proposes 7 groups of strategic solutions for the development of fermented fish product, including increasing produciion scale, expanding markets, registering trademarks of products, using intermediary distribution channels to penetrate the market. Impro\ing production processes, in\esting in modem production equipment, investing in branding and improving managemeni and operating capacity for business owners.
Keywortis: Cunieni status, fermented fish, fish sauce. Mekong Delta, solution.
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