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TOURISM DEVELOPMENT

Mbhashe Local Municipality

II. Maize and Maize milling

3.3.11. TOURISM DEVELOPMENT

Local economy has a competitive advantage in Tourism.

Tourism potential can be elicited in:

I. Heritage Tourism II. Coastal Development III. Craft Development

IV. Tourism events and shows

However, the existing potential in these comparative and competitive advantages has yet to be realized. More needs to be invested in unleashing this potential for LED benefits.

While more jobs were realized in the community services, this sector is not a sustainable sector for job creation

Tourism can provide a major boost to the district’s economy, linking the many diverse attractions of Mbhashe. Strong branding is needed to link the different features.

Activities include the following:- I. Heritage Tourism II. Coastal Development III. Craft Development

IV. Tourism events and shows

3.3.11.1 HERITAGE TOURISM

Heritage forms part of socio-economic and cultural development. It contributes significantly to the gross domestic product through tourism, particularly cultural tourism.

The development, marketing and packaging of heritage tourism routes will accelerate the contribution of tourism in the municipality.

There are sites which have been identified for development such as signage, access improvements, information displays and other anchor projects linked to the heritage and

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tourism development such as the Visitor Information Centre for Dutywa. Such sites are identified:-

I. King Hintsa’s grave II. King Sarhili’sgrave III. Sinqumeni caves IV. Fort Bowker

V. Fortmalan Memorial VI. Liberation Route

There are other places identified in the Liberation Heritage Route which is a National Project that seeks to establish a route based on the war against colonialism and national oppression.

Projects included in the liberation route include developing and conserving the notorious

“White House” at Dutywa which was used as a place of torture for many activists of the time.

The other important project is the development of the Mazizi Maqhekeza Resource Centre as an honour to the former Umkhonto Wesizwe freedom fighter.

Challenges

I. Some local communities are not interested on heritage sites especially the affected communities

II. Vandalising of heritage sign boards by local communities is also a challenge III. Limited budget for maintenance of Mbhashe Heritage sites

Remedial Action

I. Developing a heritage strategy that will address the needs of communities II. Conduct heritage awareness campaign at schools and affected communities III. Increase budget

3.3.11.2 COASTAL/NODAL DEVELOPMENT

Areas earmarked for development in the coastal zone include the following:-

AREA PROPOSED

NODE

SUITABLE FOR STATUS QUO

Qhora 1st order Arts & Cultural Fencing of the site and

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Village in the process for construction of Rondavels

Jotela and

Kufolokhwe

2nd order Dwaai Community Lodge

Still following planning processes

Beechamwood 2nd order Camping facilities No development

Nqabarha 2nd order Lodge Project has been

completed and its operating

Dutywa Dam Protected area Conference &

Recreational facilities

Feasibility study was done and completed, looking for a developer

Haven 2nd order Hotel Renovations were

done and completed in 2012

Nkanya 2nd order Estuary Lodge Construction of six chalets has started.

Qatywa 2nd order Chalets Lodge Construction is

currently under way

Table 21

Challenges

I. Financial Constraints or difficult to source funds II. Not easy to get developers

III. There’s no easy access to the coastal resorts because of poor roads conditions Remedial Action

I. Develop a business plan in order to source external funding II. Must be advertised on papers in order to attract investors

III. Conduct awareness to communities about the planned development IV. Involve communities on the planning phase

3.3.11.3 CRAFT DEVELOPMENT

I. Mbhashe Craft Development initiative was launched in 2004, and the structure of Mbhashe Crafters association was finally established in 2011.

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II. Individual craft projects are advised to register as co-operatives so that they are able to trade, and currently approximately 20 crafters that are official a co- operatives.

III. Opportunity is given to crafters to showcase in areas like Grahamstown Arts Festival, MACUFE, Tourism Indaba, Tourism Imbizo and any other area where craft material is strongly marketed.

Challenges

I. The issue of access to market for craft product is still a challenge

II. The dependence of crafters to the municipality for product development and access to market is also a challenge.

III. Political instability and interference has a bad influence on implementing the above programs

IV. Limited budget Remedial Action

I. The individual projects/co-operatives form clusters so that they are able of trade as cluster and access funds as one co-operative.

II. Strengthening of craft development training will improve the quality of their product.

III. Unity among Mbhashe Crafters Association

3.3.11.4 TOURISM EVENTS AND EXHIBITION SHOWS

As part of promoting, marketing and bringing tourists in the area, we had various events hosted internal and external that market Mbhashe to many as a tourist destination, namely:

I. Mazizi/Maqhekeza Memorial Heritage Festival (Internal) II. Umbono Wesizwe Heritage Festival (Internal)

III. Macufe Heritage and Cultural Festival (External) IV. Horse Racing Sport Tourism Event (Internal)

V. Going to Tourism Indaba in Durban and Grahamstown Arts Festival to market Mbhashe as a tourism destination area.

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Challenges

I. Financial constraints II. Less budget

Remedial Action

I. All planned events must be in the IDP and government departments must inform us about their programs that affecting us.

II. To add more budget in order to conduct these events successfully 3.3.12 INVESTMENT ATTRACTION, RETENTION AND EXPANSION

The Economic Development Department has identified a number of gaps in the local economy and is planning to develop a policy or strategy on investment attraction, retention and expansion. The planned strategy will address strategic issues that enhance service delivery in terms of socio-economic infrastructure and recruiting investment into the area, promote Mbhashe as a recognized business destination of choice; by promoting the areas value added goods and services as well as the strategies for commercial and / or economic infrastructure funding models.

It is envisaged that the strategy will translate tangible programmes into investments and possibly realise the rand value of tourism, export, infrastructure and investment. It is aimed at profiling and promoting Mbhashe with the view to facilitate strategic partnerships that will bridge the divide between the first and second economy driven by competitiveness and job creation and narrowing the spatial disparities.

Key outcomes:

I. To ensure successful implementation of the trade and investment conference and exhibition

II. To develop a brochure of fully costed and bankable projects to be sold at the conference

III. To have a business-to-business matchmaking breakfast sessions IV. To expose SMME’s to big business and investment partners

V. To showcase value added goods and services with elasticity of demand VI. To generate new investment incentives

Current Initiatives

However, there are current initiatives which the municipality planned and hoped will attract investment and create jobs. These were:-

I. Construction of Shopping Mall (old tennis court)

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II. Construction of Shopping Mall (N2 Shopping Mall) III. Willowvale Shopping Mall