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The use of Cellphone Technology in Activity and Travel Data Collection

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This poster is a proof-of-concept study to determine whether it possible to obtain a full spatial and temporal path of individual activity engagement using location-aware technologies such as cellphones.

OBJECTIVES

• Assess technical feasibility of obtaining spatial and temporal activity/travel data;

Consistency of the data (i.e. full record);

Accuracy of the data; and

Integration of the data.

LITERATURE REVIEW

Few studies have been undertaken on passive tracking of individuals

• GPS and RFID dominate in freight tracking and logistics;

• Used to provide dynamic routing, scheduling and locational information;

• Developed world: Japan, Germany, UK, USA; and

• Limited use of cellphones used to obtain activity/travel behaviour.

Two prototype cellphone activity-travel diaries:

• TeleTravel System (Germany);

• Commercial cellphone including electronic questionnaire (100m accuracy);

• Personal Handy Phone System, PHS (Japan);

• Commercial cellphone, 60 m accuracy, tested at sports events; and

• Other smaller scale studies in USA and UK.

Important ‘enabling’ institutional requirement

USA: E-911 (a drive for the enhancement of cellphone technology to provide location accuracy up to 100 meters for emergency response).

It is feasible

• Accurate (relative), consistent information on daily activities and travel;

• Information on longer time periods;

• Combine / supplement standards surveys;

• Accuracy 60 – 200 meters; and

• Location-aware technology and location-based services are drawing significant investment (public and private).

CONCEPT

CSIR CASE STUDY

• The case study was undertaken on the CSIR Pretoria site - 1730 employees – very low response

- +/- 100 agreed, 66 selected;

• Would have preferred to have minimum of 100 to check for ‘mistakes’ and problems;

• Tracked from 15th – 17th March (05h00 – 06h00)

- Several employees took long distance trips (Stellenbosch and Hartebeeshoek); and

• Obtained contextual information

- Land use, satellite images, road networks, transport zones - Brief household surveys, obtained home locations.

RESULTS

CONCLUSION

• Technically feasible, consistent records, accuracy can improve;

• Origins/destinations are relatively simple;

• Daily spatial and temporal pattern – more complex rules; and

• Improvements necessary on a technical and analytical level.

K-4570 [www.kashangroup.com]

The use of Cellphone Technology in Activity and Travel Data Collection

1DR S KRYGSMAN AND 2P SCHMITZ

1Department of Logistics, University of Stellenbosch, Merriman Avenue, Stellenbosch

2CSIR Built Environment, PO Box 395, Pretoria 0001

2Email: [email protected]

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