solomon02.ppt 5556KB Aug 31 2008 09:44:02 PM
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Marketing Research Problem.. Objective / Theoretical Foundations ii. Research Questions iv. Specification of Information Needed 9) International Marketing Research..
Respondent Selection Error Questioning Error Recording Error Cheating Error Inability Error Unwillingness Error Fig. 3.2 Total Error Non-sampling Error Random Sampling
The collection of primary data involves all six steps of the marketing research process (Chapter 1).. Secondary data are data
environment Moderate Moderate to high High High Low Low Low Low Control of field force Moderate Low Moderate Moderate High High High High Quantity of data Low High
The question being branched should be placed as close as possible to the question causing the branching, and (2) the branching questions should be ordered so that the
11.2 Sampling Techniques Nonprobability Sampling Techniques Probability Sampling Techniques Convenience Sampling Judgmental Sampling Quota Sampling Snowball Sampling
quality control and editing, sampling control, control of cheating, and central office control. Quality Control and Editing –
5) Oral Presentation.. Addresses the Problem ii. Research Design.. iii. Execution of the Research Procedures iv. Interpretations and Conclusions vi. Assisting
