Kotler12_basic.ppt 91KB Aug 31 2008 08:53:00 PM
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These rules can be used on existing datasets to validate and check the data, whether or not the questionnaire used to collect the data was constructed in Data Entry. Data
• Group Cohesiveness: The degree to which members of a group are attracted to each other and value their group membership ... Positive Versus Negative
Motivate channel members to share intelligence.
Ability to order a product online and pick it up at a convenient retail location. Ability to return an online-ordered product to a
Includes all the activities involved in selling goods or services directly. to final consumers for personal,
17-25 Coordinating Media to Build Brand Equity. Brand Signatures Ad Retrieval Cues
products and marketing program to each foreign country.. How should the company manage
Definisi produk menurut Philip Kotler adalah : “A product is a thing that can be offered to a market to satisfy a want or need”. Produk adalah segala sesuatu yang
