CUSTOMER RETENTION STRATEGIES AT HYPERMARKETS IN JAKARTA
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The R 2 value of model 1 indicated that the three independent variables, i.e attitude, subjective norm, and perceived behavioral control could explain the variance of
The bigger the value, the healthier the relationship between dependent variable purchase intention of life insurance policies and the independent variables product quality, perceived
Intention to use internet banking, perceived security, perceived usefulness, perceived ease of use, malware attack, and consumer trust are all independent variables that have a positive
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The value of the dependent variable Y Customer Loyalty can be seen from its constant value of 0.434, with a note that if the independent variable consists of the independent variables
2.3.2 Proposed prediction model The estimation of customer loyalty from different variables such as satisfaction, service quality, perceived value and trust, using artificial neural
It seems obvious that little is known among the customers, about how service recovery strategies are related to customer retention in terms of overall satisfaction, loyalty, repeat
variable is the intention of MSCs to adopt MBA whilst the four factors or independent variables consist of perceived credibility PC, perceived risk PR, perceived ease of use PEU and