KOTCHA07.ppt 443KB Sep 15 2006 07:00:32 PM
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• Use subheadings to identify conclusions covering different
1-11 Marketing Management Philosophies Marketing Management Philosophies Production Concept Production Concept Product Concept Product Concept Selling Concept Selling Concept
Marketing Planning Develop Marketing Strategies to Achieve Marketing Objectives Develop Marketing Plans & Budget.
– Microenvironment - forces close to the company Microenvironment that affect its ability to serve its customers.. – Macroenvironment - larger societal forces that
Marketing and Other Stimuli Marketing and Other Stimuli Buyer’s Response Buyer’s Response Product Price Place Promotion Economic Technological Political Cultural Interpersonal
Sales Force Sells Along Customer/ Industry Lines..
Looking at the Global Marketing Environment. The International
total market into different segments based on customer characteristics, selecting one or more segments, and developing products to meet those segments’ needs... Figure 7.1: Steps
