malhotra13.ppt 310KB Aug 31 2008 09:24:12 PM
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iv. Applications of Depth Interviews.. Association Techniques ii. Story Completion.. iii. Advantages and Disadvantages of Projective
parameter by using a sample statistic, the precision level is the desired size of the estimating interval.. This is the maximum permissible difference between the sample
t Test Binary Variable One-Way Analysis of Variance One Factor N-Way Analysis of Variance More than One Factor Analysis of Variance Categorical: Factorial Analysis of
The strength of association is measured by the square of the multiple correlation coefficient, R 2 , which is also called the coefficient of.
orthogonal method of rotation that minimizes the number of variables with high loadings on a factor, thereby enhancing the interpretability of the factors. Orthogonal
– The immediate response of our sensory receptors (eyes, ears, nose, mouth, fingers) to basic stimuli such as light, color, sound, odors, and textures..
– Mnemonic qualities: Aspects of a consumer’s possessions that serve as a form of external memory which prompts the retrieval of episodic memories. • The Marketing Power
• Pursuing the wrong marketing-mix strategy • The effect of increased market share on. actual and
