Kotler13_media.ppt 2793KB Aug 31 2008 09:59:06 PM
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iv. Applications of Depth Interviews.. Association Techniques ii. Story Completion.. iii. Advantages and Disadvantages of Projective
Techniques Likert Semantic Differential Stapel Figure 8.2 Scaling Techniques Noncomparative Scales Comparative Scales Paired Comparison Rank Order Constant Sum Q-Sort and Other
quality control and editing, sampling control, control of cheating, and central office control. Quality Control and Editing –
5) Oral Presentation.. Addresses the Problem ii. Research Design.. iii. Execution of the Research Procedures iv. Interpretations and Conclusions vi. Assisting
– The immediate response of our sensory receptors (eyes, ears, nose, mouth, fingers) to basic stimuli such as light, color, sound, odors, and textures..
about product performance based on prior experience with the product and/or communications about the product that imply a certain level of quality. – Managing Expectations:
• Pursuing the wrong marketing-mix strategy • The effect of increased market share on. actual and
Marketing and Other Stimuli Marketing and Other Stimuli Buyer’s Response Buyer’s Response Product Price Place Promotion Economic Technological Political Cultural Interpersonal
