Kotler03_media.ppt 1458KB Aug 31 2008 09:50:26 PM
Teks penuh
Gambar
Dokumen terkait
Respondent Selection Error Questioning Error Recording Error Cheating Error Inability Error Unwillingness Error Fig. 3.2 Total Error Non-sampling Error Random Sampling
environment Moderate Moderate to high High High Low Low Low Low Control of field force Moderate Low Moderate Moderate High High High High Quantity of data Low High
Techniques Likert Semantic Differential Stapel Figure 8.2 Scaling Techniques Noncomparative Scales Comparative Scales Paired Comparison Rank Order Constant Sum Q-Sort and Other
t Test Binary Variable One-Way Analysis of Variance One Factor N-Way Analysis of Variance More than One Factor Analysis of Variance Categorical: Factorial Analysis of
data, spatial maps can also be obtained by using factor or discriminant analysis. By factor analyzing the data, one could derive
Marketing’s Impact on Consumers: The Meaning of Consumption (cont.). • Consumption
• Pursuing the wrong marketing-mix strategy • The effect of increased market share on. actual and
Prices should primarily just reflect the cost involved in making a product... 14-33
