BAB V KESIMPULAN DAN SARAN
C. Saran
2. Bagi Peneliti Selanjutn
Pada penelitian ini, data yang diperoleh terdistribusi secara tidak normal. Hal ini menyebabkan data yang diperoleh tidak dapat digeneralisasikan pada keseluruhan populasi. Oleh sebab itu, penelitian selanjutnya diharapkan melibatkan subjek yang lebih luas, sehingga
data yang diperoleh dapat mewakili populasi. Selain itu, perbandingan pada sub kategori subjek seperti, jenis kelamin, usia dan pendapatan atau uang saku dalam penelitian ini tidak seimbang. Hal tersebut menyebabkan peneliti tidak bisa membandingkan tingkat loyalitas dan brand awareness antara sub kategori pada jenis kelamin, usia, dan pendapatan atau uang saku. Oleh karena itu, diharapkan peneliti selanjnutnya dapat menyeimbangkan antara subjek dengan sub kategori pada jenis kelamin, usia, dan pendapatan atau uang saku.
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