1. Buku Referensi
Alma, Buchori. (2004). Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta.
Ferrinadewi, Erna. (2008). Merek dan Psikologi Konsumen Implikasi pada Strategi Pemasaran. Yogyakarta: Graha Ilmu.
Jogiyanto. (2011). Konsep dan Aplikasi SEM Berbasis Varian dalam Penelitian Bisnis. Yogyakarta: UPP STIM YKPN.
Keller, Kevin Lane. (2008). Strategic Brand Management. USA: Pearson Education Limited.
Kotler, Philip and Levin Lane Keller. (2009). Manajemen Pemasaran Edisi 13 Jilid 2. Jakarta: Erlangga.
______________________________. (2013). Marketing Management 14th Edition. England: Pearson Education Limited.
Kotler, Philip et.al. (2010). Marketing 3.0. Jakarta: Erlangga.
Kuswana, Wowo Sunaryo. (2011). Taksonomi Berpikir. Bandung: PT Remaja Rosda Karya.
Mowen, John.C and Michael Minor. (2002). Perilaku Konsumen Jilid 1 Edisi Kelima. Jakarta: Erlangga.
Riduwan dan Engkos Achmad Kuncoro. (2010). Path Analysis (Analisis Jalur). Bandung: Alfabeta.
Shchiffman, Leon G and Leslie Lazar Kanuk. (2010). Consumer Behavior 10th Edition. New Jersey: Prentice Hills.
Shchiffman, Leon G and Joseph L.Wisenblit. (2015). Consumer Behavior Global Edition. England: Pearson Education Limited.
Solomon, Michael.R. (2013). Consumer Behavior Buying, Having and Being 10th Editon. UK: Pearson.
Sugiyono. (2006). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.
Suhartanto, Dwi. (2014). Metode Riset Pemasaran. Bandung: Alfabeta.
Sukardi. (2008). Evaluasi Pendidikan Prinsip dan Operasionalnya. Yogyakarta: Bumi Aksara.
Sunyoto, Danang. (2013). Teori, Kuesioner dan Analisis Data untuk Pemasaran dan Perilaku Konsumen. Yogyakarta: Graha Ilmu.
Suwarman, Ujang. (2011). Perilaku Konsumen Teori dan Penerapannya dalam Pemasaran. Jakarta: Ghalia Indonesia.
Tjiptono, Fandy. (2011). Manajemen dan Strategi Merek. Yogyakarta: Andi Tjiptono, Fandy dan Gregorius Chandra. (2012). Pemasaran Stratejik Jilid 2.
Yogyakarta: Andi.
Zainal, Veithzal Rivai dkk. (2013). Islamic Business Management: Praktik Manajemen Bisnis yang Sesuai Syariah Islam. Yogyakarta: BPFE.
2. Jurnal dan Artikel Ilmiah
Abduh, Muhamad dan Moch Azmi Omar. (2012). Islamic-Bank Selection Criteria In Malaysia: An AHP Approach. Business Intellegence Journal. Volume _ (_), hlmn 271-281.
Ahmad, Khaliq et.al. (2011). Brand Preference in Islamic Banking. Journal of Islamic Marketing. Volume 1 (1), hlmn 74-82.
Al Nasser, Sulaiman Abdullah Saif and Datin Dr Joriah Muhammed. (2013). Introduction to History of Islamic Banking in Malaysia. Humanomics. Volume 29 (2), hlmn 80-87.
Alamgir, Mohammed et.al. (2010). Influence of Brand Name on Consumer Decision Making Process-An Empirical Study on Car Buyers. Journal Economic and Public Administration. Volume 2 (12), hlmn 142-153. Amin, Muslim et.al. (2013). Islamic Banks. International Journal of Bank
Marketing. Volume 31 (2), hlmn 79-97.
Awan, Hayat.M and Khuram Shahzad Bukhari. (2011). Customer’s Criteria
for Selecting an Islamic Bank: Evodence From Pakistan. Journal of Islamic Marketing. Volume 2 (1), hlmn 14-27.
Amin, Hanudin. (2013). Factors influencing Malaysian Bank Customers to Choose Islamic Credit Cards. Journal of Islamic Marketing. Volume 4 (3), hlmn 245-263.
Àstrȯm, Z.Hafsa Orhan. (2013). Survey on Customer Related Studies in Islamic Banking. Journal of islamic Marketing. Volume 4 (3), hlmn 294-305. Astuti, Tri dan Indah Mustikawati. (2013). Pengaruh Persepsi Nasabah
Tentang Timgkat Suku Bunga, Promosi dan Kualitas Pelayanan Terhadap Minat Menabung Nasabah. Jurnal Nominal. Volume 1 (2), hlmn 182-198. Bian, Xuemei and Luiz Moutinho. (2011). The Role of Brand Image, Product
Involvement and Knowledge in Explaining Consumer Purchase Behavior of Counterfeits. European Journal of Marketing. Volume 45 (1), hlmn 191-216.
Bizri, Rima M. (2014). A Study of Islamic Banks in the Non-GCC MENA Region: Evidence from Lebanon. International Journal of Bank Marketing, Volume 32 (2), hlmn 130-149.
Butt, Muhammad Mohsin and Muhammad Aftab. (2013). Incorporating Attitude Towards Halal Banking in an Integrated Service Quality, Satisfaction, Trust and Loyalty Model in Online Islamic Banking Context. International Journal of Bank Marketing, Volume 31 (1), hlmn 6-23. Chaudhry, Aakriti. (2014). Analysing the Role Online Social Networking Sites
Play in Consumers Decision Making Process. The International Journal Of Business & Management. Volume 2 (6), hlmn 219-223.
Díaz, Francisco J. Mesías. (2012). Consumer Knowledge, Consumption and Willingness to Pay for Organic Tomatoes. British Food Journal. Volume 114 (3), hlmn 318 -334.
Djamaris, Aurino RA. (2011). Analisis Faktor Perilaku Konsumen Terhadap Atribut Produk dalam Keputusan Pembelian Food Consumer Product, Business and Management Review (hlm. 265-280). Jakarta: Univertias Bakrie.
Fletcher, Tendai Chikweche Richard. (2014). Rise of the Middle of the Pyramid in Africa: Theoretical and Practical Realities for Understanding Middle Class Consumer Purchase Decision Making. Journal of Consumer Marketing. Volume 31 (1), hlmn 27-38.
Haron, Sudin and Wan Nursofiza Wan Azmi. (2005). Marketing Strategy Of Islamic Banks: A Lesson From Malaysia. Working Paper Series 006 (hlm. 1-16). Jakarta: International Seminar on Enhancing Competitive Advantage on Islamic.
Jahanzeb, Sadia et.al. (2013). How Service Quality Influences Brand Equity. International Journal of Bank Marketing. Volume 31 (2), hlmn 126-141. Kolyesnikova, Natalia. (2008). The Influence of Product Knowledge on
Purchase Venue Choice: Does Knowing More Lead from Bricks to Clicks?. Supply Chain Forum An International Journal. Volume 9 (2), hlmn 28-40.
Lukman, Marco Dirgahadi. (2014). Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian dan Kepuasan Konsumen Produk Teh Botol Sosro Kemasan Kotak. Jurnal Administrasi Bisnis. Volume 10 (1), hlmn 64-81.
Menguc, Bulent et.al. (2012). Customer Knowledge Creation Capability and Performance in sales teams. Original Empirical Ressearch (hlm. 1-21). St.Chatarines: Brock University.
Musay, Francisca Paramitasari. (2013). Pengaruh Brand Image Terhadap Keputusan Pembelian (Survey pada Konsumen KFC Kawi Malang). Artikel (hlm. 1-7). Malang: Universitas Brawijaya.
Perdani, Aevyn Sekar. (2013). Faktor-Faktor yang Melatarbelakangi Pengambilan Keputusan pembelian pada Konsumen Yamaha Mio di Trenggalek. Artikel. Malang: Universitas Negeri Malang.
Pimenta da Gama, António. (2011). An Expanded Model of Marketing Performance. Jurnal of Marketing Intelligence and Planning. Volume 29 (7), hlmn 643-661.
Sayani, Hameedah dan Hela Miniaoui. (2013). Determinants of Bank Selection in the United Arab Emirates. International Journal of Bank Marketing. Volume 31 (3), hlmn 206-228.
Shahriari, Shahrzad. (2014). Survey on the Service Characteristics to Retain and Attract Customers. International Journal of Advance Research in Computer Science and Management Studies Volume 2 (6), hlmn 75-81. Shareef, Mahmud Akhter. (2008). Role of Different Electronic-Commerce (EC)
Quality Factors on Purchase Decision: A Developing Country Perspective. Journal of Electronic Commerce Research. Volume 9 (2), hlmn 92-113.
Shehzad, Umer et.al. (2014). Influence of Brand Name on Consumer Choice & Decision. Journal of Business and Management. Volume 16 (6), hlmn 72-76.
Siddiq, Akmal. (2014). Pengaruh Pengetahuan Produk dan Citra Merek Terhadap Keputusan Pembelian Laptop Samsung (Survey pada Konsumen ITKLIK Jakarta), Business and Management Review (hlm. 1-16).
Yuliawan, Eko. (2011). Pengaruh Pengetahuan Konsumen Mengenai Perbankan Syariah Terhadap Keputusan Menjadi Nasabah Bank Pada PT Bank Syariah Cabang Bandung. Jurnal Wira Ekonomi Mikroskil. Volume 1 (1), hlmn 21-30.
3. Publikasi
Bank Indonesia. (1998). Undang-Undang Republik Indonesia Nomor 10 Tahun 1998 tentang Perbankan. Jakarta: BI.
Undang-Undang Nomor 21 (2008). Perbankan Syariah. Jakarta: DPR RI dan Presiden RI.
4. Website
Bank Indonesia. (2012). Kajian Model Bisnis Perbankan Syariah. [Online]. Tersedia: www.bi.go.id. (11/10/2014)
Bank Indonesia. (2013). Statistik Perbankan Syariah Tahun 2013. [Online]. Tersedia: www.bi.go.id. (11/10/2014)
Departemen Perbankan Syariah (2008). Kodifikasi Produk Perbankan Syariah. [Online]. Tersedia: www.bi.go.id. (21/02/2015)
Departemen Perbankan Syariah. (2012). Laporan Perkembangan Perkembangan Perbankan Syariah Tahun 2012. [Online]. Tersedia: www.bi.go.id. (08/02/2015)
Direktorat Perbankan Syariah. (2013). Laporan Perkembangan Perkembangan Perbankan Syariah Tahun 2013. [Online]. Tersedia: www.bi.go.id. (08/02/2015)
Direktorat Perbankan Syariah. (2008). Kodifikasi Produk Perbankan Syariah. [Online]. Tersedia: www.bi.go.id. (08/02/2015)
Sarwono, Jonathan. (2014). Mengenal PLS SEM. [Online]. Tersedia: www.jonathansarwono.info/sem/sem.htm. Diakses oleh Intan Permana (05/07/2015).
Suryanata. (2013). Negara Muslim di Dunia. [Online]. Tersedia: www.forum.kompas.com. (3/10/2014)
5. Skripsi, Tesis dan Disertasi
Bastian, Zein. (2013). Pengaruh Kinerja Advertising dan Word of Mouth Marketing terhadap Keputusan untuk Menjadi Mahasiswa (Survey terhadap Mahasiswa Akademi Sekretari dan Manajemen Ariyanti Bandung). Tesis. Bandung: MMB SPS UPI.
Nenobais, Andriyani. (2013). Pengaruh Gaya Kepemimpinan dan Kompetensi Aparatur Terhadap Penerapan Anggaran Berbasis Kinerja. _____. Bandung: UPI.
6. Majalah
Palupi, Dyah Hasto. (2014). Moslem Market Size/Consumption, Majalah SWA, 28 Agustus, hlm. 31.
