BAB VI PENUTUP
C. Implikasi Untuk Penelitian Lanjutan
1. Pelitian yang dilakukan ini merupakan sampel yang diambil secara non-
probability, maka penelitian lebih lanjut bisa meningkatkan generalisasi
hasil penelitian dengan menggunakan teknik random sampling.
2. Penelitian ini hanya dilakukan dengan penarikan sampel yang berada di Yogyakarta saja, sehingga saran yang dapat diberikan untuk penelitian lebih lanjut yaitu dengan memperhatikan sampel yang diambil untuk penelitian dapat dilakukan beberapa kota besar dan daerah penyebaran cabang-cabang klinik kecantikan yang diteliti.
3. Variabel brand image yang diteliti hanya secara umum, sehingga saran yang dapat diberikan untuk penelitian lebih lanjut dapat menggunakan
brand trust, kredibilitas customer service, relational benefit, diferensiasi
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