Pendapatan segmen Perdagangan dan

kenaikan beban barang dagangan yang lebih besar dibandingkan prosentase kenaikan penjualan barang dagangan. Ke depan, Perseroan akan melakukan efesiensi untuk menekan beban-beban yang ada agar mampu menghasilkan marjin keuntungan yang lebih baik. Merchandise

Sebagai perusahaan rekreasi dan resor terintegrasi yang terbesar di Indonesia, merchandise dapat menjadi duta bagi Perseroan. Sebelumnya, penjualan merchandise

berada฀di฀bawah฀pengelolaan฀manajemen฀Dufan.฀Namun,฀

seiring dengan meningkatnya penjualan dan keinginan untuk melakukan terobosan baru, maka pada tahun 2008 usaha merchandise฀memisahkan฀diri฀dari฀Dufan฀dan฀

membentuk unit usaha baru.

Dengan฀dibentuknya฀unit฀usaha฀tersendiri,฀unit฀tersebut฀

akan lebih berkonsentrasi untuk mengembangkan

merchandise.฀ Dan฀ hal฀ tersebut฀ membuahkan฀ hasil฀ dimana฀pada฀kinerja฀tahun฀2009,฀penjualan฀merchandise

meningkat sebesar 15%.

Merchandise yang dijual oleh Perseroan terdiri dari berbagai pernak-pernik seperti kaos, boneka, topi, payung, dan lain-lain. Merchandise tersebut akan memberikan sebuah kenangan yang indah bagi pengunjung atas kunjungan mereka ke Ancol.

TRADING AND SERVICES

2008 Revenues from Trading and Services segment enjoyed a signiicant hike compared to that of 2008. The igure went up by 35% from Rp49 billion to Rp66 billion. Sales of merchandise contributed 50%of the this segment revenue while the rest originated from operation of restaurants, kiosk and warehouse rents, boat rent and sales of fuel.

Decline in margin of Trading and Services segment mainly caused by percentage of trading goods cost which was bigger than the percentage of sales of trading goods. In the future, the Company will undertake necessary eficiency to gain more proitable operation.

Merchandise

As an the biggest integrated recreation center and resort in Indonesia, merchandise products can become a good Company’s representative. Previously, sales of merchandise was uder Dufan’s management. However, Namun, in line with the increase in merchandise sales and the spirit for taking breakthroughs, in 2008, the merchandise business got separated from Dufan and managed to establish its own business unit.

This way, the unit will be able to concentrate in developing merchandise sales. This has come to a satisfactory result as in 2009, sales of merchandise reached a igure of 15%.

Ancol’s Merchandises come in the forms of souvenir stuffs such as t-shirts, dolls, caps, umbrellas, and so on. Merchandise products are believed to serve as unforgettable memorabilia to Ancol’s visitors.

URAIAN 2008 2009 Pendapatan Rp49.168.248.042 Rp66.726.072.553 Hasil Segmen* Rp19.111.652.684 Rp18.554.467.843 Proitabilitas 38,87% 27,81%

*Belum termasuk Beban Langsung dan Beban Usaha yang tidak dapat dialokasikan

Unallocated expenses are not included

Pendapatan segmen

Perdagangan dan

Jasa meningkat

Rp 17 miliar

36%

Meningkat

Bandar Djakarta

Bandar฀ Djakarta,฀ adalah฀ restoran฀ seafood di tepian

Teluk฀ Jakarta฀ yang฀ bersuasana฀ nyaman฀ :฀ pemandangan฀

yang elok, semilir angin pantai dan nuansa rileks dalam menikmati hidangan laut yang berkualitas. Pengunjung bebas memilih duduk di tepi pantai, lesehan atau di dalam ruangan-ruangan terbuka atau tertutup sambil menikmati alunan lagu-lagu manis yang dilantunkan

oleh฀artis฀Bandar฀Djakarta฀mulai฀Senin฀sampai฀฀minggu,฀

disertai surprise฀untuk฀setiap฀acara฀ulang฀tahun.฀Di฀Bandar฀ Djakarta,฀ pengunjung฀ bisa฀ merasakan฀ suasana฀ seolah฀ tengahi฀ berada฀ di฀ pusat฀ belanja฀ di฀ bandar฀ tua฀ Jakarta฀

tempo doeloe yang romantis.

Ini฀ karena฀ Bandar฀ Djakarta฀ didesain฀ menggunakan฀

ornamen-ornamen utama berupa pintu-pintu tua yang dikumpulkan dari toko-toko tua di desa-desa di sekitar

JaBoTaBek.฀ Bentuk฀ dan฀ keaslian฀ ornamen-ornamen฀ Bandar฀Djakarta฀ini,฀serta฀lokasi฀langsung฀di฀pinggir฀laut฀

dan laguna Ancol, dengan perahu-perahu yang bersandar di tepi pantai dan nyiur melambai plus panaorama pemandangan alam yang cantik dan bersih, membuat

Bandar฀Djakarta฀menjadi฀tempat฀rekreasi฀yang฀sempurna.฀

Jimbaran Resto

Restoran฀ di฀ tepi฀ Pantai฀ Ancol,฀ yang฀ menawarkan฀

pengalaman tak terlupakan ini merupakan satu-satunya

restoran฀di฀Jakarta฀yang฀memberikan฀nuansa฀Bali.฀Selain฀ menawarkan฀ keramahan฀ khas฀ Bali,฀ ฀ suasana฀ pantai฀ Bali,฀ dan฀ makanan฀ khas฀ Bali,฀ restoran฀ ini฀ juga฀ memberikan฀ hiburan฀berupa฀pertunjukan฀seni฀khas฀Bali฀dan฀dilengkapi฀

dengan art shop yang menjual pernak-pernik kerajinan

seni฀Bali.

Backstage

Restoran฀ini฀memiliki฀konsep฀panggung฀yang฀dikelilingi฀

laut dan dirancang sebagai beach concert cafe serta teknologi panggung dan lampu-lampu artistik yang pas untuk menikmati musik dengan suasana pantai. Selain itu restoran ini memiliki fasilitas indoor restaurant yang cocok untuk dining dan meeting, dengan beragam menu sajian tradisional dan internasional.

Bandar Djakarta

Bandar Djakarta is a seafood restaurant situated at the waterfront of Jakarta bay with a relax atmosphere: scenic views and quality seafood dining under the sea breeze. Visitors are free to choose their dining style; sitting on the loor or enjoying the food in an open and closed dining room while listening to songs performed by the Bandar Djakarta artists from Monday to Sunday where they can have birthdays surprise. Bandar Djakarta also offers a nuance where visitors could feel the romantic touch of old Jakarta as the restaurant is designed with antique ornamented wooded doors collected from old shops in villages around the greater Jakarta area.

The cozy Bandar Djakarta with those enchanting ornaments, plus its coastal location and Ancol lagoon, with mooring boats and waving coconut tree leaves trully makes Bandar Djakarta a perfect recreational escape.

Jimbaran Resto

Jimbaran Resto which is located on the Ancol Beach, which offers unforgettable experience, is the only restaurant in Jakarta to indulge its customers with Balinese ambient nuance where dinners can enjoy the Balinese architecture while experiencing superb service of Balinese hospitality and a wide selection of Balinese cuisine. The restaurant also presents Balinese art shows and art shops where visitors can buy Balinese crafts and souvenirs.

Backstage

This restaurant is equipped with stage surrounded by the sea and is designed as beach concert café with artistic lighting just perfect for enjoying music among the beach comfort. Backstage also offers indoor restaurat facilities suitable for business dining and meeting with both quality national and international menu.

Segarra

Beach club yang terletak di Ancol ini memberikan pengalaman seaside dining, lounge, party dan wedding

yang฀ tak฀ terlupakan.฀ Restoran฀ ini฀ menawarkan฀ menu฀ internasional฀ dan฀ mendapatkan฀ penghargaan฀‘The฀ Best฀ Lounge’฀dari฀Free!฀Magazine฀pada฀tahun฀2008.

Dermaga one

Menawarkan menu seafood dengan nuansa pantai. Pengunjung bisa menikmati menu-menu unggulan yakni bubur kepiting, aneka dim sum, ikan gurame telor goreng

mentega,฀ ikan฀ baronang฀ bakar฀ saos฀ Dermaga,฀ udang฀

butter susu dan lainnya. Tidak kalah menarik, pengunjung bisa menyaksikan aneka ikan, udang, kepiting, dan kerang dalam keadaan hidup yang ditampilkan dalam akuarium. Seaside suki

Menawarkan menu khas Thailand bernuansa tepi pantai Ancol dengan arsitektur modern. Keistimewaan resto ini adalah sajian steamboat dengan kuah tom yam atau kaldu ayam dan camilan-camilan seperti singkong keju Thailand, lumpia duren dan sebagainya

Outbondholic Resto

Setelah฀ menghabiskan฀ waktu฀ di฀ OutbondHolic฀ di฀

Ancol, untuk melepas lelah, pengunjung bisa mencicipi berbagai menu seperti light snack, menu western, menu Asian maupun menu tradisional sambil menikmati

atraksi฀pengunjung฀di฀OutbondHolic.฀Suasana฀yang฀sejuk฀

dan nyaman seolah-olah jauh dari hiruk pikuk perkotaan memberikan sensasi tersendiri bagi pengunjung restoran ini.

Le Bridge

Berlokasi฀ di฀ atas฀ dermaga฀ Beach฀ Pool฀ Ancol,฀ restoran฀

esklusif di atas permukaan laut ini merupakan tepat yang tepat untuk menikmati sunrise maupun sunset sambil menyantap hidangan-hidangan modern seperti burger, hotdog, sandwich, pasta dan sebagainya.

Starbucks

Berlokasi฀ di฀ area฀ depan฀ pintu฀ masuk฀ Dunia฀ Fantasi,฀

Starbucks menawarkan aneka kopi maupun non kopi serta kue-kue khas Starbucks. Pengunjung juga dapat menikmati bangunan resto dengan arsitektur bergaya

Segarra

This Ancol’s beach club is just the right lounge for great seaside dining experience for parties and weddings. This restaurant offers a wide selection of international menu. It received ‘The Best Lounge’ Award from Free! Magazine in 2008.

Dermaga One

This restaurant serves a wide selection of seafood with in an enchanting beach area. Dinners can have a choice of crab porridge, dim-sums, fresh-water carps in marinated eggs, grilled baronang ish ini sauce, shrimps in butetr and milk susu and so forth. Diners can also see all kinds of live ish, shrimps and oyster displayed in aquariums.

Seaside Suki

The restaurant, which is located on Ancol Beach in modern architecture, offers Thai food. Specialty of this restaurant is steambiat with tom yum soup or chicken broth and delicious snacks such as Thai cassava in cheese, durian spring-rolls and so on.

Outbondholic resto

After spending some time at the Ancol’s OutboundHolic, visitiors can relax at the Outbonholic Resto while enjoying delicacy of light snacks, western menu, Asian menu as well as traditional menu, gazing at attractions performed by visitors of OutboundHolic. Quiet and comfortable atmosphere as if it was far away from the city busy live, leaving the visitors with refreshing sensation.

Le Bridge

Situated on Ancol’s Beach Pool, this exclusive restaurant rigged on the sea becomes the right place to enjoy both the sunrise and the sunset while spoiling themselves with modern menu such as burgers, hotdogs, sandwiches, pasta and so on.

Starbucks

Located at the entrance gate of Dunia Fantasi, Starbucks offers all kind of coffee and other beverages that come along with Starbuck’s pastries. Visitors can also enjoy the architecture of te restaurant building which is a barque

Pizza Hut

Satu-satunya฀Restoran฀Pizza฀Hut฀terbesar฀di฀Asia฀Tenggara฀

dan menawarkan konsep tepi pantai bertemakan lifestyle.

Restoran฀ ini฀ juga฀ menawarkan฀ menu฀ sarapan฀ pagi฀ bagi฀

pengunjung Ancol. Kopi Duk

Kedai kopi yang menawarkan keunggulan produk kopi beserta turunannya dan aneka cake yang menimbulkan

selera.฀Buka฀24฀jam฀setiap฀hari฀dengan฀fasilitas฀free-wii. Papa’s Gelato

Papa’s Gelato adalah icecream parlor yang menawarkan konsep kekeluargaan seperti layaknya seorang ayah melayani dan menyediakan makan untuk anak-anaknya di dalam suatu keluarga. Kehangatan dan senyum ramah awak restauran khas kepada konsumen membuat resto ini menjadi tempat yang nyaman untuk menyantap ice cream. Papa’s Gelato menawarkan berbagai varian rasa

icecream฀ scoop฀ seperti฀ :฀ Rum฀ Raisin,฀ Malaga,฀ Kopyor,฀ Strawberry,฀ Bubble฀ Gum,฀ Blue฀ Curacao,฀ Coffee฀ Crunch,฀ Coffee฀ Saus฀ Chocolate,฀ Vanilla฀ Oreo,฀ Mocca,฀ Durian,฀ Double฀฀Chocolate,฀Vanilla฀Delight,฀maupun฀lavor-lavor฀ baru฀lainnya฀disamping฀makanan฀kecil฀seperti฀wafle฀dan฀

pancake. Papa’s Gelato pun menyediakan ice tart yang menawarkan beragam citarasa.

Columbus Fried Chicken

Columbus฀Fried฀Chicken฀merupakan฀produk฀jasa฀kuliner฀ milik฀ PT.฀ Pembangunan฀ Jaya฀ Ancol,฀ Tbk฀ ฀ melalui฀ anak฀ perusahaannya฀ yaitu฀ PT.฀ Seabreez฀ Indonesia.฀ Ciri฀ khas฀ Columbus฀ adalah฀fried chicken yang gurih. Selain fried chicken, pengunjung juga bisa memesan spaghetti, nugget, chicken gordon bleu, dan banyak lagi.

Planet Baso

Planet฀ Baso฀ adalah฀ salah฀ satu฀ produk฀ jasa฀ kuliner฀ khas฀฀ Taman฀Impian฀Jaya฀Ancol,฀yang฀hanya฀bisa฀dijumpai฀฀di฀ Ancol.฀ Planet฀ Baso฀ menawarkan฀ beragamn฀ menu฀ baso,฀ seperti฀Baso฀Special฀Urat/Halus,฀Mie฀Ayam,฀Baso฀Malang,฀ Nasi฀Goreng,฀Soto฀Bandung,฀Siomay,฀dan฀produk-produk฀

lainnya. Simpang Raya

Restoran฀ Padang฀ yang฀ mengusung฀ semboyan฀ “Istana฀ Ayam฀Pop”฀ini฀merupakan฀salah฀satu฀bentuk฀wisata฀kuliner฀ khas฀ nusantara฀ di฀ Ancol.฀ Simpang฀ Raya฀ menyajikan฀ makanan฀khas฀Padang฀seperti฀Ayam฀Pop,฀Rendang,฀Gulai฀

dan lain-lainnya yang disajikan dengan konsep sedikit berbeda dengan restoran Padang lainnya, yaitu ciri khas gonjong diganti dengan yang lebih modern dan penyajian nasi dihidangkan dalam bakul.

Pizza Hut

The biggest Pizza Hut restaurant in South East Asia, this restaurant offers coastal concept with lifestyle theme. Breakfast menu is also available to Ancol’s visitors.

Kopi Duk

A coffee shop which serves excellent coffee with is derivatives along with all kinds of mouth-watering pastries. Open 24 hours with free Wi-Fi facility.

Papa’s Gelato

Papa’s Gelato is an icecream parlor with a family concept, where visitors can enjoy a service just like a father helps to serve food for his children in a family. The parlor’s crew’s warm and friendly smiles make the parlor the best place to indulge yourself with ice-cream. Papa’s Gelato offers all variants of icecream scoop such as : Rum Raisin, Malaga, coconut spongy meat, Strawberry, Bubble Gum, Blue Curacao, Coffee Crunch, Coffee in chocolate sauce, Vanilla Oreo, Mocca, Durian, Double Chocolate, Vanilla Delight, as well as other lavours served with irresistable snacks such as wafle and pancake. Papa’s Gelato also serves all variety of ice-tarts.

Columbus Fried Chicken

Columbus Fried Chicken is a culinary service product of PT. Pembangunan Jaya Ancol, Tbk through its subsidiary, PT. Seabreez Indonesia. Columbus is well-known for its crunchy fried-chicken. At Columbus, visitors can also order spaghetti, nugget, chicken gordon bleu, and many more.

Planet Baso

Planet Baso is one of Taman Impian Jaya Ancol’s culinary products that can only be found in Ancol. Planet Baso offers all kinds of meatball menu such as Special Fine Meatball, Chicken noodle, Malang Style Meatball. Some other foods are also available such as fried rice, Bandung chicken soup, steamed dumplings illed with meat and so on.

Simpang Raya

Padang Restaurant with its motto “Istana Ayam Pop (popular chicken palace)” comes as Indonesian traditional style culinary service at Ancol. Simpang Raya offers Padang specialty foods like pop chicken, rendang and currries presented in a different way than any other Padang restaurants where gonjong is replaced with a more modern way modern and rice is served in bamboo basket rather than in a plate.

STRATEGI PEMASARAN USAHA PERDAGANGAN DAN JASA

Strategi usaha yang dilakukan Perseroan sepanjang tahun

2009฀untuk฀mengembangkan฀segmen฀Perdagangan฀dan฀ Jasa฀antara฀lain:

- Update informasi melalui website www.ancol.com. - Penyajian produk yang beragam dan tematik. - Program diskon pada produk dan waktu-waktu

tertentu.

- Sentralisasi kawasan kuliner di Ancol Timur. - Pengurangan tenaga outsourcing.

- Makeover store dan re-desain produk. - Pameran berkala.

- Kerjasama rombongan dengan bundling฀F&B฀dan฀฀

merchandise.

-฀฀ Kerjasama฀pengelolaan฀“photo฀ekspresi”฀Dufan.

MARKETING STRATEGIES FOR TRADING AND SERVICES

Strategy undertaken by the Company to develop the Trading and Services segment in 2009 among others are :

- Update of information through website www.ancol. com.

- Presentation of various and thematic products. - Discounting programs for products at certain events. - Centralized culinary area in East Ancol.

- Reduction of outsourcing.

- Product make-over and re-designing. - Regular exhibition.

- Group work with F&B and merchandise bundling. - Cooperation in Dufan’s ‘photo expression.