Simpulan
Responden yang berkunjung lebih dari dua kali memiliki persepsi yang lebih baik terhadap citra stabilitas politik dan ekonomi destinasi pariwisata Bali jika dibandingkan dengan mereka yang datang pertama kali, dan yang kedua kali.
Faktor pendorong wisatawan mancanegara tidak berpengaruh signifikan terhadap citra destinasi Bali. Faktor pendorong responden berwisata ke Bali lebih kuat didorong oleh keinginan untuk beristirahat dan relaksasi, ingin keluar dari rutinitas, ingin mendapatkan pengetahuan dan pengalaman baru, mengunjungi tempat-tempat baru, bertemu orang dan bersosialisasi, dan untuk meningkatkan kesehatan dan kebugaran fisik.
Faktor penarik wisatawan mancanegara berpengaruh signifikan terhadap citra destinasi Bali. Daya tarik destinasi pariwisata Bali, digambarkan bahwa terdapat tiga faktor yang sangat menarik yakni budaya Bali, keindahan alam Bali, dan sejarah Bali. Faktor daya tarik Bali yang juga menarik bagi responden adalah suasana liburan yang baik, ketersediaan makanan dan minuman, adanya even and festival, harga-harga di Bali yang dianggap menarik, fasilitas dan pelayanan pariwisata yang baik, jarak dari negara asal, dan faktor keamanan pulau Bali.
Faktor citra destinasi berpengaruh signifikan terhadap loyalitas wisatawan mancanegara berwisata ke Bali. Citra Bali sebagai destinasi pariwisata digambarkan bahwa Bali memiliki citra sebagai destinasi pariwisata budaya yang sangat kuat yang didukung oleh keramahan masyarakat Bali, adanya aktivitas wisata yang menarik, infrastruktur pariwisata yang lengkap, suasana Bali yang nyaman, keindahan alam, dan stabilitas politik dan ekonomi yang mendukung pariwisata.
Saran
Saran ditujukan untuk semua lapisan masyarakat tentang pentingnya mempertahankan citra destinasi pariwisata Bali yang telah baik menurut wisatawan mancanegara yang berwisata di Bali karena hasil penelitian menunjukkan bahwa persepsi wisatawan terhadap citra Bali sebagai destinasi pariwisata memiliki citra sebagai destinasi pariwisata budaya yang sangat kuat yang didukung oleh keramahan masyarakat Bali, adanya aktivitas wisata yang menarik, infrastruktur pariwisata yang lengkap, suasana Bali yang nyaman, keindahan alam, dan stabilitas politik dan ekonomi yang mendukung pariwisata.
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RIWAYAT PENELITI
Universitas Dhyana Pura Bali Hospitality Management Indonesia
raiutama@undhirabali.ac.id Phone: +62361426450 Mobile: +6281337868577 Fax: Edit +62361426452
Website: http://tourismbali.wordpress.com/
Dr. I Gusti Bagus Rai Utama, SE., M.MA., MA.
1) https://www.researchgate.net/profile/Rai_Utama_I_Gusti_Bagus 2) http://orcid.org/0000-0002-1962-0707
3) http://sinta1.ristekdikti.go.id/?ref=author&mod=profile&id=179706 4) https://www.scopus.com/authid/detail.uri?authorId=57193734933 5) https://scholar.google.co.id/citations?user=VjebKtgAAAAJ&hl=en 6) https://papers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=231375
EDUCATION
Year Institution Sep 2010 – Dec
2014
Udayana University
Dr., Post Graduated in Tourism Badung, Indonesia
Sep 2006 – Nov 2007
Stenden University of Applied Sciences M.A., International Leisure and Tourism Studies Leeuwarden, Netherlands
Sep 2003 – Jun Udayana University
Year Institution
2005 M.MA, Master in Agribusiness Badung, Indonesia
Sep 1997 – Sep 2001
Universitas Mahasaraswati Denpasar S.E, Economic
Denpasar, Indonesia
STATISTICS
Indicator Score RG Score 16.04 scholar.google
Citations 51 scholar.google
h-index 4 scholar.google
i10-index 2
AWARDS & GRANTS
Year Donatur/Sponsor
Jan 2014 Grant: Directorate of Higher Education though the Competitive Grant Scheme for the Fiscal Year 2014-2016 (Direktorat Jenderal Pendidikan Tinggi, Skim Penelitian Hibah Bersaing, tahun pendanaan 2014-2016)
Oct 2010 Scholarship: Barnabas Foundation
Sep 2003 Scholarship: Directorate of Higher Education though the BPPS Scholarship Scheme for the Fiscal Year 2003-2005 (Direktorat Jenderal Pendidikan Tinggi, Skim
BPPS-DIKTI, tahun pendanaan 2003-2005)
SKILLS & ACTIVITIES
Indicator Remarks
Skills Hospitality Management, Tourism, Marketing, Sustainable Tourism, Ecotourism, Strategy, Statistical Analysis, Tourism Management, Business, Consumer Behavior, Survey Methods, Quantitative, Quantitative Methods, Qualitative Analysis, Quantitative Analysis, Tourism Marketing, Hospitality, Tourism, Economics and Development, Regional Tourism, Tourism Economics, Cultural Tourism, Rural Tourism, Service Quality, Management, Mixed Methods, Descriptive Analysis, Multivariate Analysis, Research Methods, Agricultural Economics, Statistical Testing, Data Analysis, Strategic Management
Languages Indonesian, Balinese, English, Javanese, Nusa Penida Scientific
Memberships
Tourism Research
Interests tourism, hospitality, economic
PUBLICATION HIGHLIGHTS
TERINDEX SCOPUS
1) Utama, I.G.B.R.,: Senior tourists’ travel selection: A structural model development. Heritage, Culture and Society: Research agenda and
best practices in the hospitality and tourism industry - Proceedings of the 3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016, Bandung, Indonesia; 10/2016
TERINDEX NON SCOPUS
(http://globalimpactfactor.com, http://www.scijournal.org, http://journals.indexcopernicus.com)
1) Utama, I Gusti Bagus Rai and Komalawati, Travel Motivation and Destination Image of Bali Indonesia in the Perspective of Senior Foreign Tourists (August 3, 2015). International Journal of Scientific
& Engineering Research, Volume 6, Issue 7, July-2015 ISSN 2229-5518. Available at SSRN: https://ssrn.com/abstract=2584289 or http://dx.doi.org/10.2139/ssrn.2584289
2) Utama, I Gusti Bagus Rai, Botanical Garden as a Recreational Park:
Balancing Economic Interest with Conservation (April 16, 2015).
International Journal of Scientific & Engineering Research, Volume 6, Issue 4, April- 2015, I SSN 2229-5518. Available at SSRN:
https://ssrn.com/abstract=2595134 or http://dx.doi.org/10.2139/ssrn.2595134
TERINDEX DOAJ
1) I Gusti Bagus Rai Utama, Nyoman Darma Putra, I Made Suradnya, DESTINATION LOYALTY MODEL OF ELDERLY FOREIGN TOURISTS VISITING BALI, E-Journal of Tourism. 2014;1(1)
2) I Gusti Bagus Rai Utama, Strategi Menuju Pariwisata Bali yang Berkualitas, Jurnal Kajian Bali. 2015;3(2)
3) Rai Utama I Gusti Bagus: DESTINATION IMAGE OF BALI BASED ON THE PUSH MOTIVATIONAL FACTORS, IDENTITY AND DESTINATION CREATIONS IN THE PERSPECTIVE OF FOREIGN SENIOR TOURIST. 03/2016; Jurnal Manajemen dan
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TERINDEX SCHOLAR GOOGLE
1) I Gusti Bagus Rai Utama, Putu Chris Susanto: DESTINATION DEVELOPMENT MODEL FOR FOREIGN SENIOR TOURISTS.
01/2017; 2(1):16., DOI:10.22334/jbhost.v2i1.35
2) I Wayan Ruspendi Junaedi, I Gusti Bagus Rai Utama:
2) I Wayan Ruspendi Junaedi, I Gusti Bagus Rai Utama: