FTR1002- Fundamentals of Media Contents

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FTR1002- Fundamentals of Media Contents

FTR1002- Fundamentals of Media ... 1 Module 1 ... 1 Module 2 ... 2 Module 3 ... Error! Bookmark not defined.

Module 4 ... Error! Bookmark not defined.

Module 1

Definition of Media: Combination of content/ associated technologies. Capitalist framework with profit motives

Second Definition of Media: A tool to set an agenda or gatekeeper (Agenda= issue/event that makes people aware/ debate/ discuss issue) (Gatekeeper= process of control over what gets included &

who’s voices get heard, manipulation!)

 Media controls messages

 Communication Systems - Movies, Music, Radio ECT.

- Human communication system

 Technology for producing messages

 Aims for mass media

 Links the sender and receiver to express ideas/ present opinions and have a huge impact on society

Technology- originally for military purposes

Social media- Audience/ Consumers – People purchase what is advertised Media Industry benefits:

 Creative

 Lots of employment

 Academic

 Aid in development of new technology

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How the Media works:

 Representation- media provides information, shows us what’s going on in other parts of the world

 Interpretation- via representation, media interprets our world and shapes our understanding

 Evaluation- Judgement, the consumer view of information received - Shapes our world, teaches us about significant matters

- Major contributor to how we see the world!

 Selection/ Omission/ Construction – what you will leave out

 Code- symbols, signs that are culturally acceptable e.g. Colour, Camera Angle, Lighting.

 Impact- gives people an opinion (depending on how its represented) , feeds consumers a message

- Makes sense of the world for us

- We learn through others, e.g. children learn and understand the world from adults.

- Increase in demand for local T.V and small business

 Storytelling- our role= in all diversity of media is to tell a story but not always with vision

Module 2

How a video camera works:

A video camera works the same way as an eye perceives images

 Starts with lighting - Shadows= depth - Light can be focused

- Light can be split into component colours - Light converts into energy

- Electrical signals can be measured, processed and stored

 Sight and Sound

- Lens: gathers light, bends light and focuses it.

- Convex lens allows zoon

- More lenses= better camera/ quality picture - Storage medium

- Opening at the end of camera= aperture

Subtractive colour model

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 Black absorbs colour, other colours reflect

 All the colours get absorbed except for the colour of the object e.g. blue shirt absorbs all colours except blue

 Three primary colours used when creating all colours -RGB = RED, GREEN, BLUE

-RBG creates white light

Additive colour

 RBG= Mixes to create different colours - All basic colours of light create white

(This was on the first quiz in semester 1 2016)

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CCD= Change Coupled Device (Changed light into electricity) CMOS= Complementary metal oxide semi-conductor Collect – Convert – Store

- Collect= Light

- Convert=Conversion to electricity - Store= Disk, Drive, Tape