This Agreement is made and entered into by and between National Credit and Commerce Bank Limited and the undersigned student of BRAC University Student. To begin with, my sincere gratitude to Allah Almighty for giving me the opportunity and strength to complete my internship at National Credit and Commerce Bank Limited. It is with immense pleasure that I acknowledge the unconditional support and guidance of my advisor, Raisa Tasneem Zaman lecturer, BRAC Business School.
My sincere gratitude goes to National Credit and Commerce Bank Limited for giving me the opportunity to work as an intern. 39 crores. The purpose of the organization was to gather resources from within and direct them in such a way as to strengthen the country's industrial and trade sectors while playing a key role in establishing the capital market. However, the bank does not use efficient marketing to bring its products and services to the attention of its target group.
The people of Bangladesh are very interested to know about the products and services offered by NCCBL.
I had to make sure that whenever a customer picked up their checkbook, the confirmation information was on file and the customer's signature was there. I also used to work in the advance department, which takes care of loan and loan recovery. I helped correct the report by making sure all customer information was entered correctly on all account opening forms.
I have also contributed to work in other departments such as receiving the checks for settlements and giving a receipt stamp on them and also ensuring that the charges associated with transferring the money from the settlement department are also debited from the account of the customer have been deducted. I also helped the clearing department in sending RTGS of the customers through the NCCBL website. I also helped the customers to submit their debit or credit card application and submit it through the bank's website so that the head office can send it according to the application. I also learned how to register the customers' information on the bank's website, how each department such as settlements, transfers, foreign exchange and so on works differently.
The bank should give some written scripts that describe how to do each job and all the policies like the loan, account opening and so on.
NCCBL: Overview, Operations and a Strategic Audit
To attract more customers, the bank offers various deposit, loan and credit products depending on the needs of the customers. In 1985, the company began its journey into the country's financial sector as an investment company. The company's aim was to mobilize resources from the country and invest them in a way that would grow the country's industrial and trade sectors while acting as a catalyst. in the creation of a capital market. In this respect, the company benefited enormously from its participation in the fair. The installment payment must be made to the bank within the first 10 days of each month.
All the deposits that the bank receives from its customers are invested in loans that other customers request. Home Improvement Loans: NCC Bank also offers a home improvement loan in addition to home construction financing. Professionals who are now practicing their profession or want to start practicing their profession are the target market for NCC Bank Professional Loan.
The bank also targets the younger generation by offering youth accounts and related facilities. There are many news related to NCC bank can be found in various newspapers like Dhaka Tribune, The Business Standard etc. 34; The Daily Financial Express.” We can also find some YouTube videos of NCC Bank Youth Account Details and Workflow.
Flora Bank web version software: the Flora Bank web version is the software that NCC bank uses for their office management, money transactions and so on. Flora + BB Software: This is another version of Flora Bank software used in NCC Bank in the clearing department. There are also MFIs, NBFIs and many other corporates that are replacing the banks and providing similar yet better services to the customers is the indication that the competition in this case is very intense for NCC bank.
NCC Bank offers a wide range of deposit options that are profitable and reliable for its customers. The Public Relations Department at NCCBL was not able to create a strong image for the bank in the eyes of the public as other top banks have done. Domestic competitors can take a large share of the total industry by offering goods and services similar to those offered by the Bank.
NCC Bank must always be aware of current trends and what its competitors are doing with their tactics.
Project
Importance: This report is concentrated on the importance of the new ways of marketing to improve customer retention, which future researchers who want to learn more about this topic and students who want to learn more will find it especially very useful. This question can also be related to the answer of the previous question that many people are unaware of the bank's existence because they have never seen any promotional activities of the bank. Analysis: In the survey, 93.3 % respondents say that they are not aware of the products offered by NCCBL, 3.3% say no and maybe.
This answer can be related to the previous answer of the respondents where most say they have never seen it. This question is also related to the previous question where the respondents were asked if they are aware of the products offered by this bank. Analysis: In this survey 100% of the respondents said that they do not have any account in National Credit and Commerce Bank Limited.
Majority of the people said that they have never seen any promotional activity from NCCBL, which indicates that they are also unaware of the associated charges and interest of the products offered by this bank. In the answer to the previous question, we noticed that many people strongly agreed and many people agreed that National Credit and Commerec Bank Limited should share the detailed information about the products and associated costs through their marketing activities . The respondents also said that they were not aware of the products which led to this result that majority of people want the bank to use promotional activities to inform their customers about the details of the products and the associated charges or interest rates . From the answer to the above question, we noticed that respondents do not find NCCBL's marketing very satisfactory, which led to the answer to this survey question.
The respondents would like to know more about the products and other information related to those products via the. Most of the people do not have an account with this bank and due to the weak marketing of NCCBL, many people are not aware of its various products such as the truths of customer care. The customers are not even aware of the costs and interest rates of the products offered by this bank.
From the survey, we came to know that many people are interested in the products and the detailed information about the charges or interest related to those products. NCCBL should use social media to advertise their products and services because during this pandemic most of the people became more active on social media than before. Earned media (also called "free media") refers to publicity earned without the use of paid advertising. A testimonial on social media, word of mouth, a mention on television or radio, a newspaper article or editorial – earned media can take many different forms, but one constant remains: it is not welcome and can only happen organically are acquired. Traditional advertising cannot be purchased or owned in the same way. NCCBL can also use this method for marketing their products and services. Conversational marketing is just that: a discussion. Real-time Using a chatbot or live chat to communicate with prospects and customers provides the right information at the right time and follow-up questions are handled quickly. The user experience is substantially improved through personalized, relevant engagement, increasing the likelihood of referrals from satisfied consumers. NCCBL may also provide such facility on their website or app and other social media accounts to interact with their customers. They can hire someone to manage the website, app and social media account to answer the customers' demand. They can also select a famous person as a brand ambassador to promote NCC Bank Limited in every possible way. This can attract more attention of the customers because when a customer sees the famous person's photo on a billboard, posters, magazines, newspapers and so on, he will become interested in reading further about the advertisement. Guerrilla marketing is a marketing method used in the financial industry to generate buzz and interaction with specific consumers. Influencers such as financial bloggers or local influencers will be used as a catalyst for word of mouth about a particular product or service in effective guerrilla marketing methods in the financial sector. The material developed in collaboration with or by the influencer has a longer shelf life than typical advertising campaigns and provides financial brands with direct access to pre-defined target groups. Traditional marketing strategies are more expensive to implement than guerrilla marketing, so NCCBL can use guerrilla marketing to attract new customers Marketing banking services to financially vulnerable customers: evidence from an emerging economy", International Journal of Bank Marketing, Vol.
Are you aware of the products offered by National Credit and Commerce Bank Limited.
