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The Analysis of Influence Customer Unsatisfaction, Advertising, Price, Word of Mouth (WOM) and Brand Image to Brand Switching

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Academic year: 2017

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Table 1.1 Top Brand Index Futsal Shoes in 2012-2014
Table 2.1 Summary of previous research
Figure 2.1 Research Framework
Table 3.1 Likert scale of five (5) levels
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