Posibilities In Developing Bukit Lawang As An Ecotourism

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POSIBILITIES IN DEVELOPING BUKIT LAWANG AS AN ECOTOURISM

A PAPER

BY

FENI MARIA LUMBAN TORUAN REG.NO : 102202019

DIPLOMA III ENGLISH STUDY PROGRAM FACULTY OF CULTURE STUDY

UNIVERSITY OF SUMATERA UTARA MEDAN

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It has been proved by Supervisor,

NIP. 19600711198903 2 001 Dra. Nur Cahaya Bangun, M.Si

Submitted to Faculty of Culture Studies, University of Sumatra Utara

In partial fulfillment of the requirements for DIPLOMA (D-III) in English

Approved by

Head of Diploma III English Study Program,

NIP. 19521126198112 1 001 Dr. Matius C.A. Sembiring, M.A.

Approved by the Diploma III of English Study Program

Faculty of Culture Studies, University of Sumatra Utara

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Accepted by the Board of Examiners in Partial Fulfillment of the requirements for the D-III of Examination of the Diploma III of English Study Program, Faculty of Culture Study University of Sumatra Utara

The examination is held August, 2013

Faculty of Culture Study, University of Sumatra Utara

Dean,

NIP. 19511013197603 1 001 Dr. Syahron Lubis, M.A

Board of Examiners : Signature

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AUTHOR’S DECLARATION

I am, FENI MARIA LUMBAN TORUAN, declare that I am the sole author of

this paper, except where references is made in the text of this paper, this paper

contains no material published elsewhere or extracted in whole or in part from a

paper by which I have qualified for or awarded another degree.

No other persons’ work has been without due acknowledgement in the main text

of this paper. This paper has not been submitted for the award of another degree in

any tertiary education.

Signed :

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COPYRIGHT DECLARATION

Name : FENI MARIA LUMBAN TORUAN

Title of Paper : POSIBILITIES IN DEVELOPING BUKIT LAWANG

AS AN ECOTOURISM

Qualification : D-III/Ahli Madya

Study Program : English

I am willing that my paper should be available for reproduction at the discretion of the Librarian of the Diploma III English Study Program, Faculty of Culture Studies, University of Sumatra Utara on the understanding that users are made aware of their obligation under law of the Republic of Indonesia.

Signed :

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ABSTRAK

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ABSTRACT

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ACKNOWLEDGEMENTS

First of all, I would like to thank and praise to the Almighty God, Jesus Christ for the blessing and giving me health, strength and ease to accomplish this paper as one of the requirements to get Diploma III degree in English from Faculty Culture of Studies Sumatera Utara University.

Then I would like to express a gratitude, love, and appreciation:

• To Dr.Matius C.A. Sembiring, M.A as the Head of Program Diploma III of English Study Program. Thank you for encouragements and suggestions during my academic years at university

• To Dra. Nur Cahaya Bangun, M.Si as my supervisor. Thank you for the valuable time on supervising the draft of this paper, for your assistance, guidance, and your advice from beginning up to the end of the writing.

• To Dra. Persadanta Br. Karo, M.A. as my reader. Thanks to correct this paper.

• To all my lecturer for giving me the knowledge, instruction, and valuable advice during I studied in English Diploma Study Program.

• Greater thanks are fully dedicated to my parents, especially my mom

D.Napitupulu who have patiently given moral, spiritual, financial, support, advice, and your attention. Thank you for everlasting love and your pray.

• To my brother Frans Andri Joli Lumban Toruan, SP; my older sister

Yuni Satriani Lumban Toruan, SE and Sri Nova Riza Lumban Toruan, ST; my younger sister Santa Crusita Lumban Toruan. Thank for your support, time, advice and your pray to me. May we can pride children. I love you all.

• To my best classmate Retno Vitasari Br.Tarigan (Rere), Charolina Lumban Gaol (Chacha), Deviana Sinabutar (Miss Lelet 1), Selly Napitupulu (my beloved aunty), Christin Magdalena Pasaribu (Miss Lelet 2 or Thithin), Dwi Khairani, Sry Ira Ameliani. Thanks a lot for your attention and time. And thanks to all my classmate

• To my beloved Family in FIB, KMK St. Gregorius Agung. Especially,

Lisna Sitinjak, Beatrix Chance Tarigan, Mariani Sitanggang, Jernita Limbong, Alex Siahaan, Martua and Anastasya. Thanks for give spiritual support. I will be miss you all.

• To my best friend Veronika Manihuruk and Agus Mienda Sitepu who give your time to help me in finishing this paper. I hope our friendship everlasting

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• Special thanks for Brother Johannes Silalahi who has always give valuable and spirit as long as I done my paper.

Thanks for everbody who has been mentioned, just be sure that all of you will be remembered forever. God Bless.

Medan, August 2013 The Writer

NIM.10202019

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ABSTRAK

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ABSTRACT

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CHAPTER I INTRODUCTION 1.1 The Background of Study

Nowadays tourist activity is dominated with visiting the area destination

that offer natural and cultural tourist attractions, such as enjoying the natural

landscapes and ecosystems the existing in it and enjoy the unique of landscapes

and local cultural, in addition, new phenomenon tourism which is about how a

someone enjoyed the tour is marked by the emergence of alternative tourist

activities and attractions that support these activities such as ecotourism activities

basically related to the preservation of nature, ecotourism has a main purpose for

natural conversations , recently this is being promoted to go green program and

reduce the negative impact of global warming

North Sumatra is a province which is located in Sumatra island, Indonesia,

and its capital is Medan. North Sumatra is located 1°-4° north latitude and

98°-100° east longitude. Ethnic group of North Sumatra are Batak (the majority),

Javanese, Nias, Malay, Chinese, Minangkabau and Banjar. In addition, North

Sumatra have 5 religion, they are Muslim, Protestant, Catholic, Buddhist, and

Hindu. North Sumatra is divided 25 regency (Asahan Regency, Batubara

Regency, Dairi Regency, Deli Serdang Regency, Humbang Hasundutan Regency,

Karo Regency, Labuhanbatu Regency, South Labuhanbatu Regency, North

Labuhanbatu Regency, Langkat Regency, Mandailing Natal Regency, Nias

Regency, West Nias Regency, South Nias Regency, North Nias Regency, Padang

Lawas Regency, North Padang Lawas Regency, West Pakpak Regency, Samosir

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Regency, Middle Tapanuli Regency, North Tapanuli Regency, and Toba Samosir

Regency), 8 cities (Binjai City, Gunungsitoli City, Medan City, Padangsidempuan

City, Pematangsiantar City, Sibolga City, Tanjungbalai City, and tebing Tinggi

City), 325 districts, 5,456 sub-district. Now days, North Sumatra is found 2

national park, that is Gunung Leuser National Park and Batang Gadis National

Park. Therefore, North Sumatra is one of province which has many nature tourism

destinations.

Medan is the capital of North Sumatra which is a hot city, the temperature

between 23-30 degrees Celsius. Medan is the third largest city in Indonesia.

Medan has many tourism, such as Lake Toba, Mount Sibayak, Bukit Lawang, and

etc.

Lake Toba is the largest lake in Southeast Asia. The area of Lake Toba is

almost 1,265 KMs2 with the depth almost 450 meters. Lake Toba is an ancient

lake that according to researches it is due to the explosion of around

73.000-75.000 years ago on a large volcanic eruption is very powerful. Mount Sibayak is

an active volcano located in Berastagi, about 2 hours from Medan. This mountain

has height of 2,094 meters above surface of sea. At the top of this mountain we

could see the view of the city of Medan and Berastagi.

Bahorok is a sub-district of Langkat Regency. Its capital is Bahorok town,

and Bukit Lawang is a major local tourist attraction for viewing orangutans. To

the south lies Karo Regency, to the west Southeast Aceh Province, to the east

Salapian sub-district, and to the north Batang Serangan sub-district. Bahorok has

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Bungara, Pekan Bahorok, Empus, Perkebunan Turangi, Simpang Pulau Rambung,

Sematar, Perkebunan Pulau Rambung, Suka Rakyati, Tanjung Lenggang, Sumber

Jaya, Perkebunan Sei Musam, Amal Tani, Bukit Lawang, Timbang Lawan,

Timbang Jaya, Sebertung, Pulau Semikat, Sei Musam Kendit, and Musam

Pembangunan. Bahorok has 4 religion that is, Muslim, Protestant, Roman

Catholic, Buddhism. There are 65 mosques, 45 mushollas, 13 churches in the

area. The largest of ethnic group is Javanese. There are 40 juniors: 10 middle

schools, and 3 high schools and 17 junior madrasahs: 6 middle school madrasahs

(5 private schools), and 2 private senior madrasahs. Notable agricultural

production includes wet rice fields, maize, and cassava.

Bukit Lawang is a small tourist village at the bank of Bahorok River in

North Sumatra province in Indonesia. Situated approximately 86 KM of Medan,

Bukit Lawang is known for the largest animal sanctuary of Sumatran Orangutan

(around 5,000 Orangutans occupy the area), and also the main access point to the

Gunung Leuser National Park from the east side. Bukit Lawang rehabilitation

center for Orangutans was founded in 1973. The main purpose is to preserve the

decreasing number of Orangutan population due to hunting, trading and

deforestation.

Accessibility of destination is the main factor and give affects the quality

of the destination. Generally accessibility to Bukit Lawang is good and has been

able to be passed by motorbike, car and big buses. Bukit Lawang is a small

village, but it has facilities and accommodation available. There are, you can

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• Internet access – in three internet cafes located in the new-built village

set on the hill bordering the right bank of the Bahorok River. The CDC

internet café, on the right, provides free internet for local people but

requests a donation from tourists. The orphane past Batu Mandi Hotel

on the way to the bat cave also offers wifi internet return for donation

to their cause.

• ATM – 11 km away in the village of Bahorok, a guide will take you by

motorbike or you can try to take a local bus known as an “opelet”, plus

potentially becak to take you to the bus station about 1.5 km from

Bukit Lawang. The ATM is owend by Bank Rakyat Indonesia and is

on the MasterCard/Cirrus Network.

• Money Changer – there are a number of money changers who will

change a variety of Western and regional currencies to Rupiah.

• Market – on Friday from morning till around 3pm, located 2 KM in

Gotong Royong. Popular with tourists, a variety of fruits, vegetables,

spices, fish and clothes are sold. Another market on Sundays in

Bahorok.

Accommodation in Bukit Lawang is in three main areas :

1. Before the village:

• Rindu Alam, just before the village, has its own road entrance – so ask

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• Bukit Lawang Cottages Eco-Lodge, directly across the river from Rindu

Alam.

• Batu Mandi – past the Ecolodge towards the bat cave (away from the

village), about 200 metres.

In the village itself.

2. On the left bank, accommodation starts at the village entrance: • Wisma Leuser Sibayak

• Yusman Guest House

• Bukit Lawang Indah Guest House

• Junia Guest House & Brando Resto

• Plan’s Stones Guest House

• Jungle Boundry Guest House

• On The Rock’s Bungalows

3. On the right bank, accommodation options begins walk along the river, past numerous small cafes/restaurants and shops

• Yusri Caffe & Traditional Dance

• Dandyla Restaurant/ bagus Wisata Holidays

• Rock Garden

• Rock Inn Bar

• Rumah Makan Kelana ( Indonesian Food)

• Tony’s café

• Harmony Losmen

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• Rossa caffe

• Penginapan Pati’s

• Anugrah Sibaba Guest House

• Ida Restaurant ( Indonesian & Western Food)

• Fido Dido Guest House

• Eden Inn & Restaurant

• Pinem Coffee Shop

• Rain Forest Guest House

• “Farina 53” Guest House, Bar & Restaurant

• Mboy Guest House

• Rani Café

• Green Hill & Restaurant

• “YA’AHOWU “ONO NIHA” Room & Restaurant

• Indra Valley Inn & Resto

• Garden Inn & Restaurant

• Sinar Accomodation

• Jungle Tribe Guest House & Resto

• Sam’s Bungalows & Resto

• Jungle Inn

• Back in Touch Guest House

• DP Caffe

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• Maliki Hill & Bar

• Jhony’s Caffe

• Thomas Retreat

• Penginapan Batu Alam

Bukit Lawang is the most famous for being one of the last places in the

world where we can see Orangutans in the wild. Bukit Lawang is situated at the

eastern side of Gunung Leuser National Park. Gunung Leuser National Park is

magnificient rainforest of thus park have become famous throughout the world as

the harbor some of the most endangered and rare species on earth for example

Sumateran Rhinoceros, Orangutan and Rafflesia the largest flower in the world.

The park is in habited by animals like the Great Argus Pheasant, Elephant,

Sumateran Tiger and as many as seven species of primates of which is Siamang

which has an impressive, far-reaching vocal display. The agile and pretty face

Thomas leaf-monkey and long tailed macaques. In total the park lists 285 species

of bird, 90 of mammals, reptiles and 35 of amphibians. The park-flora contains

some 3.500 plants species and on each hectare of the lowland forest you can

amazing 13-60 trees species.Therefore, Gunung Leuser National Park is famous

as ecotourism.

Bukit Lawang gives a sense of adventure, because they have many

features such as rehabilitation center for Orangutan, the jungle track, the bat

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visitors, such as the Netherlands, Germany and Switzerland. Here is data of

foreign tourist visiting Bukit Lawang for these 3 years.

• 2010

No Month Visitors

1. January 150

2. February 136

3. March 162

4. April 183

5. May 242

6. June 487

7. July 653

8. August 795

9. September 471

10. October 423

11. November 368

12. December 176

Source: INDONESIAN GUIDE ASSOTIATION

• 2011

No Month Visitors

1. January 182

2. February 116

3. March 154

4. April 127

5. May 204

6. June 326

7. July 513

8. August 762

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10 October 421

11. November 332

12. December 191

• 2012

No Month Visitors

1. January 174

2. February 127

3. March 158

4. April 153

5. May 221

6. June 496

7. July 672

8. August 775

9. September 493

10. October 387

11. November 374

12. December 187

• 2013

No Month Visitors

1. January 143

2. February 104

3. March 138

4. April 165

5. May 157

6. June 242

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From this data, it is clear the interest of tourists is very high on

destinations in Bukit Lawang, therefore, requires for the implementation of

reform, developing, and promotion of tourism destinations. The writer hopes, with

the potential of Bukit Lawang, government, communities and other parties to not

saturate continuously improve and increase the existing potential, tourism

potential and other potentials for the prosperity and welfare of Bukit Lawang

society and society in North Sumatra.

1.2The Problem of Study

1. What is the potential of Bukit Lawang to be an ecotourism?

2. What is the strategies to develop Bukit Lawang as an ecotourism?

1.3Scope of study

• The potential of Bukit Lawang as an ecotourism.

1.4The Purpose of the Writing

In writing this paper, there are two purposes, they are :

1) To describe the potential of Bukit Lawang

2) To describe the strategies to develop Bukit Lawang as an ecotourism.

1.5Significance of Study

This paper is very important for the writer. It is one of a fulfillment the

requirements to complete Diploma III English Study Program Sumatra Utara

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1.6 Method of The Writing

In writing this paper, the writer uses some research. They are :

1) Field research

Field research is a kind of research that is used to find certain data

by having survey to the place that we need to know.

2) Library research

Library research is a kind of research that is used to find certain

data by collecting some books and journals that are relevant with

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CHAPTER II

THE REVIEW RELATED LITERATURE

2.1 Definition

2.1.1 Definition of Tourism

Theobald (1994) suggested that “etymologically, the word tour is derived

from the Latin, ‘tornare’ and the Greek, ‘tornos’, meaning ‘a lathe or circle; the

movement around a central point or axis’. The meaning changed in modern

English to represent ‘one’s turn’. The suffix –ism is defined as ‘an action or

process; typical behavior or quality’, while the suffix, -ist denotes ‘one that

combined, they suggest the action’. When the word tour and the suffixes –ism and

–ist are combined, they suggest the action of movement around a circle. One can

argue that a circle represent a starting point, which ultimately returns back to its

beginning. Therefore, like a circle, a tour represents a journey in that it is a

roundtrip, i.e., the act of leaving and then returning to the original starting point,

and therefore, one who takes such a journey can be called a tourist.

According to Law No. 10/2009 on tourism, tourism is a wide range of

tourist activities are supported by a range of facilities and services provided by the

public, employers, Government and Local Government.

In 1976, the Tourism Society of England’s definition was: “Tourism is the

temporary, short-term movement of people to destination outside the places where

they normally live and work and their activities during stay at each destination. It

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Scientific Experts in Tourism defined tourism in terms of particular activities

selected by choice and undertaken outside the home.

In 1994, the United Nations classified three forms of tourism in its

Recommendations on Tourism statistics:

a) Domestic tourism, involving residents of the given country travelling only

within this country.

b) Inbound tourism, involving non-residents travelling in the given country.

c) Outbound tourism, involving residents travelling in another country.

According to WTO (World Tourism Organization) (1995:5) the meaning

of tourism is activities of person travelling to and staying in places outside their

usual environment for not more than one consecutive year for leisure, business

and other purposes.

Tourism is important and in some cases vital for many countries including

Indonesia, because it brings in large amounts of income in payment for goods and

services available, contributing an estimated 5% to the worldwide gross domestic

product (GDP), and it creates opportunities for employment in the service

industries associated with tourism. These services industries include

transportation services, such as airlines, cruise ships, and taxicabs; hospitality

services, such as accommodations, including hotels and resorts; and entertainment

venues, such as amusement parks, casinos, shopping malls, music venues and

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2.1.2 Definition of Tourist

According to Law No. 10 year 2009 concerning the mention of tourism

tourist are people who do the tour. While Sihite (2000:49) notion tourists can be

divided into two, namely:

1) Local tourists are tourists in the country or domestic tourists.

2) Foreign tourists are citizen of a country that held out the environment tour

of the country (into the other country).

According to WTO (World Tourism Organization) (1995:5) the meaning

of tourist is overnight visitor, visitor staying at least one night in a collective or

private accommodation in the place visited.

According IUOTO (International Union of Official Travel Organization),

in Gamal Suwantoro (2009:4) use restrictions on tourists in general: visitors that

every person who comes into a country or other residence and usually with the

intent to do anything except work pay. So there are two categories of visitor

designator, namely:

1) Tourists are visitors staying temporarily, at least 24 hours in a country.

With the intention of travelling tourists can be classified into:

 Cruise (leisure), for purposes of recreation, vacation, health, study,

religious, and sports.

 Relationships (relationship), trade, family, relatives, MICE, etc.

2) Travelers (excursionist) temporary visitors is someone living in a country

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Based on the description above, it can be concluded that the tourists are

the ones who do the activities with the purpose of obtaining pleasure trip, not to

work, settle down and earn living.

2.1.3 Definition of Nature Tourism

Nature tourism is responsible travel to natural areas, which conserves the

environment and improves the welfare of local people. It is tourism based on the

natural attractions of an area. Examples include bird watching, photography,

stargazing, camping, hiking, hunting, fishing, and visiting parks. These

experiential tourists are interested in a diversity of natural and cultural resources.

Nature tourism provides incentives for local communities and landowners

to conserve wildlife habitats upon which the industry depends – it promotes

conservation by placing an increased value on remaining natural areas. As nature

tourism becomes more important to the local economy, communities have

additional incentive to conserve their remaining natural areas for wildlife and

wildlife enthusiasts.

2.2 Ecotourism

2.2.1 Definition of Ecotourism

Hector Ceballos-Lascurain (1987) says, “Nature or ecotourism can be

defined as tourism that consist in travelling to relatively undisturbed or

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and enjoying the scenery and its wild plants and animals, as well as any existing

cultural manifestations (both past and present) found in the areas.

In 1991, The International Ecotourism Society (TIES) say, “ecotourism is

responsible travel to natural areas that conserves the environment and sustains the

well being of local people.” The World Conservation Union (1996) say that

ecotourism is environmentally responsible travel and visitation to relatively

undisturbed natural areas, in order to enjoy and appreciate nature (and any

accompanying cultural features – both past and present) that promotes

conversation has low negative visitor impact, and provides for beneficially active

socio-economic involvement of local populations.

Generally, ecotourism deals with living parts of the natural environments.

Ecotourism focuses on socially responsible travel, personal growth, and

environmental sustainability. Ecotourism typically involves travel to destinations

where flora, fauna, and cultural heritage are the primary attractions. Ecotourism is

intended to offer tourist insight into impact of human beings on the environment,

and to foster a greater appreciation of our natural habitats.

Responsible ecotourism programs include those that minimize the negative

aspects of conventional tourism on the environment and enhance the cultural

integrity of local people. Therefore, in addition evaluating environmental and

cultural factors, an integral part of ecotourism is the promotion of recycling,

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local communities. For these reasons, ecotourism often appeals to advocates of

environmental and social responsibility.

2.2.2 The Ecotourism Activities

Activities to do in ecotourism, namely:

• Trekking

Trekking is a part of adventure travel, it involves visits to remote areas,

lodging in tents and minimal accommodation. It is done for adventure and

expedition.

• Hiking

Hiking is an outdoor activity which consists of walking in natural

environments, often in mountainous or other scenic terrain. People often

hike on hiking walls. Studies have confirmed the health benefits of

different types of hiking, including losing excess weight, decreasing

hypertension, and improving mental health.

• Camping

Camping is an outdoor recreational activity. The participants (known as

campers) leave urban areas, their home region or civilization and enjoy

nature while spending one or several nights outdoors, usually at a

campsite. Camping may involve the use of a tent, caravan, cabin, a

primitive structure, or no shelter at all. Camping as a recreational activity

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• Rafting

Rafting is the challenging recreational outdoor activity of using an

inflatable raft to navigate a river or other bodies of water. This is usually

done on white water or different degrees of rough water, in order to thrill

and excite the raft passengers. The development of this activity as a leisure

sport has become popular since the mid-1970s. it is considered an extreme

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CHAPTER III DISCUSSION 3.1 History of Bukit Lawang

Bukit Lawang is the name a village situated in North Sumatera on the edge

of Gunung Leuser National Park . “Gunung” means “mountain”, “Bukit” means

“hill” and “Lawang” means “door” or “gate”, therefore, “Bukit Lawang” means

“The Hill which is the Gateway to the Mountain.”

Bukit Lawang is most famous for being one of the last places in the world

where one can see Orangutans in the wild Bukit Lawang is situated at the eastern

side of Gunung Leuser National Park. In 1973, Swiss Organization set up an

orangutan rehabilitation center in Bukit Lawang. The purpose of the center was to

rehabilitate Orangutan released from captivity. The rangers at the center teach the

Orangutan all the necessary skills to survive in the wild. After an intense period of

quarantine readjustment to the natural habitat and reintegration in the wild

population. The Orangutan is released back into the jungle. All Orangutans

released are still monitored by the rangers and they still provide them with

supplementary food at the feeding platform until they become fully self reliant.

Bukit Lawang nature tourism become a tourist destination has appeal

because endangered species of wild semi Sumatran Orangutan observation centre

has an area of 200 ha, located in the village of Bukit Lawang, Bahorok district of

North Sumatra. Formerly Bukit Lawang is the Orangutan rehabilitation centre for

reintroduction back into the docile nature. The history of the Orangutan

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Zoological Society Frankfurd in 1973. Time as a pioneer of the Regina Frey and

Monica Borner see that the condition and situation appropriate to be Bukit

Lawang Orangutan Rehabilitation Centre. At first Rehabilitation Centre is only

visited by researchers and conservationists. In the later development, this area

developed into a Sumatran Orangutan Observation Centre (Viewing Centre) and

become one of the mainstay attraction in North Sumatra and visited foreign

tourists. Recorded since 1972 to 2001, Bukit Lawang is the Orangutan

rehabilitation centre. In this period, 229 former pet orangutans confiscated from

wildlife trade have been rehabilitated at this location. Bukit Lawang until now

recognized as the best gateway to enjoy the beauty of Gunung Leuser national

Park is stunning. Although no longer a place Orangutan rehabilitation and release,

the forest around Bukit Lawang still leaves opportunities for tourism activities and

observation of Sumatra Orangutans and other species of plants and animals.

In the years after the arrival of the rehabilitation center more and more

tourists found their way to Bukit Lawang and it became one of the most popular

destinations in Sumatra.

A flash food hit Bukit Lawang on 2 November 2003. Described by

witnesses as a tidal wave, the water was approximately 20 meters high, as it came

crashing down the hills, wiping out everything in its path. The disaster which was

the result of illegal logging, destroyed the local tourist resorts and had a

devastating impact to the local tourism industry. Around 400 houses, 3 mosques,

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lost their homes. After eight months of rebuilding. Bukit Lawang was re-opened

again in July 2004.

For many villagers the trauma of losing family, friends and their homes

has taken a long time to come to terms. The people were facing unemployment

and homelessness. It has been a long road to recovery and an especially hard task

to rebuild a town with only limited financial assistance from the government.

However the people in Bukit Lawang are survivors and the new village is taking

shape and more businesses are opening again.

Especially the young generation is hoping to rebuild the village in more

sustainable way than before and they aware of the importance of preservation of

the fragile eco system they live in. They can use all the support they can get and

the income of tourism will help them in realizing their ideas for a brighter future

for Bukit Lawang.

3.2 The Potential of Bukit Lawang as an Ecotourism

Ecotourism is a form of sustainable tourism development in support of

efforts to preserve the environment, including nature and cultures. The local

government involves local people in developing ecotourism in the Gunung Leuser

National Park.

WWF Indonesia sees in Bukit Lawang` area as a nature conservation area

home to thousands of fauna, flora and animal species including Orangutans. With

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values and bargaining position with other people, and they should not become

objects but subjects of the ecotourism development projects.

Bukit Lawang is most famous for being one of the last places in the world

where can see Orangutans in the wild. Bukit Lawang is situated at the eastern side

of Gunung Leuser National Park. Gunung Leuser National Park is magnificient

rainforest of thus park have become famous throughout the world as the harbor

some of the most endangered and rare species on earth for example Sumateran

Rhinoceros, Orangutan and Rafflesia the largest flower in the world. The park is

in habited by animals like the Great Argus Pheasant, Elephant, Sumateran Tiger

and as many as seven species of primates of which is Siamang which has an

impressive, far-reaching vocal display. The agile and pretty face Thomas

leaf-monkey and long tailed macaques. In total the park lists 285 species of bird, 90 of

mammals, reptiles and 35 of amphibians. The park-flora contains some 3.500

plants species and on each hectare of the lowland forest you can amazing 13-60

trees species.

Bukit Lawang gives a sense of adventure, because they have many

features, namely

• Orangutan Feeding Platform

Feeding time start 8am and 3pm everyday. There 25 minutes walk of

about 25 KM from Bukit Lawang of the Orangutan station and than a short climb

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• Bat Cave

This cave 2 KM south of Bukit Lawang, just 25 minute walk through the

rubber plantation. There is short climbing before the entrance to the cave. Bring a

flashlight for your safety.

• River Trip

Floating along the scenic Bahorok River, is about 2 KM and take 2-3

hours on an infated tube. These can be rented at numerous location.

• Jungle Trekking

The tropical rainforest of Gunung Leuser National Park has many

interesting options for places to camp in the jungle for one day or longer.

• White Water Rafting

Spend a day or more rafting down the Wampe river on rubber boat.

• Motor Bike Tour to Tangkahan

From Bukit Lawang take a 2 hour ride to Tangkahan with motor bike, on

the way you see a nice rurel village and organize elephant riding trek for 1 or 2

hours.

• Planting tree

The system on planting trees are tour land as private land they would like

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tree for wood or fruits. They plant the trees its for us and they share with the wild

life ( as we have on the our land ) monkeys etc.

3.3 The Strategies in Developing Bukit Lawang as ecotourism

The strategies in developing Bukit Lawang as ecorourism, namely:

• Socio-economic Development

Socio-economic development can be achieved through participation,

commencing with the planning stage and following through to management and

profit sharing. This should result in:

1. An increase in society’s capability and capacity;

2. An increase in society’s income and;

3. An increase in society’s participation.

• Product Development

The ecotourism product that will be developed in the destination area

must be adapted to the local environment, and its potential place in the tourism

market. Matters to be considered include:

1. Natural attractions and activities for tourists;

2. The use of space;

3. Accommodation for staff;

4. Equipment necessary for the site;

5. Tourist accommodation;

6. Education of staff and tourists and;

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• Effort Improvement

Several criteria must be addressed in planning ecotourism development,

Namely:

1. The uniqueness of natural phenomenon (ecosystem, endemic flora and

fauna);

2. Local culture;

3. The society’s acceptance of tourists;

4. Threats to the ecosystem;

5. Allocation of land;

6. Transportation to ecotourism destinations and;

7. Infrastructure.

• Marketing

The development of ecotourism can be an ongoing process if consumers

are made aware of what is available via a segmented marketing strategy.

There is a need to:

1. Segment the market;

2. Develop a methodology for product marketing and;

3. Develop material that will be used in marketing.

The most promising market segments for Gunung Leuser National Park

and surrounding region are ecotourists, geotourists, adventurers, tourists in search

of historical heritage, and those in search of scientific and groups of students also

have good potential and should be numerous among segments of the analyzed

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• Funding

Funding development can be done in several ways, including by the

local community, through to the whole array of investment strategies.

• Monitoring and Evaluation

To guarantee the continuation of ecotourism, it is necessary to monitor

and evaluate its impacts on the environment, society and finances. It is

necessary to determine:

1. The institution that will conduct the monitoring and evaluation;

2. The methodology and material that will be used;

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CHAPTER IV

CONCLUSION AND SUGGESTION 4.1 Conclusion

Bukit Lawang is one of International tourism resort in Indonesia,

especially in Northern Sumatera which is a natural attraction where the gate at the

entrance to Gunung Leuser National Park, the last sanctuary of the Sumtran

Orangutan. There are more 5000 Orangutans species in Gunung Leuser National

Park which is one of largest orangutan rehabilitation places in the world.

With the development of ecotourism, Gunung Leuser National Park

become a destination recognized nationally and internationally. Given that

environmental issues are becoming increasingly important on the public agenda

(especially in the countries of Indonesia that generate tourism), travel agencies are

becoming more sensitive to both the increased interests regarding the natural and

protected areas, and to the impact that tourists can have on these fragile

environments, undivided forest ecosystems and wildlife. The private sector in

partnership with the local administration will have to successfully integrate

natural resources, cultural and community in the region in a set of comprehensive

tourism products to support the development of a sustainable tourism zone in the

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4.2 Suggestion

Promotion of ecotourism activities is a major activity in Bukit Lawang.

Ecotourism, marine tourism, cultural tourism and agro-tourism are all advertised.

Indonesia also highlights other tourism types such as youth tourism and

convention tourism (exhibitions, meetings, seminars and conferences). However,

as biodiversity has an important role in ecotourism and Indonesia is extremely

well blessed with biodiversity, ecotourism will be a major thrust of tourism

promotion. Maintaining biodiversity is fundamental to the integrity of Langkat

Regency’s environment and hence its continued national economic output.

After reading this paper, the author suggest all of reader, let us joint to

develop tourist areas in Indonesia, particularly in North Sumatera attractions, so

that all people even international tourist come to visit it, such Bukit Lawang

which is one of rehabilitation center Orangutans in Indonesia. Because if not local

society itself that accentuates the north Sumatra tourist attraction, Bukit Lawang

will never grow and tourists who come just want to know and do not interested to

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The Thomas Leaf-Monkey

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The Sumatran Orangutan

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Posibilities In Developing Bukit Lawang As An Ecotourism