I Love Vegetables Initatives

(1)

“I Love

Vegetables”

Initiative

to Increase

Vegetable

Consumption

Among

Children

Novita Ika Putri

R. Probo Yulianto Nugrahedi

Ekawati Marhaenny Dukut

(2)

Outline



Background



Aims



Current condition



I Love Vegetables Initatives



Expected Outcome

(3)

(4)

77%

23%

consume

do not consume

(5)

(6)

Social Norm

and

Role Model

(7)

Eating behavior interventions have primarily

focused

on

increasing

individual

knowledge

and

awareness

through

educational approaches using the mass

media in settings such as schools.

(8)

Aims



to

describe

knowledge,

consumption

behavior, and preferences on vegetables

among children and



to introduce an "I Love Vegetable" initiative

which may be a possible solution to increase

(9)

Current Condition



Knowledge



25% students could mention

the names of 5 vegetables introduced, i.e.

carrot, tomato, pak choy, spinach and

broccoli.



Most student said they like vegetables.

But ….



Dietary recall



23% student eat

(10)

(11)

Low Menu Variation

(12)



So, the problems are :



low children’s knowledge about

vegetables



low variation of vegetables menu

presented by the parents.



Also …



Popular culture’s media can easily

internalize children’s perception and

preferences.

(13)

Initiative



Educational campaign



moderately

succesfull



Intervention should be tailored to the most

important determinant, i.e environment and

personal.

Environment

Personal

Availability and accessibiliity

Taste preference

Parental behaviour

Outcome expectation

Peer influence

Self-efficacy and skill

Media

knowledge

(14)



“I Love Vegetables” initiatives was done on a

school level.



Kartini the Dancer Carrot,



Tommy the Actor Tomato



Rocco the Rockstar Broccoli



Spibam the Super Spinach



and Poki the Pak Choy Chef.



In

the ‘I Love Vegetable’

picturebook series,

limited words are used and the main

(15)

(16)

Expected Outcome



Changes in OUTCOME EXPECTATION



The Power of MEDIA : Picturebooks



Gives KNOWLEDGE



Name of vegetables,

Nutrition (vitamin, mineral), name of dishes.



Give parents some ALTERNATIVE MENU for

vegetables such as pok-choy ice cream,

(17)

Conclusion



Vegetable consumption among children needs

to be improved by doing intervention in their

environment.



“I

Love

Vegetables”

initiative which utilizes

picture books as media is proposed to be an

alternative

solution

to

increase

vegetable

consumption.



The

picture

books

are

created

to

give

knowledge

to

children,

change

children

perception

about

vegetables

consumption

(18)

References



Blanchette, L. & Brug, J. (2005). Determinants of Fruits and Vegetable

Consumption among 6-12-year-old Children and Effective

Interventions to Increase Consumption. Journal of Human Nutrition

and Dietetic 18 pp 431-443.



French, S.A. & Stables, Gloria. (2003). Environmental Interventions to

Promote Vegetable and Fruit Consumption among Youth in School

Setting. Journal of Preventive Medicine 37 pp 593-610



Khan, R.M & Iqbal, M.P. (2006). Deficiency of Vitamin C in South Asia.

Pakistan Journal of Medical Sciences Vol 22 No 3 pp 347-355



McNeal, J. U., & Ji, M. F. (2003). Childen's Visual Memory of

Packaging. Journal of Consumer Marketing , 20 (5), 400-427.



Hurhayati. (2013). Alternative Fruit and Vegetables Consumption for

1-3 year old Indonesian Children. Health Science Indonesia Vol 4, No

2, pp 74-77



Perry, C.L., D.B. Bishop, G. Taylor, D.M. Murray, R.W. Mays, B.S.

Dudovitz, M. Smyth, M. Story (1998) Changing fruit and vegetable

consumption among children: the 5-a-day power plus program in St.

Paul, Minnesota. American Journal of Public Health 88 pp 603

–

609 

WHO. (2008). Worldwide Prevalence of Anaemia 1993-2005. WHO

Press. Geneva, Switzerland

(19)

(20)

I nt e r nat iona l Confe re nc e on Sust a ina ble

Globa l Agric ult ure a nd Food Se c urit y

PROCEEDI N G

hosted by

S h

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School of Biotechnology,

Assumption University of Thailand

(21)

(22)

International Conference on Sustainable Global Agricultural and Food Security

www.icsaf.com

ICSAF 2014 Program

Wednesday, July 16, 2014

Time

Topic

8.30-9.00

Registration

9.00-9.15

Opening remarks

Rev. Bro. Dr. Bancha Sanghiran, Rector Magnificus, Assumption University

of Thailand

9.15-9.30

Welcome speech

Dr. Churdchai Cheowtirakul, Dean, School of Biotechnology, Assumption

University of Thailand

9.30-10.10

Keynote speaker 1:

Professor Gary M. Smith, University of California at

Davis

Topic:“Food for sustainable population”

10.10-10.40

Refreshments

10.40-11.20

Keynote speaker 2:

Professor Glenn M. Young, University of California at

Davis

Topic:“Building teams of researchers that facilitate disruptive innovation for

sustainable food security”

11.20-12.00

Keynote speaker 3:

Professor Bhesh Bhandari, University of Queensland

Topic:“Ethylene powder: future alternative to fruit ripening agent”

12.00-13.00

Lunch

13.00-15.00

Oral session1:

Food Microbiology and Food Safety (Tabtim/Petairoom)

Assoc.Prof. Dr. Bernadeta Soedarini

(invited speaker)

“Molecular technique for food safety assurance: between global discourse

and its application in Indonesia”

Bing Huei Chen

(invited speaker)

“Occurrence and exposure to polycyclic aromatic hydrocarbons in kindling-

free-charcoal grilled meat products in Taiwan”

Oral Presentation (OF1)

“Effect of extraction and shaking time on

antibacterial activity of dry

Centellaasiatica

againts food pathogenic

Microorganisms” by Dea Nathania Hendryanti

Oral Presentation (OF2)

“Adsorption of Cadmium (Cd) by various cereals”

by Inneke Hantoro

Oral Presentation (OF3)

“Effect of solvent extraction on Antioxidant

activity and Antibacterial activity against

Salmonella enteric

Enteritidis

(human)” by Supawan Rattanakom

Oral Presentation (OF4)

“The antimicrobial, antioxidant activities and

chemical profile of

Centellaasiatica

” by Patchanee Yasurin

(23)

International Conference on Sustainable Global Agricultural and Food Security

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Time

Topic

13.00-15.00

Oral session2:

Industrial Biotechnology, Microbial Biotechnology and Molecular

(Petchchompoo room)

Dr. Churdchai Cheowtirakul

(invited speaker)

“A study of lime beer formulation”

Oral Presentation(OB1)

“Characteristics of activated carbon derived from

bacterial cellulose and its application as a catalyst support” by Lamphun

Phanthang

Oral Presentation (OB2)

“Characterization and purification of cellulase

enzyme produced by

Bacillus

MSB12” by Malinee Sriariyanun

Oral Presentation (OB3)

“Development of bacterial cellulose as alumina

catalyst support for ethanol dehydration” by Miftahfarid Ibn Abdulwahab

Oral Presentation (OB4)

“Site-specific mutagenesis study of the tomato

(

Lycopersico nesculentum

) polyphenol oxidase Cys-His thioether bond” by

Atittaya Tandhanskul

13.00-15.00

Oral session 3:Plant Biotechnology

Oral Presentation (OB5)

“Adsorption of congored from aqueous solution

by adsorbent derived from bacterial cellulose” by Kantapong Lerdwitee

Oral Presentation (OB6)

“Detection of Orcinol-O-methyl transferase

enzyme encoding gene in East Asian rose

Rosa multiflora

” by Yen Le

15.00-15.20

Refreshments

15.20-16.00

Poster session I (PF1-18)

18.00-20.00

Welcome dinner (cocktail)

Thursday,July17,2014

Time

Topic

8.30-9.00

Registration

9.00-9.45

Keynote speaker 4:

Prof. Edgar Chambers, Kansas State University

Topic:“Food Security, Sustainability, and Consumer”

9.45-10.15

Poster session II (PB 1-11)

10.15-10.30

Refreshments

10.30-12.00

Panel discussion: Working for mutual benefit between university and

industry

12.00-13.00

Lunch

13.00-15.00

Oral session 4: Product Development and Sensory Evaluation

(Tabtim/Petairoom)

Oral Presentation (OF5)

“Sensory profiles of commercial lotions in

Thailand and the effect of product information on consumer’s acceptance

scores” by Waruntorn Kaewkeeree

(24)

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(33)

International Conference on Sustainable http://www.icsaf.com

“I Love Ve

Vegetable

Novita I Putri1

1_{Department o}

Pawiy

2

English Department, F Pawiy

Vegetables are the main Intake of micronutrients is es consumption of vegetables i consumption behavior, and pr an "I love vegetable" initiative on vegetable consumption w population of 4-8 years old c consuming vegetables. Howev children did eat vegetables micronutrient deficiency whic children. Sensory preference vegetable consumption in c children, are not determined so affected by their knowledge a such as social norm and role be altered through some socia be able to alter the sensory internalize the value or to cha and change children perceptio series.

Keywords:Vegetable Consump

Introduction

Low vegetable consumptio children in South East Asia is b concern tomost communities. Low consumption may lead to nutrition

micronutrition, deficiency. Eve

micronutrition deficiency in childre to some serious problems. Mic deficiency in South East Asia, as r WHO and other institution reflec vegetable consumption since the m of micronutrients is fruits and South East Asia suffers from Vitam deficiency (WHO, 2009; Khan

le Global Agricultural and Food Security

egetables” Initiative to Increase

e Consumption among Children

, Probo Y Nugrahedi 1 , and Ekawati M Dukut 2

t of Food Technology, Soegijapranata Catholic University iyatan Luhur IV/1, Semarang,50234, Indonesia

, Faculty of Language & Arts,, Soegijapranata Catholic University iyatan Luhur IV/1, Semarang,50234, Indonesia

Abstract

in source of micronutrients such as vitamins and essential especially for children. Unfortunately, is low. This paper aims to (1) describe k preferences on vegetables among children, (2) to ve for children by using picture books. The possib will also be discussed. A small survey was d children, which shows that most children stated ever, the result of dietary recall shows that only 8 es. The lack of vegetables consumption may hich may cause growth disorder and health pr

ces are believed to be the most determinant children. However, sensory preferences, esp solely by senses. Children sensory preferences ar and perception about the food and environmen le model. Some studies show that children prefer

ial context. Popular culture is one of the media w ry preferences in children by educating the c hange perception. One of the initiatives to interna tion is reading bilingual “I Love Vegetables” pic

mption, Children, picture books

tion among becoming a ow vegetable on, especially

ven worse,

2006).WHO also estimates tha preschool children in developi iron deficient. The greate population with anemia ca deficiency is in South East A million poputlation (WHO, 200

Higher intake of v

contribute improvement to nutr However, previous survey-bas that children do not like to ea study done in Semarang, w Vegetable” initiative started, sh children were not consum everyday. Meanwhile, WHO

nd minerals. y, children’s knowledge, to introduce sible motives done to a ental factors ferences can a which may children to rnalize value icture books

hat one out of two

vegetables can

(34)

consumption of vegetable and fuits gram per day (Nurhayati, 2003).

Low vegetables consumption can be caused by many factors. consumptions of vegetables can be with the child’s liking for vegetables

words, sensory preferences

children.However, sensory prefe children may not be the result of food only, but may also be children’s environment.

Many studies explain

environmental influence on fo

Environmental influences

foodavailability, price, promotion, influences such as social norms

models. Therefore, eating

interventions have primarily fo increasing individual knowledge and through educational approaches usin media in settings such as schools. Stables, 2003).

A review by Blanchette & B shows that television viewing/ad

alsoinfluenced children’s food

Television viewing was inversely with fruit and vegetable intakes. Th the result of thereplacement of vegetables by foods advertised on such as snack food. This shows th media to influence children’s diet p Therefore, to do an intervention increase children’s vegetable cons popular culture media is believed effective way.

This paper aims to describe consumption behavior, and prefe vegetables among children and to in "I Love Vegetable" initiative for c using picture books which may be solution to increase children’s consumption.

Methodology

An interview was done as a understand the knowledge and b children regarding vegetable consum

ts at least 400

n in children s. Children’s be associated les or in other nd awareness sing the mass . (French &

Brug (2005) advertisement

od choices.

ly associated hese may be of fruit and on television, the power of t preferences. in order to umption. The

respondents were both the child The interview was performed b questionnaire. The question questions about children vegetables, children preference and children behaviour. To el obtained from the interview, l was done. Based on the obt initiative called “I Love Veg form of a series of picture boo Prior to these creation, an performed to children age 4 acquire their preference on characters of the picture book books were then published an the children sample. A post-tes interview, will be done to see effectiveness of the picture bo internalize values and incre consumption of children.

Result and Discu

The result from a survey at the age of 4-8 years old s knowledge about vegetables, w of the student can mention t vegetables introduced, i.e. car choy, spinach and broccoli. students were able to guess car because they have distinctive fe most of them have difficulty in vegetable is pak choy and spina children do not even know th last two vegetables.

There were no indic children have knowledge regard the vegetables with the consu vegetables. Eventhough they kn vegetables, their favorite fo popular food such as fried chic chain restaurant), pizza or japa from a fast food chain resta shows the proportion of the favor popular culture food ty home made or restaurant food contain vegetables.

ildren and parents. by using a simple ionnaire contains knowledge on ces on vegetables, elaborate the data , literature review btained result, an getables” in the ooks were created. n interview was crease vegetables

cussion

ey on 35 students shows children’s , where only 25% the names of 5 arrot, tomato, pak li. Most of the carrot and broccoli features, however in guessing which inach. Some of the the names of the

(35)

F

However, when asked in the most of the children answered that t vegetables. But when a dietary recal only 23% student ate vegetables. indicate that the children actually they are expected to like vegeta understand that they need to eat veg children still prefer not to consume This may be a result of environme which may affect their sensory prefe A review by Blanchette & B stated that education campaign moderately successful in promoting consumption among children. In aiming to improve behaviours tailored to the most important dete mediators of these behaviours in o successful. Blanchette and Brug men determinants, i.e environment and The possible environmental determ frequently observed were availa accessibility of fruits and vegetabl behaviour (parental consumption and child-feeding practices), peer media (television viewing/advertise access to school snack bars. Fo

determinants, taste preference,

expectations, self-efficacy and knowledge were examined. The cre Love Vegetables” picture books as i trying to do intervention in the aspec outcome expectations and knowledg

Children sensory preferences m affected by the low variation of menu provided by the parents. From of survey to the parents shown by menu variation provided by pare house is not many. Carrot is the veg parents usually cook in seve including soup, stir-fried, or cap-cay

Figure 1. Favorite Food of Children

he interview, egetables but e vegetables. ental factors ferences. Brug (2005) gn is only ng vegetables Interventions s should be terminants or order to be entioned two nd personal. minants most ilability and bles, parental ion/modelling er influences, tisement) and For personal

e, outcome

skills, and creation of “I initiatives is pect of media,

dge.

s may also be of vegetables om the result by Figure 2, arents in the egetables that veral forms, ay (a Chinese

food). Other vegetables like tom low as 3 in the menu variation.

From the pre-test survey can be concluded that there ar as low children’s knowledge a low variation of vegetables me the parents. It also can be popular culture’s media can e children’s perception and pre on these facts, an initiative w solve the problem which caused consumption in children.

“I Love Vegetables” initi on a school level. It was don series of picturebooks featuring as the main character, i.e. Ka Carrot, Tommy the Actor Tom Rockstar Broccoli, Spibam the and Poki the Pak Choy Che (1998) reported that multicom

based programs, including

program, conducted in 20 elem can increase fruit and vegetab among children.

In the making of “I Lo picturebooks, an interview sampling of 35 children 3-performed to gain insight preferences in book reading. I which also showed samples of features, it was found that the read books that have more vis verbal texts in capturing in result is the same with an expe McNeal & Ji (2003). Hencefort Vegetable’ picturebook series are used and the main character made appealing and memo sample of the carrot and sp shown in Figure 3 below.

omato even has as

y results above, it are problems such about vegetables, enu presented by e concluded that easily internalize references. Based were created to sed low vegetables

itiatives was done one by creating a ing five vegetables artini the Dancer omato, Rocco the he Super Spinach, hef. Perry et al. omponent

school-ing intervention

lementary schools, table consumption

(36)

Fig

Figure 3. Part of th

The picturebooks series are change perception, inform children about vegetable nutritional value a give more variation to vegetable reviwed by Blanchette and Brug (20 can have a big influence in behaviour. Television and adv viewing snack foods can significa fruit and vegetables consumption a them with the snack food, which of if any vegetables are used are ususa

low usage. This, however,

understanding that an interven through correct media may also behaviour of not wanting in w consume vegetables daily. The me “I Love Vegetables” initiatives is pi which is believed to be popular amo in the age of 4-8 years old.

“I Love Vegetables” picture b are expected to adjust children’

expectation of vegetables.

igure 2. Menu Variation for Vegetables

the Pages in “I Love Vegetables” Picturebooks S

e intented to n and parents e and how to le menu. As (2005), media in childrens dvertisements cantly reduce and replaced often omit or usally in very

gives the

ention done o change the wanting to edia used in picture books ong children

books series n’s outcome Outcome

expectation is the perceived negative consequences of frui intake, which usually include and social outcome expe children have a negative perce vegetables. This may result fro environmtal drives. For exam are rarely being used as a r snack and sweets are often u reward which will eventuall liking of this type of food. On when children are given r consume vegetables can re decreased liking for the veg reward is offered.

With “I Love Vege books, children’s perception fo hopefully turn into a po expectation. The desired outco is that vegetable consumptio healthy and strong body like characters in the picture book

Series

ed positive and ruit and vegetable e health, physical pectancies. Most rception for eating from the habit and ample, vegetables reward. Instead, used more as a ally increase the n the other hand, reward if they result in further egetable which a

(37)

picture books, the media also give to children about names of vegetabl nutrition contents, such as vitamin C, magnesium, iron, etc. This kn given also to promote vegetable c since knowledge is one of dete children consumption (Blanchette 2005). children. The menu provided is not but creative menu which most ch most likely prefer such as pok-choy carrot jelly candy, tomato puddin broccoli, and spinach risoles.

In order to see how effective Vegetables” series books are in children’s vegetable consumption, will be conducted to study the change towards vegetable consu children and their parents. The pos will be used to analyze how pictureb children’s perception about vegetabl the recipe provided can give m variation for parents to eventu children’s vegetables consumption.

Conclusion

Vegetable consumption amon needs to be improved by doing inte their environment. “I Love V initiative which utilizes picture book is proposed to be an alternative increase vegetable consumption. T books are created to give kno children, change children percep vegetables consumption outcome and give menu variation to parents.

e knowledge bles and their in A, vitamin ts alternatives u to serve to ot just a dish, children will oy ice cream, ing, breaded

e the “I Love in increasing n, a post-test he behaviour sumption in ost-test study rebooks affect bles and how more menu tually affect

ong children ntervention in Vegetables” e expectation

Acknowledgem

“I Love Vegetables” initiativ funded by the Ministry of High Indonesia under the progra (Direktorat Jendral Pendidikan bagi Masyarakat

.

References

Blanchette, L. & Brug, J. (2005 of Fruits and Vegetable among 6-12-year-old Childr Interventions to Increase Journal of Human Nutrition pp 431-443.

French, S.A. & Stables, Environmental Intervention Vegetable and Fruit Cons Youth in School Settin Preventive Medicine 37 pp 5 Khan, R.M & Iqbal, M.P. (20 of Vitamin C in South Journal of Medical Sciences 347-355

McNeal, J. U., & Ji, M. F. (2 Visual Memory of Packag Consumer Marketing , 20 (5 Hurhayati. (2013). Alternat Vegetables Consumption fo

Indonesian Children. H

Indonesia Vol 4, No 2, pp 74 Perry, C.L., D.B. Bishop, G

Murray, R.W. Mays, B.S Smyth, M. Story (1998) Ch vegetable consumption amo 5-a-day power plus progra Minnesota. American Jou Health 88 pp 603 – 609 WHO. (2008). Worldwide

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Health Science