Abstrak
Tujuan penelitian adalah untuk mengetahui hubungan lingkungan fisik restoran dan kepuasan konsumen. Hipotesis yang diajukan dalam penelitian ini adalah ada hubungan positif signifikan antara lingkungan fisik restoran dan kepuasan konsumen pada pelanggan Plan B Spanish Resto. Subjek penelitian berjumlah 84 pelanggan Plan B Spanish Resto Jakarta diambil dengan teknik Incidental Sampling. Metode pengumpulan data menggunakan kuesioner. Hasil pengujian hipotesis dengan menggunakan Korelasi Pearson Product Moment menunjukkan korelasi antara Lingkungan Fisik restoran dengan Kepuasan Konsumen diperoleh hasil r = 0,755 dengan sig = 0,000 yang berarti bahwa terdapa thubungan positif signifikan antaraLingkungan Fisik restoran dengan KepuasanKonsumen.
Abstract
This research is intend to find out relation between physical environment restaurant and customer satisfaction. The hypothesis of this study is there is significant positive relation between physical environment restaurant and customer satisfaction in customers Plan B Spanish Resto. Subjects in this research were 84 customers in Plan B Spanish Resto Jakarta. Sampling procedure used in this research was incidental sampling. The instruments used in collecting the data were open questionare. Hypothesis result which using korelasipearson product moment show relation between physical environment restaurant and customer satisfaction analysis is r = 0,755 and sig = 0,000 which mean there is significant positive relation between physical environment and customer satisfaction.
