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POSITIVE POLITENESS STRATEGIES USED BY THE JUDGES IN

“K-POP STAR 6: THE LAST CHANCE” PROGRAM

A THESIS

Submitted as Partial Fulfillment of the Requirements for the Sarjana Degree of English Department Faculty of Arts and Humanities UIN Sunan Ampel

Surabaya

By:

Fadilla Nuzulul Romadhani A03213018

ENGLISH DEPARTMENT

FACULTY OF ARTS AND HUMANITIES STATE ISLAMIC UNIVERSITY SUNAN AMPEL

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POSITIVE POLITENESS STRATEGIES USED BY THE JUDGES IN

“K-POP STAR 6: THE LAST CHANCE” PROGRAM

A THESIS

Submitted as Partial Fulfillment of the Requirements for the Sarjana Degree of English Department Faculty of Letters and Humanities UIN Sunan Ampel

Surabaya

By:

Fadilla Nuzulul Romadhani Reg. Number: A03213018

ENGLISH DEPARTMENT

FACULTY OF ARTS AND HUMANITIES STATE ISLAMIC UNIVERSITY SUNAN AMPEL

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ABSTRACT

Romadhani, F.N. 2017. Positive Politeness Strategies Used by the Judges in the K-pop Star 6: The Last Chance Program. English Department, Faculty of Arts and Humanities. The State Islamic University of Sunan Ampel Surabaya.

The advisor: Prof. Dr. Hj. Zuliati Rohmah. M. Pd

Key words: Pragmatic, Positive Politeness Strategy, Utterances.

This research discusses positive politeness strategies used by the judges in K-pop Star 6: The Last Chance program. The aims of this research are to find out the types of the positive politeness strategies that used by the judges in K-pop Star 6: The Last Chance program and the social factors influencing the judges to use those strategies in relation to Brown and Levinson’s politeness strategy.

In this research, the writer applied content analysis and descriptive research designs. The data are taken from the transcript of K-pop Star 6: The Last Chance program. The main theory to analyze the data taken from the book entitled Politeness: Some Universal in Language Usage by Penelope Brown and Stephen C. Levinson (1987).

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INTISARI

Romadhani, F.N. 2017. Positive Politeness Strategies used by the Judges in K-pop Star 6: The Last Chance program. Sastra Inggris, Fakultas Adab dan Humaniora. Universitas Islam Negeri Sunan Ampel Surabaya.

Pembimbing: Prof. Dr. Hj. Zuliati Rohmah. M. Pd

Kata kunci: Pragmatik, Strategi kesantunan positif, Ungkapan.

Penelitian ini membahas tentang strategi kesantunan positif yang digunakan oleh juri di dalam program K-pop Star 6: The Last Chance. Tujuan dari penelitian ini adalah untuk mengetahui jenis – jenis strategi kesantunan positif yang digunakan oleh juri di program K-pop Star 6: The Last Chance dan factor social yang mempengaruhi juri untuk menggunakan strategi tersebut menurut teori Brown dan Levinson.

Dalam penelitian ini, penulis menerapkan bentuk analisa isi kualitatif dan desain penelitian deskriptif. Data diambil dari transkrip program K-pop Star 6: The Last Chance. Teori utama untuk menganalisis data diambil dari buku yang berjudul Politeness: Some Universal in Language Usage karya Penelope Brown dan Stephen C. Levinson (1987).

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TABLE OF CONTENTS

Inside cover page ... i

Inside title page ... ii

Declaration ... iii

Motto ... iv

Dedication ... v

Approval Sheet ... vi

Examiner Sheet ... vii

Acknowledgments ... viii

Table of Content ... x

Abstrack ... xii

Intisari ... xiii

CHAPTER I INTRODUCTIONS ... 1

1.1 Background of the Study ... 1

1.2. Research Problems ... 4

1.3. Reseach Objectives ... 4

1.4. Significance of the Study ... 4

1.5. Scope and Limitation ... 5

1.6. Definitions of Key Terms ... 5

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2.1.1. Positive Politeness Strategy ... 7

2.2. Factor Influence Use of Positive Politeness ... 15

2.3. Context ... 17

2.4. K-pop Star 6: The Last Chance ... 18

CHAPTER III RESEARCH METHODS ... 19

3.1. Research Design ... 19

3.2. Data Collection ... 19

3.2.1. Data and Data Sources ... 19

3.2.2. Instruments ... 20

3.2.3. Technique of Data Collection ... 20

3.3. Data Analysis ... 21

CHAPTER IV FINDINGS AND DISCUSSION ... 25

4.1. Findings ... 25

4.1.1. Types of Positive Politeness Strategy... 25

4.1.2. The Factors that Influence’s the Choice of Strategies ... 46

4.2. Discussion ... 49

CHAPTER V CONCLUSION ... 51

5.1. Conclusion ... 51

5.2. Suggestion ... 52

References ... 53

Appendices ... 55

Appendix 1 ... 55

Appendix 2 ... 59

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CHAPTER I INTRODUCTION

The writer of this study analyzes the positive politeness strategies used by the judges in the K-pop Star 6: The Last Chance program. This chapter contains background of the study, problem of the study, objective of the study, significance of the study, scope and limitation, and definition of the key terms.

1.1. Background of Study

Understanding politeness is very important. Being polite means speaking to people appropriately in the right time and the right place. Listeners will give a good response to the speaker’s question or request, when the speaker uses

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Therefore, the writer analyzed politeness strategies used by the judges in K-pop Star 6: The Last Chance.

Yule (1996: 60) stated that politeness is showing awareness of another person’s face, it is related to social distance or closeness. Politeness means that being polite is not as simple as like saying “please” or “thank you” in the right

place. It is the matter of how people can use their language appropriately toward their addressee (Holmes, 2001:267). Brown and Levinson (1987:17) also stated that “Politeness is how people behave in a way that attempts in considering of the

feelings of their addressee”. Based on those explanations above, it means that in

conversation, politeness is important to provide someone’s relationship with others. In forming good conversation, people should be realized because the use of language can reflect the behavior or the attitude.

Another researcher who conducted the same research of similar topic is Pusparini (2015). The objectives of her research are to find out the kinds of the positive politeness strategies used by the main characters, and the social factors influencing the characters. The researcher uses descriptive qualitative analysis approach. As the result of her research, the researcher has found 47 data which contain positive politeness strategies. Also, there are three factors that influence the choice of using positive politeness strategies; they are power rating, social distance, and size of imposition.

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writer used descriptive analysis approach. The result of the data, the writer found some types of positive politeness strategies such as being optimistic, including both speaker and hearer in the activity, avoiding disagreement, noticing, giving or asking for the reason, using in group identity markers, exaggerating and joking. The most dominant of the strategy is to avoid disagreement. The factors of this strategy are payoff and social distance.

In brief, several researchers above have analyzed their researches in the movie, textbook, conversation, etc. Then for the present research, the writer analyzes in different data sources which in the competition show. The writer has not found another research that analyzed positive politeness strategies in the competition show. Therefore, the writer wants to analyze more about positive politeness strategies because the writer is curious in the types of positive politeness strategies used by the judges in the K-pop Star 6: The Last Chance. This competition program is a South Korean reality TV competition series where three entertainment or talent agencies in South Korea hold a worldwide audition to find the next potential K-pop Star. The three judges for the series were Yang Hyun-Suk, founder of YG Entertainment, Park Jin-young, singer or songwriter and founder of JYP Entertainment, and Yoo Hye-Yeol, singer and songwriter of Antenna Music. The winner of K-pop Star 6: The Last Chance will be awarded 300.000 USD, as well as a luxurious massage chair. Also the winner will be given a brand new vehicle.

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program is a series program, the writer chooses the last season because this season is different from other season. It can help the writer to analyze about the politeness strategies easier and it can help the writer find the positive politeness strategy in this program easier. The reason for choosing this topic “positive

politeness strategy” is the writer curious about those strategies and the writer

wants to explore more about that topic.

1.2. Research Problems

Based on the background of the study above, there are two statements of the problems addresses in this study, they are:

1. What are the types of positive politeness strategies used by the judges in K-pop Star 6: The Last Chance?

2. What are the factors of the positive politeness strategies used by the judges in K-pop Star 6: The Last Chance?

1.3.Research Objectives

Related to the research problems above, the research objectives can be specified as follows:

1. To analyze the types of positive politeness strategies used by the judges in K-pop Star 6: The Last Chance.

2. To analyze the factors of the positive politeness strategies used by the judges in K-pop Star 6: The Last Chance.

1.4. Significance of the Study

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Theoretically, the research is significant to provide further information on the use of positive politeness strategy for those who are interested in the study of positive politeness strategy. Therefore, the writer can help them deeper their understanding in study about positive politeness strategy. It also hopes can contribute to the development of linguistic knowledge.

Practically, the concept of positive politeness strategies asserted in this research can give some information about positive politeness strategies insight, especially how the types of positive politeness strategies are used.

1.5. Scope and Limitation

The scope of this study is pragmatic. The writer limits this study on positive politeness strategies to the utterances used by the judges in K-pop Star 6: The Last Chance. The writers analyze what are the types of positive politeness strategies and explain the factors of using positive politeness strategies.

1.6.Definition of the Key Term

Politeness Strategy is strategies that are used to minimize or avoid the face threatening acts that a speaker makes. (Brown and Levinson 1987)

Positive Politeness Strategy is the positive politeness strategy to the addressee’s positive face, his perennial desire that his want should be thought of

as desirable (Brown and Levinson, 1987:101)

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CHAPTER II

REVIEW OF RELATED LITERATURE

This chapter consists of many important aspects concerning the theoretical framework and the related studies.

1.1.Politeness Strategy

According to Brown and Levinson (1987:61) and Goffman (1967:215), politeness is showing concern for people’s face. Mills (2003:6) also stated that politeness is the expression of the speaker’s intention to minimize face threats carried by certain face threatening act’s toward another. Another definition about

politeness is from Yule (1998:60). Politeness is a way to show awareness of another person’s public self-image. In line with Yule, Cruse (2006:131) stated that

politeness is a matter of maximizing the positive effects and minimizing the negative effects of what someone says on the feeling of others. Everybody has face needs or basic wants and people generally cooperate in maintaining each other’s face and partially satisfying each other’s face needs. Politeness involves

showing concern for two different kinds of face needs. First, negative face needs or the need not to be imposed upon. Second, positive face needs or the need to be admired or liked. The evidence of negative politeness is behavior which avoids imposing on others (or avoids “threatening their face”), while positive politeness

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act. Requests and advices can be regarded as face-threatening acts, since they potentially disturb the other person’s freedom of action. Polite people avoid

obvious face-threatening acts, such as humiliates and reigns; the generally attempt to minimize the threat of unavoidable face-threatening acts such as requests or warnings by expressing them directly or softening them; and they use positively polite utterance such as greetings and compliments where possible. Politeness consist of attempting to save face of another. “Model person” is the idea of Brown and Levinson (1987:55) which means that these rational agents think strategically and are conscious of their language choices. This influenced Brown and Levinson when testing the version of Goofman of the face where they agreed that rational agents have both positive and negative politeness.

1.1.1.Positive Politeness Strategies

Brown and Levinson defined “positive face” as the positive and consistent

image people have of themselves, and their pretension for agreement. The positive politeness strategy shows that the hearer has a pretension to be respected. It means that the relationship is friendly and expresses group reciprocity. Positive politeness strategy (showing solidarity): FTA is avoided by drawing to the listener’s positive face.

Examples:

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Positive face can be used when the speaker and listener have relationship in terms of power (friends, siblings, students) and the speaker wishes to phrase his request as a positive appeal. It means that positive politeness strategy is used for people who have a close relationship like family, friend or etc. It will keep the relationship between the speaker and the hearer.

Positive politeness is redress directed to the addressee’s positive face, his

perennial desire that he wants (or the actions/ acquisitions/ values resulting from them) should be thought of as desirable. Redress consist in partially satisfying that desire by communicating that one’s own wants (or some them) are in some respects similar to the addressee’s wants.

According to Brown and Levinson (1987:101) there are 15 lists of positive politeness strategies:

1. Notice, Attend to Hearer (his or her wants, interest, needs and goals) Brown and Levinson (1987) stated that in this strategy the speaker should take notice or pay attention to the hearer’s condition. The speaker should give a response to the hearer’s condition. By doing it, the hearer will know and

realize that the speaker notices to his condition. This kind of strategy is used by the speaker to show the solidarity and make close relationship with the hearer. Therefore, the speaker can redress the FTA on the hearer.

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2. Exaggerate (interest, approval, sympathy with the hearer)

Brown and Levinson (1987) argued that for showing his interest, approval, and sympathy, the speaker can exaggerate intonation, stress, or other aspects of prosodic, such as really, for sure, exactly, and absolutely. Example: How absolutely marvelous!

3. Intensify Interest to the Hearer

Another way for the speaker to communicate to hearer is to intensify his interest to the conversation. The speaker tries to put the hearer into the middle of the events being discussed so that he can get his hearer’s through his story. It can also be said that when the speaker puts the hearer into the speaker’s

conversation or story, he is increasing his intrinsic interest. Example: I came down the stairs, and what do you think I see? A huge mess all over the place, the phone‟s off the hook and clothes are scattered all over….

4. Use in-group Identity Markers

Brown and Levinson (1987) argued that the speaker can claim the common ground with the hearer by conveying in group membership. These include in group usage of address forms, of language or dialect, of jargon or slang, and of contraction.

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a. Address Form

Address form that is used to convey such in-group membership includes generic names and term of address like mate, buddy, honey, dear, duckie, mom, brother, sister, cuty, sweetheart, guys and fellas.

Example: Come here Mate! b. Language or Dialect

To redress the FTA such as giving request, the speaker can use nickname or full name of the hearer on his utterance in calling the name of his hearer.

Example:

Come here Johnny! (First call)

John Henry Smith, you come here right away! (Second call) c. Jargon or Slang

According to Brown and Levinson (1987) by referring to an object with a slang term, the speaker may evoke all the associations and attitudes that he and his hearer have toward the object. It stresses that the speaker and the hearer share an (in-group) rely on the required object. It is used for the FTA redress.

Example: Lend us two bucks then, wouldja Mac?

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d. Contraction and Ellipsis

The speaker can share the common ground with the hearer by using uncompleted sentence on his utterance.

Example: Mind if I smoke!

5. Seek Agreement

In the communication process, the speaker seeks ways to agree with the hearer. When the speaker shows his agreement to the hearer means that the speaker tries to satisfy.

In the communication process, the speaker seeks way to agree with the hearer. When the speaker shows his agreement to the hearer means that the speaker tries to satisfy the hearer’s positive face.

Example:

A: I got a flat tyre on the way home. B: Oh God, a flat tyre!

6. Avoid Disagreement a. Token Agreement

Sacks (1973) quoted by Brown and Levinson (1987) argued that someone can hide the disagreement by twisting his utterances. It can be done by saying “yes… but”. It is better than a blatant, such as by saying “No”.

Example:

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B: yes… yes.. she is small…uhm… not really small but certainly not

very big.

b. Pseudo-agreement

The speaker uses then a conclusory marker. It makes become an indication that the speaker drawing a conclusion to a line of reasoning carried out cooperatively with the addressee.

Example: I‟ll meet you in front of the theatre just before 8, then. c. White Lies

A further output of positive politeness desires to avoid disagreement is the social “white lie”. Here, the speaker is better to

say the lie to his hearer than damage the positive face of his hearer in hiding the disagreement.

Example: Oh, I can‟t. The batteries are dead. d. Hedging Opinion

The speaker can choose to be vague his own opinion, so as not to be seen to disagree. The unclear opinion of the speaker is marked by sort of, kind of, like, or in a way.

Example: It‟s really beautiful, in a way.

7. Presuppose/ Raise/ Assert Common Ground

This is where the speaker as if he was the hearer or his knowledge is same as the hearer’s. An example is the use of question tag with falling intonation.

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asserts what only the hearer can know. It is for showing that the hearer is a central of the conversation.

Example:

A: Oh, this curt hurt awfully, Mom! B: I know.

8. Joke

Since jokes are based on mutual shared background knowledge and values, they can to stress that shared background or those shared values. They attempt to redefine the size of the FTA.

Example: How about lending me this old heap of junk?

9. Assert/ Presuppose Speaker Knowledge of a Concern for Hearer Brown and Levinson (1987) argued that to indicate the speaker and hearer are cooperation is by putting pressure on the hearer. The speaker may put other utterance that the speaker knows before asking for requests and offering something to the hearer in order to make the hearer accept that request.

Example: Look, I know you want the car at 5 o‟clock, so shouldn‟t I got to the town now?

10.Offer or Promise

The speaker can claim whatever the hearer wants; he will help to obtain it. This strategy is used by the speaker to redress the potential threat of some FTAs on his hearer.

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11.Be Optimistic

This strategy suggests that the speaker can assume the hearer wants the speaker’s intention for the speaker and will help obtain them.

Example: Look, I‟m sure you won‟t mind if I borrow your typewriter.

12.Include Both Speaker and Hearer in Activity

The speaker uses the term we while actually the speaker’s intention is “you” or “me”. It is to show his cooperation and redress the hearer’s FTA.

Example: Let‟s get on with dinner, eh?

13.Give or Ask for Reason

The other way for the speaker to include the hearer in the activity is by showing his reason as to why he wants what his intention.

Example: Why don‟t we go to the seashore?

14.Assume or Assert Reciprocity

The existence of cooperation between the speaker and hearer may also be claimed or urged by giving evidence of reciprocal rights. It means the speaker promise to do something as long as the hearer does something for the speaker to for cooperation.

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15.Give Gift to the Hearer

The speaker can satisfy the hearer by giving gifts, human relation wants such as desire of being liked, admired, cared about, understood, and listened to.

Example: I‟m sorry to hear that.

1.2.Factors Influence Use of Positive Politeness

The employment of politeness strategy is influenced by several factors. According to Brown and Levinson (1987: 71) there are two factors that influence the speaker to employ politeness strategy. The factors are payoff and circumstances.

1. Payoff

The speaker employs the politeness strategy because they can get advantages. The speaker can minimize the FTA by assuring the listener that he likes the listener and wants to fulfill the listener’s wants. Thus, the listener’s

positive face is not threatened by the speaker because it can be seen in their mutual shares.

Example: Let‟s get on dinner

The example above shows that the speaker minimizes the FTA (request) to the listener by including the speaker himself equally as the participant.

2. Relevant circumstances

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to determine the level of politeness. Among them are relative power (P), social distance (D) and size of imposition (R).

a. Relative Power

According Brown and Levinson (1987:77) power is an asymmetric social distance of relative power, roughly in Weber’s sense. In general point, relative power (P) is that we tend to use a greater degree politeness with people who have more power or authority over us to those who do not. It is based on the asymmetric relation between the speaker and the hearer. These types of power are most found in obviously hierarchical setting, such as the courts, the military, workplace.

For example, you would probably be more polite about conveying to your employer because he or she always arrive late, than in conveying to your brother. This is because of your employer can influence your career in a positive way (reward power) or negative way (coercive way).

b. Social Distance

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For example, you feel so close to your friend because he is similar in terms of age or sex then you will get closer or maintaining to him and the distance rating will get smaller. As a result you will not employ polite utterance when you ask him to do something. So, you will employ the polite utterance when you interact with the person whom you are not known well, such as a person who is older than you.

c. Size of Imposition

According Brown and Levinson (1987:77) size of the imposition is culturally defines ranking of impositions by the degree which they are considered to interfere with an agent’s wants of self-determination or

of approval. Size of the Imposition (R) can be seen from the relative status between one speech acts to another in a context.

For example, borrowing a car in the ordinary time will make us feel reluctant, but in urgent situation it will natural. Thus, in the first context, we will employ the polite utterance because the situation is urgent.

1.3. Context

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help the speaker and the hearer or the writer and the reader deliver and to understand the meaning of an utterance.

From the statement above, it can be concluded that speech context is all aspects in speaking, whether social or physical including the speech, time, place, social environment, political condition, etc. Then, context is a set of propositions describing the beliefs, knowledge, and commitments and so forth of the participant in a discourse on order to understand the meaning of an utterance. Because the researcher is investigating the use of language in context by the speaker, so it is more concerned with the relation between the speaker and utterance, on the particular occasion of use. During the proses of communicating with other, it is necessary to be polite, so the speaker context or illocution will be delivered completely. If the speaker speaks by polite, it will satisfy to the hearer, so their communicating is running well.

1.4.K-pop Star 6: The Last Chance

The program was renewed for a sixth and final season premiering in

November 2016. Changes to the format have been made to the final season, with restrictions lifted for potential contestants to encourage anyone to participate in

"the last chance" to become a K-pop Star. Existing trainees of companies as well as singers who have already debuted are allowed to participate.The winner of the final season will not choose which company to debut with, but instead will be

jointly debuted and promoted by all three companies (YG, JYP, and Antenna). Also the winner will be awarded 300.000 USD, as well as a luxurious massage

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CHAPTER III RESEARCH METHODS

This part tells about how the writer collects the data and analysed this research. This research include of research design, data collection, data and data source, instruments, techniques of data collection.

3.1.Research Design

In conducting this research, the writer adopted content analysis in her research. Busch, et al. (2012) stated that content analysis is a research tool used to determine the presence of certain words or concepts within texts or sets of texts. Texts can be defined broadly as books, book chapters, essays, interviews, discussions, newspaper headlines and articles, historical documents, etc. To conduct a content analysis on any such text, the text is coded or broken down, into manageable categories on a variety of level word, word sense, phrase, sentence, or theme and then examined using one of content analysis.

3.2.Data Collection

3.2.1.Data and Data Sources

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3.2.2.Instruments

Research instrument is very important to obtain the data of research. In this research, the instrument was the writer herself by finding, identifying, classifying, and analyzing the positive politeness strategies in utterances which produced by the judges of K-pop Star 6: The Last Chance.

3.2.3.Technique of Data Collection

The data in this research were taken from the utterances which consist words, phrase and sentence that expressed by the judges in K-pop Star 6: The Last Chance. There are some steps that the writer applied in collecting the data:

1. Watched all 11 episodes of K-pop Star 6: The Last Chance. 2. Searched and download the transcript of the video.

3. Read and get an understanding in the content of the transcript.

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3.3.Data Analysis

After the process of the data collection has been completed, the writer did several activities to analysis the data. The writer did several steps:

1. Identifying

In this part the writer identified all the utterances of the judges, which include positive politeness strategies. The writer used underline with various colors in each kind of positive politeness strategies.

For the coding can be seen in the examples below:

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2. Classifying

The writer classified every utterance which produced by the judges in K-pop Star 6: The Last Chance based on the positive politeness strategies. In order to make the classification and analysis of the data in this research easier, each utterance is marked with a code. The coding of data in this research can be seen through the following ways:

Codes for positive politeness strategies: - Notice, Attend to Hearer (NAH) - Exaggerate (EGT)

- Intensify Interest to the Hearer (IIH) - Use in group Identity Markers (UID) - Seek Agreement (SAG)

- Avoid Disagreement (ADA)

- Presuppose/ Raise/ Assert Common Ground (PRA) - Joke (JK)

- Assert/ Presuppose Speaker Knowledge of an Concern for Hearer (SKCH)

- Offer or Promise (OPM) - Be Optimistic (BOP)

- Include Both Speaker and Hearer in Activity (BSH) - Give or Ask For Reason (GAS)

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No Code Episode/ Page/ Line

1. NAH 06/17/14

2. EGT 01/11/10

3. IIH 4. UID 5. SAG

6. ADA

7. PRA 8. JK

9. SKCH

10. OPM

11. BOM

12. BSH 13. GAS 14. AAR

15. GGH

Note: Data 1 was found in Episode 1 page 17 and line 14. 3. Interpreting

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The example:

JYP : Sung-eun. Listen. Your guitar is so unstable right now. But your vocal is just amazing. As a judge, your singing is shocking. That’s

why I want to give you this opportunity Lee Sung-eun : Thank you

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CHAPTER IV

FINDINGS AND DISCUSSION

This chapter contains the findings and analysis of positive politeness strategies used by the jugdes in K-pop Star The Last Chance program. The writer analyzes 23 data of positive politeness strategies. In doing the analysis, first the writer tries to identify positive politeness strategies used by the judges in K-pop Star the Last Chance program. Second, the writer classifies the data based on the positive politeness strategies that appeared in the dialogue. The last, the writer explains the data based on the factor influencing the positive politeness strategies. In this research, the writer only uses the theory of positive politeness strategies by Brown and Levinson.

1.1.Findings

The findings in this research are divided into two parts according to the research problem. The first is about the types of positive politeness strategies used by the judges in K-pop Star the Last Chance program. Second, about the factors that might influence the choice of the strategies in K-pop Star the Last Chance program.

1.1.1.Types of Positive Politeness Strategy

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[image:36.595.113.511.155.540.2]

shows the data of 11 positive politeness strategies which present in total number and frequency of each other.

Figure 1: Positive politeness strategies of the judges

The pie chart above shows that “exaggerate” and “intensify interest to the

hearer” strategies are the highest frequencies among the strategies expressed by

the judges in K-pop Star the Last Chance. They are the highest number of the strategies, both of them are 14 data out of 82 data or 17%. Then the second is “seek agreement” strategy which is consisting of 13 data or 16%. The third place

the writer finds 12% or 10 data in “give or ask for reason” strategy. In the “notice, attend to the hearer” strategy, the writer finds 11% or 9 data out of 82 data. “Be

optimistic” and “assert/presuppose speaker knowledge of a concern for hearer”

strategy are the fifth highest among other and the writer finds 6 data out of 82 data. The sixth highest strategy with 4 data out of 82 data is “joke” strategy. The

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strategy, with 3 data and “give gift to the hearer” strategy with 2 data out of 82

data. The last, there is “offer or promise” strategy with only 1 data out of 82 data.

The writer shows the first chart above about the whole positive politeness strategies used by the judges in K-pop Star the Last Chance program. It is to know which strategies are mostly used by all judges while commenting on the contestants of K-pop Star the Last Chance program. To show more specific data which judges mostly use positive politeness strategies can be seen in the table below.

NO Strategy The Judges

YG JYP Ant

Freq Percent Freq Percent Freq Percent

1 NAH 2 10% 1 3,1% 6 20%

2 EGT 3 15% 8 25% 3 10%

3 IIH 2 10% 7 21,9% 5 16,7%

4 SAG 3 15% 2 6,2% 8 26,7%

5 JK 1 5% 3 10%

6 SKCH 1 5% 4 10,2% 1 3,3%

7 OPM 1 5%

8 BOP 4 20% 2 6,2%

9 BSH 2 10% 1 3,3%

10 GAS 1 5% 7 21,9% 2 6.7%

11 GGH 1 3,1% 1 3,3%

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As seen in the table above, it shows that the dominant uses of positive politeness strategies is by JYP with total number of 32 data. Then the dominant strategy used by JYP is “exaggerate”. ANT as the second highest with 30 data out

of 82 and “seek agreement” strategy is the dominant strategy used by ANT. The last is YG, with 20 data and “be optimistic” become the dominant strategy uses by YG.

4.1.1.1 Notice, Attend to the Hearer

Brown and Levinson (1987) stated that in this strategy the speaker should take notice or pay attention to the hearer’s condition. The speaker should give a response to the hearer’s condition. By doing it, the hearer will know and realize

that the speaker notices to his condition. This kind of strategy is used by the speaker to show the solidarity and make close relationship with the hearer. Therefore, the speaker can redress the FTA on the hearer. Here the writer takes three data to be discussed.

Data 1 (02/05/24)

Ant : Are you? By any chance, did you put camellia oil in your face?

Myeongsong : My face is quite oily.

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but suddenly Antenna, one of the judges asks him about the condition of his face. The question is “By any chance, did you put camellia oilin your face?”.

The conversations above shows that Antenna uses positive politeness strategy 1, namely “notice, and attend to the hearer” (goods). The words “By any chance, did you put camellia oil in your face?” show that Antenna notices Myeongsong’s face condition. The term notice comes out when Antenna pays attention fully to Myeongsong’s face.

Data 2 (04/02/39)

Ant : Your hair color’s changed, and you look much

slimmer. Did you lose weight? Minjoo : Yes.

There is one contestant that has changed so much from the first round whose name is Minjoo. In the first round, this girl has debuted become a girl group, but poor her for getting her group disband. Then in the first round of this program, she shows her talent in singing and playing guitar, then she is making into the second round. Here she comes to join the K-pop Star to hold her dream to become a singer. In the second round when she enters the stage, almost all of the judges do not realize her. Then one of the judges Antenna, said to her about her change. The question is “Your hair color’s changed, and you look much

slimmer”.

The data above shows that Antenna uses positive politeness strategy 1, namely “notice, attend to the hearer” (interest). Antenna is one of the judges in

K-pop star the last chance. The words, “Your hair color’s changed, and you look

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Data 3 (07/08/33)

YG : This makes me realize how important heels are to women. Shannon looks tall and skinny today. Even Jinee looks thin.

Ant : Thinner than she was. Right.

This situation happens when two girls of the contestants appear on the stage, they are Shannon and Jinee. When they have entered into the stage all of the judges realize that they are very beautiful and also cannot turn their eyes into them. After Shannon and Jinne are in the middle of the stage or in front of the judges before they show their talent they have given some interviews by the judges. YG talks to Antenna that heels for women are very important. YG said

“This makes me realize how important heels are to women. Shannon looks tall and skinny today. Even Jinee looks thin”.

The data above show that YG uses positive politeness strategy 1, “notice, attend to the hearer” (goods). YG is also one of the judges in K-pop star the last

chance. When he realizes two contestants that walk into the stage and they were

changed from last week, YG said “This makes me realize how important heels

are to women. Shannon looks tall and skinny today. Even Jinee looks thin”. It shows that YG notices the changing of the two contestants and he pays attention fully to the goods (accessories) of them.

4.1.1.2 Exaggerate

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prosodics, such as really, for sure, exactly, and absolutely. Here the writer uses three data to be interpreted.

Data 4 (01/02/11)

JYP : You are a great singer. You have a good sense of rhythm. I can see that. I actually haven't watched that clip yet. But if you sang a duet with Taeyang, I can imagine what an amazing performance it would have been. She's the girl with the clip that hit almost 19 million views.

Lee Seojin, one of the contestants shows her singing ability in front of the judges. Before she joins in the K-pop Star the Last Chance, she ever once duet with a great singer from YG, he is Taeyang. When she finishes her song, JYP one of the judges directly holds his microphone to give her comment. He said “You are a great singer. You have a good sense of rhythm”.

In the data above, shows that JYP uses exaggerate type of positive politeness strategies. JYP uses this strategy to show his interest about Seojin’s singing ability and also in the fact, Seojin has a beautiful voice. In the data above JYP has mention about the fact that Seojin’s have a good sense of rhythm and also she’s clip on youtube hit almost 19 million viewers. She also has survive in this

program until the top eight. Data 5 (01/11/25)

JYP : It sounds old-fashioned. We've heard enough of that. But your singing style might be old-fashioned, but your voice isn't. People love voices like yours these days. You were born with a great voice. It sounds like Ariana Grande's voice. It's a little raspy. It's a bit husky. There's a hint of it. Your voice is not old-fashioned at all. I think you have great potential.

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The conversation above happens when Yoojin finishes her song, and JYP comment on her singing ability. Before she joins in the K-pop Star the Last Chance, she was a singer, but right now she did not active as a singer. When she was a singer, she always sings a part in the song because she has a four member in her group. But here she sings a whole song by her own self. Then she gets a comment from JYP that her singing style it sounds old fashioned. Althoght her singing style like an old fashion, but her voice is really beautiful. She is also has a great voice like Ariana Grande. JYP said “You were born with a great voice. It sounds like Ariana Grande's voice”.

In the conversations above JYP does exaggerating word “You were born with a great voice. It sounds like Ariana Grande's voice”. JYP uses positive politeness strategy 5, namely “exaggerate” (approval). JYP means to use

exaggerate to show his interest towards Yoojin’s voice when she was singing. JYP also approve that Yoojin’s voice it sounds like Ariana Grande’s voice.

Data 6 (04/12/21)

YG : It'd be nice if you could look at us with a soft look on your face. However, your singing was amazing. Lee Hi had a hard time singing this song. She said it's difficult.

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The data above shows that YG uses positive politeness strategy 2, namely “exaggerate” (interest). The words “your singing was amazing” indicate that YG uses exaggerating word to express his interest to Yoonhi. YG uses this type because in the fact Yoonhi has a beautiful voice and amazing talent. Although she sing a difficult song, she can sing it perfectly.

4.1.1.3 Intensify Interest to the Hearer

Another way for speaker to communicate to hearer that he shares some of his wants is to intensify the interest of his own (S’s) contributions to the

conversation, by “making a good story”. The writer takes three data that include

this strategy and all of them are presents on data 7 until data 9.

Data 7 (01/05/32)

Ant : It says here that you were a trainee. Soomin : Yes.

Ant : I see. How long have you been a trainee? Soomin : I was a trainee for five years.

Ant : Since you're 17 years old now, then you began training when you were in elementary school?

Soomin : That's right.

Ant : For five years? You've been training for a long time. Also, it says here that you've got some experience. You participated in "Produce 101", right?

Soomin : Yes.

Ant : 101 girls joined it, right? What was the rank? Soomin : I failed before competing for the 22nd place.

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discontinues from the agency then she joins in K-pop star the last chance. When the judges realize that she ever join in Produce 101, Antenna asks to her “101 girls joined it, right? What was the rank?” because he is curious about it.

The conversation above shows that Antenna uses positive politeness strategy 3, namely “intensify interest to the hearer”. The questions “101 girls joined it, right? What was the rank?” is used to intensify interest to the hearer, while here Antenna is interested in Soomin world and always keep ask her many questions.

Data 8 (01/19/08)

JYP : Did you tell her which song you'll sing? You're going to sing "When We Were Young". Was it you or Jae E who picked this song?

Jinee : I picked it on my own.

The conversation above happens in Episode 1, when Yoo Jinee reminds the judges with her sister Yoo Jae E who had been join in the K-pop star previous season. In this round Yoo Jinee wants to sing when we were young song and JYP ask to her why she is pick this song or her sister Yoo Jae E that had picked it for her. JYP said to her “Did you tell her which song you'll sing? You're going to sing "When We Were Young". Was it you or Jae E who picked this song?”.

The data above shows that JYP uses positive politeness strategy 3, namely “intensifyinterest to the hearer”. The words “Did you tell her which song you'll

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Data 9 (07/12/36)

JYP : Can you tell that you lost the greeting war? Right? How do you feel about your opposition? Chrisha, what do you think about the other team? Did you think you'd have a chance or were you worried?

Chrisha : They're very cute. I liked their fun greeting.

The conversation above happens during the battle group round. The first team has finished their greeting and they are very cheerful and cute. Chrisha is the second team and she is lost in the greeting war with the first team. The JYP ask to her with many questions “Can you tell that you lost the greeting war? Right? How do you feel about your opposition? Chrisha, what do you think about the other team? Did you think you'd have a chance or were you worried?”.

The conversation above shows that JYP uses positive politeness strategy 13, namely “intensify interest to the hearer”. The words “Can you tell that you lost the greeting war? Right? How do you feel about your opposition? Chrisha, what do you think about the other team? Did you think you'd have

a chance or were you worried?” it used to indicated intensify interest to the

hearer, while here JYP is interest in Chrisha and always keep ask her many questions.

4.1.1.4 Seek Agreement

The speaker seeks way to agree with the hearer. When the speaker shows his agreement to the hearer means that the speaker tries to satisfy the hearer’s

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Data 10 (05/06/24)

JYP : She looks like Sun Mi, right?

Ant : Yes, she looks like Sun Mi especially when she is smiling.

The conversation above happens when Soomin finishes her song and she gets good comment from all judges. Her voice is really good, but she did not express her feeling when she is singing. JYP said to her that she must be smiling when she sings a good song or happy song than Soomin approve his advice with smiling. JYP asks Antenna’s opinion that Soomin looks like Sun Mi when she

smiles, then Antenna agree with JYP if Soomin looks like Sunmi especially when she is smiling.

The words “Yes, she looks like Sun Mi especially when she is smiling”

show that Antenna uses positive politeness strategy 5, namely “seek agreement”.

When JYP asks Antenna opinion about Soomin, Antenna replays him directly that he agrees with the utterance of JYP that Soomin looks like Sun Mi especially when she is smiling.

Data 11 (06/05/31)

JYP : He slayed it, right? Honestly, yes or no?

YG : He slayed it.

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The conversations shows that YG employs positive politeness strategy 5, namely “seek agreement”. This situation happens when one of the contestants is still very young. The young contestant shows his dance ability and JYP asks a question to YG, the question is “He slayed it, right?”. To seek agreement, he replays his expression by saying “He slayed it”. He repeats the part of his

preceding utterances in the conversation.

4.1.1.5 Joke

Since jokes are based on mutual shared background knowledge and values, they can stress that shared background or those shared values. They attempt to redefine the size of the FTA.

Data 12 (05/07/20)

YG : I know I shouldn't show my personal desires. She makes great facial expressions. I said I wanted to bring you to my agency when I saw you for the first time.

Chrisha : Yes, you did.

YG : I'd like to meet your CEO. Chrisha : Okay.

Ant : I'm her boss. You didn't know, did you?

The conversation above happens when Chrisha one of the contestants finishes her song and dance skill in front of the judges. When she is dancing, she always smiles at the camera and the judges. She also has a good expression on it, so that why YG one of the judges wants to bring her into YG entertainment and want her to make a decision to sign with his agency. YG always says to Chrisha that he wants to meet Chrisha’s CEO. Then Antenna talks to YG that he is the CEO of Chrisha agency. Antenna throws some joke like “I'm her boss. You

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The data above shows that Antenna uses positive politeness strategy 8, namely “joke”. The words “I'm her boss. You didn't know” indicate that Antenna throws a joke to the hearer. When YG asks to Chrisha that he wants to meet the CEO of her Antenna directly said that he is a CEO of Chrisha, meanwhile he is the judges in here.

Data 13 (07/02/18)

JYP : I'm sure it wasn't easy to fix the habit of raising your eyebrows. You fixed it perfectly.

Jisoo : Thank you.

YG : In the first round, I felt like she was glaring at me. Today, she didn't look that way. I guess raising her eyebrows was the cause.

Ant : Since they keep criticizing that, I'll give you a tip. Shave all your eyebrows so they can't see them. I apologize. I was joking.

The conversation above tells about one of the contestants, Seok Jisoo, who has a beautiful voice, but also has a bad habit when she is singing. While she is singing and she tries to reach a high note she always keeps raising her eyebrows. After she finishes the songs she gets a comment from the judges that she has to fix her bad habit. Then Antenna talks to her why the two judges always criticize her eyebrows and Antenna makes a joke by giving her a suggestion that she should shave her eyebrows.

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4.1.1.6 Assert/ Presuppose Speaker Knowledge of a Concern for Hearer One way of indicating that a speaker and a hearer are cooperators and those potentially to put pressure on the hearer to cooperate with speaker is to assert the hearer’s wants and willingness to fit one’s own wants in with them.

Data 14 (04/08/14)

JYP : You must be worried as Sohee just received rave reviews.

Eunjin : Very much so.

The conversation above happens when Ma Eunjin become the next contestant that will show her talent. Before Eunjin’s turn, there is Sohee’s performance and she gets a lot good comment from all judges that become Eunjin rather worries about herself. Then, JYP talk to her that she must be worries about herself because Sohee just receive a lot good comment from all of the judges.

The data above shows that Antenna uses positive politeness strategy 9, namely “assert/ presuppose speaker knowledge of a concern for hearer”. The words “You must be worried as Sohee just received rave reviews.” indicate that JYP knows well about the Eunjin’s feeling.

Data 15 (07/02/14)

JYP : I know it wasn't easy to fix the habit of raising your eyebrows. You fixed it perfectly.

Jisoo : Thank you.

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habit. When the second round she sings again in front of the judges and she has a good comments that she is fixing her habit perfectly.

The words “I know it wasn't easy to fix the habit of raising your eyebrows. You fixed it perfectly” show that JYP uses positive politeness strategy 9, namely “assert/ presuppose speaker knowledge of a concern for

hearer”. In the data above, JYP presuppose to the hearer that he is know that try to fix some bad habit is not easy, but Jisoo can fix it perfectly.

4.1.1.7 Offer or Promise

Offers and promises are the natural outcome of selecting this strategy. Even if they are false, they demonstrate speaker’s good intentions and satisfying hearer’s positives face wants.

Data 16 (06/07/13)

YG : I said she is my favorite contestant. I promised that I'll help her make it to the top 20. I believe everyone will understand why when they see her performance. Are you nervous?

Hanbyeol : Yes.

The data above talks about a young girl that has an amazing talent and becoming a favorite contestant among the judges. She can sing very well and also her dance was amazing. When she finishes her song, she always makes the judges proud of her and also she always gets a good comment from the judges. YG one of the judges was very like with her and he is promise to her and the other judges will make her into top 20.

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uses that word to indicate that he is promising to the Hanbyeol and the other judges that he is will make her into the top twenty.

4.1.1.8 Be Optimistic

This strategy suggests that the speaker can assume the hearer’s wants the speaker’s intention for the speaker and will help obtain them.

Data 17 (01/03/07)

YG : When you say, "She's good, but she has nothing new," it's different from saying, "she has nothing new, but she's really good." You might have nothing new, but your voice is twice as loud than those of other contestants. It means you're using your body and voice effectively. You're using all kinds of voices that Jin Young always talks about from head voice to chest voice. I'm not the only one who thinks you're a great singer. I share the same opinion with the 18 million viewers of the clip. Jin Young is the only one who doesn't see it. I'm sure, in the next round, you will surprise him with another song. I'll give you another chance.

The data above happens when one of the contestants, the name is Seo Jin finishes her song but JYP didn’t like with her. Although her voice and her singing

is really good, but she hasn’t something new. JYP is the one who always in detail when he is commenting on the song of the contestant. But, YG disagree with the JYP point that she has nothing new. YG give her a good comment in her song and also gives her another chance to show her better singing skill in the next round.

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Data 18 (08/06/43)

JYP : It was a great experience, wasn't it? Didn't you learn a lot through the show?

Doyoon : Yes.

JYP : It's a good experience. I'm sure you'll come back as a remarkable singer.

The conversation above happens when Doyoon finishes her song and get some good comments from the judges. She is also given another chance in the next round. Although the song that she sings was not suitable to her, but the way she delivers the song is very nice. Then, JYP asks her about her experience while joining in the K-pop star the last chance. Also, JYP is optimistic about her talent that she will come back as a good singer.

The words “I'm sure you'll come back as a remarkable singer” show that JYP uses positive politeness strategy 11, namely “be optimistic”. The words

produced by JYP indicate that he is optimistic with the talent of Doyoon that she can become a great singer and will be back as a remarkable singer.

4.1.1.9 Include Both Speaker and Hearer in Activity

By using an inclusive “we” form, when speaker really means “you” or

“me” he can call upon the cooperative assumptions and thereby redress FTAs.

Nothing that lets in English is an inclusive “we” form. Data 19 (01/10/21)

YG : I talked for a while. Okay, so you can step down and have it explained. We've already spent enough time.

Sungeun : Okay.

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gives her comment is JYP then Antenna. YG is the last who has given comment to Sungeun. Because of he is the last who give a comment, he talks a lot until of out the topic that Sungeun didn’t understand what he says. Then when he knows that Sungeun didn’t understand about what are that he says, so YG stop his talk.

The words “We've already spent enough time” show that YG uses positive politeness strategy 12, namely “both speaker and hearer in activity”. The

utterance that produce by YG indicate that he has already spent enough time with Sungeun, although she is didn’t understand about it.

4.1.1.10 Give or Ask for Reason

The other way for the speaker to include the hearer in the activity is by showing his reason as to why he wants what his intention.

Data 20 (01/17/31)

YG : These two know very well that I don't recognize people very well. The reason why I remembered you was because I was confident that I saw a potential in you. However, I guess it wasn't meant to be, so we part ways. While the others were judging, there was a message on my prompter. Min Joo told the staffs here that she really wanted to get into YG Entertainment, but she didn't make it and she felt very disappointed. She told them that she'll succeed and have her revenge on me. How are you going to have your revenge with that performance?

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“The reason why I remembered you was because I was confident that I saw a

potential in you”.

The data above shows that YG uses politeness strategy 13, namely “give

or ask for reason”. The words “The reason why I remembered you was because

I was confident that I saw a potential in you” indicate that YG give the reason to the hearer why he is still recognize Jeon Minju. Although the other judges, maybe forget about her.

Data 21 (02/21/17)

JYP : Why weren’t you shocked?

Shannon : Those points were truths that I already knew. So, I wasn't shocked.

JYP : That's what scares me. Let's say, we told you something that you didn't know about. "I see." If that was the case, there's a high possibility that you could change. Both judges had told you about your drawbacks, but you weren't shocked, right? The next thought that I had was, "She knows the reasons." She knows, so why does she try to sing in a more mature way? That's what I was thinking. I don't think I've met anyone at your age who could sing as well as you. I couldn't believe it. I thought you were like a singing machine. But that was also the problem. I thought you were a singing machine. Both judges gave you a pass, right?

The conversation above happens when Shannon finishes her song and the

judges’ comment to her songs one by one. One of the judges comment about her

bad habit when she is singing, but Shannon looks like if she knows everything about it. Then JYP asks to her “Why weren’t you shocked?”, and Shannon replays his question if she knows all about her bad habit.

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indicate that JYP curious about the reason why Shannon is not shocking anymore when the other judges comment her about her bad habit.

4.1.1.11 Give Gift to the Hearer

The speaker may satisfy the hearer’s positive face wants (that the speaker want hearer’s wants, to some degree) by actually satisfying of the hearer’s wants.

Hence, they have the classic positive politeness action gift-giving, not only tangible gift, but human-relations wants such as those illustrated in many of the output, understated, listened to and so-on.

Data 22 (07/02/25)

JYP : Raising your eyebrows may make it easier to sing momentarily, but that way, you can't sing with your own voice. You fixed that habit and sang with your own voice. You sounded so natural, and you must've sung more easily. Jisoo : That's right. It was fun.

JYP : Good. You fixed your habit perfectly in such a short time. I'd like to praise you for that.

The data above tells about Jisoo, one of the contestants who has a bad habit during her sang. The judges always comment about her bad habit, especially JYP, he comments Jisoo’s bad habit when she reaches the high note in her song she always raising her eyebrow and JYP command her to fix her habit while singing. Then in the second round she finishes her habit and she can fix it naturally. JYP said to her, “I'd like praise you for that”.

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1.1.2. The Factors that Influence’s the Choice of Strategies.

The employment of politeness strategy is influenced by several factors. According to Brown and Levinson that there are two factors, it is payoff and the circumstance or sociological variables. While in social variables consist of social distance (D), relative power (P), and absolute ranking (R). In this case, the writer analyzed the factors influences in the utterances of the judges in K-pop Star the last chance.

[image:56.595.109.513.251.532.2]

Based on the analyze, it shows that social distance is more frequently than the other. There are 5 data in the table and for the second highest is payoff. In that table show that there are 4 data and for the last is relative power, it consists of 3 data. The writer analyzed about the factor that influence the of the strategies proposed by Brown and Levinson that are presented in the discussion below.

4.1.2.1 Payoff Factor

The speaker employs the politeness strategy because they can get advantages. The speaker can give benefit in following ways, they are: he can pay respect, deference, he can maintain social distance, and avoid the threat (or potential face loss) of advancing familiarity towards the addressee and he can give a real “out” to addressee. Here the writer finds four data are included in payoff

factor.

Data 1

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Data 2

YG : I'm sure, in the next round, you will surprise him with another song. I'll give you another chance.

Data 3

JYP : It's a good experience. I'm sure you'll come back as a remarkable singer.

Data 4

YG : I talked for a while. Okay, so you can step down and have it explained. We've already spent enough time.

The data above shows that the judge’s utterance is influenced by Payoff

factor. The payoff factor is shows because the judges minimize the FTAs by assuring the contestants. The judges consider themselves to be some kind that they care to the contestants and give the contestant positive advice.

4.1.2.2 Social Distance

Social distance (D) can be seen as the composite of psychologically real factors (status, age, sex, degree, of intimacy, etc) which together determine the overall degree of respectfulness within a given speech situation. It based on the symmetric relation between the speaker and hearer.

Data 5

YG : This makes me realize how important heels are to women. Shannon looks tall and skinny today. Even Jinee looks thin.

Data 6

Ant : I can’t read him either.

Data 7

YG : He slayed it.

Data 8

Ant : I'm her boss. You didn't know, did you? Data 9

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The data above shows that the judges is influenced by the circumstances factor. The social distance between the participants show that the one judge and other judges are close each other. Because they are status is the same as judges in this survival program, so they are minimizing about the distance between them.

4.1.2.3 Relative Power

According Brown and Levinson (1987:77) power is an asymmetric social distance of relative power, roughly in Weber’s sense. In general point, relative power (P) is that we tend to use a greater degree politeness with people who have more power or authority over us to those who do not. It is based on the asymmetric relation between the speaker and the hearer. These types of power are most found in obviously hierarchical setting, such as the courts, the military, workplace.

Data 10

JYP : You are a great singer. You have a good sense of rhythm. Data 11

JYP : It sounds old-fashioned. We've heard enough of that. But your singing style might be old-fashioned, but your voice isn't. Data 12

YG : I talked for a while. Okay, so you can step down and have it explained. We've already spent enough time.

The data above shows that the judge’s utterance is influenced by the

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1.2.Discussion

In this case of communication, maintaining other’s face is needed in order

to make the communication run well and smooth. One way to maintain other’s face is by applying politeness strategies. Politeness is a communication strategy used by people to maintain and develop some relation, and the technical term in language study is to signify the strategies that we use it to achieve our goals without threatening the self-respect from another. Based on Brown and Levinson’s theory (1987), there are four strategies to apply politeness, it is bald on record, positive politeness, negative politeness, and bald off record.

In this research, the writer’s analysis only focuses on positive politeness

strategy used by the judges in K-pop Star the Last Chance program. According to Brown and Levinson (1987), the positive politeness has 15 strategies which consist of notice, attend to the hearer, exaggerate, intensify interest to the hearer, use in group identity markers, seek agreement, avoid disagreement, presuppose/ raise/ assert common ground, joke, assert/ presuppose speaker knowledge of an concern for hearer intention, offer or promise, be optimistic, include both speaker and hearer in the activity, give or ask for reason, assume or assert reciprocity, and the last give gift to the hearer.

In this research, the writer found that there are 11 strategies used by the judges in K-pop Star the Last Chance program. The highest strategies are “exaggerate” and “intensify interest to the hearer” that mostly used by the judges

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hearer. The choice of the strategies depends on the context of the situation. This finding has the similarities with Hanifah’s research (2015) which examines the

politeness strategies in “Positive Politeness Strategy Used by Katniss Everdeen in The Hunger Games Movie”. The result of Hanifah’s research shows that the writer

found 11 strategies in case of positive politeness. The different from the research is

from the choice of the strategy. Hanifah’s research (2015) shows that the highest

frequency is “notice, attend to the hearer” strategy.

From the result of the analysis above, we also can see that there are two main

factors, payoff and the relevant circumstances which influenced the judges in using

positive politeness strategy. It is because they want to minimize the social distance

between the participants and minimize the FTA by assuring the hearer that the

speaker considers her/himself to be the same kinds that she/he like the hearer and

wants to fulfill the hearer wants.

Based on the explanation above, there are some important points explaining

the positive politeness strategy. There are 11 strategies out of 15 strategies used by

the judges in K-pop Star the Last Chance program. The strategies based on the

finding show that strategy 2 and 3, namely “exaggerate” and “intensify interest to the

hearer” is the most frequently used

Gambar

Figure 1: Positive politeness strategies of the judges
table show that there are 4 data and for the last is relative power, it consists of 3

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