Analisis Faktor – Faktor Yang Mempengaruhi Loyalitas Pemegang Kartu Kredit Bank Mandiri Di Kota Medan

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Lampiran olahan Data.

1. Nilai Pelanggan (X1)

Correlations

Butir 1 Butir 2 Butir 3 Butir Total

Butir 1 Pearson Correlation 1 .049 -.157 .441**

Sig. (2-tailed) .626 .120 .000

N 100 100 100 100

Butir 2 Pearson Correlation .049 1 -.003 .735**

Sig. (2-tailed) .626 .978 .000

N 100 100 100 100

Butir 3 Pearson Correlation -.157 -.003 1 .472**

Sig. (2-tailed) .120 .978 .000

N 100 100 100 100

Butir Total Pearson Correlation .441** _.735** _.472** ₁

Sig. (2-tailed) .000 .000 .000

N 100 100 100 100

**. Correlation is significant at the 0.01 level (2-tailed).

2. Daya Tarik Iklan (X2)

Correlations

Butir1 Butir2 Butir3 Butir4 Butir5 ButirTotal Butir1 Pearson Correlation 1 .527** _.469** _.375** _.501** _.819**

Sig. (2-tailed) .000 .000 .000 .000 .000

N 100 100 100 100 100 100

Butir2 Pearson Correlation .527** ₁ _.446** _.244* _.398** _.721**

Sig. (2-tailed) .000 .000 .015 .000 .000

N 100 100 100 100 100 100

Butir3 Pearson Correlation .469** _.446** ₁ _.254* _.399** _.715**

Sig. (2-tailed) .000 .000 .011 .000 .000

N 100 100 100 100 100 100

Butir4 Pearson Correlation .375** _.244* _.254* ₁ _.377** _.623**

Sig. (2-tailed) .000 .015 .011 .000 .000

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Butir5 Pearson Correlation .501** _.398** _.399** _.377** ₁ _.722**

Sig. (2-tailed) .000 .000 .000 .000 .000

N 100 100 100 100 100 100

ButirTotal Pearson Correlation .819** _.721** _.715** _.623** _.722** ₁

Sig. (2-tailed) .000 .000 .000 .000 .000

N 100 100 100 100 100 100

**. Correlation is significant at the 0.01 level (2-tailed). *. Correlation is significant at the 0.05 level (2-tailed).

3. Kompetensi Tenaga Penjual (X3)

Correlations

Butir1 Butir2 Butir3 Butir4 Butir5 Butir6 ButirTotal Butir1 Pearson

Correlation 1 .762** .630** .576** .624** .497** .818**

Sig. (2-tailed) _.000 _.000 _.000 _.000 _.000 _.000

N 100 100 100 100 100 100 100

Butir2 Pearson

Correlation .762** 1 .637** .589** .586** .462** .802**

Sig. (2-tailed) _.000 _.000 _.000 _.000 _.000 _.000

N 100 100 100 100 100 100 100

Butir3 Pearson

Correlation .630** .637** 1 .747** .667** .663** .861**

Sig. (2-tailed) _.000 _.000 _.000 _.000 _.000 _.000

N 100 100 100 100 100 100 100

Butir4 Pearson

Correlation .576** .589** .747** 1 .675** .761** .868**

Sig. (2-tailed) .000 .000 .000 .000 .000 .000

N 100 100 100 100 100 100 100

Butir5 Pearson

Correlation .624** .586** .667** .675** 1 .741** .853**

Sig. (2-tailed) .000 .000 .000 .000 .000 .000

N 100 100 100 100 100 100 100

Butir6 Pearson

Correlation .497** .462** .663** .761** .741** 1 .821**

Sig. (2-tailed) _.000 _.000 _.000 _.000 _.000 _.000

N 100 100 100 100 100 100 100

ButirTotal Pearson

Correlation .818** .802** .861** .868** .853** .821** 1

Sig. (2-tailed) _.000 _.000 _.000 _.000 _.000 _.000

N 100 100 100 100 100 100 100

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4. Motivasi (X4)

Correlations

Butir1 Butir2 Butir3 Butir4 Butir5 Butir6 ButirTotal Butir1 Pearson

Correlation 1 .243

* _.423** _.243* _.219* _.392** _.667**

Sig. (2-tailed) .015 .000 .015 .029 .000 .000

N 100 100 100 100 100 100 100

Butir2 Pearson

Correlation .243

* ₁ _.179 _.116 _.083 _.133 _.461**

Sig. (2-tailed) .015 .074 .251 .414 .186 .000

N 100 100 100 100 100 100 100

Butir3 Pearson

Correlation .423

** _.179 ₁ _.212* _.332** _.420** _.738**

Sig. (2-tailed) .000 .074 .034 .001 .000 .000

N 100 100 100 100 100 100 100

Butir4 Pearson

Correlation .243

* _.116 _.212* ₁ _.309** _.227* _.504**

Sig. (2-tailed) .015 .251 .034 .002 .023 .000

N 100 100 100 100 100 100 100

Butir5 Pearson

Correlation .219

* _.083 _.332** _.309** ₁ _.313** _.600**

Sig. (2-tailed) .029 .414 .001 .002 .002 .000

N 100 100 100 100 100 100 100

Butir6 Pearson

Correlation .392

** _.133 _.420** _.227* _.313** ₁ _.711**

Sig. (2-tailed) .000 .186 .000 .023 .002 .000

N 100 100 100 100 100 100 100

ButirTotal Pearson

Correlation .667

** _.461** _.738** _.504** _.600** _.711** ₁

Sig. (2-tailed) .000 .000 .000 .000 .000 .000

N 100 100 100 100 100 100 100

(4)

5. Kepuasan Pelanggan (X5)

Correlations

Butir1 Butir2 Butir3 Butir4 Butir5 ButirTotal Butir1 Pearson Correlation 1 .719** _.575** _.597** _.554** _.852**

Sig. (2-tailed) .000 .000 .000 .000 .000

N 100 100 100 100 100 100

Butir2 Pearson Correlation .719** ₁ _.669** _.542** _.516** _.837**

Sig. (2-tailed) _.000 _.000 _.000 _.000 _.000

N 100 100 100 100 100 100

Butir3 Pearson Correlation .575** _.669** ₁ _.628** _.673** _.843**

Sig. (2-tailed) .000 .000 .000 .000 .000

N 100 100 100 100 100 100

Butir4 Pearson Correlation .597** _.542** _.628** ₁ _.642** _.811**

Sig. (2-tailed) .000 .000 .000 .000 .000

N 100 100 100 100 100 100

Butir5 Pearson Correlation .554** _.516** _.673** _.642** ₁ _.804**

Sig. (2-tailed) _.000 _.000 _.000 _.000 _.000

N 100 100 100 100 100 100

ButirTotal Pearson Correlation .852** _.837** _.843** _.811** _.804** ₁

Sig. (2-tailed) _.000 _.000 _.000 _.000 _.000

N 100 100 100 100 100 100

**. Correlation is significant at the 0.01 level (2-tailed).

6. Loyalitas Pelanggan (Y)

Correlations

Butir1 Butir2 Butir3 Butir4 ButirTotal

Butir1 Pearson Correlation 1 .589** _.469** _.345** _.738**

Sig. (2-tailed) _.000 _.000 _.000 _.000

N 100 100 100 100 100

Butir2 Pearson Correlation .589** ₁ _.490** _.539** _.841**

Sig. (2-tailed) _.000 _.000 _.000 _.000

N 100 100 100 100 100

Butir3 Pearson Correlation .469** _.490** ₁ _.360** _.785**

Sig. (2-tailed) _.000 _.000 _.000 _.000

N 100 100 100 100 100

Butir4 Pearson Correlation .345** _.539** _.360** ₁ _.724**

Sig. (2-tailed) _.000 _.000 _.000 _.000

N 100 100 100 100 100

ButirTotal Pearson Correlation .738** _.841** _.785** _.724** ₁

Sig. (2-tailed) .000 .000 .000 .000

N 100 100 100 100 100

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Realibilitas

Reliability Statistics

Cronbach's Alpha N of Items

.547 3

Item-Total Statistics

Scale Mean if Item Deleted

Scale Variance if Item Deleted

Corrected Item-Total Correlation

Cronbach's Alpha if Item Deleted

Butir 1 7.98 1.737 .202 .642

Butir 2 8.53 .979 .378 .442

Butir 3 8.15 1.119 .544 .144

.767 5

Butir1 15.97 3.262 .651 .681

Butir2 15.83 3.941 .552 .720

Butir3 15.97 3.868 .528 .728

Butir4 15.87 4.175 .406 .768

Butir5 15.88 4.066 .573 .717

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Butir1 18.82 10.836 .724 .904

Butir2 18.87 11.347 .715 .904

Butir3 18.89 11.109 .799 .893

Butir4 18.83 10.547 .798 .892

Butir5 18.82 11.058 .785 .895

Butir6 18.67 11.052 .736 .901

.675 6

Butir1 20.06 5.916 .502 .605

Butir2 20.05 6.614 .223 .690

Butir3 20.26 4.962 .517 .589

Butir4 19.97 6.716 .337 .656

Butir5 20.03 6.050 .394 .637

Butir6 20.48 5.161 .485 .603

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Butir1 16.00 6.141 .729 .862

Butir2 15.86 6.869 .736 .854

Butir3 15.85 7.078 .756 .851

Butir4 15.89 7.230 .711 .861

Butir5 15.76 7.194 .697 .863

.765 4

Butir1 11.60 3.515 .586 .713

Butir2 11.73 2.805 .686 .641

Butir3 11.93 2.732 .536 .740

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One-Sample Kolmogorov-Smirnov Test

Unstandardized Residual

N 100

Normal Parametersa _Mean _.0000000

Std. Deviation 1.77002159

Most Extreme Differences Absolute .067

Positive .050

Negative -.067

Kolmogorov-Smirnov Z .666

Asymp. Sig. (2-tailed) .766

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Regression

Descriptive Statistics

Mean Std. Deviation N

Loyalitas Pelanggan 15.68 2.251 100

Nilai Pelanggan 13.15 .968 100

Daya Tarik Iklan 19.88 2.388 100

Kompetensi Tenaga Penjual 22.58 3.945 100

Motivasi 24.17 2.825 100

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Variables Entered/Removedb

Model Variables Entered Variables Removed Method

1 Kepuasan Pelanggan, Nilai

Pelanggan, Motivasi, Daya Tarik Iklan, Kompetensi Tenaga Penjuala

. Enter

a. All requested variables entered.

b. Dependent Variable: Loyalitas Pelanggan

Model Summaryb

Model R R Square Adjusted R Square

Std. Error of the Estimate

1 .618a _.382 _.349 _1.816

a. Predictors: (Constant), Kepuasan Pelanggan, Motivasi, Daya Tarik Iklan, Nilai Pelanggan, Kompetensi Tenaga Penjual

b. Dependent Variable: Loyalitas Pelanggan

ANOVAb

Model Sum of Squares df Mean Square F Sig.

1 Regression 191.595 5 38.319 11.613 .000a

Residual 310.165 94 3.300

Total 501.760 99

a. Predictors: (Constant), Kepuasan Pelanggan, Nilai Pelanggan, Motivasi, Daya Tarik Iklan, Kompetensi Tenaga Penjual

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Coefficientsa

Model

Unstandardized

Coefficients

Standardized

Coefficients

t Sig.

Collinearity Statistics

B Std. Error Beta Tolerance VIF

1 (Constant) 1.728 2.598 .665 .508

Nilai Pelanggan .126 .217 .054 .580 .564 .754 1.327

Daya Tarik Iklan .091 .095 .097 .962 .338 .648 1.542

Kompetensi Tenaga

Penjual .106 .061 .185 1.723 .088 .571 1.751

Motivasi .198 .080 .248 2.465 .015 .649 1.541

Kepuasan Pelanggan .167 .072 .240 2.333 .022 .619 1.614

a. Dependent Variable: Loyalitas Pelanggan

Collinearity Diagnosticsa

Model Dimension Eigenvalue

Condition

Index

Variance Proportions

(Constant) Nilai

Pelanggan Daya

Tarik

Kompetensi

Tenaga

Penjual Motivasi

Kepuasan

Pelanggan

1 1 5.949 1.000 .00 .00 .00 .00 .00 .00

2 .022 16.409 .03 .03 .01 .30 .02 .17

3 .012 22.280 .00 .00 .00 .50 .06 .73

4 .008 28.075 .05 .02 .99 .02 .05 .03

5 .007 29.673 .15 .03 .00 .16 .82 .06

6 .003 48.254 .77 .92 .01 .01 .05 .00

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Regression

Coefficientsa

Model

Unstandardized Coefficients

Standardized Coefficients

t Sig.

B Std. Error Beta

1 (Constant) 6.493 2.955 2.197 .030

Nilai Pelanggan .699 .224 .300 3.118 .002

Coefficientsa

Model

t Sig.

B Std. Error Beta

1 (Constant) 7.822 1.731 4.519 .000

Daya Tarik Iklan .395 .086 .419 4.572 .000

Coefficientsa

Model

t Sig.

B Std. Error Beta

1 (Constant) 9.383 1.153 8.139 .000

Kompetensi Tenaga

Penjual .279 .050 .489 5.544 .000

Coefficientsa

Model

t Sig.

B Std. Error Beta

1 (Constant) 6.520 1.723 3.784 .000

Motivasi .379 .071 .476 5.352 .000

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Coefficientsa

Model

t Sig.

B Std. Error Beta

1 (Constant) 8.989 1.235 7.279 .000

Kepuasan Pelanggan .337 .061 .485 5.489 .000

Frequency Table

Jenis Kelamin

Frequency Percent Valid Percent Cumulative Percent

Valid Laki-laki 59 59.0 59.0 59.0

Perempuan 41 41.0 41.0 100.0

Total 100 100.0 100.0

Umur

Valid 22 1 1.0 1.0 1.0

23 1 1.0 1.0 2.0

24 10 10.0 10.0 12.0

25 13 13.0 13.0 25.0

26 13 13.0 13.0 38.0

27 7 7.0 7.0 45.0

28 8 8.0 8.0 53.0

29 4 4.0 4.0 57.0

30 9 9.0 9.0 66.0

31 4 4.0 4.0 70.0

32 10 10.0 10.0 80.0

33 2 2.0 2.0 82.0

34 2 2.0 2.0 84.0

35 4 4.0 4.0 88.0

36 1 1.0 1.0 89.0

37 4 4.0 4.0 93.0

38 1 1.0 1.0 94.0

39 1 1.0 1.0 95.0

42 2 2.0 2.0 97.0

43 1 1.0 1.0 98.0

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53 1 1.0 1.0 100.0

Total 100 100.0 100.0

Pendidikan

Frequency Percent Valid Percent

Cumulative Percent

Valid D III/Sarjana muda 12 12.0 12.0 12.0

SLTA/Sederajat 11 11.0 11.0 23.0

Strata 1 72 72.0 72.0 95.0

Strata 2 (S2) 5 5.0 5.0 100.0

Total 100 100.0 100.0

Pekerjaan

Cumulative Percent

Valid BUMN 30 30.0 30.0 30.0

Ibu rumah tangga 2 2.0 2.0 32.0

Lainnya 16 16.0 16.0 48.0

Mahasiswa 1 1.0 1.0 49.0

Pegawai Negeri 9 9.0 9.0 58.0

Pegawai Swasta 38 38.0 38.0 96.0

Pengusaha 2 2.0 2.0 98.0

Profesional 1 1.0 1.0 99.0

TNI / Polisi 1 1.0 1.0 100.0

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Lama Menggunakan Kartu

Cumulative Percent

Valid < 6 bulan 11 11.0 11.0 11.0

> 5 tahun 7 7.0 7.0 18.0

1 - 3 tahun 48 48.0 48.0 66.0

1- 3 tahun 1 1.0 1.0 67.0

3 - 5 tahun 15 15.0 15.0 82.0

6 - 12 bulan 18 18.0 18.0 100.0

Total 100 100.0 100.0

Jenis Kartu

Cumulative Percent

Valid Corporate 2 2.0 2.0 2.0

Everyday 11 11.0 11.0 13.0

Gold & Silver Card 45 45.0 45.0 58.0

Gold Card 1 1.0 1.0 59.0

Golf Card 5 5.0 5.0 64.0

Hypermart Silver 2 2.0 2.0 66.0

Lainnya 1 1.0 1.0 67.0

Platinum Card 16 16.0 16.0 83.0

Platinum Card, Skyz 3 3.0 3.0 86.0

Platinum Card,Skyz C 1 1.0 1.0 87.0

Skyz Card 12 12.0 12.0 99.0

Skyz Card, Corporate 1 1.0 1.0 100.0

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Penghasilan

Valid < 5 juta 40 40.0 40.0 40.0

> 20 juta 3 3.0 3.0 43.0

10 - 15 juta 7 7.0 7.0 50.0

15 - 20 juta 1 1.0 1.0 51.0

5 - 10 juta 49 49.0 49.0 100.0