86
Lampiran I
No
:
KUESIONER PENELITIAN
PENGARUH BAURAN PEMASARAN JASA TERHADAP MINAT
BERKUNJUNG KEMBALI KE KOPI BABA
Dr. MANSYUR MEDAN
I.
Identitas Responden
(Beri tanda “X” pada pilihan yang sesuai)
1.
Nama
:
2.
Usia
:
3.
Jenis Kelamin
: a. Laki-laki
b. Perempuan
4.
Profesi/Pekerjaan
: a. Pedagang
d. Mahasiswa
b. Karyawan
e. Lain-lain
c. Pelajar
II.
Petunjuk Pengisian
Berilah tanda check list (
√) pada salah satu jawaban yang paling sesuai
dengan pendapat Bapak/Ibu/Saudara/i. Kriteria penilaian :
Sangat Setuju (SS)
: diberi skor 5
Setuju (S)
: diberi skor 4
Kurang setuju (KS)
: diberi skor 3
Tidak Setuju (TS)
: diberi skor 2
87
Pernyataan Inti
1. Produk
No
Pernyataan
STS
TS
KS
S
SS
1
Kopi Baba menyediakan beranekaragam menu
makanan
2
Kopi Baba menyediakan beranekaragam menu
minuman
3
Makanan yang di tawarkan oleh Kopi Baba
memiliki cita rasa yang baik
4
Minuman yang di tawarkan oleh Kopi Baba
memiliki cita rasa yang baik
5
Porsi makanan yang ada di Kopi Baba sudah pas
untuk saya
6
Porsi minuman yang ada di Kopi Baba sudah pas
untuk saya
2. Harga
No
Pernyataan
STS
TS
KS
S
SS
1
Harga makanan yang ditawarkan oleh Kopi Baba
terjangkau
2
Harga minuman yang ditawarkan oleh Kopi Baba
terjangkau
3
Harga makan yang di Kopi Baba sesuai dengan
kualitasnya
4
Harga minuman yang di Kopi Baba sesuai dengan
kualitasnya
5
Harga makanan di Kopi Baba bersaing dengan
café lain
88
3. Lokasi
No
Pernyataan
STS
TS
KS
S
SS
1
Kopi Baba berlokasi di tempat yang mudah
ditemukan
2
Transportasi menuju Kopi Baba mudah di
jangkau
3
Kopi Baba berlokasi di pusat jajanan makanan
4.
Promosi
No
Pernyataan
STS
TS
KS
S
SS
1
Paket menu yang di sediakan oleh Kopi Baba
sangat baik untuk mahasiswa
2
Voucher makanan yang ditawarkan Kopi Baba
kepada saya sangat baik
3
Voucher minuman yang ditawarkan Kopi Baba
kepada saya sangat baik
5.
Orang
No
Pernyataan
STS
TS
KS
S
SS
1
Karyawan di Kopi Baba berpakaian dengan rapi
2
Karyawan di Kopi baba bersikap sopan kepada
Saya
3
Karyawan Kopi Baba mampu menjawab dengan
baik pertanyaan yang Saya tanyakan
89
6.
Bentuk fisik
No
Pernyataan
STS
TS
KS
S
SS
1
Saya merasa nyaman dengan penataan layout di
Kopi Baba
2
Desain interior di Kopi Baba menarik perhatian
Saya
3
Fasilitas penunjang seperti wifi yang diberikan
oleh Kopi Baba sangat baik
7.
Proses
No
Pernyataan
STS
TS
KS
S
SS
1
Proses terhadap menangani permintaan konsumen
Kopi Baba tidak memakan waktu yang lama
2
Prosedur pembayaran di Kopi Baba sangat akurat
3
Proses penyajian makanan di Kopi Baba sangat
cepat
4
Proses penyajian minuman di Kopi Baba sangat
cepat
8.
Variabel Minat pembelian ulang
Setelah memperoleh informasi tentang café Kopi Baba, maka Saya
berkeinginan untuk berkunjung kembali ke café Kopi Baba, yang diakibatkan
pengalaman positif yang saya rasakan.
a.
Tidak
b. Iya
TERIMA KASIH ATAS WAKTU
90
Lampiran 2. Daftar Distribusi Jawaban Validitas
Produk
Butir
Pernyataan
P1
P2
P3
P4
P5
P6
MBK
R1
3 3 4 4 4 4 1R2
1 1 2 2 2 2 0R3
4 4 4 5 4 4 1R4
4 4 4 4 3 3 1R5
4 4 4 4 3 4 1R6
3 4 4 4 2 4 1R7
3 4 3 4 4 4 1R8
4 4 4 4 4 4 1R9
4 4 4 4 3 4 1R10
4 4 4 4 3 3 1R11
4 3 4 4 3 3 1R12
3 5 5 5 5 5 1R13
4 4 4 3 3 3 1R14
4 4 3 3 2 2 1R15
5 5 5 5 5 5 1R16
4 4 4 4 5 5 1R17
3 4 4 4 4 4 1R18
4 4 4 4 4 3 1R19
4 3 4 4 3 3 1R20
3 5 5 5 5 5 1R21
4 4 4 3 3 3 1R22
4 4 3 3 2 2 1R23
5 5 5 5 5 5 1R24
4 4 3 4 4 4 1R25
3 4 3 3 3 4 1R26
4 4 4 4 4 4 1R27
4 4 4 4 3 4 1R28
4 4 4 4 3 3 1R29
4 3 4 4 3 3 091
Harga
Butir
Pernyataan
P1
P2
P3
P4
P5
P6
MBK
R1
4 4 4 4 3 3 1R2
3 3 2 2 2 2 0R3
3 3 4 4 3 3 1R4
4 4 4 4 4 4 1R5
4 4 3 3 4 4 1R6
4 4 3 4 3 4 1R7
4 4 4 5 4 5 1R8
4 4 4 4 4 4 1R9
4 4 4 4 4 4 1R10
4 4 4 5 5 5 1R11
4 4 4 3 3 3 1R12
4 4 4 4 4 4 1R13
4 4 3 3 3 3 1R14
3 3 3 3 1 1 1R15
4 4 4 4 4 4 1R16
4 4 4 4 4 4 1R17
4 4 3 4 4 4 1R18
4 4 4 4 3 5 1R19
4 4 4 3 3 3 1R20
4 4 4 4 4 4 1R21
4 4 3 3 3 3 1R22
3 3 3 3 1 1 1R23
4 4 4 4 4 4 1R24
3 4 4 4 4 4 1R25
4 4 3 3 4 4 1R26
4 4 4 4 4 4 1R27
4 4 4 4 4 4 1R28
4 4 4 5 5 5 1R29
4 4 4 3 3 3 092
Lokasi
Butir Pernyataan
P1
P2
P3
MBK
R1
4 4 4 1R2
1 2 2 0R3
4 4 4 1R4
4 4 4 1R5
4 4 5 1R6
2 4 4 1R7
5 4 5 1R8
4 5 4 1R9
4 4 3 1R10
4 4 5 1R11
5 5 5 1R12
4 4 4 1R13
4 4 5 1R14
4 4 4 1R15
5 5 5 1R16
4 4 4 1R17
4 4 4 1R18
4 4 4 1R19
5 5 5 1R20
4 4 4 1R21
4 3 5 1R22
4 4 4 1R23
5 5 5 1R24
4 4 4 1R25
4 3 4 1R26
4 4 4 1R27
4 4 3 1R28
4 4 5 1R29
5 5 5 093
Promosi
Butir Pernyataan
P1
P2
P3
MBK
R1
4 4 4 1R2
3 2 2 0R3
4 4 4 1R4
4 4 4 1R5
4 3 3 1R6
4 4 4 1R7
4 4 4 1R8
4 5 5 1R9
4 4 4 1R10
4 4 5 1R11
3 2 4 1R12
4 3 3 1R13
4 4 4 1R14
4 4 3 1R15
4 4 4 1R16
4 4 5 1R17
4 4 3 1R18
4 4 4 1R19
4 2 2 1R20
4 3 3 1R21
4 4 4 1R22
3 4 3 1R23
4 4 4 1R24
4 4 4 1R25
4 3 3 1R26
3 3 3 1R27
4 4 4 1R28
4 4 5 1R29
3 2 2 094
Orang
Butir Pernyataan
P1
P2
P3
P4
MBK
R1
4 4 4 4 1R2
1 1 1 1 0R3
4 4 4 4 1R4
4 4 4 4 1R5
4 4 4 4 1R6
3 4 2 3 1R7
3 3 4 4 1R8
3 4 4 3 1R9
4 4 4 4 1R10
5 5 4 4 1R11
4 3 3 3 1R12
4 4 4 4 1R13
5 4 4 4 1R14
3 2 2 1 1R15
3 4 4 4 1R16
4 5 5 4 1R17
4 4 4 3 1R18
4 4 4 4 1R19
4 3 3 3 1R20
4 4 4 4 1R21
5 4 4 4 1R22
3 2 2 1 1R23
3 4 4 4 1R24
4 4 4 4 1R25
3 3 4 3 1R26
3 3 4 3 1R27
4 4 4 4 1R28
5 5 4 4 1R29
4 3 3 3 095
Bentuk fisik
Butir Pernyataan
P1
P2
P3
MBK
R1
4 4 4 1R2
1 1 1 0R3
4 5 4 1R4
4 4 4 1R5
4 4 3 1R6
2 2 2 1R7
4 4 3 1R8
4 3 3 1R9
4 4 4 1R10
4 4 5 1R11
4 4 4 1R12
3 3 5 1R13
4 4 4 1R14
2 3 3 1R15
4 5 5 1R16
3 4 4 1R17
4 5 4 1R18
4 4 4 1R19
4 4 4 1R20
3 3 5 1R21
4 4 4 1R22
2 3 3 1R23
4 5 5 1R24
3 3 4 1R25
3 3 4 1R26
4 3 3 1R27
4 4 4 1R28
4 4 5 1R29
4 4 4 096
Proses
Butir Pernyataan
P1
P2
P3
P4
MBK
R1
4 4 3 3 1R2
2 2 2 2 0R3
4 4 3 3 1R4
4 4 4 4 1R5
4 4 3 3 1R6
4 4 3 3 1R7
4 4 3 3 1R8
4 4 4 4 1R9
4 4 3 3 1R10
4 5 5 4 1R11
4 4 3 3 1R12
4 4 4 4 1R13
3 2 4 3 1R14
3 1 3 3 1R15
4 4 4 4 1R16
4 4 4 4 1R17
5 4 4 5 1R18
4 4 3 4 1R19
4 4 3 3 1R20
4 4 4 4 1R21
4 2 4 3 1R22
3 1 3 3 1R23
5 4 4 4 1R24
4 4 3 4 1R25
3 4 3 4 1R26
2 4 4 4 1R27
2 4 3 3 1R28
4 5 5 4 1R29
2 4 3 3 097
Lampiran 3. Uji Validitas dan Reliabilitas
Uji Validitas
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if Item Deleted
Corrected Item-Total Correlation
Cronbach's Alpha if Item Deleted
P1 105.6000 232.455 .565 .958
P2 105.4000 228.593 .697 .957
P3 105.4333 230.530 .735 .956
P4 105.4000 229.628 .746 .956
P5 105.8000 224.993 .678 .957
P6 105.6667 227.954 .637 .957
P7 105.5000 238.466 .610 .958
P8 105.4333 237.289 .669 .957
P9 105.6667 233.126 .738 .957
P10 105.5667 229.082 .732 .956
P11 105.8333 223.592 .759 .956
P12 105.7000 223.390 .715 .956
P13 105.2667 230.064 .597 .957
P14 105.2667 235.582 .497 .958
P15 105.1000 234.852 .465 .958
P16 105.5000 238.948 .568 .958
P17 105.7333 236.133 .381 .959
P18 105.6667 230.368 .572 .958
P19 105.5667 229.357 .602 .957
P20 105.6667 222.299 .860 .955
P21 105.7000 223.252 .857 .955
P22 105.9000 221.334 .846 .955
P23 105.8000 226.717 .744 .956
P24 105.6000 225.972 .695 .957
P25 105.4667 222.947 .783 .956
P26 105.7333 232.961 .462 .959
P27 105.6667 224.644 .675 .957
P28 105.8000 230.441 .666 .957
P29 105.8333 232.833 .651 .957
98
Reliability Statistics
Cronbach's Alpha N of Items
.958 30
Lampiran 4 daftar distribusi jawaban penelitian
Produk
Responden P1 P2 P3 P4 P5 P6 X1 MBK
R1 5 4 5 5 5 4 28 1.0
R2 4 4 3 5 5 5 26 0.0
R3 5 5 4 4 5 4 27 0.0
R4 5 4 5 5 5 5 29 1.0
R5 5 5 5 5 4 5 29 1.0
R6 4 4 5 4 5 5 27 1.0
R7 4 4 5 5 5 5 28 1.0
R8 4 2 3 3 4 3 19 0.0
R9 5 4 5 5 4 5 28 1.0
R10 4 5 5 4 5 4 27 1.0
R11 5 4 5 5 5 4 28 1.0
R12 4 5 4 5 4 5 27 1.0
R13 5 5 5 5 5 4 29 1.0
R14 5 5 5 5 4 5 29 1.0
R15 4 5 4 5 5 4 27 1.0
R16 5 5 4 5 5 5 29 1.0
R17 5 5 5 5 5 4 29 1.0
R18 4 4 5 5 5 5 28 1.0
R19 5 5 5 5 5 4 29 1.0
R20 4 5 5 4 5 5 28 1.0
R21 5 4 5 4 4 4 26 1.0
R22 4 5 5 5 4 5 28 1.0
R23 4 5 5 5 4 4 27 1.0
R24 4 5 4 5 5 4 27 1.0
R25 4 4 5 5 3 4 25 1.0
R26 4 4 3 4 3 2 20 0.0
R27 2 1 3 4 4 4 18 0.0
99
R29 5 4 5 5 5 5 29 1.0
R30 5 5 5 5 4 5 29 1.0
R31 5 4 4 5 5 5 28 1.0
R32 5 5 3 4 5 4 26 0.0
R33 3 3 4 3 4 3 20 1.0
R34 4 4 5 5 4 4 26 1.0
R35 4 5 4 5 5 4 27 1.0
R36 5 5 5 4 5 5 29 1.0
R37 5 5 4 5 4 5 28 1.0
R38 5 4 5 4 5 4 27 1.0
R39 5 4 5 4 5 5 28 1.0
R40 4 5 5 5 5 4 28 1.0
R41 2 4 3 3 4 3 19 0.0
R42 4 3 3 3 4 3 20 1.0
R43 5 4 4 4 4 5 26 1.0
R44 4 4 5 5 5 5 28 1.0
R45 3 5 5 4 4 4 25 0.0
R46 4 5 5 4 5 4 27 0.0
R47 4 4 5 4 4 4 25 0.0
R48 5 5 4 4 4 3 25 0.0
R49 3 2 2 3 3 4 17 0.0
R50 5 5 5 5 4 4 28 1.0
R51 5 3 3 5 4 4 24 0.0
R52 4 3 4 3 4 4 22 0.0
R53 5 5 5 4 5 5 29 1.0
R54 4 5 5 5 5 4 28 1.0
R55 5 4 4 5 5 5 28 1.0
R56 4 4 5 4 5 4 26 1.0
R57 4 5 5 4 4 4 26 1.0
R58 5 5 4 5 4 5 28 1.0
R59 4 4 5 5 4 5 27 1.0
R60 5 4 5 5 5 4 28 1.0
R61 5 4 5 4 5 5 28 1.0
R62 5 5 4 3 5 4 26 0.0
R63 1 3 3 4 3 3 17 1.0
R64 3 3 1 3 3 3 16 0.0
R65 5 5 5 4 4 5 28 1.0
R66 5 5 4 5 5 4 28 1.0
R67 3 3 4 1 3 3 17 0.0
100
R69 3 3 3 3 2 4 18 0.0
R70 4 5 5 5 5 5 29 1.0
R71 5 4 5 5 5 4 28 1.0
R72 5 5 5 4 5 4 28 1.0
R73 4 5 4 3 5 4 25 1.0
R74 5 4 4 4 4 5 26 0.0
R75 4 4 5 4 5 4 26 0.0
R76 4 5 4 5 5 4 27 0.0
R77 4 5 5 4 3 2 23 0.0
R78 5 4 5 4 5 5 28 1.0
R79 4 5 4 5 5 5 28 1.0
R80 5 5 5 4 5 5 29 1.0
R81 4 5 4 5 5 5 28 1.0
R82 5 4 5 5 5 4 28 1.0
R83 4 4 3 5 5 5 26 0.0
R84 5 5 4 4 5 4 27 0.0
R85 5 4 5 5 5 5 29 1.0
R86 5 5 5 5 4 5 29 1.0
R87 4 4 5 4 5 5 27 1.0
R88 4 4 5 5 5 5 28 1.0
R89 4 2 3 3 4 3 19 0.0
R90 5 4 5 5 4 5 28 1.0
R91 4 5 5 4 5 4 27 1.0
R92 5 4 5 5 5 4 28 1.0
R93 4 5 4 5 4 5 27 1.0
R94 5 5 5 5 5 4 29 1.0
R95 5 5 5 5 4 5 29 1.0
R96 4 5 4 5 5 4 27 1.0
Harga
Responden P1 P2 P3 P4 P5 P6 X2 MBK
R1 5 4 5 4 5 5 28 1.0
R2 3 4 3 4 3 4 21 0.0
R3 2 4 3 4 4 4 21 0.0
R4 5 4 4 5 5 4 27 1.0
R5 4 5 5 4 5 4 27 1.0
R6 5 5 4 5 4 5 28 1.0
101
R8 2 4 5 4 5 4 24 0.0
R9 4 5 4 5 4 5 27 1.0
R10 4 5 5 5 4 5 28 1.0
R11 5 4 5 5 5 4 28 1.0
R12 5 5 5 4 5 5 29 1.0
R13 4 5 4 4 5 4 26 1.0
R14 5 4 4 5 4 5 27 1.0
R15 4 4 5 4 5 4 26 1.0
R16 5 4 1 4 3 4 21 1.0
R17 4 4 3 3 4 4 22 1.0
R18 5 4 5 5 4 5 28 1.0
R19 4 5 4 4 4 5 26 1.0
R20 5 4 4 4 5 4 26 1.0
R21 4 5 5 5 5 4 28 1.0
R22 5 5 5 5 4 4 28 1.0
R23 5 4 5 5 4 4 27 1.0
R24 4 5 5 5 4 4 27 1.0
R25 4 5 4 4 4 4 25 1.0
R26 4 5 5 4 4 3 25 0.0
R27 4 4 2 3 4 3 20 0.0
R28 5 5 5 4 5 5 29 1.0
R29 5 5 4 4 4 5 27 1.0
R30 4 5 4 4 4 5 26 1.0
R31 3 3 3 4 4 4 21 1.0
R32 3 3 5 3 2 4 20 0.0
R33 4 4 5 4 5 4 26 1.0
R34 5 5 4 5 5 5 29 1.0
R35 4 5 5 4 5 4 27 1.0
R36 5 5 4 3 2 3 22 1.0
R37 5 3 3 2 3 5 21 1.0
R38 3 3 4 2 3 4 19 1.0
R39 4 4 5 2 4 3 22 1.0
R40 4 4 5 5 4 5 27 1.0
R41 5 5 5 5 5 5 30 0.0
R42 4 3 3 3 2 4 19 1.0
R43 4 4 5 5 4 5 27 1.0
R44 4 4 4 4 5 5 26 1.0
R45 5 5 1 3 4 5 23 0.0
R46 4 5 5 2 2 4 22 0.0
102
R48 5 5 3 2 4 4 23 0.0
R49 5 4 2 3 3 2 19 0.0
R50 4 4 5 4 4 5 26 1.0
R51 4 4 4 3 5 4 24 0.0
R52 3 2 2 5 3 4 19 0.0
R53 4 3 3 3 4 5 22 1.0
R54 5 4 3 4 4 3 23 1.0
R55 4 5 4 4 5 5 27 1.0
R56 4 4 4 4 5 5 26 1.0
R57 4 4 4 5 5 4 26 1.0
R58 5 5 5 5 5 4 29 1.0
R59 4 4 3 4 3 4 22 1.0
R60 4 4 3 4 3 4 22 1.0
R61 3 3 4 4 5 5 24 1.0
R62 4 2 4 3 3 5 21 0.0
R63 4 3 3 4 4 4 22 1.0
R64 4 3 4 3 4 4 22 0.0
R65 4 2 1 4 4 3 18 1.0
R66 4 5 5 5 5 5 29 1.0
R67 3 3 3 5 3 3 20 0.0
R68 4 4 5 4 4 1 22 1.0
R69 4 4 4 4 5 5 26 0.0
R70 4 5 2 3 4 2 20 1.0
R71 3 5 5 4 5 4 26 1.0
R72 4 4 4 4 5 5 26 1.0
R73 4 4 4 4 5 4 25 1.0
R74 5 5 5 4 1 3 23 0.0
R75 3 4 2 3 5 2 19 0.0
R76 3 4 3 4 3 4 21 0.0
R77 4 4 4 4 4 1 21 0.0
R78 3 4 5 4 5 5 26 1.0
R79 3 4 4 5 5 5 26 1.0
R80 5 5 5 5 5 5 30 1.0
R81 5 5 5 5 5 5 30 1.0
R82 5 4 5 4 5 5 28 1.0
R83 3 4 3 4 3 4 21 0.0
R84 2 4 3 4 4 4 21 0.0
R85 5 4 4 5 5 4 27 1.0
R86 4 5 5 4 5 4 27 1.0
103
R88 4 5 5 4 5 4 27 1.0
R89 2 4 5 4 5 4 24 0.0
R90 4 5 4 5 4 5 27 1.0
R91 4 5 5 5 4 5 28 1.0
R92 5 4 5 5 5 4 28 1.0
R93 5 5 5 4 5 5 29 1.0
R94 4 5 4 4 5 4 26 1.0
R95 5 4 4 5 4 5 27 1.0
R96 4 4 5 4 5 4 26 1.0
Lokasi
Responden P1 P2 P3 X3 MBK
R1 4 5 5 14 1.0
R2 2 2 2 6 0.0
R3 2 2 3 7 0.0
R4 4 5 5 14 1.0
R5 5 5 5 15 1.0
R6 4 5 5 14 1.0
R7 4 5 5 14 1.0
R8 2 2 3 7 0.0
R9 5 4 5 14 1.0
R10 3 5 5 13 1.0
R11 5 5 5 15 1.0
R12 2 4 4 10 1.0
R13 5 5 5 15 1.0
R14 3 4 5 12 1.0
R15 4 4 3 11 1.0
R16 5 5 5 15 1.0
R17 4 3 5 12 1.0
R18 5 5 4 14 1.0
R19 4 5 5 14 1.0
R20 2 2 3 7 1.0
R21 5 5 4 14 1.0
R22 5 4 5 14 1.0
R23 3 4 4 11 1.0
R24 5 5 5 15 1.0
R25 4 5 5 14 1.0
104
R27 2 3 3 8 0.0
R28 4 4 5 13 1.0
R29 4 5 5 14 1.0
R30 5 5 4 14 1.0
R31 4 3 5 12 1.0
R32 3 1 3 7 0.0
R33 5 4 5 14 1.0
R34 4 5 5 14 1.0
R35 5 5 5 15 1.0
R36 5 5 5 15 1.0
R37 4 5 5 14 1.0
R38 5 5 5 15 1.0
R39 3 4 5 12 1.0
R40 5 4 4 13 1.0
R41 3 3 2 8 0.0
R42 5 5 4 14 1.0
R43 4 5 5 14 1.0
R44 4 5 4 13 1.0
R45 4 4 4 12 0.0
R46 3 3 4 10 0.0
R47 3 4 2 9 0.0
R48 4 3 4 11 0.0
R49 4 1 4 9 0.0
R50 3 2 3 8 1.0
R51 4 4 4 12 0.0
R52 4 4 5 13 0.0
R53 3 4 3 10 1.0
R54 4 4 4 12 1.0
R55 5 4 4 13 1.0
R56 5 4 5 14 1.0
R57 4 4 5 13 1.0
R58 3 5 5 13 1.0
R59 4 3 5 12 1.0
R60 4 5 3 12 1.0
R61 4 4 4 12 1.0
R62 4 4 5 13 0.0
R63 5 4 3 12 1.0
R64 4 4 5 13 0.0
R65 4 4 5 13 1.0
105
R67 4 5 5 14 0.0
R68 4 4 4 12 1.0
R69 5 5 5 15 0.0
R70 3 4 4 11 1.0
R71 4 4 5 13 1.0
R72 4 5 5 14 1.0
R73 3 4 5 12 1.0
R74 5 5 5 15 0.0
R75 5 3 4 12 0.0
R76 4 4 2 10 0.0
R77 4 4 5 13 0.0
R78 4 3 4 11 1.0
R79 4 4 4 12 1.0
R80 4 3 4 11 1.0
R81 4 3 3 10 1.0
R82 4 5 5 14 1.0
R83 2 4 2 8 0.0
R84 4 4 2 10 0.0
R85 4 5 5 14 1.0
R86 3 3 4 10 1.0
R87 5 5 4 14 1.0
R88 4 4 5 13 1.0
R89 4 1 3 8 0.0
R90 5 4 5 14 1.0
R91 5 4 3 12 1.0
R92 5 5 4 14 1.0
R93 4 4 5 13 1.0
R94 4 4 5 13 1.0
R95 3 4 5 12 1.0
106
Promosi
Responden P1 P2 P3 X4 MBK
R1 5 4 5 14 1.0
R2 3 3 3 9 0.0
R3 3 3 2 8 0.0
R4 4 4 5 13 1.0
R5 5 5 5 15 1.0
R6 4 4 5 13 1.0
R7 5 5 4 14 1.0
R8 4 3 3 10 0.0
R9 5 4 4 13 1.0
R10 4 4 5 13 1.0
R11 5 3 5 13 1.0
R12 5 4 4 13 1.0
R13 5 4 1 10 1.0
R14 5 4 4 13 1.0
R15 4 4 4 12 1.0
R16 4 4 3 11 1.0
R17 5 5 5 15 1.0
R18 4 4 4 12 1.0
R19 5 4 5 14 1.0
R20 4 5 5 14 1.0
R21 5 3 4 12 1.0
R22 5 5 5 15 1.0
R23 4 5 5 14 1.0
R24 5 5 3 13 1.0
R25 5 5 4 14 1.0
R26 3 3 4 10 0.0
R27 3 2 4 9 0.0
R28 5 5 5 15 1.0
R29 4 4 4 12 1.0
R30 4 4 4 12 1.0
R31 5 5 5 15 1.0
R32 3 4 3 10 0.0
R33 5 5 4 14 1.0
R34 5 3 5 13 1.0
R35 4 4 4 12 1.0
R36 5 4 4 13 1.0
107
R38 5 4 2 11 1.0
R39 5 5 5 15 1.0
R40 5 5 4 14 1.0
R41 3 4 3 10 0.0
R42 2 5 5 12 1.0
R43 5 4 4 13 1.0
R44 4 4 5 13 1.0
R45 4 5 5 14 0.0
R46 2 3 1 6 0.0
R47 1 3 2 6 0.0
R48 5 3 4 12 0.0
R49 3 1 3 7 0.0
R50 5 2 1 8 1.0
R51 3 1 5 9 0.0
R52 5 2 1 8 0.0
R53 4 3 3 10 1.0
R54 4 5 4 13 1.0
R55 4 4 4 12 1.0
R56 4 4 3 11 1.0
R57 4 4 4 12 1.0
R58 5 5 5 15 1.0
R59 5 5 5 15 1.0
R60 5 3 4 12 1.0
R61 5 5 5 15 1.0
R62 5 4 4 13 0.0
R63 4 5 5 14 1.0
R64 5 5 4 14 0.0
R65 4 4 5 13 1.0
R66 4 4 5 13 1.0
R67 5 4 4 13 0.0
R68 4 5 5 14 1.0
R69 5 4 3 12 0.0
R70 3 4 3 10 1.0
R71 4 4 3 11 1.0
R72 5 4 1 10 1.0
R73 5 4 4 13 1.0
R74 5 4 5 14 0.0
R75 4 5 3 12 0.0
R76 4 4 4 12 0.0
108
R78 4 4 4 12 1.0
R79 4 4 3 11 1.0
R80 4 4 4 12 1.0
R81 3 4 5 12 1.0
R82 5 4 5 14 1.0
R83 3 3 3 9 0.0
R84 3 3 2 8 0.0
R85 4 4 5 13 1.0
R86 5 5 5 15 1.0
R87 4 4 5 13 1.0
R88 5 5 4 14 1.0
R89 4 3 3 10 0.0
R90 5 4 4 13 1.0
R91 4 4 5 13 1.0
R92 5 3 5 13 1.0
R93 5 4 4 13 1.0
R94 5 4 1 10 1.0
R95 5 4 4 13 1.0
R96 4 4 4 12 1.0
Orang
Responden P1 P2 P3 P4 X5 MBK
R1 5 4 5 4 18 1.0
R2 3 4 3 2 12 0.0
R3 3 4 3 5 15 0.0
R4 5 4 4 5 18 1.0
R5 4 5 5 4 18 1.0
R6 5 5 4 5 19 1.0
R7 4 5 5 5 19 1.0
R8 2 4 5 4 15 0.0
R9 4 5 4 4 17 1.0
R10 4 5 5 5 19 1.0
R11 5 4 5 5 19 1.0
R12 5 5 5 4 19 1.0
R13 4 5 4 3 16 1.0
R14 5 4 4 4 17 1.0
R15 4 4 5 4 17 1.0
R16 4 4 4 4 16 1.0
109
R18 5 5 4 5 19 1.0
R19 4 5 4 4 17 1.0
R20 5 5 5 4 19 1.0
R21 4 4 5 5 18 1.0
R22 5 5 5 5 20 1.0
R23 5 4 5 5 19 1.0
R24 4 5 5 5 19 1.0
R25 4 5 5 4 18 1.0
R26 4 5 3 3 15 0.0
R27 4 4 4 3 15 0.0
R28 1 2 3 4 10 1.0
R29 5 5 5 4 19 1.0
R30 4 5 5 4 18 1.0
R31 4 5 4 5 18 1.0
R32 5 4 5 4 18 0.0
R33 4 4 5 4 17 1.0
R34 4 4 4 3 15 1.0
R35 4 5 4 4 17 1.0
R36 5 5 4 5 19 1.0
R37 5 5 4 5 19 1.0
R38 4 4 5 5 18 1.0
R39 4 4 4 5 17 1.0
R40 4 4 4 4 16 1.0
R41 4 3 3 4 14 0.0
R42 3 4 3 3 13 1.0
R43 4 4 5 5 18 1.0
R44 4 4 4 4 16 1.0
R45 5 5 1 3 14 0.0
R46 4 4 4 2 14 0.0
R47 3 4 4 4 15 0.0
R48 5 5 4 5 19 0.0
R49 5 4 4 5 18 0.0
R50 4 4 5 4 17 1.0
R51 4 4 4 4 16 0.0
R52 5 4 3 5 17 0.0
R53 4 3 5 3 15 1.0
R54 5 4 4 4 17 1.0
R55 4 5 4 4 17 1.0
R56 4 4 4 3 15 1.0
110
R58 5 5 4 4 18 1.0
R59 4 4 4 4 16 1.0
R60 4 4 3 4 15 1.0
R61 3 3 4 4 14 1.0
R62 4 4 4 4 16 0.0
R63 4 2 3 4 13 1.0
R64 4 4 4 4 16 0.0
R65 4 3 2 4 13 1.0
R66 4 5 4 4 17 1.0
R67 3 3 3 3 12 0.0
R68 4 4 5 4 17 1.0
R69 4 4 4 4 16 0.0
R70 4 4 5 4 17 1.0
R71 3 4 4 3 14 1.0
R72 4 4 5 4 17 1.0
R73 4 4 5 4 17 1.0
R74 5 5 5 5 20 0.0
R75 3 4 4 5 16 0.0
R76 5 4 5 5 19 0.0
R77 4 4 4 4 16 0.0
R78 3 4 3 3 13 1.0
R79 3 4 4 3 14 1.0
R80 5 4 4 4 17 1.0
R81 5 1 5 5 16 1.0
R82 5 4 5 4 18 1.0
R83 3 4 3 2 12 0.0
R84 3 4 3 5 15 0.0
R85 5 4 4 5 18 1.0
R86 4 5 5 4 18 1.0
R87 5 5 4 5 19 1.0
R88 4 5 5 5 19 1.0
R89 2 4 5 4 15 0.0
R90 4 5 4 4 17 1.0
R91 4 5 5 5 19 1.0
R92 5 4 5 5 19 1.0
R93 5 5 5 4 19 1.0
R94 4 5 4 3 16 1.0
R95 5 4 4 4 17 1.0
111
Bentuk fisik
Responden P1 P2 P3 X6 MBK
R1 2 5 5 12 1.0
R2 3 4 3 10 0.0
R3 4 5 3 12 0.0
R4 5 4 5 14 1.0
R5 5 5 5 15 1.0
R6 4 5 4 13 1.0
R7 5 5 5 15 1.0
R8 5 5 4 14 0.0
R9 4 5 5 14 1.0
R10 5 5 5 15 1.0
R11 2 4 4 10 1.0
R12 5 5 5 15 1.0
R13 5 4 5 14 1.0
R14 2 5 4 11 1.0
R15 5 4 5 14 1.0
R16 5 4 4 13 1.0
R17 4 5 4 13 1.0
R18 4 4 5 13 1.0
R19 3 5 4 12 1.0
R20 5 4 5 14 1.0
R21 5 3 3 11 1.0
R22 4 4 5 13 1.0
R23 4 4 4 12 1.0
R24 5 5 4 14 1.0
R25 4 4 5 13 1.0
R26 3 2 3 8 0.0
R27 4 5 5 14 0.0
R28 2 5 4 11 1.0
R29 4 5 4 13 1.0
R30 4 5 5 14 1.0
R31 4 5 4 13 1.0
R32 5 4 5 14 0.0
R33 5 4 5 14 1.0
R34 5 5 4 14 1.0
R35 5 4 5 14 1.0
R36 5 4 4 13 1.0
112
R38 4 4 4 12 1.0
R39 4 5 5 14 1.0
R40 4 5 4 13 1.0
R41 3 5 3 11 0.0
R42 3 4 3 10 1.0
R43 4 5 4 13 1.0
R44 5 5 3 13 1.0
R45 4 5 3 12 0.0
R46 2 4 4 10 0.0
R47 4 4 4 12 0.0
R48 4 4 4 12 0.0
R49 5 4 4 13 0.0
R50 4 5 4 13 1.0
R51 5 4 4 13 0.0
R52 4 4 5 13 0.0
R53 4 5 3 12 1.0
R54 4 4 4 12 1.0
R55 4 5 4 13 1.0
R56 4 4 4 12 1.0
R57 4 4 4 12 1.0
R58 4 4 4 12 1.0
R59 4 4 5 13 1.0
R60 3 4 2 9 1.0
R61 4 5 5 14 1.0
R62 4 5 4 13 0.0
R63 4 4 3 11 1.0
R64 4 4 4 12 0.0
R65 4 3 4 11 1.0
R66 4 4 3 11 1.0
R67 3 3 4 10 0.0
R68 4 5 2 11 1.0
R69 4 4 4 12 0.0
R70 4 2 4 10 1.0
R71 3 4 3 10 1.0
R72 4 4 3 11 1.0
R73 5 4 4 13 1.0
R74 5 5 3 13 0.0
R75 4 5 2 11 0.0
R76 5 4 5 14 0.0
113
R78 4 3 3 10 1.0
R79 4 3 3 10 1.0
R80 4 4 1 9 1.0
R81 4 3 2 9 1.0
R82 2 5 5 12 1.0
R83 3 4 3 10 0.0
R84 4 5 3 12 0.0
R85 5 4 5 14 1.0
R86 5 5 5 15 1.0
R87 4 5 4 13 1.0
R88 5 5 5 15 1.0
R89 5 5 4 14 0.0
R90 4 5 5 14 1.0
R91 5 5 5 15 1.0
R92 2 4 4 10 1.0
R93 5 5 5 15 1.0
R94 5 4 5 14 1.0
R95 2 5 4 11 1.0
R96 5 4 5 14 1.0
Proses
Responden P1 P2 P3 P4 X7 MBK
R1 4 5 5 4 18 1.0
R2 2 3 2 3 10 0.0
R3 4 5 4 4 17 0.0
R4 4 5 5 4 18 1.0
R5 4 5 4 2 15 1.0
R6 5 5 4 4 18 1.0
R7 4 4 4 2 14 1.0
R8 5 4 3 4 16 0.0
R9 4 3 5 5 17 1.0
R10 5 4 5 4 18 1.0
R11 5 5 2 5 17 1.0
R12 4 4 4 4 16 1.0
R13 5 5 4 4 18 1.0
R14 3 4 5 5 17 1.0
R15 4 4 3 5 16 1.0
R16 5 5 4 4 18 1.0
114
R18 5 5 5 4 19 1.0
R19 4 5 5 5 19 1.0
R20 5 4 4 4 17 1.0
R21 5 5 4 5 19 1.0
R22 3 4 5 4 16 1.0
R23 5 5 4 4 18 1.0
R24 4 5 5 5 19 1.0
R25 4 5 5 4 18 1.0
R26 4 4 3 5 16 0.0
R27 3 2 3 4 12 0.0
R28 4 4 4 3 15 1.0
R29 5 4 4 4 17 1.0
R30 5 5 5 4 19 1.0
R31 5 3 4 5 17 1.0
R32 4 4 3 4 15 0.0
R33 5 4 5 5 19 1.0
R34 5 4 5 5 19 1.0
R35 5 4 5 4 18 1.0
R36 4 5 5 5 19 1.0
R37 4 4 4 5 17 1.0
R38 5 4 5 4 18 1.0
R39 3 4 5 5 17 1.0
R40 5 4 4 3 16 1.0
R41 3 3 4 3 13 0.0
R42 4 2 4 2 12 1.0
R43 4 5 4 2 15 1.0
R44 4 5 4 4 17 1.0
R45 4 4 4 4 16 0.0
R46 4 3 4 3 14 0.0
R47 3 4 2 4 13 0.0
R48 4 4 4 5 17 0.0
R49 4 4 4 5 17 0.0
R50 3 3 3 2 11 1.0
R51 4 4 4 4 16 0.0
R52 4 4 5 4 17 0.0
R53 5 4 3 4 16 1.0
R54 4 5 5 5 19 1.0
R55 5 4 4 4 17 1.0
R56 5 4 5 4 18 1.0
115
R58 3 4 2 4 13 1.0
R59 4 2 4 4 14 1.0
R60 4 2 4 3 13 1.0
R61 4 4 4 5 17 1.0
R62 4 4 5 5 18 0.0
R63 5 4 2 4 15 1.0
R64 4 4 5 4 17 0.0
R65 3 4 5 5 17 1.0
R66 4 3 3 3 13 1.0
R67 4 4 4 4 16 0.0
R68 3 4 3 4 14 1.0
R69 5 1 3 5 14 0.0
R70 4 5 4 3 16 1.0
R71 3 3 4 4 14 1.0
R72 4 5 5 5 19 1.0
R73 3 4 4 4 15 1.0
R74 5 3 3 3 14 0.0
R75 5 3 4 4 16 0.0
R76 5 5 5 4 19 0.0
R77 5 5 5 4 19 0.0
R78 4 5 4 4 17 1.0
R79 3 4 5 4 16 1.0
R80 3 5 4 4 16 1.0
R81 3 5 3 3 14 1.0
R82 4 5 5 4 18 1.0
R83 2 3 2 3 10 0.0
R84 4 5 4 4 17 0.0
R85 4 5 5 4 18 1.0
R86 4 5 4 2 15 1.0
R87 5 5 4 4 18 1.0
R88 4 4 4 2 14 1.0
R89 5 4 3 4 16 0.0
R90 4 3 5 5 17 1.0
R91 5 4 5 4 18 1.0
R92 5 5 2 5 17 1.0
R93 4 4 4 4 16 1.0
R94 5 5 4 4 18 1.0
R95 3 4 5 5 17 1.0
116
Lampiran 5. Logistic Regression
Iteration Historya,b,c
Iteration -2 Log likelihood
Coefficients
Constant
Step 0 1 110.247 .958
2 110.111 1.042
3 110.111 1.044
4 110.111 1.044
a. Constant is included in the model.
b. Initial -2 Log Likelihood: 110.111
c. Estimation terminated at iteration number 4 because parameter
estimates changed by less than .001.
Iteration Historya,b,c,d
Iteration
-2 Log likelihood
Coefficients
Constant X1 X2 X3 X4 X5 X6 X7
Step 1 1 55.022 -12.269 .231 .138 .163 .228 -.068 -.002 .007
2 41.580 -19.206 .378 .263 .282 .385 -.195 -.016 -.027
3 37.745 -24.374 .498 .384 .379 .505 -.322 -.075 -.049
4 36.991 -27.451 .573 .472 .443 .567 -.394 -.169 -.045
5 36.932 -28.542 .600 .506 .468 .585 -.417 -.217 -.038
6 36.931 -28.660 .603 .510 .470 .587 -.419 -.222 -.037
7 36.931 -28.661 .603 .510 .470 .587 -.419 -.222 -.037
8 36.931 -28.661 .603 .510 .470 .587 -.419 -.222 -.037
a. Method: Enter
b. Constant is included in the model.
c. Initial -2 Log Likelihood: 110.111
d. Estimation terminated at iteration number 8 because parameter estimates changed by less than .001.
Hosmer and Lemeshow Test
Step Chi-square df Sig.
117 Contingency Table for Hosmer and Lemeshow Test
Y = .00 Y = 1.00
Total Observed Expected Observed Expected
Step 1 1 10 9.830 0 .170 10
2 8 8.351 2 1.649 10
3 5 5.025 5 4.975 10
4 1 .989 9 9.011 10
5 1 .426 9 9.574 10
6 0 .200 10 9.800 10
7 0 .098 10 9.902 10
8 0 .052 10 9.948 10
9 0 .026 11 10.974 11
10 0 .004 5 4.996 5
Case Processing Summary
Unweighted Casesa N Percent
Selected Cases Included in Analysis 96 100.0
Missing Cases 0 .0
Total 96 100.0
Unselected Cases 0 .0
Total 96 100.0
a. If weight is in effect, see classification table for the total number of
cases.
Model Summary
Step -2 Log likelihood
Cox & Snell R
Square
Nagelkerke R
Square
1 36.931a .533 .782
a. Estimation terminated at iteration number 8 because parameter
118 Classification Tablea
Observed
Predicted
Y
Percentage
Correct
0 1
Step 1 Y 0 22 3 88.0
1 4 67 94.4
Overall Percentage 92.7
a. The cut value is .500
Variables in the Equation
B S.E. Wald df Sig. Exp(B)
Step 1a Produk .603 .168 12.891 1 .000 1.828
Harga .510 .194 6.939 1 .008 1.666
Lokasi .470 .235 3.992 1 .046 1.601
Promosi .587 .258 5.163 1 .023 1.799
Orang -.419 .338 1.533 1 .216 .658
Bentuk fisik -.222 .435 .261 1 .610 .801
Proses -.037 .244 .024 1 .878 .963
Constant -28.661 6.702 18.290 1 .000 .000
a. Variable(s) entered on step 1: Produk, Harga, Lokasi, Promosi, Orang,
