it
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ASS0CTATT0NS
FORUM ASIA
8.00am f.qrirrdl,0n o.J L!.r..m€ie..x,r
a./f..
1:
Associations AdvancingAsia
Aloigw rh olherm.jorareas nd
olAsiainatonsTheopen'ngp.iargwlProvde.omm.itafgo.rheslalusofassocationsinAsaindudnC
>
FowrhesngaporeGov.rimenroorksctosegwthasso.iatonslhrouChrheLo.a EnterprseandAssocarionDeveldpmc lLEA0JFrogrammc>
V0unreerswih d.a.and n riar ve stai th. pfo.ess professona&comperentmanagers.isureconrinul!lorlh"ause>
Observalonsofthcdgnamicnal!reofAsaiassocdlonsandchaftes andcha eneesaheadI.dIan rep!rqthielar..unve, sPRtNGSirg]PDte LneIh.ng0ar ahi./tre.urve olt.elsnrqdpo€Busi.ess Fed.rdt'on
J.cksinFalnde.vt.ttdraftt0gonrsdrion SrePh.nHaiiisonrhieJtxecutivealicetGlobdtAc.au"nngAlt)or.e
2A:
Legal
Responsibilities
Assoc.l onsaid charn es nsngapo,..an n.orpo,ar. uiderrhe Soc el esacr o, asCompanies
L m ted bq Guarantee unde,the Compaiies A.1 Fegard.ssof rhemerhodolucoip0mrion,
mc,nb.rs of rhe tie.ut vc tomm llee o 8o:rd h:vc responsrbilriestob.met Leadng awge,sffom
Rajah &Ianf,w lprcs.nt on
>
0u1!tol.:( a.d I du.iarg dut es>
Leg.Lrelal onsh pw ih member5 wharpower dol reg have overth. Erco/BDard?>
Ab Iqro and need to del.gatet0 manrgemenlGr.BoiVviagendr.n Potrer: Roloh & rdn, LLP At'dul J.bbat Pdrtner Roloh & laml LP
2B: The
Association Secretarg
The s.cfolar! 0l an asso.iar oi orchar tg P aUs:
vira role n lsgovernanc. Wthorlsmoorhrunniig mccr.gs, nor for proi lscannounder Lharle,.d
S.crerar!Lljrrce
T:nw
addressm.rters ncud
C>
0r enl nBEr.crllve ton nre's/Li,..t0rs
>
Ne.d to knowthepu,pos. ofa tonst rul on andro havea gre.t Lonsr tur 0n
>
Ag.ndas brielingm:r.ra s and.ss sl nBBood>
Appropr re m nuteslorc cardec s ons>
Shoudsecrerariesbe Honofar9 !0 unleersGr.ce Ta.
rhr.ltre.!!ve
sigo pate Assac iot ia h oI ht st it ut e aJ thoie rc.1
Sedcto ne s. n d ktnrn i st or a
$
lSAl CSAl
2C:
Management
to
Governence
Assoc atons nasiaaregrowng bu(whr sneeded
rorakelhemtothe next evel?A5 an
not lor prolir orCanisal onspe. alst Usha Menon w
>
rreieri
p,i.l!L
itollu:toeDesrpracrLe>
whal docuftenr serv ngBoard Membersrea l9know andpractse?
>
P,oless oialsingthe NFPscdoi>
nvestncinto eadersh'pdcvc0pmentcisestLrdg oi rroworrrers aredo
ig
I>
Assessmenlolleadcrshp t0os/modes>
!o unreerrecrunmenl eetr igrhelresln gouf industru/prDlession lo lrernvorved
U3h. Menon tre.,rive rhofpelso.,
12lopml
r r, r .,rr
r
3A: Case
Studg Singepore
s ng!pore furn rure ndu5l,iesl]ounc lsFcl sa
ea.l ngeramp e olan associar o,\ rak
iga
eadersh proleto erpand
a
fac.rsotai idustr! Shermane 0n3has b..n hcad of sraff rhroughourthe growth olSF IIiom sma
lio
ifluent a>
An ndustgchanCingfrom oca m.nula(urng>
Lnternat onalFurniture Fa rS ngapore>
Reward ngbesr and upcom ngla enl>
lnlernariona Fu,nru,eC.nrr.>
Ho{w. v. donon ba an.e belween Execurivef
.,ir1r.rr i.. :.'il ""i..
>
Kedpfrgsratfmot vated and onrrick Sherh.ln. ong are.urive,t
.rdr, St n9 opa rc Fu n no rc I nd ust ies Ca un.r I3B: Case
Studg
USAla
forn aAssDc at on lorCommun rq Maiag.rslcAcMl represenrs p.ore5s ona manag.rsorhous rg
and.ondomnumcomp.xcs Karen Lon on has ead
CACM lrom hav ngone omplo!eeto anelfedive and
ell ci.ir ofl ce of10 dedi.aredto serv ng nember needs
H.irakwlin.rde
>
th..af !
9ears: ensur ngc ar 1V o{ d recr on>
Esrablshmenr ofproless ona slandardsandaun querecogn sed design:r'on
>
nvestmenr nGovernanc.sqsicms adopt ngnrePo .9 Governanc. Mode b9 lohn larver
r
"llrarn.rrl.rri..rib,s.,"dr"dmi1
r"
Karcn Eo nlon t: h i eJ
t
\ e cu nv e,Col (at n io Assaciot iar Iat Cohmunng M dn dg et s
3C: Case StudU
Auslrelia
Ro!a L IeSav ngSo. elgwesi.rnausta ia lRLswAl
prevenlslhe o5sol leand nlufg nthec0mmunt9,
w th emphas 5 on aquar cenv ronmenls lhas nks
torhcnar oia aid nternallona Iesavnemovemcnr founded ntheUKin1891 AexrvlcXenzewl slrafe
rh. deve opmenrot RLswA ncudinS
>
9w m'ningrain ngto m'n'm se dearhs>
nit.t vessuch as Poo InspectoiPrognm>
Becomngalo.a.hampionforswmmngsaletv>
Expans onro5 ngapo,. aid rherL.rn
ri
b..1rsl..i
i
ri.rif.s
Ar.r McK.hrl. Chicl€recunve,
nogo/ Lfe soen9 sociel!] Wesrem,4usrd/'o
4A: Digita I Ass
ociation s
A len B ew
tts
nteradive presentat on wi erp or.lhe d gralrheme5and pfessures wh ch a,..hang iC
h0w.sso. ar ons
w'
unde(arelheraclvresinrul!re.Thercw I be str!.1ured oppoiun r.s for
!sr!s5onandrhclo.uswl
b.oi
>
lfrN.r
g...rar oi aidthe rerpedations>
Murgenerarlona membershipch. enges>
Enmuragingvnrual.omm(n t es>
Memberon lnebehav ou.s)
NewwebsireprinciplesandE contenrand>
A( onpo nrstDrissor al on LN.os andAll.n Bl.wiit aors!/ionr, lsso.,ritons Fo.ud
48:
Engaging Logal
Mehbers
Assoc ationsoften forget one olnre slrongesr weapons nthetmarkerlngarsen. o9.lmembers M.mbcfship fe.ru nnenr and retent on expen Ma(in
Lotrgw ldrawon h s exper ence acrossseveral
organisat onsro h ghlghtrhewa!s nwhchtrrese
memberscan be leveragedto en.ouraee h Ch., .v.ls
olengagemenl {rom olhe, memb.rs, n. uding
>
Learn howto ncreaserhe pow.rofgourmernber>
!nde6tand howro urc.motiona commnment>
rak.l\omcpract.a r psgou ca. mpementM.iin Long Corsu/rod,,4sso.rotons Forum
4C:
BeingAssociation
Treasurer
Ireasurers are .r I ca nma'nran ngth.rcputar on.
nlegrrgandnedibi r9 olangassoc arlon Weregou appo nled lre:5urefbur do nor havca stongl nanc al
background?Ar.qou uisur. of !ourrespons bl iries
and con.c,n.d about gourvo unreerwork oad? Ron Swnzer, a tPAandsen 0rassoc at on mrnaCer
w I eaddelegatesthrouChropcsincuding
>
Ro e ofan assoc ation rreasurer>
Covernance & riskm l gat on>
Account ng cash& nveslmenlmanaqemenl>
Repon ng&comp'ance
>
w.gsto de eS.teto nalrlel ma nra nov.rr chtFo. Swhzer aonsuldn(,,4sso.dtio.s Fdrum
ASSoCTATT0NS
FORUM ASIA
I
I
I
8.00rm EegJsrror,o, ond rvelcane teo ord calfee
5A: Panel:
World
Congresses
Wor d Congresses arethe p nnacle acr v tg loran
assoc arion.Iheg.an invieoraterheorgrnisat on and
bea soufce of na1 onal pr de.Topicsinclude:
>
Advantagesroan assoc ation orchaf rg ofhostingaWorldCongress andrisks lpson
>
0etais,venues, nosurprises, decis on makers>
Cu ture, heritage andrheAsian experien.e>
UndeBtand nCConeressobleciivesanddelegateAnn€b.lNoriE Dteclorolsoles lntl,
Sgdneg tanvennon & €xhibnian Centrc
N.ncl1.n Monaging Dnecto, Ace:qogtons Dnect
Brndhul. Cken.g.k. Direclor6e,e.ol
BMTCH Canvention and axhibitian Cehte, Colanbo
5B:
Policg
Development
PolcVDeve opment nassociat ons nvolvescons der ng and deve op ngposilionsloward a common market ora
reeulatorg chai enge oropport!nn9. Pol cg development
spec a isrs KelenwilrEinon:
>
Rev ew nCex sringknowledCeand research>
Posit on Paparsb9rhe associallon>
nflurncingotherpan es: governmenr affa rs>
StrategcsessonsroCettheirmembers'insChls>
Research,starisi csandeva (at ons ofgovernmentbodesPolci-cs
>
Form nga ded cated newgroup orassoc alionAlfons W.sr8...r 6.oup ve (erle, Codpony AllLon L.w M onoging Dn e ctut,
CMA I ntet nationol Cansuhdnts
5C:
Revitalising
NFPPublications
Associalionrndchar t9 pub icarionssuchas
magaz nesand news ellersare av tare emenr of gourcommun cation mir Inthls presenrat on b9
cusrommed aetpen Bobbi Mah ab, gou wil hear:
>
Whgpr nt isthrivinCin rhe intarnetaga>
rhe need forchar tiesand assoc arionstohavequalng publcat ons fora consistent
>
Whal makesagood pub icatlon?>
Generaringrevenue from Vou.pub icalions>
TipsloseeIingconrriburionsfromvo]unteersr
mponanceoiconsisrenlstglernossthebrand>
nregraringprinr and digralcoomunicar onsEohhlV.m.b Mdndgin9 Dnecbt, Mohldb Medid
6A:
Accreditation
&Standards
Assoc alions plag av 1a ro einserlingstandards fortheirre evanttade, proless on orspeciarcause.8V hav ngaslandardserling.ole,associat ons can
managelhedeve opmenl oilheirspecialsr I e d,
boost membersh pdesnab it9 and Cenerale PR
Thssessionwilconsider
>
Clafficatonofc
eflatormembership>
Processofstandardsening andraisinesrandardsoverthe!ears
>
Associationsofferingaccfeditatondeegaiedbg Coverf ment -rhe risksandchal enges
>
A.creditingmembersandrelatedsgsrems All.n Bl.wifi fonsu,tonr, lssocd.irns Frrum6B:Workplace Automation
The auromarionotoperat onalrasksisessent a
forrheeffic entmanagementotNFPaeband emai communicarions Inrhssessongouwil dscover:
>
WhgCRMon tsoanno longerofre6a strareCic>
Wh9usingseparatedatabaseslorCRM,Web,Financia sisstif ing gour growrh
>
Howoihersacheverealtimeautomatedresponsesndserv celoweband mob le c ienls
>
Whereassocialonprocesses,workflow,websile,soca media, memberserv ces, marketingand
bus ness commun cai ons
a
convergeandbecomea workp aceaulomarionsVs1em
8.nlnH.nn.h [1ono9in9 Dire.tor roresolt
6C:
Linking Plansto Budg6ts
Likeallorganisarions, associat onsand chaririesm!srser plans and qualrat ve plansmust be
inkedrorhel nancia p an-the budget YerNFPscan overcomplicare sraighdoMard needs wiih comp ex
plansthatCer ignored Topicsare:
>
mponanceorc arnUin M ssion and0bjecrives>
As mp e lrameworklorobjeci vesro f,owtoact v ries,staff responsibi it es, commnreesand
>
ProcessestoensuringExeculiveCommtteeandmanagemenrpranrnunrson
>
Needforgovernanceandmrnagedenl sr.ucruresroachieve plans aidbudgersJohn Pe.coc* 'ehetot
Mdhdge4 Assacidtlons Fotun
12.30pm
Lur.l
o.d Nerworlrr9zA:
Global
Federations
79: Social
Mcdigfor
Nol-for-
Proflts
G oba iederat onsarerrans nariona
associarions
Socialmediaisrhe nternetspowerrulnewrorce-wilhsmlarnatona associarionsaslhenmembers. burhowcanitassistassociatonsandcharnies? Ihegarecrucia inadvanc ngacause nternatonalg,
And! SreCglesw llpresenr on,howeverthe roperat onscan becha enginC Srephen Fari soneillead discussions on:
>
Basics ofrhesoc alweb, mobilestategiesandengagemenr andwhatsnext
7C:
Secretoriat
Management
lhe nursand bo rs"ofrunninganassoc arion
and char riesw llbeaddressed inth s praclica sessionrelalingtopaidemp oge
Siarf areusual gtheb gCestexpenditure iemfor anassocalionorcturitg so$eVneedtobe
!i.idinc
tinieellicitntltiidn,iiliiirislrirmnF-John Peacockhas ass sred hundredsofassoc arions
onda9ro davmatterssucrras
>
W thoul a plan,srafteftorrs ma9 be dnect onless>
Jobdescr prionsarecrucal
juggingloget>
Ensurlngvolunreersempowerstaff tomakeJohn Pe..o.k Generol lrdndgert Ass.ciuians Farum
>
whqandwhenshouldanassoodonconsidei- t
How pu}lt neiwmls canftost llalria rt90
-promoringthelormar on of,orbecomea
member
associat on webst.
of,agobalFederaiion?
>
3r nginea commln rgto ife>
WhatareiheadvaniaCes,thecostsandthe
>
mprovingretent on rales recogniz'ngmostdownsdes?
aclivemembers>
Wh9the Cloba AccountinCA liancewasformed,howitworksandtheoukomesandamb rionsfor
srcph.nt.ttt
.n chieJ txecutive 1JJicer, Globol Accaunn ng Alhance>
0ua.l fuingresultsw thmelr cslo ensurenit at vesares!pport ne gourmission
r
6eneralingsignificanl non subscriprionrevenue& morevralengagemenr
An dV Sr.88f€ 400 & socio/ slrdtegist, High e I Lagic
8:
Closing Plenarg:
Leadership
inA88ocl.tion9
Assoc at onsand char riesareonlq effecr veifrheg can implement act v riesrhat are ntheirplans Yerthesparkota greal idea needstocomelromsomeone, init a 19.
lhisc os ngp enarq wi assemblesomeolrhe eadinCvoicesfromtherwodagsofAssociatonsForumAsiatosharelhoughtsonmalterssuchas:
>
Can eadersh pski s be fiained orarerhe9 innat,r?>
Wherherthevolunreersormanagemenlshouldba eadinC andwhat sroeforthegenera membership nleadership'>
NowcanassocatonsandcharriashavetherlChlculture,s!stemsandprocessestoseethalideasbossom andare reaitgche.ked ? Affoh ew.!i9..!r
6rolp Vr.e P/ eside nt, Kette h conpong Ka r.n Co nlo n ah,4 teculive, ao ttani. Associotian Jo, Cannrnitg Manoge'sAf.xMcK.nzi. rh'4txe.u.'va Rogot LiJe sovtng sacietg westen Austoho
ASS0CIATI0NS
FORUM ASIA
Newlin Jolme,
iservicc8
Helf-Dag Workehop: 1.00pm
-
5.00Pm
Thesmafi
useoflechnooggands!stemsisessenlla
foranassocralron1o prosper. As
slaffcosts
are usuallg the biggest item of expend lure In anassociation,moderntechnoloS! needsto be !sed t0 maximise produclivitg
Aswell, members expectthe rea.time resu ts thal comefrom best pract ce
KeU topics 1o be discussed include:
>
Associatlon Managernent Sgslems Idatabases]>
Conte nl M anage ment Sgstems IwebsitesJ>
FinanceandAccounllngSgsterns>
Learning &SocialNetwork ng S!stemsTh s ha f-dag workshopwi
ltakea
broad conceptualvleworthe numefous svstems thal are required for an associalion to run thelrdau to da! busrness-and
rhe benefnslheg provide. Newlinwi I prov de opportunnies fordetaileddiscussion on areaslhat are speciflc to the audience on the
da!
Newlin
Jolme
ll dnecot ot isetvices Carcuft ing, Newhn Jatne hos 15 |eo6
expetiehce in the ll indlstg, sevenoJthosewo,kinqwnh notJa. p rcJns ond ossocid tians i n Aust tdhd.nd Ne|| Z e dta n d His Jacus is an rhe best use oJ business slsrams wnhi, n atJar p toJn s rc och i eve t hen sha rt a nd t ohg.em qaats
S pedtc expe tience nct ud e s sttot e 1tc Plonnin g,sgste ns ew t uot ion ond inPI e ne ntoti an, Jlnonci ot setup dntl tntegrcroh
@bsne develophent and integftnon ond saft||drc devetaPhent
Newlin E on expe ehce.l, prcduct ihdependent adnsot ta the n atJa Lp nJit and oss.donons not ket ptoce
PRE.CONFERENCE
WORKSHOPS
Mondag
6
December
2010
Suntec Singapore
InternationEl
Convention &
Exhibition
Centre
Martin
Lon g, Association
sForum
0ne.Dag
workshop:9.00em
-
5.00Pm
Wh leeach associat on and charitglhewor d overhasa specif c memberchip base
anddislinclpurpose,lheissuestheufaceareremarkabUsimilarAlmembershlp'
based not-forprofn organ salions need lo address their member markel ngand
saesslraleguandprocessesasmuchasan!commerca
enterpaseKeglopicstobed
scussed inc ude:>
M ssion, Positioningand Eenetils>
Relention ofCurrent l4embers>
Recruitmentof NewMembers>
SupportingRecruilrnentandRelenrionProcessesThspopuarone'dagworkshopls nteractiveinstgleandfaclilatedloensure
thatpanicipants'issuesareaddressed.YouwiLlbenefitfromsharedexperences
and ln particular, Martin s knowledge and understanding of the membersh p
managemeni aspeclsof trade, nduslrg and protess
oia
assocral 0nsMartin Long
A seosaned mdtkenng ptuJesstonot ond tecttteL
Mortin Long hds wa*ed with ndng not lat prcJk dnd nenbel
hdsedorgonisdtions He is olso Adjunct Lectutet in Mo*eting
o I the tntenotionot Cottege oJ M o hd ge ne nr Stu dies tn sgdn e9,
oJlitidted wnh Mocqtdne Lntves g.
His nd h oge ne nt ahd ledde Ehi P erpet i e n ce tnclu'l es se nta'
capotdte rctes and extenstve cansuking expeience Pdntcutottg
otuund nenbet seNices dnd nenbet engagenent
He hos dss,sted mong orgdhtsrnan s o n d c an sulr s regulatl9
or Bao td and se ntor nano genent level Htsrccentexpenehce irct udes
I
ihonctot servi ces, gau th orgo nisot ian s, pnlessiohdtd s s ac iot io n s ond I he Jtm iFg se c.al
I
I
a
ASS0CTATT0NS
FORUM
ASIA
Suntec
SINGAPORE
International Convention &
Suntec Singapore
International
Convention &
Exhibition
Centre
1
Raffles
Boulevard, Suntec
Citg,
Singapore
039593
LocaledatMarina Eag,SunrecS ngaporebringseverglhingtogetherinonese
f.conlainedt
t!
wilh n a citU.r
ncorporatesalota
bus nessandevenlsintrastr!cturewithstate.of.the.arrservicesandtechnoog!,holels,retai
and enie(alnmenlfaciities.
Venue
Directions:
MRT
The nearest MRTStallon ls Esp anadeStal on.Alternativelg,
!o!
can also alightal Cilg Ha I Inlerchange. Fromrhere, gou can thentakea
l0minules
wa kviatheundergroundCitg Link Mal.Buses
Bus services to Suntec Singapore:36,9Z 106, 111, 133, 501, s02,
s18,8sl,
200A ighr righr
nfronlof
theConventionCenlre.Access
Routes to
Sunlec
Citg
BgRoad/Bg Ca.
>
Raffles Boulevard lfrom Bras Basah RoadJ>
Rochor Road exit from East Coasl Expresswa!>
Nicol Highwagsuntec Singapore is access ble via 2 maiorexpresswaus: East Coast Expresswa! (ECPIand
tenlral
Expresswau ICTE].Ihere are prom neni signages direcl ng rhe wag ro Sunlec Singapore, whlch is localed so!rh ofthe 0flice Towers. There are alolalof
3,200 parking lols available lnlhebasemenlofSuntecCilg,andman!rnoreereavalable
nthevicnilg.
a
I
I
I
N
ASS0CtATt0NS
FORUM
ASIA
t
gou wtsh .o tcgtBt.t ohtn..pt.o..
rlth
wwvdstoctdtton.hrun.d.tdassd.i6tdns Fdrumas a conleren.e
lDaV MemhershipRedutmentandRetenrionWorkshop IMondagS0ecembet
l/20a9 AssociationsManagementSgstemsWorkshop lMondagS0ecemberl
DELEGATE 1:
rwrbeftndins
n
conre,encen
lDagMembe,shpworkshop!
1/2DaeManasementssstem5workshdpPl.ase spe.irLr anLr spe. al mea requ reme^,s
SUBTOTAL$
DELEGATE2.
"irbedle"d"s
! c""r--* !
r oa u".bdrsh p workshdp!
1/2 Das Managemenr sgsrems woikshopPlease spe( rq anqspe( al me.,equ,emenre
SUBTOTAL $
oELEGATE3:
wrbedcndne
n
conrerencen
lDaVMembershipworkshopn
l/2oagManasemenrss{em5workshopP ea5especirg an9 epefla mea rsqurcmenrs
SUBTOTAL$
DELEGATE 4: rwi be
{cod
ngn
conrqerce!
r ou9u".u.'r,
pw.r'nop
!
v2 oae Ma"ase.ad ssnems wdkshopP easespecia9 an! specia mea requ rements
SIJBTOIAL $
TOTAL 5
r*.n
ro p"e4
!
.r,"q,"" sr pasabra id^"ocr.tio.€ Forum prv Lta
. !
v* [
u*"'c.a
!
amEx,!
oiners'!
E e(ro" c Funds r.nsrerrw!" $m e&G ts]Expirgoare
/
5gnatureP|....
r.rurnform e.d pegh.ntro:Associetions For!m Pl! Ltd P0 Box 810,Arrarmon NSW 1570 ar lax to+612 94118585