Facebook.ppt 3038KB Jun 23 2011 08:11:38 AM

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– _{Where do you focus your efforts?}

– _{How do you engage?}

– _{What are the best sites and tools to use?}

– _{How do you make the most of your time?}

– _{Is it possible to tie all your different social media}

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Clear the clutter:

1. Monitor the social web

2. Aggregate content

3. Use a range of social tools to establish your presence

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1. Monitor the social web

Free

• _{Google Alerts}

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Google Reader

• _{Aggregate feeds}

– _News – _Blogs – _Alerts

– _{Search results RSS}

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3. Most commonly used types of

social media sites:

– _{Media sharing}

• _YouTube • _Flickr

– _{Microblogging}

• _Twitter • _Identi.ca

– _Networking

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• _{77% of total US Internet audience views online}

video

• _{Average length of video on YouTube – 3.5}

minutes

• _{13 hours of video are uploaded to YouTube}

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• _{Largest age group on Twitter: 35 – 49}

• _{Ranked the third most used social network with}

roughly 6 million unique monthly visitors (Compete.com).

• _{In February 2009, Twitter had a growth of 1382%} • _{The ability to twitter via a mobile phone is a}

driving factor in the social network’s success.

• _{Number of tweets to date: 2 billion (and}

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LinkedIn

• _{Find people in your industry - colleagues,}

clients, prospects, new employee or employer.

• _{Improve your own personal search engine}

rankings.

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• _{More than 200 million active users}

• _{More than 30 million users access Facebook}

through mobile devices

• _{Fastest growing demographic is over 35}

• _{February 2009 – People used social network}

sites more than they used web-based e-mail

(Nielson report)

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• _{Dashboard or “portal”}

• _{Keep up to date on social sites, mail, blog,}

twitter feeds, and news

• _{Find the information you want without the}

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Shatter the

Corporate

Website

-Jeremiah Owyang, Forrrester

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