RHETORICAL ANALYSIS ON MARIO TEGUH GOLDEN
WAYS SHOW IN METRO TV
A THESIS
Submitted to Partial Fulfillment of the Requirement for the Degree of Sarjana Sastra
By:
YANTI JOSEVA MUNTE
NIM. 2103220046
ENGLISH AND LITERATURE DEPARTMENT
FACULTY OF LANGUAGES AND ARTS
ACKNOWLEDGEMENT
First and foremost the writer would like to express her praises to God Almighty, Jesus Christ, for the strengths, blessings, and guidance which have been given to her in completing this thesis. This thesis is aimed to fulfill the requirements for the degree of SarjanaSastra (S-1) at the English Department Faculty of Language and Arts, Sate University of Medan.
This thesis would not have been possible without the guidance and help of several individuals who always contribute and extend their valuable assistances in the preparation and the completion of this thesis. The writer’s special appreciation goes to:
In completing this thesis, the writer has received a lot of assistance and
academic support from some people. Therefore, the writer would like to express
her sincere gratitude, love and special thanks to:
Prof. Dr. IbnuHajarDamanik, M.Si., as the Rector of State University of
Medan.
Dr. IsdaPramuniati, M.Hum., the Dean of Faculty of Language and Arts
for her leadership and administrative assistance during the process of
writing this thesis.
Prof. Dr. Hj. Sumarsih, M.Pd., as the Head of English Department, Rika S.Pd., M.Hum., as Secretary of Englisg Department, Dra. Meisuri, M.A.,
as the head of English Literature Department, and Dra. Marsitowarni,
M.Ed., as the Head of English Education Department.
Prof. Amrin Saragih, M.A.,Ph.D as her thesis advisor, for the advice,
guidance, constructive comment, valuable knowledge, and precious time
he spent in correcting and supervising the draft of writing during the
completion of this thesis. And also thanks to all beloved lecturers in
English and Literature Department who advised and guided the writer
during academic years.
Dr. Siti Aisah Ginting, M.Pdas the writer’s Academic counselor who has
MaamEuisandMaamEndahfor helping the writer in preparing the files
for the purposes of this thesis.
Her beloved parents; her beloved father Mr. Anthonius Munte, her
All her beloved Classmate of Applied linguistics Regular 2010 especially
kurcaci;Octhaviani Tinambunan, Sumarni Parapat, and Vivien Rismawati Banurea. Her friends Dwi Rizky Nurkusuma, Siti Huzaifah Tanjung, and Ulan Trilestari and others that cannot be
mentioned all. Thanks for their support, information, encouragement, and
beautiful day spent together.
All her beloved Boarding housemate, Putri Elperida Pasaribu, Morina
Ginting, Nancy Alretni, RirisManihuruk, DeslynaZebua, Santi Sidabutar, Helen Soraya,Hotlas, Sihotang, Peace Martua, and others
whom cannot be mentioned all for being her friends and family.
Without their deep and sympathetic understanding, this thesis could not
complete. Over all, the writer hopes this thesis can give a bit contribution to the
Applied Linguistics. Therefore, comments, critics, suggestions, and advices are
accepted from the readers.
Medan, Apri 2014
The writer,
i
ABSTRACT
Munte, Yanti J. 2103220046. A study of Rhetorical Analysis on Mario Teguh
Golden Ways Show in Metro TV. A Thesis. Faculty of Language and Arts,
State University of Medan, 2014.
This study deals with the types of rhetorical strategy of Mario Teguh Golden
Ways show. The objectives of this study were to identify the kinds of rhetorical
logos strategy which were applied in Mario Teguh Golden Ways Show, to analyze
why those rhetorical strategies were applied. This research applied descriptive
qualitative method. It took two episodes of Mario Teguh Golden Ways Show
which were downloaded from internet. Based on the analysis, there were five
rhetorical logos strategy occured in the show namely Satire, Diction, Parody
Sarcasm, Repetition. However there was one kind of rhetoric which was not listed
in the kinds of rhetoric itself. The writer named it Miscellaneous as part of
deviation. These logos strategy were effective to be used in affecting people
persuasively. And miscellaneous occured because Mario Teguh used it in an
entertainment program.
TABLE OF CONTENTS
CHAPTER II REVIEW OF RELATED LITERATURE A. Definition of Rhetoric ... 5
B. The History of Rhetoric ... 6
C. Rhetorical Strategy ... 9
1. Logos ... 10
a) Deductive Logical Argument ... 11
b) Inductive Logical Argument ... 12
2. Basic Rhetorical Strategy for Effective Communication ... 15
D. Station of Television ... 17
E. Metro Television ... 18
F. Television Programs ... 18
G. Talk Show ... 19
H. Mario Teguh Golden Ways Show ...20
CHAPTER III RESEARCH DESIGN A. Research Design ...22
1. Data ... 22
2. Source of Data ... 23
C. Technique of Collecting Data ... 23
D. Technique of Data Analysis ... 23
CHAPTER IV DATA AND DATA ANALYSIS A. Data ...25
B. Data Analysis ...25
1. Cinta Lama Belum Kelar (December1, 2013) ...26
2. Jika Dia Mencintaimu (December 8, 2013) ... 32
C. Research Findings ...38
D. Discussion ...39
CHAPTER V CONCLUSIONS AND SUGGESTIONS A. Conclusions ...40
B. Suggestions ...41
LIST OF TABLES
Table 2.1 Basic Rhetorical Strategy ... 15
Table 3.1 The Episode of Mario Teguh Golden Ways Show ... 24
Table 4.1 The Numbers of the Types of Rhetorical Strategy ... 27
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show, in a text , and including in an art. One of a talk show which applied rhetoric
is Mario Teguh Golden Ways Show.The speaker of this talk show program is
famous motivator namely Mario Teguh. However this study will analyze how
does Mario Teguh’s rhetoric affect the people persuasively.
This study is focused on the rhetorical appeals strategy by employing the
theory proposed by Aristotle, namely the common used are the triangle of
rhetorical analysis (persuasive appeals) namely ethos or ethical appeals is
focusing on the author’s, speaker’s persona. Logos or logical appeal is focusing
on the message or subject or the text itself. And finally, pathos or path ethic
appeal is focusing on the use of emotional appeals to alter the audience. The other
two persuasive strategy are telos which is focusing on the purposes, while kairos
is focusing on the setting. In order to limit the scope of the analysis the writer
mainly focused on the logical function or logos namely reasoning.
For example
We often do more regret because we speak, than silence. People who often regret
have to think it at least twice about goodness of his words. If you don’t have good
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This utterance classified as Cause and effect as the basic rhetorical
strategy. The rule is that when people are talking they will regret after realizing
that they have some mistakes while speaking.
In some other countries rhetoric has become the part of subject in
universities such as University of Texas English Department, in the Department of
English at Miami University, Oxford, Ohio. There have been some researches on
rhetoric; three of them are explained in the following. The first is Rhetorical
Empathy in Dustin Lance Black’s 8: A Play on (Marriage) Words by Lisa
Blankenship, 2013. She focused on rhetorical empathy functions in 8 on a number
of levels: by appealing to emotion and pathos, to shared identity, and to shared
experiences that attempt to reduce the Other’s sense of threat and promote
empathy. And she said that rhetorical empathy functions in the play as a form of
strategic essentialism; the characters are, for the most part, hetero-normative in
their appearance and gender performance and, except for the fact that they’re
gays; they could easily be a member of any one of the straight couples in the
audience.
The other previous researcher is James J. Brown 2012 with his article
Louis C.K.’s ‘Weird Ethic’: Kairos and Rhetoric in the Network. In his article he
mainly focused on the rhetorical kairos strategy. Louis C.K as a comedian
employed method by his own way; attunes himself to the possibilities and
predicaments of kairos by not only responding to unpredictable rhetorical
situations but also by constructing his own predicaments. C.K.’s method is a
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progymnasmata for attuning to the unpredictability of kairos. In his own words,
he does things in “the most complicated way possible.
The last is A Rhetorical Analysis Approach to Natural Language
Processing by Benjamin Englard 2007. This research presents a novel approach,
Rhetorical Analysis, to solving problems in Natural Language Processing (NLP).
The NLP problems investigated with Rhetorical Analysis were the Author
Identification problem - predicting the author of a piece of text based on its
rhetorical strategies, Election Prediction - predicting the winner of a presidential
candidate's re-election campaign based on rhetorical strategies within that
president's inaugural address, Natural Language Generation - having a computer
produce text containing rhetorical strategies, and Document Summarization. The
writer in this article focused on the writers’ credibility namely ethos or ethical
appeals.
From these journals, Louis C.K.’s ‘Weird Ethic’: Kairos and Rhetoric in
the Network by James J. Brown, Jr., 2012 is the most relevant. This journal is
about how a particular person do interaction with people in a right and interesting.
It is close related to about Mario Teguh’s interaction in order to affect people as
he intended.
B. The Problem of the Study
With reference to the background, the problems of the study are
formulated as the following.
1. What kinds of rhetorical logos strategy are applied in Mario Teguh Golden
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2. Why are they applied as they are?
C. The Objective of the Study
In line with the problems, the objectives are
1. to identify the kinds of rhetorical logos strategy which are applied in
Mario Teguh Golden Ways Show,
2. to elaborate why are they applied as they are.
D. The Scope of the Study
This study is focused on the observing of the rhetorical strategy logos or
logical appeals namely reasoning or giving the argumentations by dealing with the
theory proposed by Aristotle.
E. The Significance of the Study
Findings of the study are expected to offer theoretical and practical
significances.
Theoretically, the findings can be applied in order to improve readers’
ability or skill in speaking effectively. The findings are expected to be used as
evidence that rhetorical strategies; especially logical appeals are effective to be
applied in public speaking or debating and even daily speaking.
Practically the findings are relevant and useful
1. for those readers especially the students of English Department to those in
term of having more information and competence about rhetoric, and
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Belum Kelar and Jika Dia Mencintaimu, conclusions are drawn as the following
1. There are six types of rhetorical strategy occured in Mario Teguh Golden
Ways Show namely, Satire, Diction, Parody, Sarcasm Repetition and
Miscellaneous. But the last one is not included in the strategy itself,
because it is the combination of whole.
2. The function of those rhetorical strategy; Satire, Diction, Parody, Sarcasm
and Repetition is to criticize the human corruption through humor by
diction and clarifying those corruption of man, with the purpose to affect
the behavioural aspect or moving into an action. The existence of
Miscellaneous is due to the speaker used his language in an entertainment
or it is called as deviation.
B. Suggestions
In relation to the conlcusions suggestions are staged as the following
1. The students who learned Speaking, Poetry and Writing subjects need to
comprehend this rhetorical so that they can improve their ability in
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2. For students who are going to join the Speech contest or Debating contest
could apply this strategy. By applying this strategy their arguments will be
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http://en.wikipedia.org/wiki/Motivation. Accessed on December 22, 2013
http://id.wikipedia.org/wiki/MarioTeguhtheSuperHuman. Accessed on December
22, 2013