ABSTRACT
Performance of PT. Kereta Api (Persero) which is shown by the declining number of passengers and goods transported by train as opposed to the theory and the phenomenon that the potential transport increased from year to year. It is possible that the PT. Kereta Api Indonesia (Persero) is influenced by changes in strategy implementation, strategic competitive advantage and organizational culture. The purpose of this research is to find the problem and alternative solutions for solving problems faced by reason of PT. Kereta Api Indonesia (Persero) related efforts to improve organizational performance through the implementation of strategic change approach, the application of competitive advantage strategy, and strengthening the organizational culture, and to prove the paradigm that influenced Railway Station performance strategies and strategy change in competitive advantage directly or indirectly through culture organization.
Research target population are the unit of analysis throughout the Railway Station in the area of Java and Sumatra operations as much as 558 pieces and set the number of samples 300 stations. The respondents used the head station. The method used in this study is exploratory namely verification and test the relationship between the variables change strategy, strategic competitive advantage and organizational culture on the performance of the station.
The results showed that the strategy has a significant competitive advantage to the organization's culture, organizational culture significantly influence the performance of the organization, strategic competitive advantage and organizational culture have a significant effect on organizational performance. Another conclusion that the strategy of competitive advantage has significant influence indirectly to organizational performance through organizational culture.
ABSTRAK
Kinerja PT. Kereta Api Indonesia (Persero) ditunjukan dengan menurunnya jumlah penumpang dan barang yang diangkut, mekipun potensi angkutan dari tahun ke tahun terus meningkat. Fenomena ini menunjukkan bahwa kinerja PT. Kereta Api Indonesia (Persero) dimungkinkan dipengaruhi oleh penerapan strategi perubahan, strategi keunggulan bersaing dan budaya organisasi. Tujuan penelitian ini adalah untuk menemukan masalah serta solusi alternatif untuk alasan pemecahan masalah yang dihadapi PT. Kereta Api Indonesia (Persero) berkaitan upaya peningkatan kinerja organisasi melalui pendekatan penerapan strategi perubahan, penerapan strategi keunggulan bersaing, dan penguatan budaya organisasi, serta untuk membuktikan paradigma bahwa kinerja Stasiun Kereta Api dipengaruhi strategi perubahan dan strategi keunggulan bersaing secara langsung maupun tidak langsung melalui budaya organisasi.
Sasaran penelitian mempergunakan populasi dengan unit analisis seluruh Stasiun Kereta Api di wilayah operasi Jawa dan Sumatera sebanyak 558 buah dan jumlah sampel ditetapkan 300 stasiun. Responden penelitian dipergunakan kepala Stasiun. Metoda yang digunakan dalam penelitian ini adalah verifikatif dengan menguji keterkaitan antara variabel-variabel strategi perubahan, strategi keunggulan bersaing dan budaya organisasi terhadap kinerja stasiun mempergunakan analisis jalur.
Hasil penelitian menunjukkan bahwa strategi keunggulan bersaing berpengaruh signifikan terhadap budaya organisasi; budaya organisasi berpengaruh signifikan terhadap kinerja organisasi; strategi keunggulan bersaing dan budaya organisasi berpengaruh signifikan terhadap kinerja organisasi. Kesimpulan lainnya bahwa strategi keunggulan bersaing mempunyai pengaruh signifikan secara tidak langsung terhadap kinerja organisasi melalui budaya organisasi.
