ABSTRAK
Elsa Ramadhini, 210110100159. Kegiatan Marketing Public Relations Melalui Program
Wifi Id Oleh PT.Telkom. Pembimbing utama Dr. Suwandi Sumartias, M.Si. Pembimbing
pendamping Priyo Subekti, S.Sos., M.si. Program Studi Hubungan Masyarakat Fakultas Ilmu
Komunikasi Universitas Padjadjaran (2014).
Tujuan dari Penelitian ini untuk mengetahui latar belakang kegiatan Marketing Public
Relations melalui program Wifi Id oleh PT.Telkom dalam mengembangkan pemasaran
perusahaan Bagaimana pelaksanaan program Marketing
Public Relations “Wifi Id”
dalam
meningkatkan pemasaran oleh PT Telkom. Bagaimana hasil pelaksanaan program dalam
memasarkan
“Wifi Id”
oleh PT.Telkom. Metode yang digunakan dalam penelitian ini adalah
deskriptif dengan data kualitatif. Metode pengumpulan data yang digunakan adalah wawancara
mendalam, observasi non-partisipatif, dan verivikasi dokumen.
Hasil penelitian ini menunjukan bahwa kegiatan
marketing public relations PT.Telkom
cukup bisa memasarkan suatu produk dan menjalin hubungan baik dengan publik, sehingga
membangun
image
positif produk dan perusahaan dalam benak konsumennya. kegiatan
marketing public relations
dalam program
wifi id
adalah adanya pengembangan tingkat
penjualan produk. peningkatan jumlah pemasangan jaringan koneksi
wifi
di berbagai titik di
kota-kota besar, dan perluasan segmen konsumen. Hasil tersebut menunjukan keberhasilan dari
kegiatan marketing public relations dalam memasarkan wifi id ini yang mulai dilaksanakan sejak
2012 lalu.
Kesimpulan & Saran untuk penelitian ini divisi PT.Telkom berhasil menjalankan strategi
marketing public relations dalam memasarkan
Wifi Id kemudian saran adalah divisi
communications perlu meningkatkan lagi pendekatan-pendekatan untuk kesadaran masyarakat
ABSTRACK
Elsa Ramadhini, 210110100159. Marketing Public Relations Activities Through The Wifi
Id Program By PT.Telkom. Main supervisor Dr. Suwandi Sumartias, M.Si. Supervising
companion utterly dismissed by Priyo Subekti, s. Sos., M.si. Public relations Studies Program of
the Faculty of Communication Sciences in Universitas Padjadjaran (2014).
The purpose of this research is to know the background of Public Relations Marketing
activities through the Wifi Id program by PT.Telkom in developing marketing company how to
program implementation Marketing Public Relations Wifi Id in increasing marketing by PT
Telkom. How the results of program execution in marketing Wifi Id by PT.Telkom. The methods
used in this research is exploratory case study with qualitative data. Data collection methods
used are interviews in depth, non-participatory observation, and verify documents.
The results of this research show that the activity of marketing public relations for
PT.Telkom can fairly marketed a product and establish good relations with the public, so as to
build up a positive image of your company and product in the minds of consumers. marketing
public relations activities in the program wifi id is the existence of the development level of
product sales. an increasing number of network installation of the wifi connection at various
point in big cities, and the expansion of consumer segments. The results showed the success of
the marketing activities of public relations in the market that this id start wifi implemented since
December 2012.
Suggestion for the Research Division of Communications should need to improve
approaches to public awareness of the use of the internet so that it could better produck sales
increased then also build public awareness of the abuse of internet usage, and then PT.Telkom
also better able to maximize the activities of media reltions with either for emphasis in terms of
