i ABSTRAK
Rafika Ratna Ekawaty, 210110100215. Judul Penelitian “Proses Public
Relations yang dilakukan oleh Unit Investor Relations PT Telkom”. Pembimbing I
Dra. Kokom Komariah, M.Si., dan Pembimbing II Anwar Sani, S.Sos. M.Ikom,.
Program Studi Ilmu Hubungan Masyarakat, Fakultas Ilmu Komunikasi, Universitas
Padjajaran 2015.
Penelitian ini bertujuan untuk mengetahui tahap analisis situasi, perencanaan,
aksi dan komunikasi, dan evaluasi proses Public Relations yang dilakukan oleh Unit
Investor Relations PT Telkom. Metode penulisan yang digunakan adalah metode
deskriptif. Teknik pengumpulan data dengan wawancara mendalam, studi pustaka,
studi dokumentasi, dan studi penelusuran data online.
Hasil penelitian menunjukan bahwa aktivitas Unit Investor Relations PT
Telkom dalam upaya menjalin hubungan dengan investor dilakukan dengan
menganalisis situasi, yang menggunakan dua metode yaitu metode formal (studi
persepsi, dilakukan dengan cara memperoleh data melalui analis kepada investor) dan
metode informal (menggunakan jasa seperti Bloomberg dan PT.Datindo).
Perencanaan aktivitas investor relations dilakukan dengan menetapkan tujuan serta
menentukan target sasaran serta strategi dalam menyiapkan materi dan informasi
yang akan diberikan kepada investor. Aksi dan komunikasi terdiri dari berbagai
aktivitas komunikasi seperti investor meeting, roadshow, day-to-day meeting analis,
dan menjalankan kebijakan GCG. Aktivitas dijalankan oleh tiga sub unit, yaitu
Management Advisory, Shareholder Relations, dan Reporting and Compliance.
Adapun kendala dan penentuan media komunikasi juga merupakan bagian dari
aktivitas tersebut. Setelah itu dilakukan evaluasi, bentuk evaluasi yang dilakukan
dengan workshop dan sasaran kerja individu.
Peneliti menyarankan agar Unit Investor Relations PT Telkom dapat
menganalisis lebih dalam secara personal bukan hanya kepada investor yang telah
ii ABSTRACT
Rafika Ratna Ekawaty, 210110100215. This bachelor research is titled
"Public Relations Process by Investor Relations Unit PT Telkom” with Dra. Kokom
Komariah, M.Si., as first counselor and Anwar Sani, S.Sos. M.Ikom as mentors
companion. Department of Public Relations, Faculty of Communications Science,
University of Padjadjaran 2015.
The aims of this research are to determine the situation analysis, planning,
action and communication, and evaluation conducted by the Investor Relations Unit
of PT Telkom in investor relations activities. The method used in this research is the
descriptive method. To complete the information and data for the research used
interviews, literature, study documentation, and online data tracking studies.
The results showed that the activity of Investor Relations Unit of PT Telkom in
an attempt to establish a relationship with the investor is done by analyzing the
situation, which uses two methods, formal methods (the study of perception, by
obtaining data via the analyst to investors) and informal methods (using services, ex.
Bloomberg and PT.Datindo). Planning investor relations activities carried out by
setting goals and determining the target and strategies in preparing the materials and
information will be given to investors. Action and communication consists of a
variety of communication activities such as investor meetings, roadshows, day-to-day
analyst meeting, and pursuing a policy of GCG. Activities run by three sub-units,
namely Management Advisory, Shareholder Relations, and Reporting and
Compliance. The constraints and determination of communication media are also
part of the activity. The evaluation forms is workshops and individual work goals.
Researchers suggest that the Investor Relations Unit PT Telkom can analyze
more deeply personally not only to investors who have invested in stock in the
